This document provides guidance on developing an effective public speaking message by considering the audience and structure of the presentation. It recommends crafting a talk that is understandable, conversational, and cohesive by using clear signposts and transitions. The document also suggests taking an extemporaneous approach using notes rather than improvising or memorizing, and including research-backed examples. It outlines a 7-step process for selecting a topic, forming the central idea and goal, organizing the body, and preparing the introduction and conclusion. The speaker is advised to analyze the audience demographics, psychographics, and context to tailor the topic, language, central idea, and arguments appropriately for an informative or persuasive talk.