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ELIX INCUBATOR APRIL 2017
PITCH DECK
PUBLIC COPY
PROBLEM: The most innovative group of
society is barred from entrepreneurship.
4/10 teens want to start
their own businesses,
including 3.5 million low
income teens.
15% of high schools
teach an
entrepreneurship class.
Teens are well suited
for
entrepreneurship.
30%
*"Why Today's Teens Are More Entrepreneurial than Their Parents." Harvard Business Review. Harvard University, 25 May 2015. Web. 31 Jan. 2017.
If unaddressed, 3.5 million low income
teens will have their entrepreneurial solutions
go untested.
That’s 3.5 million dreams deferred.
SOLUTION: Elix, California’s first social impact
incubator for teen entrepreneurs.
ELIX’S GOALS
1.
2.
3.
Broaden access to entrepreneurship, allowing
business to transcend socioeconomic status.
Teach our incubatees about sustainable,
socially conscious entrepreneurship.
Launch financially sustainable businesses that
address a social problem & create lasting
change.
Design Launch Tinker Surge
Elix’s Incubation Program for Social Businesses
(1-3 Years)
Design:
•Piloting and
prototyping
•Website design
•Branding
•Connect with
mentors
•Pitch training
•Access to our
legal experts
Launch:
•Seed money
from Elix
Innovation Fund
•SEO
improvement
•CRM
optimization
•Connect with
VCs
Tinker:
•Emotional
intelligence,
Leadership &
Decision Analysis
coaching
•Team
organization
•Consultation
Surge:
•Implement
strategic plan
made during
Tinker phase
•If needed, Tinker
again
OUR GO-TO-MARKET PLAN
Low income 16 year old
with a great social
venture concept
Run Social
Media Ads
(Instagram, FB,
Etc.)
Partner with
School
Counselors &
Clubs
Partner with
Community
Organizations
(SPARK, JA,
Etc.)
Friends, can you
join my company?
Apply to Elix!
Apply to Elix
Apply to Elix
Apply to Elix
Apply to Elix
We reach more low
income teens with
business aspirations
Run Social
Media Ads
(Instagram, FB,
Etc.)
Partner with
School
Counselors &
Clubs
Partner with
Community
Organizations
(SPARK, JA,
Etc.)
Apply to Elix
Apply to Elix
Apply to Elix
Apply to Elix
COMPETITION
Older Incubatees Younger Incubatees
SocialVentureIncubatorTraditionalBusinessIncubator
ELIX’S COMPETITIVE ADVANTAGES
For teen social
impact incubators
1st to
Market
Elix doesn’t take equity
in our incubated
companies
Incubatee Incentive
Early Market
Entrants
1-3 years offers
security & stability
Long Incubation
Elix offers at least one
installment of seed
money
Elix’s Innovation Fund
serves as a safety net for
incubates struggling to
make ends meet
Safety Net Seed Money
Elix is a social business
incubator so donations
are recycled and never
lose value
Value of a Dollar
ELIX’S SOCIAL VENTURES
Bridging the gap between San
Francisco's technology companies
and underserved communities by
repurposing surplus technology.
Guiding California’s high school
students through A-G
requirements via a mobile app
so that college readiness is
accessible for all.
Savvy alerts users of local
elections, helps users find rides to
the polls, and coordinates protests
and political events for users.
Cozy creates disaster relief
packages that help aid the
psychological wellbeing of
children in disaster zones.
A waterless carwash that comes
to you with a plant based
solution that enables us to be
the most mobile, sustainable
carwash. Ever.
Smart Paint fuses
nanotechnology and
conventional chemistry to
design a paint that can power
your home.
IMPACT MEASURES (2018 Q4 Projection)
500 Devices Matched
60 Peace Marches Organized
96K Water Gallons Saved
Ventures Launched: 30
Incubatees: 120
MARKET SIZE
$20
billion*
Incubators 2015
$7
million
Teen Incubators 2015
$1.5
million
Elix Incubator
15% of the market
* Linda Knopp (2015). "2015 State of the Business Incubation Industry". Athens, Ohio: National Business Incubation Association.
$5.00
Example
Royalties
$1.00
Elix’s
Revenue
We take a 20% royalty from our incubatee’s profits during
the period of incubation and a percentage of any exit sale on
a pyramidal scale. We also rely on grants and donations.
5%
13%
14%
of the exit sale profits to Elix
Year 15+
Year 7
Year 6
Year 1-5
Exit Sales
15%
OUR BUSINESS MODEL:
EIF FINANCIAL PROJECTIONS
$800,000
$600,000
$400,000
$200,000
Q1/17
Q2/17
Q3/17
Q4/17
Q1/18
Q2/18
Q3/18
Q4/18
Q1/19
Q2/19
Q3/19
Q4/19
From Q1 2017 → Q4 2019 based on our current growth rate.
Elix Financial Projections
PARTNERS, MENTORS, AND SPONSORS
OUR TEAM OF GAME CHANGERS
Isabella Liu
Founder & CEO
My primary objective is to
diversify entrepreneurship by
evoking & implementing bold
change. Debater, decision
analyst, & ENTJ.
Stash Pomichter
CFO & CIO
My primary objective is to
ensure to Elix’s financial &
technological sustainability.
Rower, coder, & ENTP.
Andrew Yates
COO
My primary objective is to plan
our strategic business
development with social impact
at our core. Statistician,
engineer, & INTJ.
Haley Catton
CMO
My primary objective is to
create relationships &
communicate Elix’s mission to
the world. Yogini, chemist, &
INFP.
Brendon Wright
CTO
My primary objective is to
guide Elix’s companies
through our four incubation
phases. Musician,
mathematician, & ESTJ.
CONTACT
Isabella Liu
isabella@elixincubator.com
(415) 660-8319

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Elix Incubator Pitch Deck

  • 1. ELIX INCUBATOR APRIL 2017 PITCH DECK PUBLIC COPY
  • 2. PROBLEM: The most innovative group of society is barred from entrepreneurship. 4/10 teens want to start their own businesses, including 3.5 million low income teens. 15% of high schools teach an entrepreneurship class. Teens are well suited for entrepreneurship. 30% *"Why Today's Teens Are More Entrepreneurial than Their Parents." Harvard Business Review. Harvard University, 25 May 2015. Web. 31 Jan. 2017.
  • 3. If unaddressed, 3.5 million low income teens will have their entrepreneurial solutions go untested. That’s 3.5 million dreams deferred.
  • 4. SOLUTION: Elix, California’s first social impact incubator for teen entrepreneurs.
  • 5. ELIX’S GOALS 1. 2. 3. Broaden access to entrepreneurship, allowing business to transcend socioeconomic status. Teach our incubatees about sustainable, socially conscious entrepreneurship. Launch financially sustainable businesses that address a social problem & create lasting change.
  • 6. Design Launch Tinker Surge Elix’s Incubation Program for Social Businesses (1-3 Years) Design: •Piloting and prototyping •Website design •Branding •Connect with mentors •Pitch training •Access to our legal experts Launch: •Seed money from Elix Innovation Fund •SEO improvement •CRM optimization •Connect with VCs Tinker: •Emotional intelligence, Leadership & Decision Analysis coaching •Team organization •Consultation Surge: •Implement strategic plan made during Tinker phase •If needed, Tinker again
  • 7. OUR GO-TO-MARKET PLAN Low income 16 year old with a great social venture concept Run Social Media Ads (Instagram, FB, Etc.) Partner with School Counselors & Clubs Partner with Community Organizations (SPARK, JA, Etc.) Friends, can you join my company? Apply to Elix! Apply to Elix Apply to Elix Apply to Elix Apply to Elix We reach more low income teens with business aspirations Run Social Media Ads (Instagram, FB, Etc.) Partner with School Counselors & Clubs Partner with Community Organizations (SPARK, JA, Etc.) Apply to Elix Apply to Elix Apply to Elix Apply to Elix
  • 8. COMPETITION Older Incubatees Younger Incubatees SocialVentureIncubatorTraditionalBusinessIncubator
  • 9. ELIX’S COMPETITIVE ADVANTAGES For teen social impact incubators 1st to Market Elix doesn’t take equity in our incubated companies Incubatee Incentive Early Market Entrants 1-3 years offers security & stability Long Incubation Elix offers at least one installment of seed money Elix’s Innovation Fund serves as a safety net for incubates struggling to make ends meet Safety Net Seed Money Elix is a social business incubator so donations are recycled and never lose value Value of a Dollar
  • 10. ELIX’S SOCIAL VENTURES Bridging the gap between San Francisco's technology companies and underserved communities by repurposing surplus technology. Guiding California’s high school students through A-G requirements via a mobile app so that college readiness is accessible for all. Savvy alerts users of local elections, helps users find rides to the polls, and coordinates protests and political events for users. Cozy creates disaster relief packages that help aid the psychological wellbeing of children in disaster zones. A waterless carwash that comes to you with a plant based solution that enables us to be the most mobile, sustainable carwash. Ever. Smart Paint fuses nanotechnology and conventional chemistry to design a paint that can power your home.
  • 11. IMPACT MEASURES (2018 Q4 Projection) 500 Devices Matched 60 Peace Marches Organized 96K Water Gallons Saved Ventures Launched: 30 Incubatees: 120
  • 12. MARKET SIZE $20 billion* Incubators 2015 $7 million Teen Incubators 2015 $1.5 million Elix Incubator 15% of the market * Linda Knopp (2015). "2015 State of the Business Incubation Industry". Athens, Ohio: National Business Incubation Association.
  • 13. $5.00 Example Royalties $1.00 Elix’s Revenue We take a 20% royalty from our incubatee’s profits during the period of incubation and a percentage of any exit sale on a pyramidal scale. We also rely on grants and donations. 5% 13% 14% of the exit sale profits to Elix Year 15+ Year 7 Year 6 Year 1-5 Exit Sales 15% OUR BUSINESS MODEL:
  • 16. OUR TEAM OF GAME CHANGERS Isabella Liu Founder & CEO My primary objective is to diversify entrepreneurship by evoking & implementing bold change. Debater, decision analyst, & ENTJ. Stash Pomichter CFO & CIO My primary objective is to ensure to Elix’s financial & technological sustainability. Rower, coder, & ENTP. Andrew Yates COO My primary objective is to plan our strategic business development with social impact at our core. Statistician, engineer, & INTJ. Haley Catton CMO My primary objective is to create relationships & communicate Elix’s mission to the world. Yogini, chemist, & INFP. Brendon Wright CTO My primary objective is to guide Elix’s companies through our four incubation phases. Musician, mathematician, & ESTJ.