The document provides guidance on conducting an effective interview with three key parts: opening, body, and closing. The opening introduces the interviewer, purpose, and issue. The body consists of different types of questions to ask such as direct, open-ended, closed-ended, and probes. The closing summarizes key points and allows the interviewee to ask questions. Effective interviewees answer questions clearly and concisely, ask for clarification, and turn negative questions positive.

1. CHAPTER 8 Interview

2. Interview Agenda Determine what you want to find out about the interviewee Develop agenda Three parts Opening Body (Questions) Closing

3. Opening Introduce yourself Purpose of the interview Background of the communication issue Don’t forget to dress to impress

4. Body: Types of questions Direct: Explicit. Require specific examples Open: Less direct. Specify only the topic Closed: Provide alternatives and limit your response. Probe for opinions on opposite ends of a spectrum Bipolar: Require yes or no responses Leading: Encourage a specific answer Yes-response: Urges the interviewee to agree Loaded: Elicit emotional response Mirror: Ask interviewee to reflect on what has been said Probes: Used to elicit a more detailed response

5. Closing Summarize Discuss next steps Give the interviewee a chance to ask you questions

6. Role of the Interviewee Answers questions Asks for clarification Restates question in the answer Actually answers question (Remember Miss South Carolina Answers one question at a time Turns negative questions into positive answers

7. Communication Problems in Business Marketing Communication Issues in Business Management Communication in Law Public Relations and Communication Dreaming Ideas in an Entrepreneurial Future Emergency Management

8. How to Pass Communication in Education The Core of Journalism The Increasing Importance of Communication in Public Health Communication, an Imperative Investment Marketing Across Demographics TV Advertising Business Management and Communication