2. PROBLEM: The most innovative group of
society is barred from entrepreneurship.
4/10 teens want to start
their own businesses,
including 3.5 million low
income teens.
15% of high schools
teach an
entrepreneurship class.
Teens are well suited
for
entrepreneurship.
30%
*"Why Today's Teens Are More Entrepreneurial than Their Parents." Harvard Business Review. Harvard University, 25 May 2015. Web. 31 Jan. 2017.
3. If unaddressed, 3.5 million low income
teens will have their entrepreneurial solutions
go untested.
That’s 3.5 million dreams deferred.
5. ELIX’S GOALS
1.
2.
3.
Broaden access to entrepreneurship, allowing
business to transcend socioeconomic status.
Teach our incubatees about sustainable,
socially conscious entrepreneurship.
Launch financially sustainable businesses that
address a social problem & create lasting
change.
6. Design Launch Tinker Surge
Elix’s Incubation Program for Social Businesses
(1-3 Years)
Design:
•Piloting and
prototyping
•Website design
•Branding
•Connect with
mentors
•Pitch training
•Access to our
legal experts
Launch:
•Seed money
from Elix
Innovation Fund
•SEO
improvement
•CRM
optimization
•Connect with
VCs
Tinker:
•Emotional
intelligence,
Leadership &
Decision Analysis
coaching
•Team
organization
•Consultation
Surge:
•Implement
strategic plan
made during
Tinker phase
•If needed, Tinker
again
7. OUR GO-TO-MARKET PLAN
Low income 16 year old
with a great social
venture concept
Run Social
Media Ads
(Instagram, FB,
Etc.)
Partner with
School
Counselors &
Clubs
Partner with
Community
Organizations
(SPARK, JA,
Etc.)
Friends, can you
join my company?
Apply to Elix!
Apply to Elix
Apply to Elix
Apply to Elix
Apply to Elix
We reach more low
income teens with
business aspirations
Run Social
Media Ads
(Instagram, FB,
Etc.)
Partner with
School
Counselors &
Clubs
Partner with
Community
Organizations
(SPARK, JA,
Etc.)
Apply to Elix
Apply to Elix
Apply to Elix
Apply to Elix
9. ELIX’S COMPETITIVE ADVANTAGES
For teen social
impact incubators
1st to
Market
Elix doesn’t take equity
in our incubated
companies
Incubatee Incentive
Early Market
Entrants
1-3 years offers
security & stability
Long Incubation
Elix offers at least one
installment of seed
money
Elix’s Innovation Fund
serves as a safety net for
incubates struggling to
make ends meet
Safety Net Seed Money
Elix is a social business
incubator so donations
are recycled and never
lose value
Value of a Dollar
10. ELIX’S SOCIAL VENTURES
Bridging the gap between San
Francisco's technology companies
and underserved communities by
repurposing surplus technology.
Guiding California’s high school
students through A-G
requirements via a mobile app
so that college readiness is
accessible for all.
Savvy alerts users of local
elections, helps users find rides to
the polls, and coordinates protests
and political events for users.
Cozy creates disaster relief
packages that help aid the
psychological wellbeing of
children in disaster zones.
A waterless carwash that comes
to you with a plant based
solution that enables us to be
the most mobile, sustainable
carwash. Ever.
Smart Paint fuses
nanotechnology and
conventional chemistry to
design a paint that can power
your home.
12. MARKET SIZE
$20
billion*
Incubators 2015
$7
million
Teen Incubators 2015
$1.5
million
Elix Incubator
15% of the market
* Linda Knopp (2015). "2015 State of the Business Incubation Industry". Athens, Ohio: National Business Incubation Association.
13. $5.00
Example
Royalties
$1.00
Elix’s
Revenue
We take a 20% royalty from our incubatee’s profits during
the period of incubation and a percentage of any exit sale on
a pyramidal scale. We also rely on grants and donations.
5%
13%
14%
of the exit sale profits to Elix
Year 15+
Year 7
Year 6
Year 1-5
Exit Sales
15%
OUR BUSINESS MODEL:
16. OUR TEAM OF GAME CHANGERS
Isabella Liu
Founder & CEO
My primary objective is to
diversify entrepreneurship by
evoking & implementing bold
change. Debater, decision
analyst, & ENTJ.
Stash Pomichter
CFO & CIO
My primary objective is to
ensure to Elix’s financial &
technological sustainability.
Rower, coder, & ENTP.
Andrew Yates
COO
My primary objective is to plan
our strategic business
development with social impact
at our core. Statistician,
engineer, & INTJ.
Haley Catton
CMO
My primary objective is to
create relationships &
communicate Elix’s mission to
the world. Yogini, chemist, &
INFP.
Brendon Wright
CTO
My primary objective is to
guide Elix’s companies
through our four incubation
phases. Musician,
mathematician, & ESTJ.