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A Beginners Guide to Google+
The Search Evolution
Google+
Where does it fit into your marketing?
The Future of Search
Eric Schmidt former CEO at Google in his book,
“The New Digital Age.” in one excerpt clearly spells
out where Google is heading in the future:
“Within search results, information tied to verified
online profiles will be ranked higher than content
without such verification, which will result in most
users naturally clicking on the top (verified) results.
The true cost of remaining anonymous, then, might
be irrelevance.”
Google’s Social Layer
 Text, Images & Video
 Local built-in
 Community at it’s heart
 Events
 Collaboration
 Business, Personal & Interests
 Close ties to search
Google+ Profile
Google+ Pages
Google+ Local
Google+ Communities
Setting up your Profile
 Header image
 Profile Image
 Your Story
 Work
 Education
 Basic Information
 Links
Circles
Timeline
Google+ Page
OR
Manage Pages
Communities
What are they for?
 Around your business
 Around an interest
 Based on an area
 Product or Brand
 Support Group
 Customers only?
Extras…
Authorship
@SeanClark
Thank You
SeanClark.com Ltd.
“Enabling businesses to leverage the power of the web.”
01379 330330
info@seanclark.com

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