What Will Enrollment Look Like In the Future And How Will Enrollment Management Meet The Needs Of Higher-Ed.

1. Youlonda Copeland-Morgan
Vice Provost, Enrollment Management at
UNIVERSITY OF CALIFORNIA LOS ANGELES
Guest Speaker
What Will Enrollment Look Like In the Future And How
Will Enrollment Management Meet The Needs
Of Higher-Ed.
Campus Consortium EdTalks: The Future of Enrollment Management
Anjli Jain
Founder And Chairman at
CAMPUS CONSORTIUM
Hosted By

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What is Enrollment Management?
Enrollment Management is an organizational structure that gives a
university the ability to exert influence over the shape, size and
the characteristics of a class to achieve the institution’s enrollment
goals, improve persistence and graduation.

3. How does Enrollment
Management work?
Enrollment Management is strategic in its
focus and uses evidenced-based research
Creates synergies with key departments and
stakeholders, and improves communication
Recognize that the ability of the institution to achieve its
goals is influenced by the quality of the experience of
perspective students at all points of contact
Acknowledges that student choice is also
influenced by the experiences of others

4. 4
The National Landscape for
Higher Education has Changed
• High-stakes, competitive admission environment
• New fiscal constraints
• Rapidly increasing educational costs
• Changing student demographics

5. 5
The National Landscape for
Higher Education has Changed
• Deteriorating federal, state and institutional partnerships
• Public call for increased accountability and transparency
• Affordability concern: distribution of family wealth
and stagnated incomes
• Decreased public support for higher education

6. 6
Our Challenge:
Operating in this New Normal
• Institutional and State fiscal constraints
• New realities for college affordability
• Competition for attracting the best students
• Increased focus on student outcomes and time to degree
completion rates

7. As a result, the future of
Enrollment Management is changing
• Enrollment Management will be more visible
• Greater response to a broader, more diverse set of constituents
• Absolute dependence on data and technology
- Data visualization - Simplifying big data
- Data integration - Analytics
- Collaboration

8. 8
As a result, the future of
Enrollment Management is changing
• Marketing to a new generation of students
• Increased competition for high ability students
• Responsiveness to diversity and campus climate
• Must respond to continuous affordability concerns

9. Discussion & Questions

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