How Enterprises Can Innovate

How Enterprises
Can Innovate
FOSTERING CORPORATE INNOVATION
Oscar Malpica, Envisioning Labs CEO
www.envisioninglabs.com
Cliff Edwards, Innocentive’s Top Solver

Speakers
LADIES AND GENTLEMEN, THE…
Innovation and change management
professional with multi-industry experience in
business strategy, innovation management,
R&D, and digital storytelling. Passionate about
technology trends and exploratory innovation.
Past gigs: Microsoft, Canadian Chamber of
Commerce, Norske Skog, UN Volunteers, PLA.
OSCAR MALPICA
exploratory innovation, R&D, digital storytelling
Innovation and technology professional with
experience in R&D, invention, research programs and
projects. Currently engaged in a variety of startups
ranging from kitchen products to advanced wearable
devices to CO2 mitigation projects.  
Past gigs: Freelance 2016 Innocentive top
solver, Mckesson Medical Imaging/ALI Technologies.
CLIFF EDWARDS
invention, open innovation, research management

We help organizations create new products or
services that add value to their brand through
systematic innovation methodologies and
the adoption of emerging technologies.
ABOUT ENVISIONING LABS
www.innovationlabs.ca

Innovation Basics
Status of Innovation in the Enterprise
Understanding corporate innovation: 3 Horizons
Intrapreneurship Pros/Cons
Corporate Innovation Programs
Strategies for Supporting Corporate Innovation
Agenda
TODAY'S MENU

Innovation
Act of generating more value for the customer  
and the business by fulﬁlling a JOB TO BE DONE 
better than anyone else“
”
What is innovation, really?
LET’S AGREE ON ONE THING

JTBD is the higher purpose for which
customers buy products, services and
solutions“”
JTBD
Solution 1
Solution 2
Solution 3
Solution n
Improvement
Need satisﬁed
Jobs to be Done
FIRST THINGS FIRST

Have light and warmth at home
JTBD
Fire
Candles
Electricity
Improvement
Need satisﬁed
JTBD:
Stars
Jobs to be Done
FIRST THINGS FIRST

Value Proposition Canvas
LET’S BEGIN AT THE END

D
D-
Current Status
INNOVATION IN THE ENTERPRISE (BERD)

Current Status
INNOVATION IN THE ENTERPRISE (BERD)

Three Horizons
UNDERSTANDING INNOVATION IN THE ENTERPRISE

Intrapreneurship
NOT A NEW CONCEPT
The Macintosh team was  
what is commonly known as
intrapreneurship . . .  
in essence, back to the garage,
but in a large company.
“
Steve Jobs
Newsweek. Sep 30, 1985
”

Intrapreneurship
PROS & CONS OF BEING A CORPORATE INNOVATOR
More engaged, committed, accountable
employee behaviour
Financial backing for idea exploration
and experimentation
Ability to tap in to the collective
brainpower of the organization
Ability to deploy/test ideas fast  
(with existing infrastructure)
Difficult to win the hearts/minds of
employees who will contribute to innovation
programs
More uncertainty at the beginning, requiring
lots of communication
Some managers/employees will feel
threatened, uncomfortable with change
Less top-down control
CONSPROS

Example of Programs
FOR CORPORATE INNOVATION
10% Innovation time-off
Pioneered by 3M and popularized by Google,
this practice allows employees a percentage
of their time to be allocated to passion
projects conducted within their organizations
Innovation exhibitions
A morale and motivation booster, innovation
exhibitions allow employees to showcase
their work and being peer-reviewed/awarded
thus encouraging continuous engagement
Hackathons
Intense sessions of coding/hacking/
tinkering in the pursuit of new concepts
that could be incubated into new products,
services or experiences
Bug-squash days
A hackathon variant with one simple objective: clear
out the bug backlog. More commonly implemented
in large software organizations, though the practice
could be adapted to other industries
Patent programs
Certain organizations sponsor patent
applications as a way to strengthening their
intellectual property advantage while
recognizing employees for their innovations
Academic outreach
Programs that reach out to academic
institutions for innovation and research
collaborations. Popular programs
include NSERC and Mitacs in Canada

Support Strategies
FOR CORPORATE INNOVATION
Innovation Initiatives &  
Supportive Culture
Research & Development/ 
Innovation Labs
Merger & Acquisition (M&A) 
Strategies
Corporate programs that support, sponsor and
provide leadership to embed innovation in
the corporate culture of the organization.
At worst, it can help boost employee morale,
and improve internal efficiencies. At best it can
help identify technology, product & service
ideas to management/executive for
consideration in future.
Occasionally, it can introduce something truly
new into the company’s offering.
Run a small, independent research lab staffed by
people who don’t fit well working in the regular
operations and who live to explore new ideas.
This group can support the design, development and
running of most of the innovation programs/initiatives.
This team can help senior management identify
where the company should look to for growth,
acquisitions, and where the blindsides are coming from
to pummel the company.
Have an active M&A team looking for where
the enterprise’s gaps are now and as the
market shifts with evolving trends, and
purchase innovations needed.
This has become the most common and
successful way of introducing truly
breakthrough new products and markets into
an enterprise which impact the company
significantly.
CULTURE LABS GROWTH

Q&A
…AND DISCUSSION
Yes?

Thank you
How Enterprises Can Innovate 
info@envisioninglabs.com

WANT TO
LEARN  
HOW TO
INNOVATE?
innovationlabs.ca

Innovation Training
Think outside of the box.
Starting Feb 21

The Program:
Duration
5 day – 15 hour training
4 x Tuesdays 6-9PM
1 x Saturday 12-3PM
Location 
Creative Coworkers
innovationlabs.ca

Day 1: Set Your Challenge
Learn the mindset of the
innovator and dive deep into
examples of innovation in the
world.
What do you want to build?
Find your why.
innovationlabs.ca

Day 2: The Basics
Innovation Principles and Techniques
Types of innovation and 4 ways to solve
problems.
Design Thinking Methodology
Outcome Expectations
innovationlabs.ca

Day 3: Discovery
Research and Insights
Understand the challenge and gather inspiration
Ideation Techniques
Idea generation and refinement
innovationlabs.ca

Day 4: Experimentation
Out-of-the-box doing
MVP concept
Fast failing, fast learning
Prototyping Techniques
Software
Hardware
innovationlabs.ca

Day 5: Show Off
Final Prototype and Innovation Showcase
Critique Session and Feedback
innovationlabs.ca

Program Outcomes:
Participants will be trained in Design Thinking
and Scenario Focused Engineering
Creation of an innovation project in the from
of a Proof Of Concept/Prototype for a new
Product, Service, or Experience.
Hands-on Collaboration with other team
members to develop the projects.
innovationlabs.ca

Promotional Price:
24 hour limited-time promo code: VIP
Regular: $449
Promo price: $299
innovationlabs.ca

What’s Included:
15 hours of training
15% Off Creative Co-workers Monthly Membership
$540 value
Access to Think Innovation Magazine
Online innovation magazine that you can become a contributor to.
Access to the Test Tube Community of Innovators
Continue to collaborate with talent after the training.
Discounts on video, branding, design, and marketing services.  
Ex. Kickstarter Campaigns.
innovationlabs.ca

www.innovationlabs.ca
Discount Code: VIP

How Enterprises Can Innovate

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