KFC is considering expanding into Norway and must understand the country's cultural environment, which values fish and vegetables over chicken. A SWOT analysis shows opportunities in vegetarian options but threats from competition and prices. Using Porter's Diamond Model, KFC's international strategy in Norway should focus on factor conditions, related industries, and adapting its menu and demand to the local market.
KFC Vs McDonald-An overview on Local(Pakistan) & International businessAbdullah Zaman
A brief overview is taken from different sources to summarize The Understandings of both Businesses. Strategic and Competitive Analysis on which KFC & McDonald are standing.
KFC Vs McDonald-An overview on Local(Pakistan) & International businessAbdullah Zaman
A brief overview is taken from different sources to summarize The Understandings of both Businesses. Strategic and Competitive Analysis on which KFC & McDonald are standing.
Presentation Explains, that how organizations implement four functions of management in the organization. As KFC is well known name in fast foods as well as it is multinational organization. in this presentation me and my group members explores that how KFC use and implement four functions of management.
Useful for business, commerce, management sciences students.
KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
It is a study based on the process of supply chain management in KFC, Includes inventory control, production and operation management, logistics, waste management , quality management, process automation, restaurant ambience, layout design, management structure, demand forecasting, storage and maintainance
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
Presentation Explains, that how organizations implement four functions of management in the organization. As KFC is well known name in fast foods as well as it is multinational organization. in this presentation me and my group members explores that how KFC use and implement four functions of management.
Useful for business, commerce, management sciences students.
KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
It is a study based on the process of supply chain management in KFC, Includes inventory control, production and operation management, logistics, waste management , quality management, process automation, restaurant ambience, layout design, management structure, demand forecasting, storage and maintainance
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
The figures indicate that New Zealand has the ingredients to be a worthy contender on the global food export market. So what, exactly, constitutes the winning recipe, and what are the challenges we face as a minority?
In the last decade, Leitrim has transformed itself as a food production hub and food tourism destination with enormous appeal to locals, visitors, and investors. Through this, the first Leitrim Food Strategy 2017- 2021, we look towards the future to embrace new and innovative ways to think and act, so that together, our businesses, institutions and residents can reinforce and grow Leitrim’s position as leader for food, as a food county we can all be proud of.
This Food Strategy has been careful to play to the strengths of County Leitrim. The focus is on being locally relevant, pragmatic, scalable and implementable. #tasteletitrim
This is our analysis by comparing KFC and McD in their Strategic Management.
We are group study in Strategic Management class
Group member are: Jenny, Krysta, Roddy, and Sheby
IMBA CLASS. National Kaohsiung University of Science and Technology.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2. CONTENT
1. Introduction
2. Organizational Predisposition
3. SWOT Analysis
4. Corporate Culture
5. Cultural Environment
6. Strategic Environment
7. International Political Environment.
8. Economic Integration
9. Effect of COVID 19 on International
Business
10. Strategic Analysis (Porter’s
Diamond Model)
11. International Strategy
12. Conclusion
3. INTRODUCTION (HISTORY OR BACKGROUND)
● Colonel Harland Sanders, an entrepreneur and the founder of KFC, started his
career by selling fried chicken from his roadside restaurant in Corbin, Kentucky.
● the first Kentucky Fried Chicken (KFC) was opened in Utah in 1952.
● Sanders sold it to a group of investors led by John Y. Brown Jr. and Jack C.
Massey in 1964.
● it’s headquartered in Louisville, Kentucky.
● It's the world second largest fast food chain after McDonald's with 25000
franchises located globally in 145 countries.
● In 1987, it became the first western restaurant chain in China.
4. MISSION STATEMENT
“Focusing on maximizing the profits as
well as the improving values for
everyone and serving the viable
growth in future”
“To leading the unified food services
by delivering the quality products
groups in ASEAN region, cater their
needs as well as building trust by
focusing to satisfy customers”
VISION STATEMENT
5. ORGANIZATIONAL PREDISPOSITION
● KFC’s strategic use has always been demographic, KFC try to attract an entire family
group rather than a specific member of a family.
● KFC culture is largely based on the approach to kernel management.
● KFC has six levels in its organizational structure, the board of director (CEO, CFO),
followed by general managers, assistant GMs, unit managers, team members and finally
workers.
● Workers are allowed to comment and raise complaints directly to the General Manager
through the KFC portal.
● KFC uses a variety of training methods for training and staff development, to make sure
their product remains consistent and to ensure that well trained staff is working to avoid
any mishap which can put staff at risk.
6. SWOT ANALYSIS
STRENGTHS:
1. The best-known pivot
Operating and 145 countries, with 25000 outlets
and many menu choices for everyone.
1. Association supporting KFC
KFC is owned by company owners who also own
Pizza Hut, Taco bell, and other famous restaurants
chains.
1. Non-meat choice
Despite the charm of the finger-licking chicken.
KFC also provides its customers vegetarians food.
WEAKNESS:
1. Unhealthy food
KFC food is high in fats and calories, which is
making public question their choice to eat from
KFC.
1. Questionable management system
KFC follows a franchise management system; it
means everyone should manage things individually.
It's not common for 1 KFC to possess high reviews
whereas another, simply down the road, is
assembling is unhealthy press.
7. SWOT ANALYSIS
OPPORTUNITIES:
1. Cheap Menu Folks Love
KFC offers hefty portions for an inexpensive
value, individuals can continuously grab
something distinctive every time they visit KFC.
1. Vegetarians Meals
Vegan choices can improve the link between
KFC and health-conscious customers. By
making a new section in menu for customers,
KFC can see a rise in its goodwill.
THREATS:
1. Competition
Precede food brands share a typical threat that is
competition. In spite of its fame, KFC is not the
leader in precooked food.
1. High Prices
If KFC desires to stay competitive. It must
maintain the quality. Without increasing the cost.
8. CORPORATE CULTURE
● KFC’s culture describes its vision and its values which is generating profits and
achieving long-term success. They create an attractive and comfortable work
environment that attracts, and engages the employees.
● KFC culture is flexible it provides flexible working hours to their employees. Also,
KFC gives accommodation, time off to their workers for exams, extra/makeup
classes, sports, and other family events.
● KFC offers different variety of food choices as per the different cultures of different
countries and a high amount of cultural diversity exists at KFC.
● KFC maintains its cultural values everywhere.
9. Cultural Strong Values
● They believe that their employees can do their best.
● They are always looking for recognition to their employees for their achievements to
say thank you which means a lot to them.
● They do things in the right way even someone looking or not, they are very
passionate about their food.
● They support and help their workers and work together as a family.
● Build know-how, more knowledge, and more learning and share with others too.
● KFC always tries to strive for the best and make things better.
10. CULTURAL ENVIRONMENT OF NORWAY
It is very important to understand the organizational culture because, in today’s
competitive market environment, organizational culture is playing a vital role in gaining a
competitive advantage and makes it easy to enter a new market.
In Norway, people give importance to some of the values like respect, tolerance, and
equality. Norwegians of all ages would like to go outside and they love to do hike, fish,
and barbecue.
Norwegian families are small in size and most people believe to grow their children
independently, and KFC can bring them together as it targets the family as customers.
11. Why it is important to KFC to understand the cultural environment?
● To know about their language and their values, it is important to expand any business
internationally.
● They need to understand Norwegians cultural values first and then plan their
operations.
● KFC corporate culture is very flexible so when they know they can adopt Norwegian
culture and open a franchise in Norway.
● workers have a good understanding about Norwegian language and culture which
helps them in dealing and other things.
● Knowing the culture will help them modify their menu according to the preference of
people, like people in norway like fish, and meat so, KFC can add those to their
menu.
12. EFFECT OF CULTURE ON STRATEGIC MANAGEMENT
As the Norwegian culture suggest that the people there prefere fish, and vegetable meals
more. Expanding Franchise in Norway will have negative effect if coming up with the
existing strategies.So, to coup with that KFC will have to do as follows.
1. KFC has to use the “Push Strategy” to help them create awareness among the
customer.
2. KFC will have to start to creating a different types of menus for the people of
Norway.
3. KFC use important strategy that has contributed to their global success called local
cultural strategy.
13. INTERNATIONAL POLITICAL ENVIRONMENT
● Political environment includes how government intervenes in the economy. It
includes tax policy, labor law, environmental laws, tariffs and political stability.
● Norway is included in European Free Trade Association (EFTA), which can be
beneficial for KFC as Norway already trades with UK, Germany etc. which include
free trade. Secondly labor cost is not very high which a plus point for the expansion
is.
● Looking at the political environment of Norway, it is politically stable and
prospering. Its political landscape shows it is suitable for expanding a franchise.
● Norway Fast food industry is competitive thus, for the survival of KFC, it needs to
expand with a different taste to make it space and attract customers.
14. ECONOMIC INTEGRATION
● Economic integration is an arrangement among nations that typically includes the
reduction or elimination of trade barriers and the coordination of monetary and fiscal
policies.
● Economic integration aims to reduce costs for both consumers and producers and to
increase trade between the countries involved in the agreement.
● Economic integration is sometimes referred to as regional integration as it often
occurs among neighboring nations.
15. IMPACT OF COVID ON NORWAY
● Due to the Covid in 2020, numerous Norwegian organizations expressed that they
have encountered lower interest and are treated as non-existence.
● In March 2020, 68 percent experienced lower interest or undoing.
● These numbers were down to 52 percent as of March 2021.
● Furthermore, 14 percent of the studied organizations encountered a considerable
danger of liquidation that month.
16. IMPACT OF COVID ON KFC
Just like other food chains KFC also faces losses. Some store deals fell 9% over the
course of the year, and income fell 6% from $8.78 billion to $8.26 billion.
Franchisor Yum China Said
"2020 was an uncommon year that tried our kin, frameworks and capacities,"
"The Covid-19 pandemic built up our assurance to care for our representatives and
endeavor to be a mindful corporate resident, an exertion that is perceived by our industry."
Despite losses Yum China hopes to open around 1,000 new stores in 2021 – subsequent to
opening 1,165 every year.
17. KFC AND NORWAY
Norway shut its solitary Kentucky Fried Chicken area during the 1980s and hasn't had a
presence in the country since.
Norway is a serious market for cheap food foundations, which may give some knowledge
into KFC's absence of quality there.
Norway showed up the reasons of absence of the food giant in December of 2016, and no
news of opening of KFC there anytime soon.
18. INTERNATIONAL BUSINESS STRATEGY
International business strategy refers to plan that guides commercial transactions taking
place between entities in different countries.
Typically, international business strategy refers to the plans and actions of private
companies rather than governments.
The goal is to increase profit.
Understanding of cultural and linguistic barriers political and legal systems and the many
complexities of international trade is essential to commercial success.
Successful expansion into new foreign markets demands that companies adopt
international business strategies that best fit their needs and capabilities.
19. STRATEGIC ANALYSIS ON THE BASIS OF PORTER’S DIAMOND
MODEL
Porter Diamond Model is also known as
Theory of National Advantage which is
used for improving and developing on the
basis of competitive advantage.
For KFC, we used Diamond Model
framework and the factors of this model are
interconnected with each other.
20. 1. FACTOR CONDITIONS
Factor Conditions are the most important aspects of competitive advantage to the firm,
Factor conditions for KFC Expansion in Norway are as follows,
1. Natural Resources
2. Capital Resources
3. Human Resources
4. Scientific Knowledge & Technological Innovation
5. Infrastructure
21. 2. RELATED AND SUPPORTING INDUSTRIES
● Presence of Related Industries
The presence of related industries in the market provides competition which helps to
boost their level of performance than the other industries
● Presence of Supporting Industries
The presences of supporting industries are available in domestic level as well as
international markets which help KFC for growth and expansion in Norway rapidly
22. 3. STRATEGY, STRUCTURE, & RIVALRY
● Company Strategy
In this sub factor KFC growth in Norway’s strategy provide high quality of goods and services provided by
the company to fulfill the customer requirement and meet their expectation level.
● Structure
KFC is the flatter organization that emphasis on ease of communication with their customers. KFC will be
very open to their customer in Norway to provide the best services to their customers and answer their queries
about the recipe.
● Competition with Global Players and Rivals
KFC in Norway will face pressure and challenges from the rivals which will help them and keep them tight in
operational management to work properly and efficiently.
23. 4. DEMAND CONDITION
This one of the important factors for KFC for growth and expansion in Norway because KFC is a big
brand and they emphasis on the demand condition of their customers.
Generally, Domestic consumer and their behaviors are very important for predicting and anticipating
the behavior and demand of the customers in their markets.
There are many beneficial government policies which helps KFC growth and expansion in Norway,
like their pacts with other countries, trade relations, somewhat low labour cost etc.
KFC would be very influential firm for their consumer behavior in one market based on the basis of
response they have received in many markets
24. International Business Strategy Of KFC
● KFC focused on international expansion after been dominant in the U.S market.
● KFC carved out a niche and eventually drove other competitors out.
● KFC’s strategy is to focus on the international franchising by dominating the global
market.
● They can capture the global QSR market with their alliance with local suppliers of
their raw materials this gives KFC competitive edge.
● KFC also need stronger connection with the millennial and the Gen Z who tends to be
more inclined with the fast food industry.
25. Multi-Domestic Strategy
In order for a business to adopt a multidomestic business strategy, it must invest in
establishing its presence in a foreign market and tailor its products or services to the local
customer base.
Multi-domestic strategies are largely adopted by food and beverage companies so they can
coup with the local needs of the country they are in.
For Example: KFC used its multi domestic strategy in China by using a different menu and
marketing strategy to fit in China’s fast food industry. The highly localized menu includes
Chinese-style porridge, Beijing Chicken Roll served with scallion and seafood sauce, spicy
chicken wings resembling a popular Sichuan-style dish.
26. CONCLUSION
● KFC is a well-known and strong fast food restaurant.
● It’s a second largest fast food after the MCDonald's, its targeting mostly middle and
upper class people.
● KFC specialized in chicken and no one can beat him until now.
● Its spread everywhere and more than 25000 restaurants exist now all over the world.
● KFC becoming now a leader of fast food chain industry menu card has different
variety choices for people as per the culture
● Norwegians are more prefer fish than chicken which means KFC will have to change
their menu so its multi domestic strategy for all countries that increase its market.