This document discusses innovation and creativity in organizations. It defines creativity as the ability to combine ideas in unique ways. Creative individuals have particular styles, originality, competence, experience, determination and flexibility. However, for ideas to be implemented in organizations, they must go through hurdles at different management levels where the ideas get refined. While individual creativity can lead to radical innovations, organizational creativity through systematic research tends to result in continuous improvements and fewer imitations. The principles of innovation include valuing all ideas, assisting idea originators, and enhancing ideas to demonstrate potential value before bringing to management. The innovation process involves generating, screening, testing feasibility and implementing ideas through different stages like a funneling process.

1. Innovation and Creativity By: Monika Joon Tina Thomas Snehal Singh

2. A "new" idea is a combination of old elements. ' It is your ability to combine ideas in a unique way or to make useful associations among ideas. "There is virtually no problem you cannot solve, no goal you cannot achieve, if you know how to apply the creative powers of your mind, like a laser beam, to cut through every difficulty in your life and your work."

3. Individual Creativity Creative people can be said to have: A particular Style Originality Competence Experience Determination Flexibility Positive outlook

4. Organizational Hurdles in Creativity “ Freedom is the greatest when the ground rules are clear. Chalk out the playing field and say, Within those lines, make any decision you need.” - Dick Brown, chairman CEO of EDS Thus till the time the initial idea gets implemented, it would have gone through a number of hurdles. An originator comes up with a creative idea At each level of management, the idea gets pruned and refined

5. Organizational Creativity Vs Individual Creativity Organizational Creativity High Low Individual Creativity High Low rate of innovations, sometimes radical, based on entrepreneurial spirit of individuals Few innovations, just imitations Successful organizations High rate of innovations Organizations based on continuous development, on systematic research of efficiency

6. Innovation "Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way." Innovation is a process of taking new ideas to satisfied customers. It is the conversion of new knowledge into new products and services. Innovation is about creating value and increasing efficiency , and therefore growing your business.

7. Innovation Strategies Financial backing to innovation Give opportunities to employees Skillful recruitment policy Information from outside the organization Target being set for innovation Employees should be rewarded

8. Principals of Innovation Ideas are fragile. Ideas are organic. All ideas have value and should be given a hearing. The originator of an idea needs assistance in idea enhancement and in promoting the idea internally. The originator is the initial advocate of an idea and should be actively involved in its development. Only ideas which have been enhanced to demonstrate potential value will be brought to management.

9. Principals Contd… Both marketing and technical issues need to be addressed in the development of an idea. Differences among people constitute a strength, not a weakness. A mediator is often necessary to facilitate the communication of people from different cultures and who may possess clashing personalities.

10. Process of Innovation The Innovation process can be depicted as a series of funnels each getting progressively smaller. Typically sixty ideas into the top funnel only produces just one innovation. The funnels are labeled as the four phases in the process - idea generation, idea screening, feasibility and implementation.

11. Effectiveness Criteria for an Innovation process Implement a few ideas at regular intervals Ensure feedback takes place - there must be communication channels to originators. Screening system should be simple, understood by everyone Ensure the system is promoted Transform ideas into reality at a reasonable speed - if the system is too slow we may be too slow to react to the market pace and turn off idea originators.

13. Why Bother? Survival Belief Climate: - Challenge, Freedom, Idea time, Idea support, Conflicts, Debates, Risk-taking Passion Grow or Improve

14. Questions? Thank You!