Intrapreneurship involves practicing entrepreneurship within an established organization. An intrapreneur takes responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation. While intrapreneurs act independently, their success also depends on support from organizational systems, project teams, and a conducive external environment. Intrapreneurs challenge the status quo from within by finding and exploiting opportunities using the organization's existing resources.

1. INTRAPRENEURSHIP
1

2. Intrapreneurship is Entrepreneurship
practiced by people within established
organisations
2

3. EntrepreneurshipEntrepreneurship
Spotting and developing an opportunity toSpotting and developing an opportunity to
create value through innovation, disregardingcreate value through innovation, disregarding
the resources currently controlled...the resources currently controlled...Churchill, 1992Churchill, 1992
Pursuit of opportunity beyond the resourcesPursuit of opportunity beyond the resources
currently controlled.........Scurrently controlled.........Stevenson, 2000tevenson, 2000
3

4. A person within a large corporation...
Takes direct personal responsibility for
turning an idea into a
1. Profitable
2. Finished product
Through
1. Assertive risk taking and
2. Innovation
4

5.  Increasing research over the last 25 years
 Renewed interest recently due to increased
competitiveness
Depends on
 Not just the individual
But also on
 Organisational support systems
 Project teams and
 External environment
5

6. Appropriate use of rewards
Management support
Resource availability
Organisational structure
Risk taking
6

7.  Do any job to make your project work, regardless of your job
description
 Share credit ((for success)for success) wisely
 It is easier to ask for forgiveness than permission
 Come to work each day willing to be fired
 Ask for advice before asking for resources
 Follow your intuition about people, build a team of the best
 Build a quiet coalition for your idea; early publicity triggersearly publicity triggers
the corporate immune systemthe corporate immune system
 Never bet on a race unless your are running in it
 Be true to your goals, but realistic about ways to achieve
them
 Honour your sponsors
7

8. Norman Macrae
(The Economist, 1976 )
“dynamic corporations of the future would be
trying alternative ways of doing things in
competition within themselves".
(The Economist, 1982 )
“ the above trend has resulted in confederations of
intrapreneurs”.
8

9. Gifford and Elizabeth Pinchot
 Coined the term
 Gave credit for their thinking to Macrae.
 Began a school for intrapreneurs in Sweden
 In 1985 published the book, “Intrapreneuring”
based on their research and practical
applications.
9

10. The intrapreneur
 Acts within the confines of an existing
organisation.
 Acts first and then informs
 Challenges the status quo and fights to change the
system from within.
 Finds a ready source of "free" resources within the
organisation which can be applied to the
opportunity being exploited.
 Seeks out the organisational slack
 Innovation tends to be harder within an
organisation
10

11.  High costs of failure and low rewards of
success
 Inertia caused by established systems
that no-one is willing to change
 Hierarchy
11