How you communicate with clients, anticipate their needs, share insights of value, and keep enlightening them along the way — these elements require go-to-market execution just as much as introducing a new digital banking solution. While the scope of a successful go-to-market execution strategy will vary, the following three essentials are critical: • Client Focus – Which clients and prospects, industries and regions are you targeting, and why? • Value – Do your products demonstrate measurable and direct value to meet clients' critical needs? • Competition – Are your products, people and value proposition best in class?