SlideShare a Scribd company logo
Chapter 2: Questions of Culture and
Ideology
 Raymond William (1921-88) Read page 45
 H.w Write biography of Raymond William.
Chapter 2 Questions of Culture
Page 44
 Objectives:
 What are the questions of culture?
 Differentiate culture with small “c” and capital “C”.
 What is Leavisism?
Critical Thinking: Read the following definition care then
write some questions about.
1. the ideas, customs, and social behaviour of a particular people or society.
2. a particular society that has its own beliefs, ways of life, art, etc.
3. a way of thinking, behaving, or working that exists in a place or organization
(such as a business).
4. The way of life we pass.
5. A whole way of life.
Some Questions of culture.
 1. There is no correct or definitive meaning of culture.
 What is culture?
 Different meanings of culture by sociology, anthropology and literature.
Way of Life. What do you think?
 Past Present Future
Task: List at least 4 early and modern
human’s activities.
Early Human Activities
 1.
 2
 3
 4
Modern Human Activities
 1
 2
 3
 4
Task: Compare human’s activities with
given culture’s definition then answer
the following Question.
 Do you think definition is appropriate
for present, past and future? Why?
 Answer in Your Notebook
Definition : the ideas, customs,
and social behaviour of a particular
people or society.
Culture can be separated into general categories:
“Capital C" High culture and “small c" culture. (Low
culture)
C
Task : Write some high culture’s
examples.
c
 Task: Write some low culture’s
examples.
So Culture with Capital “C” is the popular culture.
Reading: Read the paragraphs on page 45 then
highlight different concepts about culture.
 Task: Draw this table in your notebook then write the concepts of each writer
in front of his name.
Writer’s Name Concepts
Raymond Williams
Matthew Arnold
What is leavisism?
 A form of literary (written) studies named after F. R. Leavis. FRANK
RAYMOND LEAVIS. Leavis was greatly influenced by Matthew Arnold and
they share the idea( notion) that culture is the high point in civilization
and concern of an education minority.
 (civilization ) the stage of human social development.
 (Minority) the smaller part or number
0
2
4
6
Minority
Math
Science
Culture
F.R LEAVIS ARGUED THAT PRIOR INDUSTRIAL
REVOLUTION IN (ENGLAND)
Common culture
 The characteristics common to the
members of a particular group or
society.
 Example. UAE (Arabian Culture)
Minority culture
 Minority, a culturally, ethnically,
or racially distinct group that
coexists with but is subordinate to
a more dominant group.
 Example. UAE (Indian Culture)
Task: Write some common and minority
cultural activities in UAE.
Common culture
 1
 2
 3
 4
Minority culture
 1
 2
 3
 4
Reading: Read the paragraph on page 46 then
highlight the Leavisism’s important tasks.
 Tasks are.
 1. to define and defend the best of culture represented by the canon of good
works;
 2. to criticize the worst of mass culture represented by advertising, films and
popular fiction.
Ordinary Culture
 Culture is ordinary; that is the first fact. Every human society has its own shape,
its own purposes, its own meanings. Every human society expresses these, in
institutions, and in arts and learning. The making of a society is the finding of
common meanings and directions, and its growth is an active debate and
amendment, under the pressures of experience, contact, and discovery, writing
themselves into the land. The growing society is there, yet it is also made and
remade in every individual mind. The making of a mind is, first, the slow learning of
shapes, purposes, and meanings, so that work, observation, and communication
are possible. Then, second, but equal in importance, is the testing of these in
experience, the making of new observations, comparisons, and meanings. A
culture has two aspects: the known meanings and directions, which its members are
trained to; the new observations and meanings, which are offered and tested. These
are the ordinary processes of human societies and human minds, and we see
through them the nature of a culture: that it is always both traditional and
creative; that it is both the most ordinary common meanings and the finest individual
meanings. We use the word culture in these two senses: to mean a whole way of life
— the common meanings; to mean the arts and learning — the special processes of
discovery and creative effort. Some writers reserve the word for one or other of
these senses; I insist on both, and on the significance of their conjunction. The
questions I ask about our culture are questions about our general and common
purposes, yet also questions about deep personal meanings. Culture is ordinary, in
every society and in every mind.
Ordinary (Common) Culture
 Art, Place, Heritage
 Ordinary Culture develops art and heritage projects with organizations and
communities, working in settings where art might not usually be presented or
where heritage has not been investigated before.
 Ordinary Culture: Usual practices of daily life or common practices.
Exercise
 Q. Why is meaning central to the concept of culture?
 Ans: Because the concept of culture is a tool that is of more or less usefulness to
us. Its usage and meanings continue to change as thinkers have hoped to do
different things with it.
 Q. In What way culture can be consider an ordinary?
 Ans: The ordinary process of human societies and human minds, and we see
through them the nature of culture.
 Q. What are the connections between culture and communication?
 Ans: It brings understanding to communication through a common background of
shared experiences and histories.
 Q. By what methods do we construct meaning?
 Ans: By two aspects 1: The known meanings and directions
 2: The new observations and meaning.
The Anthropological approach to culture
 Anthropology: the study of human beings and their ancestors through time
and space and in relation to physical character, environmental and social
relations, and culture.
 One of the earliest articulations of the anthropological meaning of the term
"culture" came from Sir Edward Tylor who writes on the first page of his 1897
book: "Culture, or civilization, taken in its broad, ethnographic sense, is
that complex whole which includes knowledge, belief, art, morals, law,
custom, and any other capabilities and habits acquired by man as a
member of society
 Banality- Not original
 Pragmatic- based on practical
 Legitimize-conforming to the law or to rules
Tasks: Open answers
 Have you ever eavesdropped (secretly listen to a conversation) on a
conversation on a train, or “lurked” (remain hidden) online?
 Do you think either of these activities constitute a form of anthropology?
 How would you feel if you were being studied by an expert who was
researching the lives of 21st century university students?
 What advice would you give them about how best to study the culture of you
and your friends?
Fast food
 The anthropologist Levi-Strauss once said that ‘ food is good to think by (See
chapter 1) Page 19.
Q1: What do you think he meant by that?
Answering Questions
 He meant that the food is signifier of symbolic meanings and the
circumstances of their eating and their attached to them.
 Example. Circumstances (condition)are attached with fast food.
Food has symbolic importance as well as circumstances of their
eating.
Answering Questions
 Q2: What culture(s) do we associate with this type of food?
 What does it tell us about the lifestyles and values of this culture?
 …………………………………the traditional family dinner is increasingly being
replaced by the consumption of takeaway, or eating "on the run".
Page 49
 Watch the video than answer the question.
https://www.youtube.com/watch?v=KgDeeMfh3HY
Case Study (Page 49)
 Read the Question then answer.
Answer
 Cooking at home has become less of a choice and more of a chore. With the
large amount of ready meals available, the option of spending time in the
kitchen becomes less and less appealing. People are spending more of their
time and money in the world of fast foods and restaurants.
Culturalism: Hoggart, Thompson,
Williams
 1.

More Related Content

What's hot

Media discourse analysis
Media discourse analysisMedia discourse analysis
Media discourse analysis
ashirafzal1
 
Post colonialism
Post colonialismPost colonialism
Post colonialism
Bhumi Joshi
 
structuralism.pdf
structuralism.pdfstructuralism.pdf
structuralism.pdf
Sameena Siddique
 
Hyperreality
HyperrealityHyperreality
Hyperreality
twbsmediaconnell
 
Presentation on cda
Presentation on cdaPresentation on cda
Presentation on cda
abdul manan
 
Ideological Apparatuses
Ideological ApparatusesIdeological Apparatuses
Ideological Apparatuses
Muhammad Rawaha Saleem
 
Structuralism ppt
Structuralism pptStructuralism ppt
Structuralism ppt
Haleshvvhals
 
Post Structuralism (Derrida, Foucault, Jean)
Post Structuralism (Derrida, Foucault, Jean)Post Structuralism (Derrida, Foucault, Jean)
Post Structuralism (Derrida, Foucault, Jean)
Saman Ijaz
 
Russian formalism
Russian formalismRussian formalism
Russian formalism
BAYA BENSALAH
 
Queer theory
Queer theoryQueer theory
Queer theory
Andy Wallis
 
Claude levi strauss
Claude levi straussClaude levi strauss
Claude levi strauss
Zahra Khan
 
Structuralism as a literary Movement....
Structuralism as a literary Movement....Structuralism as a literary Movement....
Structuralism as a literary Movement....Bhumi Joshi
 
Hall encoding and decoding
Hall encoding and decodingHall encoding and decoding
Hall encoding and decoding
jonreigatemedia
 
Postcolonial theory-and-litearature
Postcolonial theory-and-litearaturePostcolonial theory-and-litearature
Postcolonial theory-and-litearature
jakajmmk
 
Feminism and Feminist Criticism
Feminism and Feminist CriticismFeminism and Feminist Criticism
Feminism and Feminist Criticism
MannJanbazam
 
Post Structuralism
Post StructuralismPost Structuralism
Post Structuralism
drashtimehtab01011993
 
Roland Barthes - Semiotics
Roland Barthes - SemioticsRoland Barthes - Semiotics
Roland Barthes - Semiotics
Zahra Khan
 
Media culture in Cultural studies
Media culture in Cultural studiesMedia culture in Cultural studies
Media culture in Cultural studies
hezaltrivedi
 

What's hot (20)

Media discourse analysis
Media discourse analysisMedia discourse analysis
Media discourse analysis
 
Post colonialism
Post colonialismPost colonialism
Post colonialism
 
structuralism.pdf
structuralism.pdfstructuralism.pdf
structuralism.pdf
 
Hyperreality
HyperrealityHyperreality
Hyperreality
 
Presentation on cda
Presentation on cdaPresentation on cda
Presentation on cda
 
French structuralism
French structuralismFrench structuralism
French structuralism
 
Ideological Apparatuses
Ideological ApparatusesIdeological Apparatuses
Ideological Apparatuses
 
Structuralism ppt
Structuralism pptStructuralism ppt
Structuralism ppt
 
Post Structuralism (Derrida, Foucault, Jean)
Post Structuralism (Derrida, Foucault, Jean)Post Structuralism (Derrida, Foucault, Jean)
Post Structuralism (Derrida, Foucault, Jean)
 
Russian formalism
Russian formalismRussian formalism
Russian formalism
 
Queer theory
Queer theoryQueer theory
Queer theory
 
Claude levi strauss
Claude levi straussClaude levi strauss
Claude levi strauss
 
Structuralism as a literary Movement....
Structuralism as a literary Movement....Structuralism as a literary Movement....
Structuralism as a literary Movement....
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theory
 
Hall encoding and decoding
Hall encoding and decodingHall encoding and decoding
Hall encoding and decoding
 
Postcolonial theory-and-litearature
Postcolonial theory-and-litearaturePostcolonial theory-and-litearature
Postcolonial theory-and-litearature
 
Feminism and Feminist Criticism
Feminism and Feminist CriticismFeminism and Feminist Criticism
Feminism and Feminist Criticism
 
Post Structuralism
Post StructuralismPost Structuralism
Post Structuralism
 
Roland Barthes - Semiotics
Roland Barthes - SemioticsRoland Barthes - Semiotics
Roland Barthes - Semiotics
 
Media culture in Cultural studies
Media culture in Cultural studiesMedia culture in Cultural studies
Media culture in Cultural studies
 

Similar to Chapter 2 Cultural Studies

Cultural studies 2 cs
Cultural studies 2 csCultural studies 2 cs
Cultural studies 2 cs
Abdul ghafoor
 
Sujay Cultural Symbiosis Personality and Mind-orientation FINAL FINAL FINAL.o...
Sujay Cultural Symbiosis Personality and Mind-orientation FINAL FINAL FINAL.o...Sujay Cultural Symbiosis Personality and Mind-orientation FINAL FINAL FINAL.o...
Sujay Cultural Symbiosis Personality and Mind-orientation FINAL FINAL FINAL.o...
Sujay Rao Mandavilli
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
Robert Croker
 
Cultural studies
Cultural studiesCultural studies
Cultural studies
Abdul ghafoor
 
UCSP_Q1_WEEK1.docx
UCSP_Q1_WEEK1.docxUCSP_Q1_WEEK1.docx
UCSP_Q1_WEEK1.docx
NioArthSoriano2
 
Chapters 1 and 2
Chapters 1 and 2Chapters 1 and 2
Chapters 1 and 2
Robert Croker
 
Assignment on culture
Assignment on cultureAssignment on culture
Assignment on culture
KAZAL CHANDRA BARMAN
 
Cultural Turns
Cultural TurnsCultural Turns
Cultural TurnsDeborahJ
 
Culture and values
Culture and valuesCulture and values
Culture and valuesawidzinska
 
Culture And Its Effects On Our Culture
Culture And Its Effects On Our CultureCulture And Its Effects On Our Culture
Culture And Its Effects On Our Culture
Julie Kwhl
 
Edu.01 assignment
Edu.01 assignment Edu.01 assignment
Edu.01 assignment
LudiyaStanlySG
 
Edu.01.docx
Edu.01.docxEdu.01.docx
Edu.01.docx
LudiyaStanlySG
 
Edu.01.docx
Edu.01.docxEdu.01.docx
Edu.01.docx
LudiyaStanlySG
 
Introducting cultural study
Introducting cultural studyIntroducting cultural study
Introducting cultural studyInayatul Chusna
 
Ucsp week 2
Ucsp week 2Ucsp week 2
Ucsp week 2
Joy Trinidad
 
Understanding Society, Culture and Politics
Understanding Society, Culture and PoliticsUnderstanding Society, Culture and Politics
Understanding Society, Culture and Politics
NelissaPearl
 
week 2 UCSP.pptx
week 2 UCSP.pptxweek 2 UCSP.pptx
week 2 UCSP.pptx
Elmer Cabanillas
 
UCSP_Lesson01_Starting-points-for-the-Understanding-of-Culture-Society-and-Po...
UCSP_Lesson01_Starting-points-for-the-Understanding-of-Culture-Society-and-Po...UCSP_Lesson01_Starting-points-for-the-Understanding-of-Culture-Society-and-Po...
UCSP_Lesson01_Starting-points-for-the-Understanding-of-Culture-Society-and-Po...
EfrelMaeCabonot
 
UTS Anthropological Perspective of the Self.pptx
UTS Anthropological Perspective of the Self.pptxUTS Anthropological Perspective of the Self.pptx
UTS Anthropological Perspective of the Self.pptx
ThraiaGabriellaMerca
 
UTS_L3 Anthropological Perspective of the Self.pptx
UTS_L3 Anthropological Perspective of the Self.pptxUTS_L3 Anthropological Perspective of the Self.pptx
UTS_L3 Anthropological Perspective of the Self.pptx
ThraiaGabriellaMerca
 

Similar to Chapter 2 Cultural Studies (20)

Cultural studies 2 cs
Cultural studies 2 csCultural studies 2 cs
Cultural studies 2 cs
 
Sujay Cultural Symbiosis Personality and Mind-orientation FINAL FINAL FINAL.o...
Sujay Cultural Symbiosis Personality and Mind-orientation FINAL FINAL FINAL.o...Sujay Cultural Symbiosis Personality and Mind-orientation FINAL FINAL FINAL.o...
Sujay Cultural Symbiosis Personality and Mind-orientation FINAL FINAL FINAL.o...
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
 
Cultural studies
Cultural studiesCultural studies
Cultural studies
 
UCSP_Q1_WEEK1.docx
UCSP_Q1_WEEK1.docxUCSP_Q1_WEEK1.docx
UCSP_Q1_WEEK1.docx
 
Chapters 1 and 2
Chapters 1 and 2Chapters 1 and 2
Chapters 1 and 2
 
Assignment on culture
Assignment on cultureAssignment on culture
Assignment on culture
 
Cultural Turns
Cultural TurnsCultural Turns
Cultural Turns
 
Culture and values
Culture and valuesCulture and values
Culture and values
 
Culture And Its Effects On Our Culture
Culture And Its Effects On Our CultureCulture And Its Effects On Our Culture
Culture And Its Effects On Our Culture
 
Edu.01 assignment
Edu.01 assignment Edu.01 assignment
Edu.01 assignment
 
Edu.01.docx
Edu.01.docxEdu.01.docx
Edu.01.docx
 
Edu.01.docx
Edu.01.docxEdu.01.docx
Edu.01.docx
 
Introducting cultural study
Introducting cultural studyIntroducting cultural study
Introducting cultural study
 
Ucsp week 2
Ucsp week 2Ucsp week 2
Ucsp week 2
 
Understanding Society, Culture and Politics
Understanding Society, Culture and PoliticsUnderstanding Society, Culture and Politics
Understanding Society, Culture and Politics
 
week 2 UCSP.pptx
week 2 UCSP.pptxweek 2 UCSP.pptx
week 2 UCSP.pptx
 
UCSP_Lesson01_Starting-points-for-the-Understanding-of-Culture-Society-and-Po...
UCSP_Lesson01_Starting-points-for-the-Understanding-of-Culture-Society-and-Po...UCSP_Lesson01_Starting-points-for-the-Understanding-of-Culture-Society-and-Po...
UCSP_Lesson01_Starting-points-for-the-Understanding-of-Culture-Society-and-Po...
 
UTS Anthropological Perspective of the Self.pptx
UTS Anthropological Perspective of the Self.pptxUTS Anthropological Perspective of the Self.pptx
UTS Anthropological Perspective of the Self.pptx
 
UTS_L3 Anthropological Perspective of the Self.pptx
UTS_L3 Anthropological Perspective of the Self.pptxUTS_L3 Anthropological Perspective of the Self.pptx
UTS_L3 Anthropological Perspective of the Self.pptx
 

More from Abdul ghafoor

002# Early Child-Development.pptx
002# Early Child-Development.pptx002# Early Child-Development.pptx
002# Early Child-Development.pptx
Abdul ghafoor
 
42-4Inadequacy.pptx
42-4Inadequacy.pptx42-4Inadequacy.pptx
42-4Inadequacy.pptx
Abdul ghafoor
 
053# SAMR MODEL.pptx
053# SAMR MODEL.pptx053# SAMR MODEL.pptx
053# SAMR MODEL.pptx
Abdul ghafoor
 
049# Passive Learning.pptx
049# Passive Learning.pptx049# Passive Learning.pptx
049# Passive Learning.pptx
Abdul ghafoor
 
051#Scaffolding.pptx
051#Scaffolding.pptx051#Scaffolding.pptx
051#Scaffolding.pptx
Abdul ghafoor
 
047# The Peter Principle.pptx
047# The Peter Principle.pptx047# The Peter Principle.pptx
047# The Peter Principle.pptx
Abdul ghafoor
 
050# Peer Observation.pptx
050# Peer Observation.pptx050# Peer Observation.pptx
050# Peer Observation.pptx
Abdul ghafoor
 
056#Types of Assessment.pptx
056#Types of Assessment.pptx056#Types of Assessment.pptx
056#Types of Assessment.pptx
Abdul ghafoor
 
42-2#Dreikerus Classroom Management Theory.pptx
42-2#Dreikerus Classroom Management Theory.pptx42-2#Dreikerus Classroom Management Theory.pptx
42-2#Dreikerus Classroom Management Theory.pptx
Abdul ghafoor
 
42-3 Goals of Misbehavior-Revenge.pptx
42-3 Goals of Misbehavior-Revenge.pptx42-3 Goals of Misbehavior-Revenge.pptx
42-3 Goals of Misbehavior-Revenge.pptx
Abdul ghafoor
 
45#Skinner’s Behaviourist Theory.pptx
45#Skinner’s Behaviourist Theory.pptx45#Skinner’s Behaviourist Theory.pptx
45#Skinner’s Behaviourist Theory.pptx
Abdul ghafoor
 
046# Laird’s Sensory Theory.pptx
046# Laird’s Sensory Theory.pptx046# Laird’s Sensory Theory.pptx
046# Laird’s Sensory Theory.pptx
Abdul ghafoor
 
040# Cognitive Flexibility.pptx
040# Cognitive Flexibility.pptx040# Cognitive Flexibility.pptx
040# Cognitive Flexibility.pptx
Abdul ghafoor
 
058#TPACK.pptx
058#TPACK.pptx058#TPACK.pptx
058#TPACK.pptx
Abdul ghafoor
 
44-Roger’s Humanist Theory.pptx
44-Roger’s Humanist Theory.pptx44-Roger’s Humanist Theory.pptx
44-Roger’s Humanist Theory.pptx
Abdul ghafoor
 
43-Lee Canter’s Theory.pptx
43-Lee Canter’s Theory.pptx43-Lee Canter’s Theory.pptx
43-Lee Canter’s Theory.pptx
Abdul ghafoor
 
039# Pedagogy TLS Road Map 3.pptx
039# Pedagogy TLS Road Map 3.pptx039# Pedagogy TLS Road Map 3.pptx
039# Pedagogy TLS Road Map 3.pptx
Abdul ghafoor
 
042#Dreiker’s Classroom Management Theory.pptx
042#Dreiker’s Classroom Management Theory.pptx042#Dreiker’s Classroom Management Theory.pptx
042#Dreiker’s Classroom Management Theory.pptx
Abdul ghafoor
 
041#Thorndike’s Major Laws.pptx
041#Thorndike’s Major Laws.pptx041#Thorndike’s Major Laws.pptx
041#Thorndike’s Major Laws.pptx
Abdul ghafoor
 
039# Professional Practices 4-4.pptx
039# Professional Practices 4-4.pptx039# Professional Practices 4-4.pptx
039# Professional Practices 4-4.pptx
Abdul ghafoor
 

More from Abdul ghafoor (20)

002# Early Child-Development.pptx
002# Early Child-Development.pptx002# Early Child-Development.pptx
002# Early Child-Development.pptx
 
42-4Inadequacy.pptx
42-4Inadequacy.pptx42-4Inadequacy.pptx
42-4Inadequacy.pptx
 
053# SAMR MODEL.pptx
053# SAMR MODEL.pptx053# SAMR MODEL.pptx
053# SAMR MODEL.pptx
 
049# Passive Learning.pptx
049# Passive Learning.pptx049# Passive Learning.pptx
049# Passive Learning.pptx
 
051#Scaffolding.pptx
051#Scaffolding.pptx051#Scaffolding.pptx
051#Scaffolding.pptx
 
047# The Peter Principle.pptx
047# The Peter Principle.pptx047# The Peter Principle.pptx
047# The Peter Principle.pptx
 
050# Peer Observation.pptx
050# Peer Observation.pptx050# Peer Observation.pptx
050# Peer Observation.pptx
 
056#Types of Assessment.pptx
056#Types of Assessment.pptx056#Types of Assessment.pptx
056#Types of Assessment.pptx
 
42-2#Dreikerus Classroom Management Theory.pptx
42-2#Dreikerus Classroom Management Theory.pptx42-2#Dreikerus Classroom Management Theory.pptx
42-2#Dreikerus Classroom Management Theory.pptx
 
42-3 Goals of Misbehavior-Revenge.pptx
42-3 Goals of Misbehavior-Revenge.pptx42-3 Goals of Misbehavior-Revenge.pptx
42-3 Goals of Misbehavior-Revenge.pptx
 
45#Skinner’s Behaviourist Theory.pptx
45#Skinner’s Behaviourist Theory.pptx45#Skinner’s Behaviourist Theory.pptx
45#Skinner’s Behaviourist Theory.pptx
 
046# Laird’s Sensory Theory.pptx
046# Laird’s Sensory Theory.pptx046# Laird’s Sensory Theory.pptx
046# Laird’s Sensory Theory.pptx
 
040# Cognitive Flexibility.pptx
040# Cognitive Flexibility.pptx040# Cognitive Flexibility.pptx
040# Cognitive Flexibility.pptx
 
058#TPACK.pptx
058#TPACK.pptx058#TPACK.pptx
058#TPACK.pptx
 
44-Roger’s Humanist Theory.pptx
44-Roger’s Humanist Theory.pptx44-Roger’s Humanist Theory.pptx
44-Roger’s Humanist Theory.pptx
 
43-Lee Canter’s Theory.pptx
43-Lee Canter’s Theory.pptx43-Lee Canter’s Theory.pptx
43-Lee Canter’s Theory.pptx
 
039# Pedagogy TLS Road Map 3.pptx
039# Pedagogy TLS Road Map 3.pptx039# Pedagogy TLS Road Map 3.pptx
039# Pedagogy TLS Road Map 3.pptx
 
042#Dreiker’s Classroom Management Theory.pptx
042#Dreiker’s Classroom Management Theory.pptx042#Dreiker’s Classroom Management Theory.pptx
042#Dreiker’s Classroom Management Theory.pptx
 
041#Thorndike’s Major Laws.pptx
041#Thorndike’s Major Laws.pptx041#Thorndike’s Major Laws.pptx
041#Thorndike’s Major Laws.pptx
 
039# Professional Practices 4-4.pptx
039# Professional Practices 4-4.pptx039# Professional Practices 4-4.pptx
039# Professional Practices 4-4.pptx
 

Recently uploaded

The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptxA Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
thanhdowork
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
tarandeep35
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Academy of Science of South Africa
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
Israel Genealogy Research Association
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Akanksha trivedi rama nursing college kanpur.
 
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments UnitDigital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit
chanes7
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
DhatriParmar
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
vaibhavrinwa19
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
DeeptiGupta154
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
Jean Carlos Nunes Paixão
 
STRAND 3 HYGIENIC PRACTICES.pptx GRADE 7 CBC
STRAND 3 HYGIENIC PRACTICES.pptx GRADE 7 CBCSTRAND 3 HYGIENIC PRACTICES.pptx GRADE 7 CBC
STRAND 3 HYGIENIC PRACTICES.pptx GRADE 7 CBC
kimdan468
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 

Recently uploaded (20)

The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptxA Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
 
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments UnitDigital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
 
STRAND 3 HYGIENIC PRACTICES.pptx GRADE 7 CBC
STRAND 3 HYGIENIC PRACTICES.pptx GRADE 7 CBCSTRAND 3 HYGIENIC PRACTICES.pptx GRADE 7 CBC
STRAND 3 HYGIENIC PRACTICES.pptx GRADE 7 CBC
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 

Chapter 2 Cultural Studies

  • 1.
  • 2. Chapter 2: Questions of Culture and Ideology  Raymond William (1921-88) Read page 45  H.w Write biography of Raymond William.
  • 3. Chapter 2 Questions of Culture Page 44  Objectives:  What are the questions of culture?  Differentiate culture with small “c” and capital “C”.  What is Leavisism?
  • 4. Critical Thinking: Read the following definition care then write some questions about. 1. the ideas, customs, and social behaviour of a particular people or society. 2. a particular society that has its own beliefs, ways of life, art, etc. 3. a way of thinking, behaving, or working that exists in a place or organization (such as a business). 4. The way of life we pass. 5. A whole way of life.
  • 5. Some Questions of culture.  1. There is no correct or definitive meaning of culture.  What is culture?  Different meanings of culture by sociology, anthropology and literature.
  • 6. Way of Life. What do you think?  Past Present Future
  • 7. Task: List at least 4 early and modern human’s activities. Early Human Activities  1.  2  3  4 Modern Human Activities  1  2  3  4
  • 8. Task: Compare human’s activities with given culture’s definition then answer the following Question.  Do you think definition is appropriate for present, past and future? Why?  Answer in Your Notebook Definition : the ideas, customs, and social behaviour of a particular people or society.
  • 9. Culture can be separated into general categories: “Capital C" High culture and “small c" culture. (Low culture) C Task : Write some high culture’s examples. c  Task: Write some low culture’s examples. So Culture with Capital “C” is the popular culture.
  • 10. Reading: Read the paragraphs on page 45 then highlight different concepts about culture.  Task: Draw this table in your notebook then write the concepts of each writer in front of his name. Writer’s Name Concepts Raymond Williams Matthew Arnold
  • 11. What is leavisism?  A form of literary (written) studies named after F. R. Leavis. FRANK RAYMOND LEAVIS. Leavis was greatly influenced by Matthew Arnold and they share the idea( notion) that culture is the high point in civilization and concern of an education minority.  (civilization ) the stage of human social development.  (Minority) the smaller part or number 0 2 4 6 Minority Math Science Culture
  • 12. F.R LEAVIS ARGUED THAT PRIOR INDUSTRIAL REVOLUTION IN (ENGLAND) Common culture  The characteristics common to the members of a particular group or society.  Example. UAE (Arabian Culture) Minority culture  Minority, a culturally, ethnically, or racially distinct group that coexists with but is subordinate to a more dominant group.  Example. UAE (Indian Culture)
  • 13. Task: Write some common and minority cultural activities in UAE. Common culture  1  2  3  4 Minority culture  1  2  3  4
  • 14. Reading: Read the paragraph on page 46 then highlight the Leavisism’s important tasks.  Tasks are.  1. to define and defend the best of culture represented by the canon of good works;  2. to criticize the worst of mass culture represented by advertising, films and popular fiction.
  • 15. Ordinary Culture  Culture is ordinary; that is the first fact. Every human society has its own shape, its own purposes, its own meanings. Every human society expresses these, in institutions, and in arts and learning. The making of a society is the finding of common meanings and directions, and its growth is an active debate and amendment, under the pressures of experience, contact, and discovery, writing themselves into the land. The growing society is there, yet it is also made and remade in every individual mind. The making of a mind is, first, the slow learning of shapes, purposes, and meanings, so that work, observation, and communication are possible. Then, second, but equal in importance, is the testing of these in experience, the making of new observations, comparisons, and meanings. A culture has two aspects: the known meanings and directions, which its members are trained to; the new observations and meanings, which are offered and tested. These are the ordinary processes of human societies and human minds, and we see through them the nature of a culture: that it is always both traditional and creative; that it is both the most ordinary common meanings and the finest individual meanings. We use the word culture in these two senses: to mean a whole way of life — the common meanings; to mean the arts and learning — the special processes of discovery and creative effort. Some writers reserve the word for one or other of these senses; I insist on both, and on the significance of their conjunction. The questions I ask about our culture are questions about our general and common purposes, yet also questions about deep personal meanings. Culture is ordinary, in every society and in every mind.
  • 16. Ordinary (Common) Culture  Art, Place, Heritage  Ordinary Culture develops art and heritage projects with organizations and communities, working in settings where art might not usually be presented or where heritage has not been investigated before.  Ordinary Culture: Usual practices of daily life or common practices.
  • 17. Exercise  Q. Why is meaning central to the concept of culture?  Ans: Because the concept of culture is a tool that is of more or less usefulness to us. Its usage and meanings continue to change as thinkers have hoped to do different things with it.  Q. In What way culture can be consider an ordinary?  Ans: The ordinary process of human societies and human minds, and we see through them the nature of culture.  Q. What are the connections between culture and communication?  Ans: It brings understanding to communication through a common background of shared experiences and histories.  Q. By what methods do we construct meaning?  Ans: By two aspects 1: The known meanings and directions  2: The new observations and meaning.
  • 18. The Anthropological approach to culture  Anthropology: the study of human beings and their ancestors through time and space and in relation to physical character, environmental and social relations, and culture.  One of the earliest articulations of the anthropological meaning of the term "culture" came from Sir Edward Tylor who writes on the first page of his 1897 book: "Culture, or civilization, taken in its broad, ethnographic sense, is that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society  Banality- Not original  Pragmatic- based on practical  Legitimize-conforming to the law or to rules
  • 19. Tasks: Open answers  Have you ever eavesdropped (secretly listen to a conversation) on a conversation on a train, or “lurked” (remain hidden) online?  Do you think either of these activities constitute a form of anthropology?  How would you feel if you were being studied by an expert who was researching the lives of 21st century university students?  What advice would you give them about how best to study the culture of you and your friends?
  • 20. Fast food  The anthropologist Levi-Strauss once said that ‘ food is good to think by (See chapter 1) Page 19. Q1: What do you think he meant by that?
  • 21. Answering Questions  He meant that the food is signifier of symbolic meanings and the circumstances of their eating and their attached to them.  Example. Circumstances (condition)are attached with fast food. Food has symbolic importance as well as circumstances of their eating.
  • 22. Answering Questions  Q2: What culture(s) do we associate with this type of food?  What does it tell us about the lifestyles and values of this culture?  …………………………………the traditional family dinner is increasingly being replaced by the consumption of takeaway, or eating "on the run".
  • 23. Page 49  Watch the video than answer the question. https://www.youtube.com/watch?v=KgDeeMfh3HY
  • 24. Case Study (Page 49)  Read the Question then answer.
  • 25. Answer  Cooking at home has become less of a choice and more of a chore. With the large amount of ready meals available, the option of spending time in the kitchen becomes less and less appealing. People are spending more of their time and money in the world of fast foods and restaurants.