This document outlines key concepts related to consumer behavior and the consumer decision-making process. It discusses the importance of understanding consumer behavior for marketing managers. The major sections are: 1) the components of the consumer decision-making process, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation; 2) the types of consumer buying decisions and the significance of consumer involvement; 3) the cultural, social, individual, and psychological factors that influence consumer decisions.
This document discusses consumerism in India. It defines consumerism as an organized movement to strengthen buyers' rights and power in relation to sellers. The reasons for consumerism in India include low literacy, ignorance, and imbalanced demand and supply leading to issues like hoarding. Remedies include active participation from businesses, government, and consumers. The Consumer Protection Act of 1986 aims to protect consumers and provide relief. It established consumer rights like the right to safety, information, choice, and redress. The act applies to private, public, and cooperative sectors and provides compensatory relief through dispute resolution bodies.
The document discusses the history and objectives of consumerism movements globally and in India. It outlines 4 eras in the development of consumerism from the 1900s to the present. The basic rights of consumers outlined by President Kennedy are also mentioned, including the rights to safety, being informed, choice, and being heard. India has a history of consumer protection laws dating back to Kautilya's Arthasasthra, and the Consumer Protection Act of 1986 was a milestone that provided protections against unfair trade practices. However, consumerism in India remains less developed due to issues like short supply of goods and lack of competition.
The document discusses consumer decision making. It outlines the consumer decision making process which includes need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also discusses the types of consumer decisions and factors that influence consumer decision making like marketing efforts, psychological factors, and socio-cultural environment. The goal is to understand the "how" and "why" of consumers' experiences with products and services.
The document discusses post-purchase consumer behavior, including the stages of post-purchase satisfaction and dissatisfaction. It describes how after making a purchase, consumers will evaluate whether they are satisfied or dissatisfied based on if the product meets their expectations. If satisfied, they may become repeat customers, but if dissatisfied they may switch brands, spread negative word-of-mouth, or take actions like complaining or legal action. The document includes a flow chart outlining potential post-purchase behaviors and responses to satisfaction and dissatisfaction.
The document discusses the consumer decision process and problem recognition. It covers several topics:
1. The types of consumer decisions including purchase involvement levels and decision making types like nominal, limited, and extended.
2. The process of problem recognition and types of consumer problems like inactive and active problems.
3. Factors affecting problem recognition including non-marketing influences.
4. Marketing strategies related to problem recognition such as discovering consumer problems, responding to problems, helping recognize problems, and suppressing problem recognition.
This document discusses business markets and organizational buying. It covers key differences between business and consumer markets. The business buying process involves multiple roles and stages. Buyers consider various factors like price, quality, and relationships. Suppliers build trust and collaborate with buyers to establish long-term relationships. Various research methods and tools help understand customer needs better to improve the buying and decision process.
The document discusses the changing media landscape and strategies for developing effective media plans. Some key points include: 1) Traditional media will still be important but have a reduced budget share as new media like social media and mobile grow in influence. 2) Developing a media plan requires analyzing objectives and strategies for target audiences, scheduling, and creative aspects. 3) Media selection considers objectives, budgets, and product characteristics. 4) Reach and frequency goals must account for duplicated and unduplicated exposure across media.
This document outlines the consumer decision making process, which includes problem recognition, information search, alternative evaluation, decision, and post-decision evaluation. It discusses three types of problem solving variations - extended, routine, and limited problem solving. It also covers internal and external information search, evaluative criteria, decision rules, and factors that influence the decision making process like situational influences and low effort heuristics.
This document discusses consumerism in India. It defines consumerism as an organized movement to strengthen buyers' rights and power in relation to sellers. The reasons for consumerism in India include low literacy, ignorance, and imbalanced demand and supply leading to issues like hoarding. Remedies include active participation from businesses, government, and consumers. The Consumer Protection Act of 1986 aims to protect consumers and provide relief. It established consumer rights like the right to safety, information, choice, and redress. The act applies to private, public, and cooperative sectors and provides compensatory relief through dispute resolution bodies.
The document discusses the history and objectives of consumerism movements globally and in India. It outlines 4 eras in the development of consumerism from the 1900s to the present. The basic rights of consumers outlined by President Kennedy are also mentioned, including the rights to safety, being informed, choice, and being heard. India has a history of consumer protection laws dating back to Kautilya's Arthasasthra, and the Consumer Protection Act of 1986 was a milestone that provided protections against unfair trade practices. However, consumerism in India remains less developed due to issues like short supply of goods and lack of competition.
The document discusses consumer decision making. It outlines the consumer decision making process which includes need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also discusses the types of consumer decisions and factors that influence consumer decision making like marketing efforts, psychological factors, and socio-cultural environment. The goal is to understand the "how" and "why" of consumers' experiences with products and services.
The document discusses post-purchase consumer behavior, including the stages of post-purchase satisfaction and dissatisfaction. It describes how after making a purchase, consumers will evaluate whether they are satisfied or dissatisfied based on if the product meets their expectations. If satisfied, they may become repeat customers, but if dissatisfied they may switch brands, spread negative word-of-mouth, or take actions like complaining or legal action. The document includes a flow chart outlining potential post-purchase behaviors and responses to satisfaction and dissatisfaction.
The document discusses the consumer decision process and problem recognition. It covers several topics:
1. The types of consumer decisions including purchase involvement levels and decision making types like nominal, limited, and extended.
2. The process of problem recognition and types of consumer problems like inactive and active problems.
3. Factors affecting problem recognition including non-marketing influences.
4. Marketing strategies related to problem recognition such as discovering consumer problems, responding to problems, helping recognize problems, and suppressing problem recognition.
This document discusses business markets and organizational buying. It covers key differences between business and consumer markets. The business buying process involves multiple roles and stages. Buyers consider various factors like price, quality, and relationships. Suppliers build trust and collaborate with buyers to establish long-term relationships. Various research methods and tools help understand customer needs better to improve the buying and decision process.
The document discusses the changing media landscape and strategies for developing effective media plans. Some key points include: 1) Traditional media will still be important but have a reduced budget share as new media like social media and mobile grow in influence. 2) Developing a media plan requires analyzing objectives and strategies for target audiences, scheduling, and creative aspects. 3) Media selection considers objectives, budgets, and product characteristics. 4) Reach and frequency goals must account for duplicated and unduplicated exposure across media.
This document outlines the consumer decision making process, which includes problem recognition, information search, alternative evaluation, decision, and post-decision evaluation. It discusses three types of problem solving variations - extended, routine, and limited problem solving. It also covers internal and external information search, evaluative criteria, decision rules, and factors that influence the decision making process like situational influences and low effort heuristics.
The document discusses consumer decision making and alternative evaluation. It describes 3 types of consumer choice processes: affective choice based on emotions, attitude-based choice using general impressions rather than attributes, and attribute-based choice involving direct attribute comparisons. It also discusses evaluative criteria that consumers use to evaluate alternatives, including determining the criteria, measuring brand performance on criteria, and determining criteria importance. Finally, it outlines several decision rules consumers may use for attribute-based choices like conjunctive, disjunctive, elimination-by-aspects, and lexicographic rules.
The document defines key rights of consumers under consumer protection law, including the right to safety, right to be informed, right to choose, right to be heard, right to seek redressal, and right to consumer education. A consumer is defined as a person who buys goods or services for personal use rather than resale. Consumers have the right to safe products that meet quality standards and fulfill needs over the long term. They also have the right to be informed about product details before purchase to avoid unfair trade practices and make wise choices.
An PPT on Consumer Behaviour and Market SegmentationMOHD AMAAN HASAN
This document provides information about consumer behavior and market segmentation. It lists the names of students and their teacher. It then defines consumer behavior and explains why understanding it is important for marketers. It discusses the four types of consumer behavior and different factors that influence consumer decisions. The document also defines market segmentation and explains the need for it and its benefits. It describes different types of market segmentation including demographic, psychographic, behavioral, and geographic segmentation. Finally, it discusses the importance of conducting a consumer behavior audit to understand internal and external influences on consumers.
Who participates in the business to-business buying process?Sameer Mathur
There are typically several participants involved in business-to-business purchasing decisions including initiators who request a purchase, users of the product or service, influencers who help define specifications and provide evaluation information, deciders who determine requirements or select suppliers, approvers who authorize decider's proposed actions, buyers who formally select suppliers and negotiate terms, and gatekeepers who can prevent sellers from engaging other participants.
A marketing channel consists of all the institutions and activities involved in transferring goods from production to consumption, including producers, buyers, and middlemen. It performs important functions like linking producers to buyers, sales and promotion, influencing pricing strategy, and customizing products. When determining the appropriate marketing channel strategy, factors to consider include product characteristics, market conditions, company resources and goals, and the available middlemen and their potential services.
Buying behavior can vary based on location, individual, and type of product. Complex buying behavior occurs when multiple people are involved in the purchasing decision and more deliberation is required. Consumers exhibit complex buying when highly involved in an expensive, infrequent, or risky purchase where brands differ significantly. Variety-seeking behavior occurs when involvement is low but brands vary. Dissonance-reducing behavior happens when a consumer is highly involved but sees little brand difference. Marketers should focus on the five stages of the consumer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
The document discusses consumer buying behavior and the factors that influence it. It provides definitions of consumer behavior and discusses the need to study consumer behavior to satisfy customer needs, understand consumer psychology, motives, choices, and preferences. It then describes different types of consumer buying behavior including complex, dissonance-reducing, habitual, and variety seeking behaviors. The stages of the consumer buying decision process are outlined as well as psychological, social, cultural, personal, and economic factors that influence consumer decisions.
Quality, price, and service are the core variables that motivate industrial consumers when making purchasing decisions. Additional factors that influence industrial buyers include assurance of supply, potential savings from new equipment or materials, and the individual temperaments of purchasing officers. Industrial consumers prioritize factors like quality, budget constraints, and cost-benefit analysis when choosing which products to purchase for their organizations.
The Howard-Sheth model from 1969 proposes that consumer purchase decisions are influenced by stimulus inputs, hypothetical constructs, and response outputs. Stimulus inputs include significative, symbolic, and social cues about products. Hypothetical constructs include perceptual constructs like ambiguity and learning constructs like motives and attitudes. Response outputs progress from attention to comprehension, attitude, intention, and finally purchase. The model explains how consumers process information to make rational purchase decisions even with incomplete information. It remains an influential early framework for understanding consumer behavior.
This document outlines the 5 crucial steps in a consumer's purchase decision process: 1) problem recognition, where a consumer realizes a problem or need; 2) information search, where the consumer searches internally or externally for information; 3) evaluation of alternatives, where the consumer evaluates different options; 4) purchase decision, where the consumer decides on a purchase; and 5) post-purchase behavior, where the consumer evaluates the purchase decision. The document discusses each step using examples and provides an overview of factors that can influence the consumer decision process.
Consumer behavior all material Prepared by karventhan karventhanps
The document outlines Mahatma Gandhi's philosophy on customer service. It states that a customer is the most important visitor and the purpose of a business. A business depends on customers, not the other way around, and customers should be served with respect rather than as a favor.
Organizational buying involves formal organizations establishing the need for and selecting between products and suppliers. It is characterized by fewer but larger buyers, close supplier relationships, professional purchasing, and multiple influences on buying decisions. The buying center, comprising members who play roles in the purchase process like initiators and deciders, makes purchasing decisions. Interpersonal factors and personal attributes of buying center members also influence organizational buying. The process involves stages from problem recognition to performance review. Effective business marketing requires relationship management and coordination between buyers and sellers.
Consumer Decision Process: Problem Recognition
Types of consumer decisions, Purchase involvement levels and the decision process, Problem/Need Recognition, Types of Consumer Problems, Marketing Strategy and Problem Recognition.
5-(IV)in what ways do consumers stray from rational decision process114iiminternship
This document summarizes different ways that consumer decision making can stray from rational deliberation. It discusses low involvement peripheral decision making, variety-seeking behavior, and concepts from behavioral decision theory and behavioral economics like heuristics, framing, and mental accounting. Specifically, it explains how consumers use heuristics like availability and representativeness, how framing can influence choices, and how mental accounting involves categorizing financial options in non-logical ways like integrating small gains with large losses.
Chapter 12 Influence Of Culture On Consumer BehaviorAvinash Kumar
The document discusses how culture influences consumer behavior. It defines culture as the learned beliefs, values and customs shared by members of a society. Culture is transmitted through enculturation, acculturation, language, symbols, rituals and sharing. Marketers must understand a target culture to effectively appeal to consumers within that culture.
This document discusses consumer awareness and the need for consumer awareness. It defines consumer awareness as knowledge of a product's price and quality, any problems with marketing, and how to lodge complaints. The market has a wide variety of goods making it difficult to identify duplicates, and advertising can be misleading as the distance between buyers and sellers has increased. The document also discusses VAT taxes, the importance of requesting receipts, and consumer redressal systems that allow consumers to file complaints in consumer courts if they are cheated by sellers or producers.
This document discusses the consumer decision making process. It outlines five factors that influence consumer decisions, as well as three levels of consumer decision making ranging from extensive problem solving to routine response behavior. The stages of the consumer decision making process are described, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. An example consumer decision process for purchasing a new car is provided to illustrate these stages.
Business Ethic Chap 8: Ethics and MarketingShandy Aditya
Berdasarkan buku Hartman, L. P., DesJardins, J., & Macdonald, C. (2014). Business Ethic Decision Making for Personal Integrity & Social Responsibility. United State of America: McGraw Hill Education.
kali ini kita akan membahas chapter 8: Ethics and Marketing
Video Presentation Link:
https://youtu.be/noKsyEBldF0
The document provides information about marketing environment, marketing research, marketing information system, consumer behavior, and new product development. It discusses the key concepts such as:
1. The marketing environment refers to internal and external forces that affect marketing decisions. Marketing research and information systems help understand the environment.
2. Consumer behavior is influenced by personal, psychological, and social factors and leads to purchase decisions. Understanding consumer behavior is important for marketers.
3. The new product development process involves idea generation, screening, testing, developing a market strategy, analyzing business and financial aspects, test marketing, and commercialization. Getting new products right requires systematic analysis.
This document provides an overview of consumer decision making by outlining key concepts across 8 chapters. It examines why marketing managers should understand consumer behavior and analyzes the 5 stages of the consumer decision making process: need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also identifies the types of consumer buying decisions based on involvement and discusses cultural, social, psychological, and individual factors that influence purchasing.
The document summarizes key concepts from Chapter 9 of a marketing research textbook. It defines marketing research and explains its importance for decision making. It describes the typical steps involved in a marketing research project, including specifying the problem, reviewing secondary data, designing primary research, sampling, data collection and analysis, and reporting findings. It also discusses the impact of the internet on marketing research and the growing importance of scanner-based research and competitive intelligence.
The document discusses consumer decision making and alternative evaluation. It describes 3 types of consumer choice processes: affective choice based on emotions, attitude-based choice using general impressions rather than attributes, and attribute-based choice involving direct attribute comparisons. It also discusses evaluative criteria that consumers use to evaluate alternatives, including determining the criteria, measuring brand performance on criteria, and determining criteria importance. Finally, it outlines several decision rules consumers may use for attribute-based choices like conjunctive, disjunctive, elimination-by-aspects, and lexicographic rules.
The document defines key rights of consumers under consumer protection law, including the right to safety, right to be informed, right to choose, right to be heard, right to seek redressal, and right to consumer education. A consumer is defined as a person who buys goods or services for personal use rather than resale. Consumers have the right to safe products that meet quality standards and fulfill needs over the long term. They also have the right to be informed about product details before purchase to avoid unfair trade practices and make wise choices.
An PPT on Consumer Behaviour and Market SegmentationMOHD AMAAN HASAN
This document provides information about consumer behavior and market segmentation. It lists the names of students and their teacher. It then defines consumer behavior and explains why understanding it is important for marketers. It discusses the four types of consumer behavior and different factors that influence consumer decisions. The document also defines market segmentation and explains the need for it and its benefits. It describes different types of market segmentation including demographic, psychographic, behavioral, and geographic segmentation. Finally, it discusses the importance of conducting a consumer behavior audit to understand internal and external influences on consumers.
Who participates in the business to-business buying process?Sameer Mathur
There are typically several participants involved in business-to-business purchasing decisions including initiators who request a purchase, users of the product or service, influencers who help define specifications and provide evaluation information, deciders who determine requirements or select suppliers, approvers who authorize decider's proposed actions, buyers who formally select suppliers and negotiate terms, and gatekeepers who can prevent sellers from engaging other participants.
A marketing channel consists of all the institutions and activities involved in transferring goods from production to consumption, including producers, buyers, and middlemen. It performs important functions like linking producers to buyers, sales and promotion, influencing pricing strategy, and customizing products. When determining the appropriate marketing channel strategy, factors to consider include product characteristics, market conditions, company resources and goals, and the available middlemen and their potential services.
Buying behavior can vary based on location, individual, and type of product. Complex buying behavior occurs when multiple people are involved in the purchasing decision and more deliberation is required. Consumers exhibit complex buying when highly involved in an expensive, infrequent, or risky purchase where brands differ significantly. Variety-seeking behavior occurs when involvement is low but brands vary. Dissonance-reducing behavior happens when a consumer is highly involved but sees little brand difference. Marketers should focus on the five stages of the consumer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
The document discusses consumer buying behavior and the factors that influence it. It provides definitions of consumer behavior and discusses the need to study consumer behavior to satisfy customer needs, understand consumer psychology, motives, choices, and preferences. It then describes different types of consumer buying behavior including complex, dissonance-reducing, habitual, and variety seeking behaviors. The stages of the consumer buying decision process are outlined as well as psychological, social, cultural, personal, and economic factors that influence consumer decisions.
Quality, price, and service are the core variables that motivate industrial consumers when making purchasing decisions. Additional factors that influence industrial buyers include assurance of supply, potential savings from new equipment or materials, and the individual temperaments of purchasing officers. Industrial consumers prioritize factors like quality, budget constraints, and cost-benefit analysis when choosing which products to purchase for their organizations.
The Howard-Sheth model from 1969 proposes that consumer purchase decisions are influenced by stimulus inputs, hypothetical constructs, and response outputs. Stimulus inputs include significative, symbolic, and social cues about products. Hypothetical constructs include perceptual constructs like ambiguity and learning constructs like motives and attitudes. Response outputs progress from attention to comprehension, attitude, intention, and finally purchase. The model explains how consumers process information to make rational purchase decisions even with incomplete information. It remains an influential early framework for understanding consumer behavior.
This document outlines the 5 crucial steps in a consumer's purchase decision process: 1) problem recognition, where a consumer realizes a problem or need; 2) information search, where the consumer searches internally or externally for information; 3) evaluation of alternatives, where the consumer evaluates different options; 4) purchase decision, where the consumer decides on a purchase; and 5) post-purchase behavior, where the consumer evaluates the purchase decision. The document discusses each step using examples and provides an overview of factors that can influence the consumer decision process.
Consumer behavior all material Prepared by karventhan karventhanps
The document outlines Mahatma Gandhi's philosophy on customer service. It states that a customer is the most important visitor and the purpose of a business. A business depends on customers, not the other way around, and customers should be served with respect rather than as a favor.
Organizational buying involves formal organizations establishing the need for and selecting between products and suppliers. It is characterized by fewer but larger buyers, close supplier relationships, professional purchasing, and multiple influences on buying decisions. The buying center, comprising members who play roles in the purchase process like initiators and deciders, makes purchasing decisions. Interpersonal factors and personal attributes of buying center members also influence organizational buying. The process involves stages from problem recognition to performance review. Effective business marketing requires relationship management and coordination between buyers and sellers.
Consumer Decision Process: Problem Recognition
Types of consumer decisions, Purchase involvement levels and the decision process, Problem/Need Recognition, Types of Consumer Problems, Marketing Strategy and Problem Recognition.
5-(IV)in what ways do consumers stray from rational decision process114iiminternship
This document summarizes different ways that consumer decision making can stray from rational deliberation. It discusses low involvement peripheral decision making, variety-seeking behavior, and concepts from behavioral decision theory and behavioral economics like heuristics, framing, and mental accounting. Specifically, it explains how consumers use heuristics like availability and representativeness, how framing can influence choices, and how mental accounting involves categorizing financial options in non-logical ways like integrating small gains with large losses.
Chapter 12 Influence Of Culture On Consumer BehaviorAvinash Kumar
The document discusses how culture influences consumer behavior. It defines culture as the learned beliefs, values and customs shared by members of a society. Culture is transmitted through enculturation, acculturation, language, symbols, rituals and sharing. Marketers must understand a target culture to effectively appeal to consumers within that culture.
This document discusses consumer awareness and the need for consumer awareness. It defines consumer awareness as knowledge of a product's price and quality, any problems with marketing, and how to lodge complaints. The market has a wide variety of goods making it difficult to identify duplicates, and advertising can be misleading as the distance between buyers and sellers has increased. The document also discusses VAT taxes, the importance of requesting receipts, and consumer redressal systems that allow consumers to file complaints in consumer courts if they are cheated by sellers or producers.
This document discusses the consumer decision making process. It outlines five factors that influence consumer decisions, as well as three levels of consumer decision making ranging from extensive problem solving to routine response behavior. The stages of the consumer decision making process are described, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. An example consumer decision process for purchasing a new car is provided to illustrate these stages.
Business Ethic Chap 8: Ethics and MarketingShandy Aditya
Berdasarkan buku Hartman, L. P., DesJardins, J., & Macdonald, C. (2014). Business Ethic Decision Making for Personal Integrity & Social Responsibility. United State of America: McGraw Hill Education.
kali ini kita akan membahas chapter 8: Ethics and Marketing
Video Presentation Link:
https://youtu.be/noKsyEBldF0
The document provides information about marketing environment, marketing research, marketing information system, consumer behavior, and new product development. It discusses the key concepts such as:
1. The marketing environment refers to internal and external forces that affect marketing decisions. Marketing research and information systems help understand the environment.
2. Consumer behavior is influenced by personal, psychological, and social factors and leads to purchase decisions. Understanding consumer behavior is important for marketers.
3. The new product development process involves idea generation, screening, testing, developing a market strategy, analyzing business and financial aspects, test marketing, and commercialization. Getting new products right requires systematic analysis.
This document provides an overview of consumer decision making by outlining key concepts across 8 chapters. It examines why marketing managers should understand consumer behavior and analyzes the 5 stages of the consumer decision making process: need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also identifies the types of consumer buying decisions based on involvement and discusses cultural, social, psychological, and individual factors that influence purchasing.
The document summarizes key concepts from Chapter 9 of a marketing research textbook. It defines marketing research and explains its importance for decision making. It describes the typical steps involved in a marketing research project, including specifying the problem, reviewing secondary data, designing primary research, sampling, data collection and analysis, and reporting findings. It also discusses the impact of the internet on marketing research and the growing importance of scanner-based research and competitive intelligence.
The document discusses pricing strategies and tactics. It begins by outlining the key steps in setting the right price: estimating costs and demand, establishing pricing goals, choosing a pricing strategy, and fine-tuning the price. It then discusses legal and ethical constraints on pricing. Several pricing strategies and tactics are described, including discounts, geographic pricing, product line pricing, and approaches during inflation and recession periods. The role of pricing objectives, constraints, strategies, and tactics are the main focus of the summary.
Chapter 5 Developing the Global Vision 2014Earlene McNair
The document discusses various aspects of developing a global vision and global marketing strategies. It begins by outlining the importance of global marketing and the impact of multinational firms on the world economy. It then describes the external environment facing global marketers, including factors like culture, economic development, politics, and demographics. The document also identifies different ways for companies to enter the global marketplace, such as exporting, licensing, and direct investment. Finally, it lists the basic elements of the global marketing mix, including product, price, place, promotion, and how these elements need to be adapted for different international markets.
This document summarizes key elements of the external marketing environment and how they affect firms. It discusses social factors like values, attitudes, and lifestyles that influence marketing. Important demographic trends for marketing managers are identified, including growing ethnic markets. The impact of economic conditions on consumers and marketers is examined. Technological developments are shaping firms and stimulating innovation. Government regulations and laws form the political/legal environment that marketing operates within. Competition in domestic and global markets also affects firm strategy and performance.
Chapter 17 Personal Selling and Sales Management 2014Earlene McNair
The document discusses personal selling and sales management. It describes personal selling as involving direct interaction with customers to explain and demonstrate products. Relationship selling focuses on long-term customer partnerships rather than individual sales. Customer relationship management aims to understand customer interactions and leverage customer data. The selling process involves generating leads, qualifying them, probing needs, developing solutions, handling objections, closing the sale, and following up. Sales management defines goals, structures the sales force, recruits and trains sellers, provides compensation and motivation, and evaluates performance.
This document outlines the key learning outcomes and concepts related to marketing channels and distribution. It discusses what marketing channels are and why intermediaries are needed. It defines different types of channel intermediaries like retailers, wholesalers, agents and brokers and describes their functions. It describes channel structures for consumer and business products and alternative arrangements. It discusses factors that influence channel strategy decisions and different relationship types between channel members. It also covers channel leadership, conflict and partnering. Finally, it addresses issues related to channels for global markets and service organizations.
Chapter 12 Services and Nonprofit Organization Marketing 2014Earlene McNair
The document discusses marketing of services and nonprofit organizations. It begins by explaining the importance of services to the economy and key differences between services and goods. It then describes the components of service quality and a gap model of quality. The document proceeds to discuss developing marketing mixes for services, relationship marketing, internal marketing, and global issues related to services marketing. It concludes by describing nonprofit organization marketing, including shared characteristics with services, marketing activities, and unique aspects of nonprofit marketing strategies.
This document provides an overview of key concepts in business marketing based on a marketing textbook chapter. It discusses business marketing and how it differs from consumer marketing. It describes the role of the internet and relationship marketing in business contexts. It identifies four major categories of business customers and explains the North American Industry Classification System. It outlines the seven types of business goods and services and discusses unique aspects of business buying behavior such as buying centers, roles in organizations, and evaluative criteria.
Chapter 11 Developing and Managing Products 2014Earlene McNair
The document summarizes key concepts from Chapter 11 on developing and managing new products. It explains the six categories of new products, the steps in the new product development process, global issues to consider, how new products diffuse through different customer groups, and the concept of product life cycles moving from introduction to growth, maturity, and decline. Various exhibits and figures are referenced to further illustrate these important new product development topics.
Chapter 16 Advertising Public Relations and Sales Promotion 2014Earlene McNair
Advertising has several effects on market share and consumers. It can change negative attitudes to positive ones and influence brand rankings. There are two major types of advertising - institutional advertising that enhances brand image and product advertising that promotes specific goods. Developing an advertising campaign involves setting objectives, making creative decisions around messaging and appeals, and evaluating effectiveness. Key creative decisions include identifying clear benefits rather than just attributes. Media selection considers factors like costs, audiences, and capabilities of different channels like newspapers, magazines, television, radio, and online.
This document provides an overview of key concepts regarding marketing channels and channel management. It begins by outlining eight learning outcomes, then delves into topics like the definition of marketing channels and why intermediaries are needed, different types of channel intermediaries and their functions, common channel structures for consumer and business products, factors that influence channel strategy decisions, different types of channel relationships, and managing channel relationships including leadership, conflict, and partnering.
Chapter 18 Social Media and Marketing 2014Earlene McNair
This document discusses social media and marketing. It begins by outlining the key topics that will be covered, including describing social media and how they are used, creating a social media campaign, measuring social media, explaining consumer behavior on social media, tools in a marketer's social media toolbox, the impact of mobile technology, and developing a social media plan. It then proceeds to define social media, describe various social media platforms and how consumers use them, explain how to create an effective social media campaign including listening and different media types, and evaluate methods to measure social media.
The document discusses key aspects of business-to-business marketing. It covers topics like business buying behavior, types of business customers and products, and differences between business and consumer markets. Specifically, it describes how business demand can be derived from consumer demand, fluctuate more than consumer demand, and involve multiple decision makers in the buying process. It also lists the major categories of business customers and seven common types of business products and services.
The document discusses key topics in supply chain management including defining supply chains and supply chain management. It describes the benefits of supply chain management as lower costs and improved customer service. It discusses the importance of internal and external supply chain integration. It identifies eight key supply chain processes like customer relationship management, order fulfillment, and supplier relationship management. It explains how logistics functions impact the supply chain in areas such as sourcing, inventory control, and transportation. Finally, it discusses emerging trends in supply chain management including electronic distribution, sustainable practices, and global challenges.
The document discusses key concepts related to pricing strategies and objectives. It covers:
1) The importance of pricing decisions to both the economy and individual firms and how price impacts revenue and profits.
2) A variety of pricing objectives including profit maximization, market share goals, and maintaining status quo prices.
3) How demand and supply interact to determine price equilibrium and the role of elasticity of demand.
4) Yield management systems and how they allow companies to stimulate demand and maximize profits.
5) Cost-oriented pricing strategies such as break-even analysis, markup pricing, and profit maximization approaches.
6) Additional factors that influence price including competition, the product lifecycle, distribution channels, promotions
This document provides an overview of chapter 8 from a marketing textbook. It covers the topics of products, services, and brands. The key points are:
1) A product is anything that can be offered in a market that might satisfy a need or want. Services are intangible products that don't result in ownership.
2) Products can be classified as consumer products like convenience, shopping, specialty or unsought products, or industrial products like materials, capital goods or supplies.
3) Marketers make decisions about individual products, product lines, and product mixes. They consider quality, features, style, branding, packaging and support services.
4) Building strong brands is important for differentiation and creating
The document discusses key marketing concepts related to products. It defines products, consumer products, and different types of consumer products. It also defines product items, product lines, and product mixes. The document then describes marketing uses of branding, packaging, labeling, and product warranties. It discusses how branding can benefit companies through product identification, repeat sales, and new product sales. Global issues in branding and packaging like adaptations and labeling requirements are also covered.
Chapter 14 Marketing Channels and Retailing 2014Earlene McNair
The document discusses the major tasks involved in developing a retail marketing strategy:
1. Define and select a target market by segmenting the market based on demographics, geographics, and psychographics.
2. Choose the appropriate retailing mix, which includes the product offering, promotion strategy, store location, prices, store presentation, and personnel.
3. Develop the product offering or merchandise mix that will be carried by the retailer. Additional tasks discussed include choosing a community and specific site for the store location.
Chapter 8 Segmenting and Targeting Markets 2014Earlene McNair
The document discusses market segmentation and targeting. It begins by describing characteristics of markets and market segments. Next, it explains the importance of market segmentation for better defining customer needs and allocating resources. It then discusses criteria for successful market segmentation such as segment size and measurability. The document proceeds to describe bases for segmenting consumer markets, including demographics, psychographics, benefits sought, and usage rates. It also covers bases for segmenting business markets like company characteristics and buying processes. Later, it lists the steps involved in segmenting markets and discusses strategies for selecting target markets such as concentrated, undifferentiated, and multisegment strategies. The document concludes by explaining how firms use positioning and product differentiation to influence customer perception
This document contains 10 learning questions and concepts about factors that influence consumer behavior from a chapter on analyzing consumer markets. Cultural factors exert the broadest influence on consumer behavior. Motivation has both direction and intensity. Major information sources consumers use are personal, commercial, public, and experiential. Personal characteristics like age, occupation, and personality influence buyer decisions except for education. Reference groups directly or indirectly influence consumer behavior. Not all consumers pass through all 5 stages of the buying process. Brand personality traits include excitement. High price sensitivity leads to choosing the cheapest brand using a lexicographic heuristic. Postponing travel due to risk shows psychological risk influence. Marketers learn buying processes through retrospective customer surveys.
This document contains 10 learning questions and concepts about factors that influence consumer behavior from a chapter on analyzing consumer markets. Cultural factors exert the broadest influence on consumer behavior. Motivation has both direction and intensity. Major information sources consumers use are personal, commercial, public, and experiential. Personal characteristics like age, occupation, and personality influence buyers' decisions except for education. Reference groups directly or indirectly influence consumer behavior. Not all consumers pass through every stage of the buying process. MTV suggests having a brand personality of excitement. Highly price-sensitive consumers choosing the cheapest brand use a lexicographic heuristic. Postponing a trip due to risk shows influence of psychological risk. Marketers learn buying processes through retrospective customer surveys
Cultural factors exert the broadest influence on consumer behavior. Motivation is a key psychological process that has direction and intensity. Consumers are influenced by reference groups they belong to as well as groups they aspire to or dissociate from. Marketers learn about the consumer decision process through retrospective methods like surveying recent customers about their purchase experiences.
The document discusses various aspects of consumer behavior:
1. Consumer behavior consists of the actions people take when purchasing and using products and services, including mental and social processes before and after purchase.
2. The purchase decision process involves stages consumers pass through when making choices, from need recognition to post-purchase behavior.
3. Psychological influences on consumer behavior include motivation, perception, perceived risk, learning, attitudes, beliefs, and opinion leaders.
Consumer behavior is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It involves understanding the factors that influence buying decisions, including psychological, social, cultural and situational factors. Studying consumer behavior helps businesses understand customers, identify trends, develop effective marketing strategies and design products that satisfy consumer needs and wants. There are various methods for collecting consumer behavior data, such as surveys, focus groups, interviews, observations, experiments and analyzing existing customer data sources.
1. Consumer behavior is the study of how individuals select, purchase, use, and dispose of products and services to satisfy their needs. It examines psychological and social factors that influence buying decisions.
2. The purchase decision process typically involves problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Consumers progress through these stages to varying degrees depending on the type of purchase.
3. Marketers aim to understand the purchase process and influence consumers at each stage. Tools like advertising, promotions, and sales techniques can increase brand awareness, shape consideration sets, and encourage purchase. Marketers also analyze post-purchase feedback to enhance future marketing strategies.
A comparative study on consumer behaviour about colgate and pepsodent ...Anand Gupta
This document provides information about a comparative study on consumer behavior regarding Colgate and Pepsodent toothpaste brands in Indore, India. It includes profiles of Colgate-Palmolive Company and Pepsodent-Hindustan Unilever Limited, which are the parent companies of the toothpaste brands. Various factors that influence consumer behavior are discussed such as product quality, packaging, promotion, brand awareness, and family influence. The study methodology and several data tables are presented, showing results of consumer surveys such as brand preference, reasons for choice, affordable options, and preferred varieties. Most respondents indicated preferring Colgate due to quality and finding it more affordable than Pepsodent or other brands. The majority
The document discusses key aspects of understanding customer behavior:
1) Businesses try to understand who buys their products, how, when, where, and why to better respond to customer needs and wants.
2) Understanding customer responses to different marketing mix elements can provide a competitive advantage if done better than competitors.
3) Customer behavior analysis studies characteristics and influences on customers to understand their decision making process from an individual and group perspective.
This document discusses consumer behavior and the factors that influence it. It provides an overview of the basic model of consumer decision making, which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also outlines some of the internal factors like motivation, perception, learning, and beliefs and values, as well as situational and social influences that affect consumer behavior. Finally, it provides three case studies as examples to illustrate concepts related to consumer behavior.
This chapter discusses problem recognition, which is an important stage of consumer decision making. It begins by describing the nature of problem recognition as arising from a gap between a desired and actual state. It then covers different types of consumer decisions like habitual, limited, and extended decision making that are influenced by purchase involvement. The chapter also discusses factors that influence problem recognition, both marketing and non-marketing factors. Finally, it outlines different marketing strategies related to problem recognition, such as discovering consumer problems, responding to problems, and helping or suppressing problem recognition.
Consumer behaviour is the study of how and why people make buying decisions. It examines factors like psychology, sociology, and economics that influence purchasing. Researchers study characteristics of individual consumers and groups to understand wants and how outside influences like family, friends, and society impact choices. The black box model shows how marketing and environmental stimuli interact with consumer traits and decision-making to produce responses like product selection.
Analysing consumer buying behaviour and industrial buying behaviourSUJIT DAS
This document summarizes and compares consumer buying behaviour and industrial buying behaviour. It discusses the key determinants and factors that influence each type of buying behaviour. For consumer behaviour, it outlines internal factors like demographics, attitudes, motivations and learning that affect purchases. External factors discussed include culture, social class, family influences and the consumer decision process. For industrial buying, the stages of the decision process are presented, from recognizing needs to post-purchase evaluation. Key participants like initiators, users and influencers are also identified. Finally, the document compares consumer versus industrial buying, noting differences in purpose, quantity purchased, decision making process, knowledge levels and relationship with sellers.
Chapter 3: Consumer Behavior—How People Make Buying Decisionstjamisonedu
The document discusses factors that influence consumer buying behavior, including:
1. The six stages of the consumer decision making process: realizing a need, searching for information, evaluating alternatives, selecting a product, assessing performance after purchase, and disposing of the product.
2. Situational factors like the physical environment of a store, social situations, time constraints, mood, and the reason for purchase can temporarily influence buying decisions.
3. Psychological factors rooted in consumers' self-concept, attitudes, perceptions, and Maslow's hierarchy of needs have enduring impacts on purchasing choices.
4. Societal influences such as culture, social class, reference groups, opinion leaders, and family also shape what and
This document provides an overview of consumer buying behavior and various models that have been developed to understand it. It defines consumer buying behavior and discusses why it is important for firms to analyze. Several traditional models are described like the economic, learning, psychological, and sociological models. Contemporary models are also outlined, including the Howard Sheth model, Nicosia model, and Engel-Blackwell-Miniard model. The key aspects of each model are summarized. The document also discusses the differences between consumers and customers.
This document discusses consumer behavior and the factors that influence it. It defines consumer behavior as the process by which individuals decide what, when, where, how, and from whom to purchase goods and services. Understanding consumer behavior is important for marketers to determine production policies, target markets, analyze opportunities, and make marketing mix decisions. Factors that influence consumer behavior include personal factors like age and occupation, cultural factors like culture and social class, psychological factors like motivation and attitudes, and social factors like reference groups and family roles. Other influences include marketing campaigns, economic conditions, personal preferences, group influence, and purchasing power.
This document provides a summary of a student project report on consumer behaviour. It includes an introduction, 4 chapters and a conclusion. Chapter 1 provides an overview of consumer behaviour and its importance. Chapter 2 discusses the 5 stages of the consumer buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Chapter 3 will cover techniques and difficulties of consumer behaviour research. Chapter 4 will examine factors influencing consumer behaviour such as demographics, psychographics, and social influences. The conclusion will summarize the key findings.
Consumer behavior involves understanding why, what, who, when, and how consumers make purchasing decisions. It is influenced by internal factors like motivation, emotion, perception, and attitude, as well as external factors like culture and groups. Understanding consumer behavior allows businesses to create better marketing strategies by speaking directly to consumer needs and influencing their decision making process.
The document discusses consumer behavior and the factors that influence purchasing decisions. It outlines the stimulus-response model of consumer behavior and lists psychological, personal, cultural, and social factors. It explains the buyer decision process, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. It also discusses the adoption of new products and identifies stages in the adoption process.
The document discusses consumer behavior and online marketing. It covers several key topics:
1. What is consumer behavior and what influences it, both external factors like culture, age, and social class, as well as internal psychological processes.
2. How consumer research helps marketers develop marketing strategies by understanding how consumers make purchasing decisions and how different groups can be targeted.
3. The various methods used to collect consumer behavior data, such as surveys, focus groups, and experiments.
4. How consumer decision making works, from problem recognition through the post-purchase evaluation process. Memory and knowledge play important roles in consumer choices.
Similar to Chapter 6 Consumer Decision Making with NOTES (20)
This document outlines a curriculum for managing infectious diseases in early education and child care settings. It discusses various tools and strategies for preventing the spread of infectious diseases, including promoting health among individuals through nutrition, exercise, immunizations and managing risks for those with special needs. It also addresses controlling infections in facilities through proper design and sanitation practices. Regular hand washing, cleaning and disinfecting surfaces, and excluding sick children and staff are emphasized. Record keeping of immunizations and policies for informing parents and staff of illnesses are also covered.
The document discusses safety issues related to wheeled toys like tricycles and bicycles for young children. It notes that head injuries are the most common type of injury from tricycle accidents. The document recommends that children wear properly fitted helmets any time they ride wheeled toys in order to help prevent head injuries. It provides guidance on properly fitting helmets and teaching children safety rules for using wheeled toys.
This document provides information and guidance on medication safety and poison prevention in early care and education settings. It notes that medication poisonings are a leading cause of injury for young children and are preventable. It outlines steps providers can take including proper medication storage, supervision of children, education, and having poison control contact information available. It emphasizes that keeping medications locked and out of children's reach is the primary prevention strategy.
This document provides information on playground safety for early childhood education settings. It discusses that falls are the leading cause of playground injuries in young children. Proper supervision and regular equipment inspections can help prevent injuries. The document recommends using shock-absorbing surfaces like wood chips or rubber mats under playground equipment to help cushion falls. It also emphasizes the importance of actively supervising children on playgrounds and having clear rules to teach children safe play.
This document provides a summary of key information from a presentation on keeping children safe from injuries in transportation in early care and education settings. The summary includes that children should ride rear-facing until age 2 or the height/weight limit, use car seat and vehicle manuals for proper installation so the seat has less than 1 inch of movement, and teach children safety practices in and around vehicles to prevent injuries and deaths from motor vehicle crashes and heatstroke inside unattended vehicles.
This document provides a summary of strategies to prevent burn injuries in early childhood education settings. It begins with an introduction explaining that burns are a leading cause of injury for young children. The document then covers the most common types of burns for children, including scalds, electrical, and flame burns. Potential burn risks in early education environments are discussed, such as hot liquids/food, electrical outlets, and heating equipment. The document emphasizes the importance of childproofing, supervision, and teaching fire safety lessons to prevent burns. It concludes by recommending developing clear policies and utilizing local community resources.
Module 1 Introduction to Safety and Injury Prevention.pptxEarlene McNair
The document discusses safety and injury prevention in early care and education settings. It begins with learning objectives about common injuries, safety hazards, prevention, and reporting requirements. Falls are the most common injury among young children. Drowning is the leading cause of preventable death for children ages 1-4. Providers must be trained in pediatric first aid and CPR, recognize safety hazards, and report any serious injuries. Preventing injuries requires adequate supervision, safe environments, and removing hazards like choking risks or fall risks.
This document discusses designing a healthful diet. It defines the components of a healthful diet as being adequate, moderate, nutrient-dense, balanced, and varied. It discusses tools for designing a healthful diet, including food labels, the 2020 Dietary Guidelines for Americans, and the USDA Food Patterns represented by MyPlate. The five food groups that make up a healthy eating pattern according to MyPlate are grains, vegetables, fruits, dairy, and protein foods.
PEARSON Chapter 7 Feeding Toddlers and Preschoolers.pptxEarlene McNair
The document discusses nutritional needs and feeding practices at different developmental stages from toddlers to school-age children. It covers the typical eating issues of toddlers like selective eating and food neophobia. For preschoolers, it emphasizes balanced nutrition to support their active lifestyle. Regarding school-age children, it discusses their increased nutrient needs to support growth and the importance of healthy eating habits influenced less by media. The teacher's role in promoting healthy eating at each stage is also outlined, including creating a supportive mealtime environment and teaching nutrition concepts.
The document discusses feeding infants from birth to one year old. It covers feeding infants breast milk or formula, introducing complementary foods between 4-10 months, and feeding infants with special needs. The key points are that breast milk provides optimal nutrition and health benefits. It also discusses appropriate feeding practices like demand feeding and reading hunger cues. Formula should be prepared safely according to instructions. Complementary foods should be introduced gradually starting with single vegetables and cereals. Special care is needed for preterm or infants with oral sensitivities.
Chapter 16 Feeding Toddlers & Young ChildrenEarlene McNair
The document discusses feeding behaviors and nutrition for toddlers, young children, and those with special needs. It covers how physical, motor, and social development influences eating habits at different ages. Key recommendations include providing nutritious meals based on MyPlate, allowing children to determine how much they eat, being a positive role model, and making mealtimes relaxed. The document also addresses creating supportive feeding environments and choosing healthy snacks.
Infants experience rapid growth in their first year, gaining weight and length. Their nutrient needs are influenced by this growth as well as their small stomachs and developing digestive systems. Breastmilk or formula meets infants' needs for the first 6 months, providing proper nutrition for growth and development. Solid foods should not be introduced before 6 months and are introduced in stages, starting with cereals, vegetables and fruits to avoid choking hazards. Proper feeding ensures infants' needs are met through continued growth, energy and health.
The document discusses wellness in young children and the role of early childhood teachers in promoting wellness. It defines wellness and explains how nutrition, health, and safety are interrelated and impact children's learning and development. Teachers are responsible for recognizing these relationships, implementing practices to support wellness, and partnering with families and the community. The document also discusses challenges to wellness like poverty, nutrition issues, housing instability, and environmental health risks that can impact children's learning and development.
SC NUT CANVAS 16 Food Equity Sustain and Quality.pptxEarlene McNair
This chapter discusses challenges related to ensuring equitable access to nutritious food globally and in the United States. It covers topics such as food insecurity, malnutrition in various forms, societal problems caused by limited access to nourishing food like obesity, and initiatives aimed at promoting sustainable food systems and food justice. Key issues addressed include the double burden of undernutrition and obesity, the impact of poverty on food choices and health, and the relationship between stress, cortisol, and obesity risk.
CHAPTER 14 Nutrition and Physical Keys to Good Health.pptxEarlene McNair
This document discusses nutrition and physical activity as keys to good health. It defines physical activity and physical fitness, and outlines the components of fitness. Regular physical activity provides numerous health benefits and reduces risk of many diseases. However, many Americans do not meet physical activity guidelines. The document provides guidelines for aerobic and muscle-strengthening activities. It also discusses how to improve fitness through assessing goals, varied exercise programs, and applying principles like overload and specificity. Nutrition needs vary depending on activity level and goals. Carbohydrates are the primary fuel for exercise, while fats provide energy for low-intensity activities. Adequate hydration and nutrient intake supports physical activity.
CHAPTER 13 Achieving and Maintaining a Healthful Weight.pptxEarlene McNair
The document discusses achieving and maintaining a healthful body weight. It defines appropriate body weight as being based on factors like age, genetics, and lifestyle habits that support good health. Body weight is evaluated using metrics like body mass index (BMI) and body composition measurements. BMI categories include underweight, normal weight, overweight, and obese classes 1-3. Additional factors like fat distribution pattern, energy balance, genetics, metabolism, hormones, and sociocultural influences also impact body weight. Obesity is associated with increased risk of chronic diseases. Treatment options include diet, exercise, medications, supplements, and in some cases bariatric surgery.
The document summarizes key points about water and hydration from a nutrition textbook chapter. It discusses how water is essential for the human body, comprising about 60% of total body weight for adults. It functions as a transport medium, lubricant, protective cushion and helps regulate temperature. The body maintains water balance through intake and output. Dehydration can occur if intake is inadequate or loss is too high, while overconsumption can also cause issues. The document recommends daily water intake amounts and notes the majority should come from beverages, with some from food. It also compares bottled versus tap water sources.
The document provides an overview of minerals, including their functions, dietary recommendations, food sources, and deficiency/toxicity symptoms. It discusses 15 essential minerals: sodium, potassium, calcium, phosphorus, magnesium, chloride, sulfur, iron, copper, zinc, selenium, fluoride, chromium, iodine, and manganese. For each mineral, it details major functions, recommended intake amounts, common food sources, and the symptoms of excessive intake and deficiency. It focuses specifically on sodium, potassium, calcium, and their relationships to blood pressure and bone health.
Synchronous learning involves real-time interaction between students and instructors, allowing for immediate feedback and facilitating discussions and group activities, but requires a fixed schedule that may not be convenient for all. Asynchronous learning is more flexible and accessible anytime by allowing students to work at their own pace, but has limited real-time interaction and feedback which can feel isolating. Both approaches have pros and cons depending on a student's needs and preferences.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
If you’re at all interested in digital
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heavily right now thanks to the impressive returns that they are seeing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Consumers’ product and service preferences are constantly changing.
Notes:
Understanding consumer behavior can help marketing managers adapt the marketing mix to influence consumer purchasing decisions. For example, if a manager knows through research that gas mileage is the most important attribute for a certain target market, the manufacturer can redesign the product, and create the appropriate marketing mix, to meet that criterion.
Notes:
The consumer decision-making process represents a general five-step process that moves the consumer from recognition of a need to the evaluation of a purchase decision. It is a guideline for studying how consumers make decisions.
Note that consumer decisions may not proceed in order through all the processes, and in fact, may end at any time without a purchase decision.
•The consumer decision-making process begins with need recognition, when stimuli trigger awareness of an unfulfilled want.
•If additional information is required to make a purchase decision, the consumer may engage in an internal or external information search.
• The consumer then evaluates the alternatives using the additional information and establishes purchase guidelines. Finally, a purchase decision is made.
Notes:
The first stage in the decision-making process is need recognition.
On November 26, 2011, a woman turned herself in to police after allegedly pepper spraying a crowd of shoppers at a Los Angeles, California, Walmart. According to reports, the woman doused shoppers as they frantically reached for limited numbers of discounted Xbox 360s during an early morning Black Friday sale the day before. Deal-hunter Juan Castro witnessed the event, telling reporters, “I don't know if she felt threatened or she felt she had to do that to get what she wanted,” though a police statement indicated that the woman’s actions didn’t appear to be in self-defense. Ten people were treated for exposure to the caustic compound, and many nearby shoppers at the Los Angeles store—including Castro—suffered moderate irritation.
Black Friday—the day immediately following Thanksgiving—has become something of holiday in its own right for retailers (some of whom offer their best bargains of the year) and consumers (some of whom camp out for days at stores’ front doors) alike. Violent incidents were reported in at least seven states during the 2011 Black Friday sales, most occurring at or near Walmart stores. Similar incidents have occurred in previous years—in 2008, a Walmart employee was trampled by a crowd of shoppers as he and other workers unlocked a New York Walmart’s front doors at 5 a.m. While Juan Castro’s injuries were minor, the pepper spray event altered his view on Black Friday: “I tried to get away as quickly as possible because I didn't think it was worth it. No deal is worth that.”
Notes:
A marketing manager’s objective is to get consumers to recognize an imbalance between their present status and their preferred state. Advertising and sales promotion often provide this stimulus.
Discussion/Team Activity
List products and services that have been purchased recently. Indicate the types of internal and/or external stimuli that influenced the decision.
Notes:
Marketers create new products and services by observing trends in the marketplace, and can create wants on the part of the consumer.
Consumers recognize unfilled wants in various ways, in particular, in the ways shown on this slide.
Notes:
An internal information search is the process of recalling information in memory. This includes prior experience or prior knowledge about a product.
An external information search relies on information in the outside environment. This includes personal and public references, advertisements, and publicity.
External information may be obtained from non-marketing controlled sources and/or marketing controlled sources. Nonmarketing controlled sources include personal experience, personal sources, and public sources such as Underwriters Laboratories. Marketing-controlled information is biased toward a specific product because it originates with marketers promoting that product. These sources include mass-media advertising, sales promotion, salespeople, product labels and packaging, and the Internet.
Notes:
The extent to which an individual conducts an external source depends on such factors as the perceived risk of purchasing a product, knowledge, prior experience, and level of interest in the good or service. The external search is also influenced by the consumer’s confidence in her decision-making ability. If a consumer has prior experience, he/she will spend less time searching.
Discussion/Team Activity:
Discuss information searches conducted for products or services recently evaluated or purchased. Characterize this discussion based on the factors described on this slide.
Notes:
The information search should yield a group of brands, or evoked set, which are the consumer’s preferred alternatives. From this set, consumers will further evaluate the alternatives and make a choice.
Discussion/Team Activity:
Describe the evoked set derived from information searches previously conducted. What were the characteristics that made these products the preferred alternatives?
Notes:
Once the evoked set is constructed, the consumer is ready to make a decision.
One way to make a choice is to pick product attributes that are important to him/her, then exclude all products in the set that do not have that attribute.
Another way to narrow the number of choices is to use cutoffs, or minimum or maximum levels of an attribute that an alternative must have. Many times, price is an important cutoff attribute.
The goal of the marketing manager is to determine which attributes have the most influence on a consumer’s choice, and design a marketing mix that stresses those attributes to the consumer.
A single attribute, such as price, may not always explain a consumer’s evaluation of products. Attributes that the marketer may consider important are not always important to the consumer.
Brand names, such as Johnson & Johnson, have a significant impact over the choice of products.
Notes:
Following the evaluation of alternatives, the consumer decides which product to buy or decides not to buy at all.
Ultimately, the consumer must specifically decide:
Whether to buy
When to buy
What to buy (product type and brand)
Where to buy (type of retailer, specific retailer, online or in store)
How to pay
Notes:
Once a purchase decision is made, the next step in the process is the evaluation of the product after purchase. Consumers expect certain outcomes from the purchase, and how well these expectations are met determines the level of customer satisfaction.
Price influences the level of expectations for a product or service.
When people feel inconsistency between their values or opinions and their behavior, they feel an inner tension called cognitive dissonance. In purchase decisions, this is also called “buyer’s remorse.” Marketers try to reduce any lingering doubt.
For example: Why do people who have been repeatedly warned that cigarettes are bad for their health continue to smoke? Because smokers "know" one thing and "feel" another—that's cognitive dissonance at work.
Once a purchase decision is made, the next step in the process is the evaluation of the product after purchase. Consumers expect certain outcomes from the purchase, and how well these expectations are met determines the level of customer satisfaction. Price influences the level of expectations for a product or service.
When people feel inconsistency between their values or opinions and their behavior, they feel an inner tension called cognitive dissonance. In purchase decisions, this is also called “buyer’s remorse.” 75 percent of consumers say they had a bad experience in the last year with a product purchased. Marketing managers can help reduce cognitive dissonance through effective communication with consumers, such as follow-up notes, advertising, and guarantees.Marketing managers can help reduce dissonance through effective communication with purchasers. For example, a customer service manager may slip a note inside the package congratulating the buyer on making a wise decision.
Postpurchase letters sent by manufacturers and dissonance-reducing statements in instruction booklets may help customers feel at ease with their purchase. Advertising that displays the product’s superiority over competing brands or guarantees can also help relieve the possible dissonance of someone who has already bought the product. Apple’s Genius Bar and customer service will ease cognitive dissonance for purchasers of an iPad because they know that the company is there to support them.
Notes:
Consumer buying decisions fall along a continuum of three broad categories: routine response behavior, limited decision making, and extensive decision making.
Routine response behavior: Frequently purchased, low-cost goods and services, with low involvement on search and decisions by consumers before making the purchase. Consumers buy first and evaluate later.
Limited decision making: Consumer has previous product experience but is unfamiliar with the current brands available. A moderate effort is spent searching for information or in considering alternatives.
Extensive decision making: Applies to unfamiliar, expensive products, or an infrequently bought item. The most complex type of consumer buying decisions, and is associated with high involvement on the part of the consumer.
Discussion/Team Activity:
Name products that fall into each of the decision making descriptions, and describe the decision making process for each.
Notes:
1. Exhibit 6.2 illustrates the continuum of consumer buying decisions.
The level of involvement in the purchase depends on the following factors:
Previous experience: When consumers have had previous experience with a product or repeat trials, the level of involvement typically decreases and quick choices are made.
Interest: Involvement is directly related to consumer interests, such as cars, motorcycles, or electronics.
Perceived risk of negative consequences: As the risk increases, so does the consumer level of involvement. Risks include financial risks, social risks, and psychological risk.
Situation: The circumstances of a purchase may transform a low-involvement decision into a high-involvement one. For example, a low-priced brand of wine may be purchased routinely, but a high-involvement decision might be required for purchasing a more prestigious wine for a special occasion.
Social visibility: Involvement increases as the social visibility of a product increases. These products that make a statement about the user may include cars, jewelry, furniture, and clothing.
Product involvement means that a product category has high personal relevance.
• Situational involvement means that the circumstances of a purchase may temporarily transform a low-involvement decision into a high-involvement one.
• Shopping involvement represents the personal relevance of the process of shopping. Modern shoppers tend to browse less and make fewer impulse buys because they shop on a mission.
• Enduring involvement represents an ongoing interest in some product or activity. The consumer is always searching for opportunities to consume the product or participate in the activity.
• Emotional involvement represents how emotional a consumer gets during some specific consumption activity.
For high involvement products, a good ad gives consumers the information they need for making the purchase decision, as well as specifying the benefits and advantages of owning the product.
For low-involvement purchases, customers may not recognize their wants until they are in the store. In-store promotion and package design are important tools for catching the customer’s attention. Good displays can help explain a product’s purpose and create recognition of a want.
Notes:
The consumer decision-making process is strongly influenced by cultural, social, individual, and psychological factors.
Exhibit 6.3 summarizes these influences.
Notes:
1. This list contains the defining components of culture. Push students to think about American cultural elements for each category.
The most defining element of a culture is its values. A value is an enduring belief shared by a society that a specific mode of conduct is personally or socially preferable to another mode of conduct
Language -- General Motors discovered too late that Nova (the name of an economical car) literally means “doesn’t go” in Spanish; Coors encouraged its English-speaking customers to “Turn it loose,” but the phrase in Spanish means “Suffer from diarrhea.”
Notes:
Culture is:
Pervasive: Cultural values influence individual life, yet most are completely unaware of its presence. What people eat, how they dress, and what language they speak are all cultural dimensions.
Functional: By establishing expectations, culture gives order to society, such as laws.
Learned: Culture is not genetic. Instead, consumers must learn what is acceptable from family and friends.
Dynamic: It adapts to changing needs and an evolving environment. The rapid growth of technology has accelerated the rate of cultural change.
Notes:
The most defining element of a culture is its values.
People with similar value systems tend to react alike to prices and other marketing-related inducements.
Values also correspond to consumption patterns.
Notes
In the United States alone, countless subcultures can be identified, and many are concentrated geographically.
Notes:
One view of contemporary U.S. status structure is shown in Exhibit 6.4.
Notes:
Marketers are interested in social class for the reasons of determining which medium to use for advertising, and for determining where best to distribute their products.
Because many lower-income consumers are still struggling to recover from job loss, retailers such as Walmart are selling smaller packages of items because customers do not have enough cash to buy more standard-size products. Apparel stores that target the middle class are raising prices by only pennies for fear of driving away customers.
Notes:
Consumers interact socially with reference groups, opinion leaders, and family members to obtain product information and decision approval.
Notes:
Reference groups are characterized as either direct or indirect.
Direct reference groups may be primary or secondary. Primary membership groups include all groups with which people interact regularly in an informal way, such as family, friends, and coworkers. People associate with secondary membership groups less consistently and more formally. This includes clubs, professional groups, and religious groups.
Indirect reference groups include aspirational reference groups, such as organizations that a person would like to join. On the other hand, a nonaspirational reference group is one that someone wants to avoid being identified with.
Notes:
For marketers, reference groups have three implications, as stated on this slide.
Understanding the effect of reference groups on a product is important for marketers in tracking the product life cycle.
Notes:
Opinion leaders are often the first to try new products. Technology companies have found that teenagers, because of their willingness to experiment, are key opinion leaders for the success of new technologies.
Opinion leadership is a casual, face-to-face phenomenon. Locating opinion leaders can be a challenge. Marketers may try to create opinion leaders, such as cheerleaders or civic leaders.
On a national level, companies sometimes use prominent public figures, such as movie stars, sports figures, and celebrities to promote products.
Discussion/Team Activity:
Name examples of opinion leaders, and the promoted products/services, in each of the categories shown on this slide.
Notes:
The family is the most important social institution for many consumers, influencing values, attitudes, and buying behavior.
Purchase decisions vary significantly among family members, who assume a variety of roles in the purchase process.
Initiators are the ones who suggest or initiate the purchase process. Influencers are those members whose opinions are valued.Decision makers actually makes the decision to buy or not to buy.The purchaser is the one who exchanges money for the product. The consumer is the one who uses the product.
Children can have great influence over the purchase decision.
Notes:
A person’s buying decisions are also influenced by unique personal characteristics, such as gender; age and life cycle stage; and personality, self-concept, and lifestyle.
The physiological differences in men and women result in the need for different products. Trends in gender marketing are influenced by the changing roles of men and women.
The age and family life cycle can have a significant impact on consumer behavior. Consumer tastes in clothes, food, cars, and recreation are often age related. Related to age is the family life cycle, an orderly series of stages through which consumers’ attitudes and behavior evolve through maturity, experience, and changing income and status.
Personality is a broad concept combining psychological makeup and environmental forces. Self-concept combines the ideal self-image and the real self-image. Consumers seldom buy products that jeopardize their self-image. A lifestyle is a mode of living as identified by a person’s activities, interests, and opinions.
Notes:
The psychological influences are the factors consumers use to interact with their world. They are the tools used to recognize feelings, gather and analyze information, formulate thoughts and opinions, and take action.
Notes:
People cannot perceive every stimulus in their environment. They use selective exposure, along with the closely related concepts of selective distortion and retention to decide which stimuli to notice and which to ignore.
Discussion/Team Activity:
Discuss examples representing each of the described perception states.
Notes:
Marketers must recognize the importance of cues or signals in a consumers perception of products.
Marketing managers first identify the important attributes such as those listed on this slide, then design signals to communicate these attributes to consumers.
Notes:
Maslow’s Hierarchy of Needs: A method of classifying human needs and motivations into five categories in ascending order of importance. Maslow’s Hierarchy of Needs, shown in Exhibit 6.6 and here, arranges needs in ascending order of importance.
By studying motivation, marketers can analyze the major forces influencing consumers’ purchase decisions. When a product is purchased a need is usually fulfilled. These needs become motives when aroused sufficiently. Motives are the driving forces that cause a person to take action to satisfy those needs.
Online:
Center for Science in the Public Interest (CSPI))
The CSPI regularly campaigns to change consumers’ beliefs about products it perceives as dangerous or harmful. What products are of interest to the CSPI at present? How should companies respond if their products become targets of the CSPI?
www.cspinet.org
Notes:
Almost all consumer behavior results from learning, the process that creates changes in behavior through experience and practice.
There are two types of learning: experiential and conceptual.
Reinforcement and repetition boost learning. This is a key strategy in promotional campaigns because it can lead to increased learning. Generally, to enhance learning, advertising messages should be spread over time rather than clustered together.
Notes:
Beliefs and attitudes are closely linked to values.
If a product is meeting its profit goals, positive attitudes toward the product need to be reinforced. If the brand is not succeeding, the marketing manager must work to change the consumers’ attitudes toward it.
Changes in attitudes can be accomplished in three ways:* Changing beliefs about the brand’s attributes* Changing the relative importance of these beliefs* Adding new beliefs