Ch14 encouraging creativity
•
1 like•1,412 views
This document discusses creativity and innovation in corporate organizations. It defines creativity as right-brain, lateral thinking that generates new ideas. Creative types tend to produce many ideas, think flexibly, and challenge norms. The creative process involves generating awareness, incubating ideas, and evaluating solutions. Companies can encourage creativity by valuing new ideas, trusting employees, allowing freedom, and exposing people to diverse perspectives. Innovation requires identifying opportunities, developing simple solutions, starting small, and achieving early leadership in new markets. Factors like tolerance, technology, and talent are linked to economic growth.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Ch14 encouraging creativity
Similar to Ch14 encouraging creativity (20)
More from Rione Drevale
More from Rione Drevale (20)
Recently uploaded
Recently uploaded (20)
Ch14 encouraging creativity
- 1. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns PART 4 CREATIVITY AND INNOVATION CHAPTER 14 Encouraging Creativity
- 2. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Creativity • Creativity is a right brain activity • It involves lateral as opposed to vertical thinking. • It is intuitive, imaginative and rule breaking • It requires interpersonal and emotional skills and is people focused.
- 3. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Creative v Logical Thinking Seeks questions Seeks answers CREATIVE LEFT BRAIN LOGICAL RIGHT BRAIN Diverges Explores different views Restructures Seeks ways an idea might help Welcomes discontinuous leaps Welcomes chance intrusions Open ended Converges Asserts best or right view Uses existing structure Says when an idea will not work Uses logical steps Focuses on what is relevant Closed
- 4. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Creative Types • Conceptual fluency - They are able to produce many ideas • Mental flexibility - They are adept at lateral thinking. • Originality - They produce atypical responses to problems • Suspension of judgement - They do not analyse too quickly • Impulsive - They act impulsively to an idea, expressing their ‘gut-feel’ • Anti authority - They are always willing to challenge authority • Tolerance - They have a high tolerance threshold towards the ideas of others Majaro (1992)
- 5. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns The Creative Process Generating knowledge and awareness Incubation process Generating ideas
- 6. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Sources of Commercial Ideas INTERNAL Awareness and ideas R&D Engineering Purchasing Production Marketing and sales EXTERNAL Distributors and agents Competitors Suppliers Customers Universities, consultants, exhibitions Awareness & ideas
- 7. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns The Creative Process Generating knowledge and awareness Evaluation and implementation Incubation process Generating ideas Feedback loop
- 8. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Techniques to aid Creativity • Brainstorming • Analogy • Attribute analysis • Gap analysis – Perceptual mapping – Non-metric mapping – Repertory grid
- 9. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Drucker’s Sources of Opportunity • The unexpected • The incongruity • The inadequacy in underlying processes • The changes in industry or market structure PLUS • Demographic changes • Changes in perception, mood or meaning • New knowledge
- 10. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Why? Why? Deliveries unreliable Transport problems Production bottlenecks Quality is suspect Price not competitive Materials not consistent Lost best salespersonSales are falling Inadequate checking We use ‘cost plus’ pricing Inadequate rewards Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why?
- 11. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Approaches to Innovation • Have a problem & seek a solution • Have a solution and seek a problem • Identify a need and develop a solution
- 12. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Drucker’s 5 Stage to Innovation 1. Analyse opportunities, internal and external. Innovate for NOW - timing is everything. 2. Innovation is conceptual and perceptual, so look at financial implications and analyse whether it meets the opportunity. 3. Keep innovation simple - KISS! 4. Start small, take an incremental approach. 5. Aim at leadership and dominate the competition as soon as possible.
- 13. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Blocks to Organisational Creativity • Lack of organisational slack • Too much bureaucracy • Tight financial control • Poor communication • ‘Not invented here’ • Too much criticism, not enough praise • Over-tight planning • Promoting too many like minded people from within • Hoarding of problems • Insufficient training • Banning of brainstorming
- 14. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Encouraging Organisational Creativity • Valuing and rewarding creativity • Trusting culture • Freedom - not over-control • Slack in resources • Open communication • Exposure to new ideas • Tolerance of mistakes • Tolerance of divergence/difference • ‘Creative abrasion’
- 15. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Technology, Talent, Tolerance and Economic Growth Innovation Tolerance Creative class Technology Talent Economic Growth Florida
- 16. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns The Creativity Matrix CREATIVITY LEVEL CREATIVITYTREND Ireland Finland Denmark USA Sweden Netherlands UK Germany Italy France Spain Portugal Greece Austria LAGGARDS UP & COMING LOSING GROUND LEADERS
- 17. Corporate Entrepreneurship: Building the Entrepreneurial Organization by Paul Burns Michael Dell We learned the importance of ignoring conventional wisdom and doing things our way....It’s fun to do things that people don’t think are possible or likely. Its also exciting to achieve the unexpected.