How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
MVP – how to test your business idea without building the productAsen Gyczew
It is not that difficult to have a business idea even one that seems like a breakthrough and instant success. The reality bites and 90% of startups fail fast and at the same time cost their founders a small fortune. That’s why the recent development of so called lean startups revolves around learning fast and at small cost to build a product customer need and are willing to pay. Crucial part of this path is a creating a prototype of your product that enables you to test the reaction of your potential customer. This is the MVP – Minimum Viable Product.
MVP has to be Viable which means that it delivers some noticeable value to the customer, solves his pain. Minimum means that it cannot be overcomplicated, it has to have the minimal amount of features for you to be able to draw the right conclusion on what works and what does not work.
In most cases the choie of MVP stops at the landing page as the Holy Grail of lean startup and testing, the ultimate MVP, but the life is much more complicated and landing page in many cases simply is not enough? How do you test community and whether people will share and comment? How do you want to test physical products that have to be tasted and smelled?
On top of that not all MVPs are born equal. Some test one part of your business model whereas others are perfect for testing different question marks that pop-up constantly in your mind.
In this presentation we will show you through examples what should be the MVP for your business model, how to pick the right one for your needs and what are the added benefits of MVP. We will also give estimation of the costs and time needed for creation of MVP.
Creative entrepreneurship: steps and approachesYellow Shirts
The course is destined for beginners that want to learn more about the cultural entrepreneurship, in particular within the music sector, as well as about electronic music producing from the entrepreneurial point of view.
The main topics of the course are:
Part I - cultural entrepreneurship
- Live music production. How to prepare a live event;
- Management during an event;
- Music marketing - creation of your own brand;
- Cooperation in the field of music;
- Developing professional skills;
- Challenges for young musicians in the age of COVID-19
- Audience development for young musicians in the digital age;
- How to gain money out of music as a young musician;
- Intellectual property and copyright management;
- The needs of young musicians and the benefits of music;
- Online solutions for cultural entrepreneurship.
Part II - electronic music producer
- Career guide for electronic music entrepreneurs;
- How to become an electronic music entrepreneur;
- Best ways to promote as an electronic musician;
- Financial tips to earn money.
This course was elaborated under Erasmus+ programme, during #SoundBeatsTime project.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
MVP – how to test your business idea without building the productAsen Gyczew
It is not that difficult to have a business idea even one that seems like a breakthrough and instant success. The reality bites and 90% of startups fail fast and at the same time cost their founders a small fortune. That’s why the recent development of so called lean startups revolves around learning fast and at small cost to build a product customer need and are willing to pay. Crucial part of this path is a creating a prototype of your product that enables you to test the reaction of your potential customer. This is the MVP – Minimum Viable Product.
MVP has to be Viable which means that it delivers some noticeable value to the customer, solves his pain. Minimum means that it cannot be overcomplicated, it has to have the minimal amount of features for you to be able to draw the right conclusion on what works and what does not work.
In most cases the choie of MVP stops at the landing page as the Holy Grail of lean startup and testing, the ultimate MVP, but the life is much more complicated and landing page in many cases simply is not enough? How do you test community and whether people will share and comment? How do you want to test physical products that have to be tasted and smelled?
On top of that not all MVPs are born equal. Some test one part of your business model whereas others are perfect for testing different question marks that pop-up constantly in your mind.
In this presentation we will show you through examples what should be the MVP for your business model, how to pick the right one for your needs and what are the added benefits of MVP. We will also give estimation of the costs and time needed for creation of MVP.
Creative entrepreneurship: steps and approachesYellow Shirts
The course is destined for beginners that want to learn more about the cultural entrepreneurship, in particular within the music sector, as well as about electronic music producing from the entrepreneurial point of view.
The main topics of the course are:
Part I - cultural entrepreneurship
- Live music production. How to prepare a live event;
- Management during an event;
- Music marketing - creation of your own brand;
- Cooperation in the field of music;
- Developing professional skills;
- Challenges for young musicians in the age of COVID-19
- Audience development for young musicians in the digital age;
- How to gain money out of music as a young musician;
- Intellectual property and copyright management;
- The needs of young musicians and the benefits of music;
- Online solutions for cultural entrepreneurship.
Part II - electronic music producer
- Career guide for electronic music entrepreneurs;
- How to become an electronic music entrepreneur;
- Best ways to promote as an electronic musician;
- Financial tips to earn money.
This course was elaborated under Erasmus+ programme, during #SoundBeatsTime project.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
What is an issue tree and how to use it?Asen Gyczew
Issue tree is one of the most important tools used in management consulting. Issue tree is a concept that will help you guess in a structured manner the problems, reasons causing those problems and on the basis of this decide what should be analyzed. In this presentation I will show you how to build it as well as you will get an opportunity to have a look at 2 examples of applying this in practice. The first examples will be showing issue tree for chicken producer. The second example will be around Retail,
M&A for Management Consultants & Business AnalystsAsen Gyczew
What is the aim of this presentation?
Consulting firms are hired very often to help with Mergers & Acquisitions. Those projects are difficult as you have to deliver results fast and you have to deal with many stakeholders. You not only have to help select potential targets, model businesses in Excel, but also you will have to estimate the potential benefits of M&A, the value of the firm and forecast the development of the acquired firms. In this course I will teach how to perform fast and efficiently different types of analyses during M&A projects.
In the course you will learn the following things:
1. What kind of analyses you may have to do during M&A project
2. How to Select Potential Targets for M&A using Excel
3. How to create a financial model in Excel for M&A purposes
4. How to estimate the value of M&A target
5. How to estimate potential synergies coming from M&A process
6. How to conduct commercial due diligence
7. What kind of market research tools you can use during due diligence
For more check the following course http://bit.ly/MAMConsulting
Tags: financial analysis, M&A, investment analysis, NPV, financial indicators, controlling, valuation, acquisition, mergers Management Consulting projects, Consulting Project, McKinsey, OC&C, PwC, EY, Bain, BCG, performance improvement projects, Alvarez & Marsal
Business Model Innovation for Management ConsultantsAsen Gyczew
Business Model Innovation for Management Consultants
A practical guide on how to change & innovate the business
Course summary
What is the aim of this course?
Consulting firms are hired very often to help to change the Business Model. Those projects are difficult as you have to generate innovation and convince the firm to change. There is no one recipe for how to innovate. However, there are some proven techniques, frameworks, approaches that will help you find a way to innovate the Business Model. In this course, I will teach you how to pick the right Business Model Innovation technique during consulting projects.
In the course you will learn the following things:
1. What frameworks, tools techniques you can use to Innovate your Business Model
2. How others have implemented the Innovation
3. How to estimate the potential impact of the Business Model Innovation in Excel
For more check the following course:
https://bit.ly/BusinessInnovationsMC
Business Idea Generation for Management Consultants & ManagersAsen Gyczew
To build a business you need a good idea that you can explore and develop. Unfortunately, coming up with a good business idea is not easy. Most firms and universities don’t show how to come up with business ideas. They concentrate on teaching you how to run existing businesses. Luckily, there are a lot of proven methods to find interesting business ideas. If you are Management Consultant you can use them during consulting projects to help your customers grow their business. If you are a manager or startup founder they will prove priceless in your quest to discover new business opportunities. In this course I will show you different methods to come up with killer business ideas. In the course you will learn the following things:
1. How to come up with business ideas by improving existing products, solving existing problems
2. When specific methods of business idea generation can be applied
3. How specific business method should be applied
4. How to find ways to 10x existing solutions
5. How to innovate your product and your business model
6. How to build add-on business using your current business
For more check the following course: http://bit.ly/BusinessIdeasGeneration
This is a repositioning proposition we have created in IE Business School to counteract the effects of their Christmas advertisement in Milan which was branded to be 'sexist'
How you communicate with clients, anticipate their needs, share insights of value, and keep enlightening them along the way — these elements require go-to-market execution just as much as introducing a new digital banking solution.
While the scope of a successful go-to-market execution strategy will vary, the following three essentials are critical:
• Client Focus – Which clients and prospects, industries and regions are you targeting, and why?
• Value – Do your products demonstrate measurable and direct value to meet clients' critical needs?
• Competition – Are your products, people and value proposition best in class?
FMCG for Management Consultants and Business AnalystsAsen Gyczew
Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. This course will give you the knowledge and insight into real life case studies that will make your life during a consulting project in a consumer goods business much easier.
This presentation will help you improve your knowledge and skills in analyzing and improving Fast Moving Consumer Goods businesses (FMCG). It is designed for people who want to become management consultants, business analysts or have to run and optimize FMCG businesses on daily bases. In the course you will learn 3 things:
1. How to model FMCG business in Excel
2. How to improve sales and marketing in order to increase margin and profit
3. How to improve supply chain in order to increase margin and profit
For more check my presentation: http://bit.ly/FMCGSlideshare
Marketing Go To Market Roll Out Plan New Product Launch Powerpoint Presentati...SlideTeam
You’re going to launch a new product but struggling to get your product launch strategy, right? Get your hands on our content ready marketing go to marketing roll-out plan new product launch PowerPoint presentation slides. Our product launch PPT presentation will get your product under the limelight and highlight the product’s best features. This product line extension PowerPoint presentation involves slides like item review, target audience, item/service positioning, product marketing, commodity strategy, goods management, product lifecycle, product development, goods\services pipeline, market opportunity, etc. If you are planning to make templates on the goods requirements document, marketing requirement document, new good development, new commodity introduction, marketing strategy, software goods launch, marketing plan, etc., our new product marketing plan PowerPoint presentation will be helpful for you. Hurry up! Download this professionally designed, well-researched marketing go to marketing roll-out plan new product launch presentation templates. It will help you clinch the business deal, impress your clients and boss. Enter the long haul with our Marketing Go To Market Roll Out Plan New Product Launch Powerpoint Presentation Slides. They bestow you with greater endurance. https://bit.ly/3wOqGqR
To provide an insight into service innovation:
- Service innovation within product-service systems
- Key concepts for service innovation
- Some tools for service innovation
- Reflections
The insights are based on having developed and delivered services in an industrial environment and now leading research in product-service system innovation.
Strategy for Management Consultants & Business AnalystsAsen Gyczew
Strategy is one of the most dreaded subject in any businesses. There are so many conflicting frameworks that is difficult to decide what to choose. In this course you will learn a framework that will help you formulate and execute the strategy for your businesses on the level of top consulting firms i.e. McKinsey, BCG, Bain, PwC, EY. You will also see how others are implementing their strategic choices. What you will see here is a part of my online course: http://bit.ly/StrategySlideshare
This course will help you drastically improve your knowledge and skills in creating as well as executing a strategy for your business (or your customers’ businesses). It is designed for people who want to become management consultants, business analysts or work on creating and implementing the strategy inside the business. In the course you will learn 3 main things:
1. What strategic choices do you have and how to choose the optimal one?
2. How to calculate the impact of chosen strategy or tactic?
3. How to implement the strategy and how others are doing it?
Business Pitch PowerPoint Presentation SlidesSlideTeam
If you are new to the corporate world and looking to start your own business, our content-ready business pitch PowerPoint presentation slides will help you. These customizable elevator pitch PPT templates let potential investors engage in a conversation about your business. Also, our equity crowdfunding presentation templates would be helpful in raising funds by diluting your company’s equity. Broadly, these investor business proposal pitch PowerPoint illustrations cover growth strategy, financial projections, balance sheet, customer retention, organizational structure, competitive landscape, trade pitch, revenue model, technology trend, use of funds and exit strategy of the investors. Our go to market strategy Presentation visuals will get you on the right track. These business pitch PPT slides are built for multipurpose usage as they can be incorporated in similar topics like venture capital, elevator speech, advertising sales pitch, business angel funding, financial projection, elevator grade, startup pitch, business proposal, trade plan grade process and private equity. Download it today and capture the attention of an investor!. You tend to think larger than life. Our Business Pitch PowerPoint Presentation Slides provide the framework to accommodate your thoughts.
What investors are looking for in your pitch deck Infocrest
For raising money for your business, having an
impressive pitch deck is an essential component. A great pitch deck gets potential investors excited about your idea and
engages them in a conversation about your business,
hopefully leading to investment. What are the key elements investors are looking in your pitch deck? Here is the answer
Examples of business analyses in Excel - from consulting projectsAsen Gyczew
This presentation will help you drastically improve your knowledge and skills in improving analyzing business issues, especially during consulting projects. It is designed for people who want to become management consultants, business analysts or have to run and optimize sales and marketing, operations on daily bases. In this presentation you will learn 3 things
1. How to understand main challenges in business analyses in Excel
2. How to use Excel, to find improvements in sales, operations and the business model.
3. Where to look for savings and improvements, how to calculate potential savings in Excel and implement them
The presentation is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B and services sector that I worked for.
This is part of my online course on Supply Chain for Management Consultants. Check the link to get a discount: http://bit.ly/SalesAnalysisManagementConsulting
A quick presentation on Herschel Supply's marketing strategies using Marketing Mag's article http://www.marketingmag.ca/news/marketer-news/herschel-supply-has-it-in-the-bag-91994
This presentation will introduce you to the fundamentals of raising capital for venture builders, startup studios. Compared to raising capital for a single startup, the fundraising process is more challenging. Because you are raising money for an organization that will be active participant in building up an entire batch or batches of startups. So you have to show to your investors that you have:
+ A studio leadership team with the power to build an entire portfolio of ventures;
+ The right financial-organizational structure that matches the goals;
+ A coherent vision and venture building thesis;
+ Viability of your approach supported by benchmarks;
+ Strong portfolio of startups and ideas in your pipeline.
This presentation will help you understand the basics of how to build up your fundraising approach.
If you need more help, reach out and I will guide you in:
+ Structuring your venture builder and fundraising strategy;
+ Assess your current material and identify gaps and risks;
+ Preparing for a successful investor meeting;
Attila Szigeti
https://www.attilaszigeti.com/
BPS DCP SIGOPAC Good Practice Guidance in Demonstrating Quality and Outcomes ...Alex King
This report outlines a rigorous, multidimensional framework for evaluating quality and outcomes in psycho-oncology services, which can be flexibly adapted to local needs and priorities.
It aims to challenge psycho-oncology services to develop and standardise procedures that address the clinical and operational aspects of quality, while maintaining a firm focus on the experiential.
The proposed framework focuses on six key domains of service quality:
- Is this service safe?
- Is this service equitable, while also focused on those most in need?
- Is this service timely and responsive?
- Is this service respectful, collaborative and patient-centred?
- Is this service offering effective interventions?
- Is this service contributing to efficient multidisciplinary care?
To address these domains, psycho-oncology services need to draw on multiple, convergent sources of data, including key performance indicators, activity levels, patient self-report measures, feedback from professional colleagues, etc.
What is an issue tree and how to use it?Asen Gyczew
Issue tree is one of the most important tools used in management consulting. Issue tree is a concept that will help you guess in a structured manner the problems, reasons causing those problems and on the basis of this decide what should be analyzed. In this presentation I will show you how to build it as well as you will get an opportunity to have a look at 2 examples of applying this in practice. The first examples will be showing issue tree for chicken producer. The second example will be around Retail,
M&A for Management Consultants & Business AnalystsAsen Gyczew
What is the aim of this presentation?
Consulting firms are hired very often to help with Mergers & Acquisitions. Those projects are difficult as you have to deliver results fast and you have to deal with many stakeholders. You not only have to help select potential targets, model businesses in Excel, but also you will have to estimate the potential benefits of M&A, the value of the firm and forecast the development of the acquired firms. In this course I will teach how to perform fast and efficiently different types of analyses during M&A projects.
In the course you will learn the following things:
1. What kind of analyses you may have to do during M&A project
2. How to Select Potential Targets for M&A using Excel
3. How to create a financial model in Excel for M&A purposes
4. How to estimate the value of M&A target
5. How to estimate potential synergies coming from M&A process
6. How to conduct commercial due diligence
7. What kind of market research tools you can use during due diligence
For more check the following course http://bit.ly/MAMConsulting
Tags: financial analysis, M&A, investment analysis, NPV, financial indicators, controlling, valuation, acquisition, mergers Management Consulting projects, Consulting Project, McKinsey, OC&C, PwC, EY, Bain, BCG, performance improvement projects, Alvarez & Marsal
Business Model Innovation for Management ConsultantsAsen Gyczew
Business Model Innovation for Management Consultants
A practical guide on how to change & innovate the business
Course summary
What is the aim of this course?
Consulting firms are hired very often to help to change the Business Model. Those projects are difficult as you have to generate innovation and convince the firm to change. There is no one recipe for how to innovate. However, there are some proven techniques, frameworks, approaches that will help you find a way to innovate the Business Model. In this course, I will teach you how to pick the right Business Model Innovation technique during consulting projects.
In the course you will learn the following things:
1. What frameworks, tools techniques you can use to Innovate your Business Model
2. How others have implemented the Innovation
3. How to estimate the potential impact of the Business Model Innovation in Excel
For more check the following course:
https://bit.ly/BusinessInnovationsMC
Business Idea Generation for Management Consultants & ManagersAsen Gyczew
To build a business you need a good idea that you can explore and develop. Unfortunately, coming up with a good business idea is not easy. Most firms and universities don’t show how to come up with business ideas. They concentrate on teaching you how to run existing businesses. Luckily, there are a lot of proven methods to find interesting business ideas. If you are Management Consultant you can use them during consulting projects to help your customers grow their business. If you are a manager or startup founder they will prove priceless in your quest to discover new business opportunities. In this course I will show you different methods to come up with killer business ideas. In the course you will learn the following things:
1. How to come up with business ideas by improving existing products, solving existing problems
2. When specific methods of business idea generation can be applied
3. How specific business method should be applied
4. How to find ways to 10x existing solutions
5. How to innovate your product and your business model
6. How to build add-on business using your current business
For more check the following course: http://bit.ly/BusinessIdeasGeneration
This is a repositioning proposition we have created in IE Business School to counteract the effects of their Christmas advertisement in Milan which was branded to be 'sexist'
How you communicate with clients, anticipate their needs, share insights of value, and keep enlightening them along the way — these elements require go-to-market execution just as much as introducing a new digital banking solution.
While the scope of a successful go-to-market execution strategy will vary, the following three essentials are critical:
• Client Focus – Which clients and prospects, industries and regions are you targeting, and why?
• Value – Do your products demonstrate measurable and direct value to meet clients' critical needs?
• Competition – Are your products, people and value proposition best in class?
FMCG for Management Consultants and Business AnalystsAsen Gyczew
Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. This course will give you the knowledge and insight into real life case studies that will make your life during a consulting project in a consumer goods business much easier.
This presentation will help you improve your knowledge and skills in analyzing and improving Fast Moving Consumer Goods businesses (FMCG). It is designed for people who want to become management consultants, business analysts or have to run and optimize FMCG businesses on daily bases. In the course you will learn 3 things:
1. How to model FMCG business in Excel
2. How to improve sales and marketing in order to increase margin and profit
3. How to improve supply chain in order to increase margin and profit
For more check my presentation: http://bit.ly/FMCGSlideshare
Marketing Go To Market Roll Out Plan New Product Launch Powerpoint Presentati...SlideTeam
You’re going to launch a new product but struggling to get your product launch strategy, right? Get your hands on our content ready marketing go to marketing roll-out plan new product launch PowerPoint presentation slides. Our product launch PPT presentation will get your product under the limelight and highlight the product’s best features. This product line extension PowerPoint presentation involves slides like item review, target audience, item/service positioning, product marketing, commodity strategy, goods management, product lifecycle, product development, goods\services pipeline, market opportunity, etc. If you are planning to make templates on the goods requirements document, marketing requirement document, new good development, new commodity introduction, marketing strategy, software goods launch, marketing plan, etc., our new product marketing plan PowerPoint presentation will be helpful for you. Hurry up! Download this professionally designed, well-researched marketing go to marketing roll-out plan new product launch presentation templates. It will help you clinch the business deal, impress your clients and boss. Enter the long haul with our Marketing Go To Market Roll Out Plan New Product Launch Powerpoint Presentation Slides. They bestow you with greater endurance. https://bit.ly/3wOqGqR
To provide an insight into service innovation:
- Service innovation within product-service systems
- Key concepts for service innovation
- Some tools for service innovation
- Reflections
The insights are based on having developed and delivered services in an industrial environment and now leading research in product-service system innovation.
Strategy for Management Consultants & Business AnalystsAsen Gyczew
Strategy is one of the most dreaded subject in any businesses. There are so many conflicting frameworks that is difficult to decide what to choose. In this course you will learn a framework that will help you formulate and execute the strategy for your businesses on the level of top consulting firms i.e. McKinsey, BCG, Bain, PwC, EY. You will also see how others are implementing their strategic choices. What you will see here is a part of my online course: http://bit.ly/StrategySlideshare
This course will help you drastically improve your knowledge and skills in creating as well as executing a strategy for your business (or your customers’ businesses). It is designed for people who want to become management consultants, business analysts or work on creating and implementing the strategy inside the business. In the course you will learn 3 main things:
1. What strategic choices do you have and how to choose the optimal one?
2. How to calculate the impact of chosen strategy or tactic?
3. How to implement the strategy and how others are doing it?
Business Pitch PowerPoint Presentation SlidesSlideTeam
If you are new to the corporate world and looking to start your own business, our content-ready business pitch PowerPoint presentation slides will help you. These customizable elevator pitch PPT templates let potential investors engage in a conversation about your business. Also, our equity crowdfunding presentation templates would be helpful in raising funds by diluting your company’s equity. Broadly, these investor business proposal pitch PowerPoint illustrations cover growth strategy, financial projections, balance sheet, customer retention, organizational structure, competitive landscape, trade pitch, revenue model, technology trend, use of funds and exit strategy of the investors. Our go to market strategy Presentation visuals will get you on the right track. These business pitch PPT slides are built for multipurpose usage as they can be incorporated in similar topics like venture capital, elevator speech, advertising sales pitch, business angel funding, financial projection, elevator grade, startup pitch, business proposal, trade plan grade process and private equity. Download it today and capture the attention of an investor!. You tend to think larger than life. Our Business Pitch PowerPoint Presentation Slides provide the framework to accommodate your thoughts.
What investors are looking for in your pitch deck Infocrest
For raising money for your business, having an
impressive pitch deck is an essential component. A great pitch deck gets potential investors excited about your idea and
engages them in a conversation about your business,
hopefully leading to investment. What are the key elements investors are looking in your pitch deck? Here is the answer
Examples of business analyses in Excel - from consulting projectsAsen Gyczew
This presentation will help you drastically improve your knowledge and skills in improving analyzing business issues, especially during consulting projects. It is designed for people who want to become management consultants, business analysts or have to run and optimize sales and marketing, operations on daily bases. In this presentation you will learn 3 things
1. How to understand main challenges in business analyses in Excel
2. How to use Excel, to find improvements in sales, operations and the business model.
3. Where to look for savings and improvements, how to calculate potential savings in Excel and implement them
The presentation is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B and services sector that I worked for.
This is part of my online course on Supply Chain for Management Consultants. Check the link to get a discount: http://bit.ly/SalesAnalysisManagementConsulting
A quick presentation on Herschel Supply's marketing strategies using Marketing Mag's article http://www.marketingmag.ca/news/marketer-news/herschel-supply-has-it-in-the-bag-91994
This presentation will introduce you to the fundamentals of raising capital for venture builders, startup studios. Compared to raising capital for a single startup, the fundraising process is more challenging. Because you are raising money for an organization that will be active participant in building up an entire batch or batches of startups. So you have to show to your investors that you have:
+ A studio leadership team with the power to build an entire portfolio of ventures;
+ The right financial-organizational structure that matches the goals;
+ A coherent vision and venture building thesis;
+ Viability of your approach supported by benchmarks;
+ Strong portfolio of startups and ideas in your pipeline.
This presentation will help you understand the basics of how to build up your fundraising approach.
If you need more help, reach out and I will guide you in:
+ Structuring your venture builder and fundraising strategy;
+ Assess your current material and identify gaps and risks;
+ Preparing for a successful investor meeting;
Attila Szigeti
https://www.attilaszigeti.com/
BPS DCP SIGOPAC Good Practice Guidance in Demonstrating Quality and Outcomes ...Alex King
This report outlines a rigorous, multidimensional framework for evaluating quality and outcomes in psycho-oncology services, which can be flexibly adapted to local needs and priorities.
It aims to challenge psycho-oncology services to develop and standardise procedures that address the clinical and operational aspects of quality, while maintaining a firm focus on the experiential.
The proposed framework focuses on six key domains of service quality:
- Is this service safe?
- Is this service equitable, while also focused on those most in need?
- Is this service timely and responsive?
- Is this service respectful, collaborative and patient-centred?
- Is this service offering effective interventions?
- Is this service contributing to efficient multidisciplinary care?
To address these domains, psycho-oncology services need to draw on multiple, convergent sources of data, including key performance indicators, activity levels, patient self-report measures, feedback from professional colleagues, etc.
Presentacion jornada "Movilidad, Internet y Cloud Computing. Herramientas para un nuevo entorno de trabajo". Ramon Costa. Manresa, 1 de diciembre de 2009
Zachęcamy wszystkich studentów do lektury prezentacji, znajdziesz w niej informację na temat naszej oferty. Z naszymi książkami nauka prawa stanie się zdecydowanie przyjmeniejsza. Odwiedź również https://student.profinfo.pl/
Mit Unterstützung des österreichischen Parlaments startete meinparlament.at am 22. August 2008. Verantwortlich ist Politik Transparent e.V., gegründet von Dr. Merschitz und Dr. Parycek
Psychoanalysis of Online Behavior and Cyber Conduct of Chatters in Chat Rooms...Eswar Publications
With ease of access of internet connectivity and owing to ability of maintaining anonymity, online chatting has become very common. Based on an empirical study comprising of more than 700 chatting sessions spread over a period of 15 months with nearly 2500 online chatters, this paper aims to present a psychological study and analysis of the behavior of chatters in online chatting environments. It has been found that the chatting environments are dominated by male gender and explicit sexual expression is common. The paper also laments
the ability of chatting environments to be exploited as breeding ground for cyber crimes by using ‘social engineering’. On the sidelines, the paper also lists the motivations driving the people to chat as well as the various rewards and drawbacks that chatting poses to the chatter in specific and society in general.
The Global Affinity Finance Club is Finaccord’s quarterly newsletter about
affinity financial services worldwide.
Through this, Finaccord publishes top line information about key strategic
developments in affinity and partnership marketing of financial services around the world, segmented between affinity insurance news, bancassurance news and affinity banking news.
This service differs from that provided by other research companies because
its focus is genuinely global, often translating news that only appears in languages other than English. In addition, it concentrates exclusively on affinity and partnership marketing
strategy.
Affinity and partnership marketing strategy is an important component of general distribution strategy for a majority of large banks and insurance companies serving consumers and small businesses as successful partnerships potentially allow them to access groups of customers that they cannot always reach by themselves.
If you would like to join Finaccord’s Global Affinity Finance Club, contact
us by telephone or send us an email to info@finaccord.com.
Hemos seleccionado diferentes canastas navideñas para tus empleados y colaboradores. Encontraras lo que necesitas a un precio competitivo. No dudes en comunicarte con nosotros para mas información.
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Blue ocean opportunities casual connect finalLloyd Melnick
Social casino is one of the bloodiest of red oceans, with excellent well-financed companies competing ferociously. The best path to success is to take a Blue Ocean approach.
Blue Ocean is all about turning non-customers into customers, rather than competing for the same customer.
You do this by looking at what you can remove from the existing product offering, what you can add, what you can increase and what you can reduce. This leads to a new offering that appeals to new users.
Blue green red and purple ocean strategySajna Fathima
blue green purple and red ocean strategy
Globalization is characterized by global production and exchange of goods and services as well as a global flow of technology, information, and capital. The business strategy is composed of two types of oceans: red oceans and blue oceans. Red ocean strategy is to intense competition. On the other hand, Blue ocean strategy is about growing demand, breaking away from the competition.
In the continual quest for sustainable growth, companies
have traditionally focused on the competition.
They have fought over the same customers, tried to
improve on the same benefits, and hoped to wring
profits from a shrinking revenue stream. In Blue
Ocean Strategy, professors W. Chan Kim and Renée
Mauborgne argue that the key to success is to make the
competition irrelevant. They offer a practical, tested
analytical framework that innovators in any sector
can use to create new, uncontested market space. In
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There are three key themes:
1. How to make change your "friend."
2. Stop the pain of change by creating processes people can embrace.
3. How to rethink your business model for new business environments.
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Consumer Data, Insights and Innovation
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Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
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Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
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- Taking data and ideas and envisioning new ways to solve old problems simpler, easier and better.
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Re-Branding Your "New" Healthcare System for Changing Times
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Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
Dianne Auger, SVP, Marketing, St. Vincent’s Health Services
The second webinar is a highly informative discussion about branding and re-branding from the perspectives of those going through the challenges of:
- Re-branding their organization
- Internally branding to incorporate new ways of "living the brand"
- Transforming Physician Practices to Corporate Brands
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Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
Kriss Barlow, RN, MBA and Principal of Barlow/McCarthy
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In this preserntation we take you through some of the ways anthropologists and the tools of anthropology could help you find new markets, see, feel and think differenlty about your customers and identify nonusers who could use your products and services.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3. The Tao of Change Management
“The Future is coming so
fast we can’t possibly
predict it. We can only
learn to respond quickly.”
Steven Kerr
“The best way to predict
the future is to invent it.”
Alan Kim
3
4. Red Ocean vs. Blue Ocean Strategies
Red Ocean Strategy
Blue Ocean Strategy
Compete in existing market
Compete in existing market
space
space
Create uncontested market
Create uncontested market
space
space
Beat the competition
Beat the competition
Exploit existing demand
Exploit existing demand
Make the competition irrelevant
Make the competition irrelevant
Create and capture new demand
Create and capture new demand
Make the value-cost trade off
Make the value-cost trade off
Align the whole system of a
Align the whole system of a
Break the value- cost trade off
Break the value- cost trade off
Align the whole system of a firm’s
Align the whole system of a firm’s
firm’s activities with its
firm’s activities with its
strategic choice of
strategic choice of
activities with its strategic choice
activities with its strategic choice
of differentiation and low cost
of differentiation and low cost
differentiation or low cost
differentiation or low cost
4
11. What Did He Do?
Classical Music
Pop Music
Traditional Setting
Untraditional setting
Dress in classic form
Colors, fashion
Conductor’s back
Disengaged
Conductor’s Personality
Face First
Focused on adults
Totally engaged
Funeral
Young and Old
Party
11
12. Results? “A Maestro for the Masses”
WSJ: Friday, June 11, 2010
Dutch conductor and violinist André
Rieu is the king of 'crossover'
classical music.
At concerts Mr. Rieu grossed about $96
million on tour in 2009.
500,000 people attending 94 shows.
That haul landed him at No. 6 among
the world's top touring acts, according to
Billboard's 2009 tally—ranked just below
U2, Madonna and Bruce Springsteen,
and above Britney Spears, Coldplay and
Metallica.
12
13. The Four Actions Framework -- ERRC
Reduce
Which factors
should be reduced
well below the
industry’s standards
Eliminate
Which of the factors
that the industry
takes for granted
should be
eliminated?
Create
A New
Value
Curve
Which factors
should be created
that the industry
has never offered?
Raise
Which factors should
be raised well
above the
industry’s standard?
13
14. Four Actions
How did André Rieu shift his focus?
Eliminate
Raise
Serious Classical Music
Audience engagement
Stodgy performance hall
Conductors engagement
Disengaged conductor
Community of fans
For the “serious music lover”
Use of social media
Fun
Reduce
Create
Formality
Party atmosphere
Lack of community
Totally engaged; Face first
Quiet in the music hall
atmosphere
Local focus
Big Box Arena
“Non-classical” classical concert
(modern one)
14
15. Blue Ocean Strategies
Change Scope of Operations
Seek to enlarge a company’s scope of
operations into markets that are so
different from its current markets that they
must be addressed as entirely new entities.
Often, the future of the company is outside its
current competencies today
Repackaging, repurposing, reimagining
16. What is a Blue Ocean?
Blue Oceans are creating and pushing into
new market space, seeing things in ways
not there before.
17. It is all about You!
All about the Strategic
Moves people made to
solve problems
differently.
They saw solutions in
different ways.
And then made them
happen.
17
20. Interesting industry to tackle
About 6,500 wine brands in US.
Ninety-six percent of those wine brands sold
less than 100,000 cases in 2002
Only 23 wine brands sold at least 2 million
cases each, accounting for 40 percent of a
growing market of 245 million cases.
First time they tried to tackle the market
(yellow tails)® predecessor, the Carramar
Estate Label, failed for the Cassella Wine
Company
20
21. What to do?
John Souter and the Cassella
family, rethought the industry
established keys to the
promotion of wine as:
a unique beverage
for the informed wine drinker
worthy of special occasions
21
22. Wine Red Ocean Strategic Canvas
High
Premium Wines
Budget Wines
Low
Price
Use enological
terminology
and distinctions
in wine
communication
Abovethe-line
marketing
Aging
Quality
Vineyard
Prestige
and
Legacy
Wine
Complexity
Wine
Range
How to make fun and nontraditional wine that’s easy
to drink for everyone—particularly non-wine drinkers?
22
23. Went looking for a Blue Ocean
Reconstructed its
market strategy to
Turn non-drinkers
into frequent
enjoyers.
Only 15% of
Americans drank
wine-Red Ocean
85% drank other
things-Blue Ocean
waiting for them
23
24. For (yellow tail)®…
Eliminate
Enological terminology and
distinctions
Raise
Price versus budget wines
Retail store involvement
Aging qualities
Above-the-line marketing
Reduce
Create
Wine complexity
Easy drinking
Wine range
Ease of selection
Vineyard prestige
Fun and adventure
24
25. Results
John Souter expected to sell
25,000 cases in 2001, the first
year (yellow tail)® would hit the
market.
Cautious but lucky--the wine sold
9 times as much!
Bold branding
Good product
Very affordable price
Bottles with the fancy kangaroo
leapt off the shelf.
25
26. Strategic Canvas (yellow tail)® wines
Strategy Canvas (yellow tail)
High
Premium Wines
(yellow tail)
Focus
Diversification
Tag Line
Budget Wines
Low
Price
Use of
Enological
Distinctions
Above-theline
Aging
Marketing Quality
Vineyard
Prestige
Wine
Complexity
Wine
Range
Easy
Drinking
Ease of
Selection
Fun and
Adventure
26
28. Today, Dominates the American Market
« Dominating the overseas export market,
[yellow tail]® is the fastest growing imported
wine in US market history.
The Shiraz is currently ranked as the No.1
selling 750ml red wine in the USA.
The [yellow tail]® Merlot being the No. 1
selling Merlot in the USA.
Selling more than 300,000 bottles a day,
[yellow tail]® is now regarded as a global
phenomenon. »
28
29. Blue Ocean Strategy
What are we looking for?
New market space
Create demand
Find new ‘non-users’
29
30. How do you do that?
Make the competition irrelevant
Change the Value/Cost trade-off
Align the entire organization
30
32. EAC/Integrated Power Solutions
A Battery Design and
Manufacturing
Company
“We were OEM’s–
Original Equipment
Manufacturer in the
battery creation
business”
32
33. Strategic Canvas Process
Beginning of the process they thought
what mattered to the customer was:
Vertically Integrated
Battery design experts
Global Manufacturer
Good Customer Service, responsive to
solving problems
Good supplier relationships
33
34. Not of much importance
Branding
Financial stability
Charger capabilities
34
36. How they saw their competitors
Competition Strategic Canvas
High
RRC/ Microsun/
Nexergy
ICC/ Totex
Nexergy
ICC
Varta
Microsun
Totex
M-Power Varta
Varta
ICC/Microsun
Nexergy
RRC
Totex
ICC
Totex
Microsun
RRC
M-Power
Totex
Medium
Nexergy
Microsun
Totex
M-Power
M-Power/Varta
M-Power
Nexergy
Nexergy
M-Power
RRC
RRC
ICC
Low
Technical
Expertise
Vertical
Integration
On-time
Delivery
Varta
M-Power/
Microsun
ICC
Battery
Expertise/
Experience
Charger
Expertise
Global
Manufacturing
RRX
Flexibility
Quality
Cost
Reduction
Quality
Customer
Customer
Service
What they thought about their competition along the same
attributes that they thought were important to their own
customers.
36
37. Took them out to do Culture Probes
Found a whole different set of issues for their
customers and nonusers among their customers
Speed to market
Innovative ideas about mobile power solutions
Ways to be ahead of the competition
Stay on top of the battery power industry—what was
happening that could help them? Teach them about
rechargeable power.
Give them a competitive edge
Help them help their customers
Lower costs—good value, give me innovative ideas at
a price
Longer, stronger, lighter power solutions.
37
38. For EAC…
Eliminate
Raise
Focus on only disposable
batteries
Integrated Power Solutions
Acting like an order taker
Competitive Advantage
Speed
Technical Advantage
Proactive leadership and
consultative services
Reduce
Create
Concern with pricing
Charger Capabilities
Concern with reactive customer
service
Innovation
Branding
Focus on Vertical Integration
38
39. Now they Visualized a Blue Ocean
Summary Strategic Canvas
5-High
tg/am
Customer
sb/jd
3-Medium
jr
am
tg/ am/ jr/jd
1- Low
tg/jd
tg/am/jr tg/am/jr
am/jr
sb/jd
Needs/Desires
sb/jd
tg/jr/sb/jd
jr
sb
tg/am/jr/sb jr
sb
jd
tg/am/jd tg/am/sb/jd
Wholly
needs
Owned
Battery
help
Global
Supplier
CM
Vertical
Expertise/
Charger
Manufactur Customer Relationship
Financial
Integration
Experience
Expertise
Service
Stability
state of
them be
Branding
innovative
needs
speed to
relationship
cutting
(game
Customer- technical information
market
edge
boy)
centric
the art
talent
Focus on Chargers and Rechargeable batteries
Integrated power solutions
Become more innovative—add value in innovative ways
Fast—speed to market really mattered, but how?
Brand EAC/Integrated Power Solutions—reduce risk
39
43. “Kill the Bottle”
Hydration is essential for good health.
Introducing Elkay's EZH2OTM bottle filling station
43
44. Nonusers
Challenge
Solutions for nonusers
Alternatives
Andre Rieu
Cross over classical music for all
ages
Lots of options
Yellow Tail
Wine for non-wine drinkers
Lots of options
EAC/Integrated
Power Solutions
Integrated Power Solutions
Companies assembling
options themselves
TelerX
Under 40 year olds and social
media customer care solutions
Ignoring the telephone call
center
Laclede
Easier solutions for chain; One
stop for all your chain needs
Shopping for solutions
Elkay Hydration
Stations
Sustainability Directors,
Universities, Green Companies
and Green Communities
Not many to fill the bottle
How about you?
Who needs a new solution?
What are their
alternatives?
44
46. Why is it so hard to imagine?
Brain has a mind map that helps to organize
reality
There is no reality—perceptions
What you BELIEVE is what you SEE!
Expectations lead you to select what you will
see
Have to push beyond or you will see, feel
and think that everything is more of the
same.
So, let’s reverse everything. Innovation
Games are fun.
46
47. Reverse Assumptions for a Restaurant
Today
Opposite
Menus
No Menus
Serve food
Don’t serve food
Pay for food
Don’t pay for food
Sit at tables
Don’t sit at tables
48. A new kind of restaurant
Today
Opposite
New Element
Menus
No Menus
Owner comes out and tells us
what he found at the market today
for our meal
Serve food
Don’t serve food
Bring your own food and we
entertain you—picnic style
Pay for food
Don’t pay for food
Rent the space for a period of time
and we give you free food
Sit at tables
Don’t sit at tables
Chairs set up like a stadium and
you watch oversized TV’s with
exclusive entertainment on them
49. Let’s Deconstruct your Business
Today
Opposite
We don’t
We don’t
We don’t
We don’t
We don’t
New Element
More ideas the better
51. Visual Awakening: Strategic Canvas
Strategy Canvas -- Your Company
High
Low
Current Industry Attributes
Let’s try to build your Strategic Canvas today
•You
•Your Competition
51
52. What do we see?
Do we look like our competition? Or?
Are we investing in all the same things?
How are we different? Focused?
Are we in too many places?
Is there a strategy?
How are we adding value in innovative
ways?
Are we targeting a mass market with
problems that overlap or a niche market?
52
54. Blue Ocean Strategy Process
Strategy Canvas -- Your Company
High
Low
Industry Attributes
54
55. 1. Visual Awakening
We started your Visual
Awakening
See yourself more
clearly on a picture—
visualize your business
Where are you focused
and why?
Strategy Canvas -- Your Company
High
Low
Current Industry Attributes
55
56. 2. Visual Exploration
Go Exploring
Look at the nonuser
to see pent-up
demand
Look at the current
customer to see new
ways to solve old
problems
Observe and
participate
56
57. Cannot easily ask people
Henry Ford…
“If I had asked people how I could
improve their transportation they
would have told me to make their
horses go faster.”
57
58. Try to make it…
Easy for people to use you
More productive for them
More fun and adventure
Simpler
Environmentally friendly
These are key levers to open new
market space
58
59. Where are you looking? Six Paths
Industry
Red Ocean
Within Each
Strategic group
Blue Ocean
Creating
Across
Buyer group
Scope of product or
service offering
Functional-emotional
orientation of an industry
Time
Kim & Mauborgne 2005
59
60. Four Action Framework to Reallocate Your
Assets -- ERRC
Reduce
Which factors
should be reduced
well below the
industry’s standards
Eliminate
Which of the factors
that the industry
takes for granted
should be
eliminated?
Create
A New
Value
Curve
Which factors
should be created
that the industry
has never offered?
Raise
Which factors should
be raised well
above the
industry’s standard?
60
61. 3. Visual Strategy Fair
Draw your “To Be”
Canvas
Visualize some ideas
about new solutions
Get feedback on
alternative strategy
canvases from
customers, competitors,
and nonusers.
Use feedback to build the
best “to be” future
strategy.
Strategy Canvas -- Your Company
High
Low
Current Industry Attributes
61
62. 4. Visual Communications
Build a story to tell to
your team and to the
outside world
Support only those
projects and
operational moves
that allow your
company to close the
gaps to actualize the
new strategy.
Test, test, test.
62
63. Blue Ocean Strategy Process
Strategy Canvas -- Your Company
High
Low
Industry Attributes
63
64. There are Blue Oceans Out There
FINAL THOUGHTS TO
SHARE
64
65. What is a Blue Ocean Strategy?
Pushes into new market space
Creates demand
Sees things in ways not there before
W. Chan Kim and
Renee Mauborgné
2011 Ranking: #2
Winner of 2011 “Thinkers50” Strategy Award for Blue
Ocean Strategy Research and Impact
65
66. It is all about You!
All about the Strategic
Moves people made to
solve problems
differently.
They saw solutions in
different ways.
And then made them
happen.
66
67. Who can you look for?
Meet unmet needs
Among nonusers
Who have alternatives
See things in new ways
Repackage, repurpose, reimagine
67
68. Why Should I Find My Blue Ocean?
Because it could open up an entirely
new opportunity for you!
68
Editor's Notes
18. Andre Rieu $19,468,768The Dutch violinist and PBS pledge-drive mainstay sold only 59,000 albums but was No. 6 on Billboard's list of top tours last year; his 30th-anniversary trek earned him more than $19 million and brought in nearly 500,000 people to 94 shows in Europe, Japan, North America, Australia and New Zealand in 2009. Rieu has logged 22 releases on Billboard's Top Traditional Classical Albums chart, with three of them in the top 10 last year. Rieu was No. 4 on Billboard's Top Traditional Classical Artists chart for 2009. —ABY
The eliminate-reduce-raise-create grid pushes companies not only to ask all four questions in the four actions framework but also to act on all four to create a new value curve. By driving companies to fill in the grid with the actions of eliminating, reducing, raising, and creating, the grid provides four immediate benefits: it pushes them to simultaneously pursue differentiation and low costs; identifies companies who are only raising and creating thereby raising costs; makes it easier for managers to understand and comply; and it drives companies to scrutinize every factor the industry competes on.
This might seem commercial but it has lots of applications for a non profit focused on doing well and doing good.
About 6,500 wine brands compete in the US alone, the largest wine market in the world
All the most aggressive wine-producing countries are well represented: France, Italy, Australia, Chile, and Spain, besides the American wines and the all powerful Californians in particular.
Ninety-six percent of those wine brands sold less than 100,000 cases in 2002, according to Impact Databank.
Only 23 wine brands sold at least 2 million cases each, accounting for 40 percent of a growing market of 245 million cases.
John Souter expected to sell 25,000 cases in 2001, the first year Yellow Tail would hit the market.
Cautious but lucky, he got all his projections wrong as the wine sold 9 times as much!
With its bold branding, a good product and a very affordable price, the bottles with the fancy kangaroo leapt off the shelf.
The first batches sold out so quickly that extra cases had to be shipped by plane, at considerable expense.
Production could not follow either. Not only was the equipment insufficient but additional quantities of wine had to be bought on the bulk market, further cutting into Casella's thin margins, estimated at 75 cents per bottle.
Nonetheless, Casella Wines sold 200,000 cases of Yellow Tail wines in 2001, and 2.2 million the following year. They have now invested in a $2.5 million bottling line to reach their goal of 4 million cases for 2003.
Pause: Where could you look?
The eliminate-reduce-raise-create grid pushes companies not only to ask all four questions in the four actions framework but also to act on all four to create a new value curve. By driving companies to fill in the grid with the actions of eliminating, reducing, raising, and creating, the grid provides four immediate benefits: it pushes them to simultaneously pursue differentiation and low costs; identifies companies who are only raising and creating thereby raising costs; makes it easier for managers to understand and comply; and it drives companies to scrutinize every factor the industry competes on.