Consumer and business behavior ch. 6&7
•Download as PPT, PDF•
0 likes•328 views
The document discusses consumer behavior and the consumer decision-making process. It describes the key stages as: 1) Problem recognition, which occurs when there is an imbalance between actual and desired states. 2) Information search, which can be internal by recalling past information or external by seeking information from various sources. 3) Evaluation of alternatives, where consumers consider options and evaluate product attributes using decision criteria. 4) Purchase, where consumers decide whether to buy. 5) Post-purchase behavior, where consumers may experience cognitive dissonance and look for ways to reduce uncertainty about their purchase. Cultural, social, psychological, and individual factors influence consumers' decision-making at each
Report
Share
Report
Share
Recommended
Chapter6 analyzing consumer markets
This document discusses consumer behavior and the buying decision process. It defines consumer behavior as how people select, purchase, use, and dispose of goods and services. Consumer buying behavior is influenced by cultural, social, and personal factors. The buying decision process involves 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Cultural, social, and personal factors influence each stage of the decision process.
Analyzing Consumer Markets and Buyer Behavior
The document discusses factors that influence consumer buying behavior and the consumer decision-making process. It outlines that consumer behavior is shaped by cultural, social, personal, and psychological factors. It also describes the stages consumers go through in the buying process, including problem recognition, information search, evaluation, purchase, and post-purchase evaluation. Marketers need to understand these influences and stages to effectively market to consumers.
Analyzing Consumer Markets / Marketing Management By Kotler Keller
This document discusses factors that influence consumer behavior and the consumer buying process. It covers the following key points:
Cultural, social, and personal factors like age, income, personality influence consumer behavior. Cultural factors include subcultures while social factors include reference groups like family that directly impact purchasing.
Psychological processes like motivation, perception, learning and memory shape consumer responses. Motivation theories include Maslow's hierarchy of needs and Herzberg's two-factor theory. The perceptual process involves selective attention, distortion, and retention.
The consumer buying process has 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumers gather information from various sources
Buyer desicion proces
This document discusses the buyer decision process for new products in the hospitality and tourism industry. It outlines 5 stages: 1) need recognition where a problem or need is identified, 2) information search to learn more, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase decision where satisfaction or dissatisfaction is determined. It also discusses that individuals differ in adopting innovations, from innovators to laggards, and key factors like relative advantage, compatibility, complexity and divisibility influence adoption rates. Finally, it notes consumer behavior can vary across borders due to differences in values, attitudes and behaviors.
Chapter 6 Analyzing Consumer Markets
This document discusses analyzing consumer markets by examining consumer behavior and the factors that influence purchasing decisions. It covers cultural, social, and personal factors that affect behavior. It also summarizes several theories of human motivation and the five stages of the consumer buying process. The theories discussed include Freud's theory of subconscious motivations, Maslow's hierarchy of needs, and Herzberg's two-factor theory. The five stages of the buying process are problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The document emphasizes that understanding how consumers think and connecting with them is important for marketers.
Consumer Behaviour
This document discusses various factors that influence consumer behavior, including cultural, social, personal, and psychological factors. It outlines models of consumer decision making, including Maslow's hierarchy of needs and Herzberg's two-factor theory. Key psychological processes that influence consumer behavior are motivation, memory, learning, and perception. The document also describes the consumer buying process and sources of information consumers use during the evaluation stage.
Chapter 6 Analyzing Consumer Market
This document contains questions and answers about consumer behavior concepts. It discusses key topics like consumer behaviourism being the study of how people select, buy, use and dispose of products. It also addresses influences on consumer behavior like cultural, social and personal factors. Other concepts covered include perception, motivation theories, subcultures, memory processes, and stages of the consumer buying process.
Consumer markets and consumer buying behavior mmda
This document provides an overview of consumer buying behavior and the consumer decision-making process. It discusses factors that influence consumer behavior such as cultural, social, personal and psychological characteristics. A model of consumer behavior is presented showing how marketing stimuli interact with a consumer's characteristics to drive responses. The consumer decision process is also summarized, outlining the typical steps of need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior. Key concepts in consumer behavior and motivation theories are defined.
Recommended
Chapter6 analyzing consumer markets
This document discusses consumer behavior and the buying decision process. It defines consumer behavior as how people select, purchase, use, and dispose of goods and services. Consumer buying behavior is influenced by cultural, social, and personal factors. The buying decision process involves 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Cultural, social, and personal factors influence each stage of the decision process.
Analyzing Consumer Markets and Buyer Behavior
The document discusses factors that influence consumer buying behavior and the consumer decision-making process. It outlines that consumer behavior is shaped by cultural, social, personal, and psychological factors. It also describes the stages consumers go through in the buying process, including problem recognition, information search, evaluation, purchase, and post-purchase evaluation. Marketers need to understand these influences and stages to effectively market to consumers.
Analyzing Consumer Markets / Marketing Management By Kotler Keller
This document discusses factors that influence consumer behavior and the consumer buying process. It covers the following key points:
Cultural, social, and personal factors like age, income, personality influence consumer behavior. Cultural factors include subcultures while social factors include reference groups like family that directly impact purchasing.
Psychological processes like motivation, perception, learning and memory shape consumer responses. Motivation theories include Maslow's hierarchy of needs and Herzberg's two-factor theory. The perceptual process involves selective attention, distortion, and retention.
The consumer buying process has 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumers gather information from various sources
Buyer desicion proces
This document discusses the buyer decision process for new products in the hospitality and tourism industry. It outlines 5 stages: 1) need recognition where a problem or need is identified, 2) information search to learn more, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase decision where satisfaction or dissatisfaction is determined. It also discusses that individuals differ in adopting innovations, from innovators to laggards, and key factors like relative advantage, compatibility, complexity and divisibility influence adoption rates. Finally, it notes consumer behavior can vary across borders due to differences in values, attitudes and behaviors.
Chapter 6 Analyzing Consumer Markets
This document discusses analyzing consumer markets by examining consumer behavior and the factors that influence purchasing decisions. It covers cultural, social, and personal factors that affect behavior. It also summarizes several theories of human motivation and the five stages of the consumer buying process. The theories discussed include Freud's theory of subconscious motivations, Maslow's hierarchy of needs, and Herzberg's two-factor theory. The five stages of the buying process are problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The document emphasizes that understanding how consumers think and connecting with them is important for marketers.
Consumer Behaviour
This document discusses various factors that influence consumer behavior, including cultural, social, personal, and psychological factors. It outlines models of consumer decision making, including Maslow's hierarchy of needs and Herzberg's two-factor theory. Key psychological processes that influence consumer behavior are motivation, memory, learning, and perception. The document also describes the consumer buying process and sources of information consumers use during the evaluation stage.
Chapter 6 Analyzing Consumer Market
This document contains questions and answers about consumer behavior concepts. It discusses key topics like consumer behaviourism being the study of how people select, buy, use and dispose of products. It also addresses influences on consumer behavior like cultural, social and personal factors. Other concepts covered include perception, motivation theories, subcultures, memory processes, and stages of the consumer buying process.
Consumer markets and consumer buying behavior mmda
This document provides an overview of consumer buying behavior and the consumer decision-making process. It discusses factors that influence consumer behavior such as cultural, social, personal and psychological characteristics. A model of consumer behavior is presented showing how marketing stimuli interact with a consumer's characteristics to drive responses. The consumer decision process is also summarized, outlining the typical steps of need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior. Key concepts in consumer behavior and motivation theories are defined.
unit 3 marketing
This document provides an overview of consumer behavior and the consumer buying decision process. It discusses key concepts such as who consumers and customers are, factors that influence consumer behavior like cultural, social, personal and psychological factors. It also outlines the typical consumer buying decision process from need recognition to post-purchase evaluation. The document examines different types of buying decisions and models of consumer behavior. Finally, it briefly discusses business buyers and the organizational buying process.
Analyzing consumer markets 06
This chapter discusses analyzing consumer markets and factors that influence consumer buying behavior. It outlines cultural, social, personal, and psychological factors that affect purchase decisions. These include culture, social class, reference groups, roles and status, life stage, occupation, personality, motivation, perception, learning, and memory. The chapter also details the consumer buying decision process of problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it examines trends in consumer involvement and buying behaviors such as complex buying, variety seeking, habitual, and dissonance reducing purchases.
kotler chapter
This chapter discusses how cultural, social, and personal factors influence consumer behavior and buying decisions. It covers key topics like socioeconomic classifications in India, psychological processes, consumer decision making models, and sources of information. The chapter questions ask how consumer characteristics and marketing programs impact buying behavior, and how marketers analyze the consumer decision process.
Consumer Behaviour- Social Group
The document discusses different types of social groups and marketing techniques. It defines a social group as a collection of people who interact and share similarities. There are various types of social groups including primary, secondary, informal, and formal groups. It also outlines characteristics of social groups like we-feeling, role, and status. Additionally, the document covers different social marketing techniques such as viral marketing, guerrilla marketing, ambush marketing, and pull marketing. It provides examples of advertisements that utilize each technique.
Impact of Social Media on Products & Brands, Online Marketing & Social Media...
- Introduction
- Social Media Statistics
- Popular Social Media Channels
- How Social Media Marketing Helps Businesses Meet Marketing Goals
- Best Social Media Marketing Tips
- Consumer Behaviour on Social Media
- Consumer Decision Process
- How social media influence the consumer buying behaviour ?
- E-Commerce
- Factors of Online Customer Behavior
- Filtering Elements
- 10 Factors that Influence Customer Buying Behaviour Online
- Social Marketing vs Social Media Marketing
Consumer buying behaviour
Consumer markets consist of individuals and households who purchase goods and services for personal use. Marketers aim to understand how consumers respond to different marketing efforts. The consumer decision-making process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Cultural, social, personal, and psychological factors all influence consumer behavior at different stages of the buying process.
Analyzing consumer markets
This document summarizes key points from Chapter 6 of the marketing management textbook. It discusses how consumer characteristics, psychological processes, and decision making influence consumer behavior. Specifically, it examines how cultural, social, and personal factors shape buying behaviors. It also analyzes motivation, perception, learning, and memory as major psychological influences. Furthermore, it outlines the five stages of the consumer decision process - problem recognition, information search, evaluation alternatives, purchase decision, and post-purchase behavior. Lastly, it explores how marketers can analyze consumer decision making through profiling and understanding the consumer's consumption system.
Environment and cb
The document discusses various situational and psychological factors that influence consumer behavior and the consumer decision-making process. It covers key concepts like situational influences, cultural and social factors, the buying decision process, information sources, and psychological influences on purchasing like motivation, perception, learning, personality and attitudes. It also discusses Belk's situational elements model and how physical surroundings and crowding can impact consumers.
Consumer Behaviour- Sem Shaikh
This document discusses consumer buying behavior and the consumer buying process. It defines buying behavior as the decision process and acts of people involved in buying and using products. It explains that there are different types of buying behaviors such as routine response, limited decision making, extensive decision making, and impulse buying. It also outlines some key influencing factors on buying behavior including cultural, social, and psychological factors. Finally, it presents a five stage model of the consumer buying process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Consumer Behavior
This document discusses various psychological and social factors that influence consumer behavior, including:
1. Internal influences like motivation, personality, perception, learning, and values/beliefs/attitudes shape how consumers make decisions.
2. External influences include personal influences from opinion leaders, word of mouth, and reference groups. The family, social class, and culture/subcultures also impact consumer behavior.
3. Motivation is the driving force behind behavior and is influenced by hierarchical needs. Personality and perception also play important roles in consumer responses and preferences. Learning processes further develop consumer knowledge and future behaviors.
Psychological Influences on Consumer Behavior
"Point of View" slideshare assignment for MRK 2100 at Sinclair Community College discussing the psychological influences on consumer behavior and it's relation to marketing.
Buyer Behaviour
Behavior can be defined as the acts of individuals in making decisions to spend resources on goods and services. Understanding consumer behavior and what motivates customer purchases is an important part of marketing. Businesses research questions like who buys products, how and where they buy, and why, in order to understand what influences customer decisions and better meet their needs. Consumer decisions are affected by social, cultural, personal and psychological factors.
Consumer behaviour external factors
Here is a possible presentation on the topic you provided:
Title: The influence of reference groups and opinion leaders on social media platforms
Introduction:
- Social media platforms have become an integral part of people's lives, especially among younger generations
- These platforms enable people to connect with friends, family and like-minded individuals online
- Communities form around shared interests, locations, activities etc on different social media
Body:
- Instagram is heavily influenced by fashion/lifestyle reference groups and opinion leaders
- "Influencers" with thousands of followers shape trends and buying decisions in their niche
- People aspire to the lifestyles portrayed and seek recommendations from influencers they follow
- Brands partner with
Consumer Buying Behavior
This document discusses consumer buying behavior and the factors that influence it. It outlines the consumer buying decision process which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also describes types of buying behavior like routine response, limited decision, and impulse buying. Key factors that influence consumer behavior are personal factors, psychological factors, social factors, cultural factors, and groups or family. The stages of the consumer buying process and examples of psychological versus functional motives are also summarized.
Cbmc unit 2
This document discusses individual determinants of consumer behavior, including motivation, personality and self-concept, consumer perception, consumer learning, and consumer attitudes. It outlines key concepts such as innate vs acquired needs, goal-oriented behavior, theories of personality, the process of perception, and models of attitude including the tri-component and multi-attribute models. Consumer decision making and factors influencing decisions are also examined, along with models of consumer behavior like the Nicosia and Sheth models. Organizational buying behavior and its distinguishing characteristics are covered as well.
Consumer behaviour
This document discusses consumer buyer behavior and the factors that influence purchasing decisions. It outlines the consumer decision process, which begins with need recognition and information search. The consumer then evaluates alternatives and makes a purchase decision. After purchasing, the consumer experiences post-purchase satisfaction or dissonance based on whether expectations match actual product performance. Key factors like culture, social class, personality, motivation, and perception shape how consumers move through the decision stages.
Final pp slide
1) Consumer buyer behavior refers to how individuals and households purchase goods and services for personal use. Cultural, social, personal, and psychological factors influence purchasing decisions.
2) The consumer decision process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumers progress through these stages when making purchase decisions.
3) Key psychological factors that affect purchasing include motivation, perception, learning, and attitudes/beliefs. Maslow's hierarchy of needs describes how pressing needs drive consumer motivation.
Perception
The document discusses various aspects of consumer behavior:
1. Consumer behavior consists of the actions people take when purchasing and using products and services, including mental and social processes before and after purchase.
2. The purchase decision process involves stages consumers pass through when making choices, from need recognition to post-purchase behavior.
3. Psychological influences on consumer behavior include motivation, perception, perceived risk, learning, attitudes, beliefs, and opinion leaders.
How do consumer characteristics influence buying behavior?
Consumer characteristics and buying behavior are influenced by four factors: cultural, social, personal, and psychological. Cultural factors include things like religion, gender, and geography. Social factors refer to reference groups and primary/secondary groups that impact decisions. Personal factors relate to one's economic situation, occupation, personality, and lifestyle. Psychological factors involve perceptions, emotions, learning, memory, beliefs, and motivations. Understanding how these factors interrelate can provide insights into consumer behavior and targeting.
Mba i mm-1 u-3.2 consumer behaviour
This document discusses consumer buying behavior and the consumer buying decision process. It outlines the different roles consumers play in purchase decisions, including decider, buyer, user, influencer, and initiator. It also describes the five stages of the consumer buying decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it identifies four types of buying decision behaviors based on involvement level and differences between brands: complex buying behavior, dissonance-reducing behavior, habitual buying behavior, and variety-seeking behavior.
CUSTOMER BEHAVIOUR & ADVERTISING
The document discusses consumer behavior and advertising strategies used by companies. It explains that consumer behavior research attempts to understand how and why people make purchasing decisions. Companies use advertising to influence consumer attitudes and persuade people to buy their products. The document provides examples of advertising budgets for companies like Microsoft, Coca-Cola, and Starbucks. It also outlines strategies used by companies like Cadbury and Bournvita to target different consumer groups and understand their motivations. Qualitative and quantitative research methods are discussed for studying consumer behavior.
Impact of Online and Television Advertising on Consumer Behavior
A presentation entitled Impact of Online and Television Advertising on Consumer Behavior, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. The presentation includes, the challenges to measuring cross-platform media impacts, comscore methods, case studies and results. Presenters included Joan FitzGerald-Vice President of comScore & Alan Vaughn- Statistical Analyst at comScore.
More Related Content
What's hot
unit 3 marketing
This document provides an overview of consumer behavior and the consumer buying decision process. It discusses key concepts such as who consumers and customers are, factors that influence consumer behavior like cultural, social, personal and psychological factors. It also outlines the typical consumer buying decision process from need recognition to post-purchase evaluation. The document examines different types of buying decisions and models of consumer behavior. Finally, it briefly discusses business buyers and the organizational buying process.
Analyzing consumer markets 06
This chapter discusses analyzing consumer markets and factors that influence consumer buying behavior. It outlines cultural, social, personal, and psychological factors that affect purchase decisions. These include culture, social class, reference groups, roles and status, life stage, occupation, personality, motivation, perception, learning, and memory. The chapter also details the consumer buying decision process of problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it examines trends in consumer involvement and buying behaviors such as complex buying, variety seeking, habitual, and dissonance reducing purchases.
kotler chapter
This chapter discusses how cultural, social, and personal factors influence consumer behavior and buying decisions. It covers key topics like socioeconomic classifications in India, psychological processes, consumer decision making models, and sources of information. The chapter questions ask how consumer characteristics and marketing programs impact buying behavior, and how marketers analyze the consumer decision process.
Consumer Behaviour- Social Group
The document discusses different types of social groups and marketing techniques. It defines a social group as a collection of people who interact and share similarities. There are various types of social groups including primary, secondary, informal, and formal groups. It also outlines characteristics of social groups like we-feeling, role, and status. Additionally, the document covers different social marketing techniques such as viral marketing, guerrilla marketing, ambush marketing, and pull marketing. It provides examples of advertisements that utilize each technique.
Impact of Social Media on Products & Brands, Online Marketing & Social Media...
- Introduction
- Social Media Statistics
- Popular Social Media Channels
- How Social Media Marketing Helps Businesses Meet Marketing Goals
- Best Social Media Marketing Tips
- Consumer Behaviour on Social Media
- Consumer Decision Process
- How social media influence the consumer buying behaviour ?
- E-Commerce
- Factors of Online Customer Behavior
- Filtering Elements
- 10 Factors that Influence Customer Buying Behaviour Online
- Social Marketing vs Social Media Marketing
Consumer buying behaviour
Consumer markets consist of individuals and households who purchase goods and services for personal use. Marketers aim to understand how consumers respond to different marketing efforts. The consumer decision-making process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Cultural, social, personal, and psychological factors all influence consumer behavior at different stages of the buying process.
Analyzing consumer markets
This document summarizes key points from Chapter 6 of the marketing management textbook. It discusses how consumer characteristics, psychological processes, and decision making influence consumer behavior. Specifically, it examines how cultural, social, and personal factors shape buying behaviors. It also analyzes motivation, perception, learning, and memory as major psychological influences. Furthermore, it outlines the five stages of the consumer decision process - problem recognition, information search, evaluation alternatives, purchase decision, and post-purchase behavior. Lastly, it explores how marketers can analyze consumer decision making through profiling and understanding the consumer's consumption system.
Environment and cb
The document discusses various situational and psychological factors that influence consumer behavior and the consumer decision-making process. It covers key concepts like situational influences, cultural and social factors, the buying decision process, information sources, and psychological influences on purchasing like motivation, perception, learning, personality and attitudes. It also discusses Belk's situational elements model and how physical surroundings and crowding can impact consumers.
Consumer Behaviour- Sem Shaikh
This document discusses consumer buying behavior and the consumer buying process. It defines buying behavior as the decision process and acts of people involved in buying and using products. It explains that there are different types of buying behaviors such as routine response, limited decision making, extensive decision making, and impulse buying. It also outlines some key influencing factors on buying behavior including cultural, social, and psychological factors. Finally, it presents a five stage model of the consumer buying process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Consumer Behavior
This document discusses various psychological and social factors that influence consumer behavior, including:
1. Internal influences like motivation, personality, perception, learning, and values/beliefs/attitudes shape how consumers make decisions.
2. External influences include personal influences from opinion leaders, word of mouth, and reference groups. The family, social class, and culture/subcultures also impact consumer behavior.
3. Motivation is the driving force behind behavior and is influenced by hierarchical needs. Personality and perception also play important roles in consumer responses and preferences. Learning processes further develop consumer knowledge and future behaviors.
Psychological Influences on Consumer Behavior
"Point of View" slideshare assignment for MRK 2100 at Sinclair Community College discussing the psychological influences on consumer behavior and it's relation to marketing.
Buyer Behaviour
Behavior can be defined as the acts of individuals in making decisions to spend resources on goods and services. Understanding consumer behavior and what motivates customer purchases is an important part of marketing. Businesses research questions like who buys products, how and where they buy, and why, in order to understand what influences customer decisions and better meet their needs. Consumer decisions are affected by social, cultural, personal and psychological factors.
Consumer behaviour external factors
Here is a possible presentation on the topic you provided:
Title: The influence of reference groups and opinion leaders on social media platforms
Introduction:
- Social media platforms have become an integral part of people's lives, especially among younger generations
- These platforms enable people to connect with friends, family and like-minded individuals online
- Communities form around shared interests, locations, activities etc on different social media
Body:
- Instagram is heavily influenced by fashion/lifestyle reference groups and opinion leaders
- "Influencers" with thousands of followers shape trends and buying decisions in their niche
- People aspire to the lifestyles portrayed and seek recommendations from influencers they follow
- Brands partner with
Consumer Buying Behavior
This document discusses consumer buying behavior and the factors that influence it. It outlines the consumer buying decision process which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also describes types of buying behavior like routine response, limited decision, and impulse buying. Key factors that influence consumer behavior are personal factors, psychological factors, social factors, cultural factors, and groups or family. The stages of the consumer buying process and examples of psychological versus functional motives are also summarized.
Cbmc unit 2
This document discusses individual determinants of consumer behavior, including motivation, personality and self-concept, consumer perception, consumer learning, and consumer attitudes. It outlines key concepts such as innate vs acquired needs, goal-oriented behavior, theories of personality, the process of perception, and models of attitude including the tri-component and multi-attribute models. Consumer decision making and factors influencing decisions are also examined, along with models of consumer behavior like the Nicosia and Sheth models. Organizational buying behavior and its distinguishing characteristics are covered as well.
Consumer behaviour
This document discusses consumer buyer behavior and the factors that influence purchasing decisions. It outlines the consumer decision process, which begins with need recognition and information search. The consumer then evaluates alternatives and makes a purchase decision. After purchasing, the consumer experiences post-purchase satisfaction or dissonance based on whether expectations match actual product performance. Key factors like culture, social class, personality, motivation, and perception shape how consumers move through the decision stages.
Final pp slide
1) Consumer buyer behavior refers to how individuals and households purchase goods and services for personal use. Cultural, social, personal, and psychological factors influence purchasing decisions.
2) The consumer decision process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumers progress through these stages when making purchase decisions.
3) Key psychological factors that affect purchasing include motivation, perception, learning, and attitudes/beliefs. Maslow's hierarchy of needs describes how pressing needs drive consumer motivation.
Perception
The document discusses various aspects of consumer behavior:
1. Consumer behavior consists of the actions people take when purchasing and using products and services, including mental and social processes before and after purchase.
2. The purchase decision process involves stages consumers pass through when making choices, from need recognition to post-purchase behavior.
3. Psychological influences on consumer behavior include motivation, perception, perceived risk, learning, attitudes, beliefs, and opinion leaders.
How do consumer characteristics influence buying behavior?
Consumer characteristics and buying behavior are influenced by four factors: cultural, social, personal, and psychological. Cultural factors include things like religion, gender, and geography. Social factors refer to reference groups and primary/secondary groups that impact decisions. Personal factors relate to one's economic situation, occupation, personality, and lifestyle. Psychological factors involve perceptions, emotions, learning, memory, beliefs, and motivations. Understanding how these factors interrelate can provide insights into consumer behavior and targeting.
Mba i mm-1 u-3.2 consumer behaviour
This document discusses consumer buying behavior and the consumer buying decision process. It outlines the different roles consumers play in purchase decisions, including decider, buyer, user, influencer, and initiator. It also describes the five stages of the consumer buying decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it identifies four types of buying decision behaviors based on involvement level and differences between brands: complex buying behavior, dissonance-reducing behavior, habitual buying behavior, and variety-seeking behavior.
What's hot (20)
Impact of Social Media on Products & Brands, Online Marketing & Social Media...
Impact of Social Media on Products & Brands, Online Marketing & Social Media...
How do consumer characteristics influence buying behavior?
How do consumer characteristics influence buying behavior?
Viewers also liked
CUSTOMER BEHAVIOUR & ADVERTISING
The document discusses consumer behavior and advertising strategies used by companies. It explains that consumer behavior research attempts to understand how and why people make purchasing decisions. Companies use advertising to influence consumer attitudes and persuade people to buy their products. The document provides examples of advertising budgets for companies like Microsoft, Coca-Cola, and Starbucks. It also outlines strategies used by companies like Cadbury and Bournvita to target different consumer groups and understand their motivations. Qualitative and quantitative research methods are discussed for studying consumer behavior.
Impact of Online and Television Advertising on Consumer Behavior
A presentation entitled Impact of Online and Television Advertising on Consumer Behavior, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. The presentation includes, the challenges to measuring cross-platform media impacts, comscore methods, case studies and results. Presenters included Joan FitzGerald-Vice President of comScore & Alan Vaughn- Statistical Analyst at comScore.
Advanced advertising consumer behavior
The document discusses consumer behavior and the factors that influence it. It defines consumer behavior as the study of how people buy products, what they buy, why they buy, and when they buy. It identifies the main factors that affect consumer behavior as cultural and social influences like culture, social class, and family, as well as psychological influences like perception, learning, motivation, attitudes, and lifestyles. The document also outlines the buyer decision process and key concepts around target audiences and consumer demographics.
Advertisement & Consumer Behavior
The document discusses four stages of consumer decision making: 1) need recognition, 2) information search and alternative evaluation, 3) purchase, and 4) post-purchase use and evaluation. It also discusses factors that influence consumer behavior such as culture, social class, and gender roles. The key stages involve recognizing a need, gathering internal and external information on alternatives, selecting from awareness sets to consideration sets to choice sets, and finally making a purchase decision.
The impact of online advertising on consumer buying behaviour towards mobile ...
This document provides an overview of a research paper on the impact of internet advertising on consumer buying behavior towards mobile phones. The paper includes 10 chapters that discuss topics such as the concept of online advertising, the growth of internet and mobile phone users in India, the objectives and scope of the research, a literature review on related topics, the research methodology, data analysis and findings, a SWOT analysis, challenges faced by the online advertising industry in India, and conclusions and recommendations. The research aims to study the effectiveness, reliability and relationship between internet advertising and purchase decisions for mobile phones. A survey was conducted of 100 respondents to collect primary data on their experiences with internet advertising.
customer behavior in e-commerce
The document discusses e-commerce technologies, consumer behavior in e-commerce, factors that influence customer behavior, and web marketing strategies. It describes how businesses use technologies like the internet, dynamic content generation, and client-server architectures to enable e-commerce. It also examines how consumer values, web experiences, and segmentation can be used to target different customer groups in e-commerce.
How to stand out online
The document provides 5 steps to help brands stand out: 1) Have a mission that makes a statement about humanity. 2) Tell a remarkable story that elicits emotions. 3) Create an effective business card that stands out visually and includes a call to action. 4) Develop unique trademarks and language styles. 5) Always look for ways to improve and "plus" your work. The overarching message is to create in the most unique way possible.
2012 and We're STILL Using PowerPoint Wrong
The document criticizes the overuse and misuse of PowerPoint presentations. It notes that PowerPoint was created in 1990 but presenters are still improperly using it 22 years later by overstuffing slides with too much text and information instead of using it to tell stories. The document recommends using images, telling interesting stories, preparing early, getting better training, and stopping the practice of overstuffing slides to create more effective presentations.
Your Speech is Toxic
Communication is a universal human trait, yet it is also one of the most poorly cultivated traits. The single biggest problem in communication is the illusion that it has taken place. We can cultivate great communication by understanding that it is always "high stakes" and by focusing on the audience, preparing and practicing presentations, empathizing with the audience, and continuously growing communication skills through reading, subscribing to blogs, and following experts.
Great Speakers Tell Stories
Great Speakers Tell Stories! Tell stories and make your audience FEEL. Forget blah blah blah. Tell a story and connect...
Slides That Rock
The document provides five design principles for creating slides that effectively communicate messages to audiences:
1. Focus on the main message you want the audience to remember.
2. Keep designs simple with less text and only 1 main point per slide.
3. Use interesting fonts instead of boring standard ones to engage audiences.
4. Include high quality images that visually represent the message.
5. Choose a color scheme that fits the theme and works cohesively.
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...Empowered Presentations
This presentation is statistics about the cigarette industry and how it is affecting the people, teens, environment, and the world. @empoweredpresViewers also liked (12)
Impact of Online and Television Advertising on Consumer Behavior
Impact of Online and Television Advertising on Consumer Behavior
The impact of online advertising on consumer buying behaviour towards mobile ...
The impact of online advertising on consumer buying behaviour towards mobile ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
Similar to Consumer and business behavior ch. 6&7
Consumer and Business Behavior Ch. 6&7 net.ppt
Consumer behavior involves the processes consumers use to purchase, use, and dispose of goods and services. It is influenced by cultural, social, psychological, and individual factors. The consumer decision making process involves problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Understanding these factors is important for marketers to influence consumer decisions and maximize profits.
ajaykumarta-Unit 2 consumer behavior
The document provides information on consumer behavior and marketing research. It discusses key concepts related to consumer characteristics and decision making processes. It also outlines the steps in marketing research including defining problems, developing research plans, using sampling methods, collecting information, and evaluating findings. Various factors that influence consumer behavior are explained such as cultural, social, personal and psychological factors. Different types of consumer buying behavior and decision situations are also covered.
MM 1 Unit 2 MBA.ppt
This document provides an overview of consumer buying behavior. It discusses that consumer behavior is the study of how individuals and groups select, purchase, use, and dispose of goods and services. It then examines the factors that influence consumer behavior, such as cultural, social, and personal factors. Finally, it outlines the consumer decision-making process and different models that have been developed to understand buying behavior.
Consumer behaviour
The document discusses key factors that influence consumer behavior and the consumer decision making process. It describes the consumer decision process as involving stages like need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Various psychological, social, cultural and demographic factors shape consumer needs and decisions at different stages. Studying how these factors influence consumers helps businesses better understand demand and marketing opportunities.
Consumer behaviour :Basic Presentation
A complete presentation on Consumer Buying Behavior for MBA and BBA students to study importance and features of consumer buying behavior, Buying roles, factors affecting buying decisions and Buying process,
CONSUMER BEHAVIOR.pptx by sahil ahir.pptx
This document provides an overview of consumer behavior and the decision-making process. It discusses how personal, psychological, and social factors influence consumer decisions. A five-stage model is presented: need recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. Different types of buying behaviors are also described based on involvement level. The role of marketing strategies like advertising, product placement, branding and pricing in shaping consumer behavior is explained. The conclusion emphasizes the importance of understanding consumer needs to successfully adapt products and services.
Buyer behaviour
The document discusses consumer buying behavior and the factors that influence purchase decisions. It describes the consumer buying decision process as having 5 stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It then lists and explains the cultural, social, personal, and psychological factors that affect consumer decisions at each stage of the process. Finally, it outlines 4 types of buying behavior: complex, dissonance, habitual, and variety-seeking.
Consumer Behaviour- Factors influencing CB.ppt
The document discusses factors that influence consumer buyer behavior, including cultural, social, personal, and psychological factors. It outlines models of consumer behavior, such as the 7 O's framework that examines occupants, objects, objectives, organizations, operations, occasions, and outlets. It also summarizes the consumer decision process, which involves need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Key influences on adoption of new products are also outlined.
Consumer behaviour final materials
The document discusses consumer behavior and culture. It provides an overview of key concepts in consumer behavior including the decision making process, external and internal influences, problem recognition, information search, alternative evaluation and selection, outlet selection and purchase, post-purchase processes, and customer satisfaction. It then discusses culture and cultural influences, defining culture and outlining Hofstede's cultural dimensions model for comparing cultures.
Consumer Behaviour and Segmentation.pptx
Consumer Behavior- meaning, nature and importance, Factors influencing consumer behavior, Buying Behavior process. Market Segmentation- meaning and need Bases for market segmentation, Requisites for effective segmentation, Steps in segmentation process, Targeting- meaning, strategies, Positioning- meaning and types
Consumer Online Shopping Behavior Stats - EBriks Infotech
The document discusses consumer behavior and the consumer decision-making process. It describes the typical stages consumers go through from need recognition to post-purchase behavior. Key stages discussed include information search from internal and external sources, evaluation of alternatives, purchase, and potential post-purchase satisfaction or cognitive dissonance. Influences on consumer behavior at each stage are discussed including cultural, social, individual, and psychological factors. Different levels of consumer involvement and decision-making processes ranging from routine to extensive problem-solving are also summarized.
4_motiv,emot, values_fall09.ppt
1) The document discusses different types of consumer motivation including emotion, values, psychological motives, needs, and risks. It provides examples of how these concepts influence purchasing behaviors.
2) Various consumer motives for purchasing a golden retriever puppy are explored, such as families wanting a pet, young adults seeking an outdoor companion, or retired couples looking for enjoyment.
3) Motivation is defined as the reason for behavior. Emotion refers to feelings, and values are underlying belief systems. The document examines how these factors differ depending on the consumer and product.
Consumer Online Shopping Behavior Stats - EBriks Infotech
This document discusses consumer behavior and the consumer decision-making process. It outlines the stages consumers go through from need recognition to post-purchase behavior. It also discusses factors that influence consumer decisions at each stage like cultural, social, individual, and psychological factors. The document provides models of the consumer behavior process and decision-making. It examines high, low, and routine involvement purchasing decisions and the factors that determine involvement level.
Con behav-lecturesession3
The document discusses consumer and business buying behavior. It defines consumer buying behavior and explains the central question for marketers is how consumers respond to marketing efforts. It outlines the eight O's of marketing that describes the market. A model of buyer behavior is presented showing marketing stimuli and buyer responses. Key factors that influence consumer behavior are explored like culture, social groups, personal and psychological factors. The stages of the buyer decision process are outlined from need recognition to post-purchase behavior. The document also discusses business buying behavior and characteristics of business markets. It provides a model of business buyer behavior and major influences on business buyers. Finally, it outlines the major steps in the business buying process.
Mm aug 2014 day 5
This document provides an overview of key concepts in consumer behavior and marketing. It discusses cultural, social, and personal factors that influence consumer decision making. Some key points covered include:
- Cultural factors like customs, traditions and subculture shape consumer wants and behaviors.
- Reference groups like family, friends and aspirational influences impact attitudes and purchasing decisions.
- Personal characteristics like age, occupation, personality and lifestyle values affect what and how consumers buy.
- The consumer decision making process involves problem recognition, information search, alternative evaluation, purchase, and post-purchase evaluation.
- Organizational and household buying differ in aspects like number of buyers, purchase size and complexity.
- Different buying situations and roles influence the
MM 5.ppt
This document discusses factors that influence consumer behavior, including cultural, social, and personal factors. Cultural factors include social class and subcultures that shape consumer wants. Social factors refer to the influence of reference groups, family roles, and social status. Personal factors comprise age and life stage, occupation, personality, lifestyle, and values. The consumer decision process involves problem recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Psychological processes like motivation, perception, learning, and memory also impact consumer choices.
Chapter #5 marketing
This chapter discusses consumer markets and consumer buyer behavior. It outlines the model of consumer behavior and factors that influence consumer decisions, including cultural, social, personal and psychological characteristics. It also describes the consumer decision-making process of need recognition, information search, evaluation of alternatives, purchase decision and post-purchase evaluation. Finally, it briefly introduces the business buying process.
Consumer behaviour
"Consumer behaviour may be defined as the behaviour that consumers display in searching for, purchasing, evaluating and disposing of produces, services and ideas which they expect will satisfy their needs."
1588517171-chapter-5-marketing.pdf
This document outlines consumer buyer behavior and the consumer decision-making process. It discusses factors that influence consumer behavior like culture, subcultures, social classes, groups and networks, and personal factors. It also examines psychological factors of motivation, perception, learning, beliefs, attitudes, and the consumer decision process of need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Finally, it briefly introduces business buyer behavior and the business decision process.
Consumer Decision Making
The document discusses key concepts related to consumer decision making and behavior. It covers the consumer decision making process, which includes need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also outlines various factors that influence consumer decisions, such as cultural, social, individual, and psychological factors. Finally, it provides learning objectives that explain why marketers should understand consumer behavior and identify the different types of consumer decisions and levels of involvement.
Similar to Consumer and business behavior ch. 6&7 (20)
Consumer Online Shopping Behavior Stats - EBriks Infotech
Consumer Online Shopping Behavior Stats - EBriks Infotech
Consumer Online Shopping Behavior Stats - EBriks Infotech
Consumer Online Shopping Behavior Stats - EBriks Infotech
Recently uploaded
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
HYPERTENSION - SLIDE SHARE PRESENTATION.
IT WILL BE HELPFULL FOR THE NUSING STUDENTS
IT FOCUSED ON MEDICAL MANAGEMENT AND NURSING MANAGEMENT.
HIGHLIGHTS ON HEALTH EDUCATION.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف أحرف الخلاف للقراء العشرةأعد أحرف الخلاف بالتلوين وصلا سمير بسيوني غفر الله له
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...Nguyen Thanh Tu Collection
https://app.box.com/s/tacvl9ekroe9hqupdnjruiypvm9rdaneBBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...Nguyen Thanh Tu Collection
https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
Recently uploaded (20)
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Consumer and business behavior ch. 6&7
- 1. Consumer Decisions: Psychology for Profit Chapter 6 & 7
- 2. What is Consumer Behavior? • Processes a consumer uses to make purchase decisions, as well as use and dispose of purchased goods or services; also includes factors that influences purchase decision and product use
- 3. Consumer Decision Making Process Postpurchase Behavior Postpurchase Behavior PurchasePurchase Evaluation of Alternatives Evaluation of Alternatives Information SearchInformation Search Problem RecognitionProblem Recognition Cultural, Social, Individual and Psychological Factors affect all steps Cultural, Social, Individual and Psychological Factors affect all steps
- 4. 1: Problem Recognition • Result of an imbalance b/t actual and desired states – What is a need? – What is a want? • How to recognize unfilled wants?
- 5. 2: Information Search • Internal Search – recalling past information stored in memory • External Search – seeking information in the outside environment – Private (non marketing sources) – Public (non marketing sources) – Marketing controlled sources
- 7. What drives Search? Perceived Risk • Performance risk • Financial risk • Physical risk • Social risk • Time loss risk
- 8. Driving Search… Need MoreNeed More InformationInformation More RiskMore Risk Less knowledgeLess knowledge Less productLess product experienceexperience High level of interestHigh level of interest Less RiskLess Risk More knowledgeMore knowledge More productMore product experienceexperience Low level of interestLow level of interest Need LessNeed Less InformationInformation
- 9. 3: Evaluation of Alternatives • Consideration set • Analyze product attributes • Use cut off criteria [pros/cons] • Multi-attribute models
- 10. 4: Purchase • To buy or not to buy… • Marketing determines which attributes are most important in influencing a consumers’ choice (differentiation…later)
- 11. 5: Post Purchase Behavior • Cognitive dissonance: – Did I make a good decision? – Did I buy the right one? Get a good value? • Marketing minimizes through: – Effective communication – Follow up – Guarantees – Warranties
- 12. Types of Buying Decisions • Complex buying behavior • Dissonance reducing buying behavior • Habitual buying behavior • Variety seeking buying behavior
- 13. Factors that Affect Involvement Levels SituationSituation Social VisibilitySocial Visibility InterestInterest Perceived Risk of Negative Consequences Perceived Risk of Negative Consequences Previous Experience Previous Experience Factors Determining Level of Involvement Factors Determining Level of Involvement
- 14. Factors Influencing Buying Decisions Social Factors Individual Factors Psycho- logical Factors Cultural Factors CONSUMER DECISION- MAKING PROCESS BUY / DON’T BUY
- 15. Cultural Factors • Culture: set of values, norms, attitudes & other meaningful symbols that shape human behavior and their artifacts or products of that behavior as they are transmitted from generations. • Subcultures • Social class [based on $, education and job]
- 16. Social Factors • Social influences – Reference groups • Direct: primary and secondary groups – Opinion leaders • Family
- 17. Individual Factors • Gender (behold the power of women) • Age • Family Life Cycle • Personality • Self concept • Lifestyle
- 18. Psychological Factors • Perception: process by which people select, organize and interpret stimuli into a meaningful picture – Selective exposure – Selective distortion – Selection retention • Motivation • Learning • Values, Beliefs & Attitudes – what can marketing influence?
- 20. What do you need to know about your customers? • What are five things that someone should know about me? • Describe yourself demographically • List 10 things you are thinking right now.