This document provides an overview of Blue Ocean Strategy. It defines Blue Ocean as uncontested market space created by industries that do not yet exist. The key aspects of Blue Ocean Strategy are to stop competing and instead create value innovation that makes competition irrelevant by establishing a new market space. An example given is Apple's iTunes, which transformed the digital music industry. The document contrasts Blue and Red Oceans, with Red representing existing competitive industries and Blue representing new market opportunities. It outlines six principles for formulating and executing a successful Blue Ocean Strategy.