The document discusses changes in graduate admissions from 1993 to 2017. It notes trends around increasing technology, shifting institutional structures, growing competition, and evolving consumer behavior. Specifically, it outlines the transition from email to websites to social media and mobile access. Institutions have moved towards more centralized and professionalized admissions. Competition has increased from both traditional and non-traditional schools. Consumer expectations have risen around quick response times, personalization and using technology. The document then discusses changes at Tarleton State University over the past 3 years in staffing, responsibilities and strategic planning for graduate admissions. It highlights strategies around personalized outreach and responsiveness.

1. Ch-ch-ch-changes In Graduate Admissions
Stories of Change in Higher Education

2. Setting Expectations
▶ Welcome & Introductions
▶ 1993-2017 - Observations
▶ Tarleton State University
▶ Questions

3. Introductions
▶ Credence Baker, Tarleton State University
▶ Elizabeth Dunn, Tarleton State University
▶ Brian Niles, TargetX

4. 1993-2017 Observations
▶ WWW: What is it and why should you care?
▶ Email Recruiting: Trends, Tips and Threats
▶ Understanding Millennials (and their Parents)
▶ Minimizing Melt in Graduate Admissions
▶ Efficiency in Graduate Admissions
▶ Delighting Your Future Graduate Students (and Staff)
▶ Recruiting (and Retaining) the New Graduate Student

5. Trend Themes
▶ Technology
▶ Institutional Structure
▶ Competition
▶ Consumer Behavior

6. Trend Themes - Technology
▶ Email -> Web -> Social -> Mobile
▶ Access to Information
▶ Real-time Engagement
▶ Social Search/Reviews

7. Trend Themes - Institutional Structure
▶ Decentralized Admissions (autonomy)
▶ Centralized Admissions (professionalization)
▶ Marketing vs. Processing vs. Decisions
▶ Undergraduate Collaboration

8. Trend Themes - Competition
▶ Traditional Competitors Increase
▶ Non-Traditional/For-Profit Competitors
▶ New Delivery Methods
▶ Value of a Graduate Degree

9. Trend Themes - Consumer Behavior
▶ Expectations
▶ response time, personalization
▶ Technology
▶ mobile access, real-time
▶ Co-Purchasing
▶ parents, spouses, grandparents

10. Tarleton State University
Credence Baker & Elizabeth Dunn

11. Tarleton State University
▶ 3 Year Changes
▶ Staffing & Responsibilities
▶ University Strategic Plan

12. Tarleton State University
▶ Strategies Deployed
▶ Why Tarleton?
▶ Personalized
▶ Responsive

13. Tarleton State University
▶ Tools & Techniques Used
▶ CRM
▶ Digital Media
▶ Events

14. Tarleton State University
▶ Challenges
▶ Attention from other areas
▶ Collaborating with Undergraduate
▶ Dealing with the Volume

15. Question & Answers

16. Thank you!