Herschel Supply Marketing Strategies
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A quick presentation on Herschel Supply's marketing strategies using Marketing Mag's article http://www.marketingmag.ca/news/marketer-news/herschel-supply-has-it-in-the-bag-91994
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The document provides a marketing plan for an Irish brand in 2007. The objectives are to increase brand awareness, position the company as fashionable and modern in Irish society, and maintain a premium quality image. The plan outlines strategies like integrated branding, affiliations with personalities, and cause-related marketing. It provides budgets and schedules for advertising in publications and events. It also discusses developing new product lines and ensuring the brand remains relevant as consumer and cultural trends change.
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Kate Spade is an affordable luxury lifestyle brand known for its handbags. Founded in 1993, it offers a wide range of vibrantly colored leather bags and accessories that appeal to both classic and trendy tastes. Competitors include Michael Kors, Tory Burch, and Coach, which also offer colorful, fashionable bags at accessible price points between $175-498. The document recommends Kate Spade offer more neutral colors in some styles, use trendier colors overall, add a sophisticated tote bag, reduce sale items, and market trendier pieces with a sense of exclusivity.
Presentation - Hilary Taylor SHORT
The document summarizes Hilary Taylor's summer internship at Danier in 2014. It includes an agenda covering what was learned, the current state of the business, and recommendations. Key points include:
- The need to develop a brand story to create an emotional connection with customers and build perception of brand value.
- A disconnect exists between products offered and customer perception of the brand due to a lack of engagement and storytelling.
- Recommendations include creating a brand story around quality and history, using unique delivery methods like social media and in-store signage, and improving the internship program through mentorship and rotational components.
HRCongres dag 2 Jan Verlinden PepsiCo
This document discusses traditional marketing models and the rise of social media. It presents case studies of how companies have used network marketing to build their brands. Lucky Strike used brand ambassadors and face-to-face conversations to launch in Seattle. Lays used influencers to spread awareness of its new oven-baked biscuits. Quaker Oats encouraged bloggers to share the health benefits of oats. The conclusion is that network marketing can effectively and efficiently complement traditional marketing by employing people to spread ideas through their personal networks.
RAG & BONE
Rag & Bone was founded in 2002 with a vision of creating classic, everyday clothing. They launched their successful men's line in 2004 and women's line in 2005. Guided by British tailoring, they produce modern sportswear known for high quality fabrics and perfect fit. They currently operate 11 stores worldwide including 4 in New York City. The document discusses Rag & Bone's plan to expand into Australia, including opening a flagship store in Melbourne and establishing an online presence to capitalize on Australia's growing e-commerce market. Key strategies for success include responding to retail innovations, providing an excellent in-store experience, and appealing to Australia's similar culture and lifestyle.
Lux branding strategies
Lux is a brand of toiletries introduced in India in 1929 by HUL. It is targeted towards females aged 16-35 from middle income groups. Over the years, Lux has positioned itself as the beauty soap of celebrities. It offers various variants containing ingredients like rose, almond oil, and fruit extracts. Lux endorses celebrities to appeal to customers' desire to emulate stars. It promotes brand awareness through advertising, product sampling, and contests that offer prizes to enhance customers' feeling of luxury and celebrity.
LVMH-Modern Premium Brands
The document discusses the shift from "old luxury" brands to modern premium brands. It outlines six rules that define modern premium brands: 1) They are born of conviction, not manufactured for marketing purposes. 2) They have high attention to detail. 3) They sell life enhancement rather than status symbols. 4) They are passionate about social and environmental issues. 5) They are willing to change and evolve. 6) They focus on people. Several examples are given to illustrate each rule, such as Ben and Jerry's, Virgin Atlantic, North Face, and RED. The document argues that modern premium brands align consumerism with ethics and responsibility.
Aligning Interests: CSR, Social Enterprise and Beyond
Keynote presentation to the Soul of the Next Economy Forum. The lecture discusses how businesses of different types, from major multi-nationals through to SMEs and social purpose businesses can use strategy and innovation to align business and social interests, creating value for the business and for society. Calgary, AB, Canada, Oct 2014.
Ikea- Case Study
IKEA analyzed its consumer market through a cost leadership strategy of low operational costs, DIY assembly, and store locations that allowed for self-service. It expanded globally into markets like the US and Asia by adapting to local cultures through product customizations. IKEA targets family and teenage consumers through advertising and promotions. It promotes the lifestyle its products provide through campaigns. To continue growing, IKEA adapts to new markets by understanding cultural differences and targeting promotions while keeping prices low through its supply chain and assembly model.
Passion Brands
This document discusses passion brands and provides examples of Apple, Nike, and Starbucks as passion brands. It also discusses paths to building passion brands, including adopting a shared worldview, engaging customers, and branding the buzz. The document suggests ways Cheerwine can learn from these brands such as using emotional marketing, widening demographics, emphasizing design, and pinpointing shared values. It also discusses the growing interest in vintage soft drinks and implications for Cheerwine to look beyond traditional marketing approaches.
Coach
Coach was established in 1941 and became known for high-quality leather handbags and accessories. In the 1990s, Coach lost some popularity as other brands offered more trendy products while Coach remained classic. In 1996, Reed Krakoff was hired as creative director and sought to modernize Coach's image by updating designs while maintaining the brand's quality and classic American style. Krakoff's changes helped revive Coach's popularity and financial success.
CMI Portfolio of Work Assignment One + Mood-board
This document provides an overview of Primark's operations including its history, expansion, product range, buying process, and organizational structure. Some key details include:
- Primark began in 1969 in Dublin and has since expanded internationally, now operating over 300 stores across Europe and the US.
- It offers a wide range of fashion items at low prices through a fast fashion model with short production timelines.
- The buying process involves trend research, product development, sampling, production, and delivery to stores worldwide on a weekly basis.
- The merchandising team works closely with buyers and oversees planning, pricing, and product placement in stores.
- An organizational chart shows the leadership structure including the CEO and heads
Target Threshold Presentation
The document discusses a marketing strategy for Target's Threshold home decor brand. It identifies the target audience as "Aspiring Home Stylists" who are fashionable and looking to decorate on a budget. The strategy is to increase awareness and engagement of the Threshold brand through partnerships with fashion bloggers, a mobile fitting room, in-store promotions tied to fashion brands, a home decor mobile app, and a fashion show event to position Threshold as a stylish and affordable home decor option.
House of brands - India E-commerce
House of Brands is an Indian online fashion and lifestyle store that offers a wide range of products from various brands. It aims to provide customers with affordable, high quality options from categories like watches, sunglasses, bags, jewelry, and other accessories. The store sells products through its own brands like Swiss Design, Mango People, and Fantasy World, as well as partner brands, with the goal of making shopping simple and giving customers fashion that suits their tastes and budgets.
Starbucks marketing strategy
Starbucks has expanded significantly since opening its first store in 1971. It now has over 17,000 stores in 55 countries. Starbucks targets adults aged 25-40, young adults aged 18-24, and teens aged 13-17. A SWOT analysis identified strengths such as its niche high-end coffee brand and atmosphere, while weaknesses include views of coffee as substitutable and high employee costs. Starbucks uses a multi-pronged marketing strategy including focusing on product quality, customer satisfaction, building community, and innovative partnerships. It also has a strong social media presence to build customer relationships and engagement.
Sretsis Brand Case Study
Sretsis is a women's clothing and accessories brand founded in Thailand that has expanded globally. It was started in an apartment in New York and launched its first collection, "Heart", at Elle Fashion Week Bangkok in 2003. The brand is known for its modern vintage aesthetic and luxurious yet everyday wear designs. It targets confident women over 25 years old, especially those with high incomes. From humble beginnings, Sretsis has grown tremendously and now has flagship stores in Japan and is available in over 15 countries through multi-brand retailers.
Fossil: Analysis of the Company Strategy
A look at Fossil, one of the most successful companies in US. Analysis of the Fashion Brand Strategy, Fashion Design Strategy and the Social Media Strategy of the company
Pinterest marketing campaign
The Pinterest marketing campaign that I presented during my internship. The company has now launched a similar Pinterest contest based on my findings.
World Waterpark Association - 2014 Presentation
This document discusses strategies for generating revenue through identifying trends and top sellers. It provides tips for maintaining cost of sales, such as keeping track of best selling items and creating an ordering system. Specific top selling items from 2013-2014 are listed, including candy, sunglasses, and jewelry. Advice is offered for generating sales in small retail spaces, such as selling grab-and-go items and using wall space creatively. Finally, the document outlines strategies for optimizing store layout and foot traffic, such as using planograms and signs to guide customers and engaging them in conversation.
Socialmedia plan
This document outlines a brand communication strategy for Romika and Josef Seibel shoes in Spain. It proposes creating websites for each brand to showcase their products while also integrating them. Social media like Facebook will be used to engage customers and build relationships. Press strategies include creating lookbooks, press releases and advertising to increase brand awareness. Measurement of results will track engagement metrics across platforms. The overall goal is to transform the brands' images and join their audiences in Spain through an integrated online and press strategy.
Similar to Herschel Supply Marketing Strategies (20)
Aligning Interests: CSR, Social Enterprise and Beyond
Aligning Interests: CSR, Social Enterprise and Beyond
Recently uploaded
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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This guide is for those who are selling digital products on Etsy platform.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Pillar-Based Marketing - Ryan Brock, DemandJump
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
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Understand Why Personal Stories Connect Better
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Mastering SEO for Google in the AI Era - Dennis Yu
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AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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Etsy Marketing Guide - Tips For Selling Digital Products
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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Herschel Supply Marketing Strategies
- 2. •Launched brand vs. Product •Broad appeal, moms and kids also enjoyed brand •Multi-million $ sales volume over last 4 years •Utilitarian nostalgic, modernized bag •Gold, Kerry. "Herschel Supply Has It in the Bag | Marketing Magazine." Marketing Magazine Herschel Supply Has It in the Bag Comments. Rogers Publishing Limited., 25 Oct. 2013. Web. 25 Nov. 2013.
- 3. Opportunities & Problems • Partnership with niche brands • Old style with new esthetic • Maintaining the illusion of a niche brand while enjoying mainstream appeal • Distribution with Apple • Gold, Kerry. "Herschel Supply Has It in the Bag | Marketing Magazine." Marketing Magazine Herschel Supply Has It in the Bag Comments. Rogers Publishing Limited., 25 Oct. 2013. Web. 25 Nov. 2013.
- 4. The Marketing Process • Need = Bag • Want = Modern, trendy, nostalgic, urban • Demand = Sales grew 900% in first year • Value Prop – Create a long life product that is modern, and fashionably detailed • Target Market – Unique, trendy, hipsters • Collaboration with New Balance & Stüssy • Gold, Kerry. "Herschel Supply Has It in the Bag | Marketing Magazine." Marketing Magazine Herschel Supply Has It in the Bag Comments. Rogers Publishing Limited., 25 Oct. 2013. Web. 25 Nov. 2013.
- 5. Current Strategies – Doing more with Less • A place in the market place that has not yet seen saturation • Occupy everything from niche to mainstream • Massive photo-studio & in-house photographer • Tradeshows helped gain exposure • 700 Herschel bags & 3 distinct product lines • Cool brand with micro-markets • Novel Duffle bag voted top items of 2012 • Gold, Kerry. "Herschel Supply Has It in the Bag | Marketing Magazine." Marketing Magazine Herschel Supply Has It in the Bag Comments. Rogers Publishing Limited., 25 Oct. 2013. Web. 25 Nov. 2013.
- 6. Current Strategies – Doing more with less • Seasonal ads in magazines in Japan, Hong Kong, Italy, France, Australia, and North America • 90,000 Facebook followers, 125,000 Instagram followers, 6000 followers on Twitter • Matching bags with New Balance Kicks • Nostalgic factor: Grandfather was raised in Herschel, Saskatchewan • Gold, Kerry. "Herschel Supply Has It in the Bag | Marketing Magazine." Marketing Magazine Herschel Supply Has It in the Bag Comments. Rogers Publishing Limited., 25 Oct. 2013. Web. 25 Nov. 2013.
- 7. Capture Value from Customers • Continuation of innovation & selective collaborations • Product development – bikes, skateboards, helmets, etc. • Develop a customer loyalty program • Flagship store in major destinations • Continue to customer based on location & retailer • Gold, Kerry. "Herschel Supply Has It in the Bag | Marketing Magazine." Marketing Magazine Herschel Supply Has It in the Bag Comments. Rogers Publishing Limited., 25 Oct. 2013. Web. 25 Nov. 2013.
- 8. Questions