This document summarizes insights from a collegiate peer-to-peer fundraising program called UP 4 THE FIGHT. It discusses how aligning causes with technology platforms can increase fundraising by reaching new potential donors at scale. Specifically, it provides results from UP 4 THE FIGHT in recent years, showing increased participation, funds raised, and average donations per participant when switching to the RallyBound fundraising platform. It also outlines considerations for evaluating technology platforms and the future of frictionless, personalized fundraising across networks and devices.

1. COLLEGIATE P2P FUNDRAISING
Insights from UP 4 THE FIGHT

2. PRESENTERS
Sydney Van Horn
Associate Officer of Development, Elizabeth Glaser
Pediatric AIDS Foundation.
UP 4 THE FIGHT
Joe Magee
VP & COO, RallyBound

3. WHAT WE’LL COVER
• Program & Platform alignment
• Collegiate fundraising landscape
• Tech evaluation strategy
• Eye toward the future

6. • Increase program funding by adding new constituents
• Connecting your message to potential supporters at
scale
• Content: P2P = user-generated content (UGC)
• Distribution: P2P = network effect
• “Meet supporters where they are at”
• Millennials vs. Gen X vs. Baby Boomers
• Programs and Platform need to gel to reach new
supporters
Alignment:*
CAUSE AND TECHNOLOGY

7. Collegiate*Fundraisers:*
LANDSCAPE AND DYNAMICS
• Current initiatives include:
• UP 4 THE FIGHT, THON.org, NUDM = all dance marathons
• Institution-based college crowdfunding: Arizona State and
University of Maryland
• Fraternity and sorority events and galas. Very philanthropic groups.
• Clubs, boosters, school foundations, etc.
• Challenges and Opportunities
• High turnover rate
• Always learning = “in the know”
• Technology and usability expectations

8. • Total raised: $660,000
Year-over-year: totals flat with one less school, five less events,
and 800 less donors
• 3,750 total participants
Year-over-year: 300 more (2013 - 2014: 3,450)
• Average Dance Marathon participant raised: $217.32
Year-over-year: 52% increase (2013 - 2014: $142.88)
Baldwin Wallace University on average raised between $25-28k.
In 2014-15, they raised $40,000.
That is a year-over-year increase of 60%
UP 4 THE FIGHT, 2014 - 2015
RESULTS

9. 2012-13 (Previous Platform)
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Emma McCune
(UCLA)
Matt Nersesian
(Berkeley)
Ali Hoffman
(HCDM)
Kelsey Paule
(UCLA)
Larua Van Voorhis
(UCLA)
$1,170$1,500
$275
$1,214
$0
TOP 5 FUNDRAISERS

10. TOP 5 FUNDRAISERS
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Emma McCune
(UCLA)
Matt Nersesian
(Berkeley)
Ali Hoffman
(HCDM)
Kelsey Paule
(UCLA)
Larua Van Voorhis
(UCLA)
$3,355
$4,000$4,140
$15,380$15,570
$1,203
$3,160
$575
$2,025
$1,173 $1,170
$1,500
$275
$1,214
$0
2012-13 (Previous Platform) 2013-14 (Previous Platform) 2014-15 (RallyBound)

12. TECHNICAL EVALUATION
• Cross-functional assessment
• Compatibility
• Usability
• Return on Investment

13. FUTURE OF FUNDRAISING
• Anytime, anywhere
• Personalization
• Frictionless payments
• Biometrics and Activity Trackers
• New devices and networks

14. pedaids.org
EGPAF
@EGPAF
rallybound.com
RallyBound
@rallybound
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