Social media strategy document outlines a situation analysis, objectives, strategy, tactics, actions, and control for a brand's social media presence. The situation analysis includes a brand analysis, competitor analysis, customer insights, and SWOT analysis. The objective is to build a strong online presence through new techniques and increased engagement. The strategy uses a PRACE model to build awareness, engage audiences, achieve conversions, and build customer relationships. Tactics include creating content, increasing engagement, and ads. Actions specify content types, tone, schedule, and online campaigns. Control measures include moderation, content output, campaign targets, and monthly reporting.

1. Social Media
Strategy

2. ___INDEX
Situation Analysis
Objective
Strategy
Tactics
Action
Control
S
O
S
T
A
C

3. Situation
Analysis
S
1. Brand Analysis
2. Competitors Analysis
3. Customer insight
4. SWOT

4. 1. Brand Analysis
___ Summary
____ Moderation
____ Content
____ Design

5. 1. Brand Analysis
___Summary___
Core Message
Get Unlimited Luxury
Gap
1. There are not presenting for
all service and product
2. There are not relationship
with users ( Engagement)
3. Late Responding
Typical Calls To Action
Branding
Frequency
12 – 13 post per
Month
Type of Posts
Photo
Videos
Type of Content
Branding

6. 1. Brand Analysis
___ Moderation ___
1. Response Rate
2. Response Time
3. Language & Tone of Voice
4. Requests and Inquires
5. Spam

7. 1. Brand Analysis
___ Moderation ___
1. Response Rate: 77 %

8. 1. Brand Analysis
___ Moderation ___
1. Response Rate: 77 %
It’s mean not replay on 23 % from message on page
Our Recommendation :
It’s very easy to solve it this issue, from message >>
inbox >> chose unread and replay on unread
message

9. 1. Brand Analysis
___ Moderation ___
1. Response time: within day

10. 1. Brand Analysis
___ Moderation ___
1. Response time: Our Recommendation
under Messaging on your Facebook Page, you need to choose
how quickly you think you can respond to Messages to your Page. I
think it’s tempting to choose something really aggressive like
‘Typically replies in minutes’, but if you are unable to uphold that
standard, Facebook will automatically take the Page back to the
‘Automatically show your average response to messages’.
Choosing the Automatic option – at least initially – will help you to
best determine what typically your real response time is. It looks like
this on your Facebook Page

11. 1. Brand Analysis
___ Moderation ___
1. Response time: Our Recommendation

12. 1. Brand Analysis
___ Moderation ___
1. Response time: Our Recommendation

13. 4. Requests and Inquires: Not replay on all inquires from customer and
time response with day
1. Brand Analysis
___ Moderation ___

14. 4. Engagement : Not engage with fans on facebook page
1. Brand Analysis
___ Moderation ___

15. 4. Requests and Inquires: (Engagement) Not engage with fan on
page and late to replay
1. Brand Analysis
___ Moderation ___

16. 4. Requests and Inquires: (Engagement) Not engage with fan on
page.
1. Brand Analysis
___ Moderation ___

17. 1. Brand Analysis
___ Moderation ___
5. Spam ads: it’s spam in comments on facebook page

18. 1. Brand Analysis
___ Moderation ___
5. Spam ads: it’s spam in comments on facebook page and not
response on fan

19. Go Through Each Campaign
The process is listed below:
1. Choose the post ads
2. change top comment to most recent
3. review the comments
4. If there are comments, click “Ad Preview”
5. Remove spam as needed " click in right comment
choose hide than you can choose block"
1. Brand Analysis
___ Moderation ___
5. Spam ads: Our Recommendation

20. 1. Brand Analysis
___ Content ___
1. Direction
2. Type of Posts
3. Type of Content
4. Language & Tone of Voice
5. Timing (Average of posts)

21. 1. Brand Analysis
___ Content ___
1. Direction :
1. Branding (Sedar)
2. Awareness ( Product )
Our Recommendation
70 % from content (branding &Add value)
20 % Share
10 % Promotional & Selling

22. 1. Brand Analysis
___ Content ___
2. Type of Posts : Videos - Photos – GIF

23. 1. Brand Analysis
___ Content ___
3. Type of Content : Branding
We prefer to talk about value of Curtains like anti bakteri

24. 1. Brand Analysis
___ Content ___
4. Language : English / Tone of Voice: Formal
but we found in this post mix between sling and formal language

25. 1. Brand Analysis
___ Content ___
5. Timing : it’s random posting
We prefer to post by scheduling posts and the best time in Egypt
between 6 pm to 10 pm

26. 1. Brand Analysis
___ Design ___
Design Simple and look a good but we prefer to use logo png
and black back ground

27. 1. Brand Analysis
___ Statics ___
1,88,849
page likes Talking about
0.07
Engagement Rate
16.8 %
Like Growth
889

28. Total Populations
90.5 Million
Internet Users
50% / 45 M
Face book Users
25 M
Egypt
Total Populations
32 Million
Internet Users
20 M
Face book Users
12 M
Saudi
Arabia
Total Populations
9.2 Million
Internet Users
8.5 M
Face book Users
8.5 M
UAE
Total Populations
2.2 Million
Internet Users
2.1 M
Face book Users
2 M
Qatar
Total Populations
4 Million
Internet Users
3.2 M
Face book Users
2.2 M
Kuwait
1. Situation Analysis
3__Customer Insight__

29. SEGMENT TARGET
27%
16%
20%
17%
20%
Cairo
Nasr City New Cairo Maadi
6-Oct Giza
❖ Cairo &Giza
Maadi, Heliopolis, Zamalek, New Cairo,
Katameya, El-Rehab, Madinaty, Oct, El
Shikh Zaid
People Potential Reach who live in Great
Cairo about 16 Million
Our Target Audiences
▪ Nasr City : Average 300 K
▪ Heliopolis : Average 400 K
▪ New Cairo: Average 250 K
▪ Maadi: Average 300 K
▪ 6 Oct: Average 260 K
▪ El Shikh Zaid: Average 200 K

30. Strength
Brand Name
Offline Marketing
The user experience is excellent
Understands what the users need and
want
Weakness
Reduced fan engagement
Opportunity
Online Advertisement
Facebooks Ads
YouTube Ads
Feedback from customer
Threats
Declining customer retention
( Customer loyalty).
SWO
T
1. Situation Analysis
______ SWOT_______

31. 2. Objective
• Branding
• Leads
Business Goals Social Goals
• Increase Exposure
• Increase Engagement
• Develop Loyal Fans
• Informative
O

32. 5S
Sell Adding more ways for selling through
Digital channels.
Serve Building customer service system on Digital channels to
increase customer satisfaction.
Speak Showing the brand image through content marketing
Sizzle Using a unique selling point .
Save Save marketing budget through building customer
relationship management system
5S’s Model for Objectives
2. Objective

33. 2. Objective
OBJECTIVE
• The main objective during the upcoming phase is:
Building a strong online presence
By using a new technique and
increase Engagement with
Customer

34. Awareness
Trigger
Engage
Consider
Buy
Cost Per Impression
Cost Per Click
Cost Per Engagement
Cost Per Lead
Cost Per Sales
2. Objective

35. ✓ Class : A-/ A+
✓ All Gender: Male and Female
✓ Age: 25 +
✓ Nationality: Egyptian
Demographics
 Interests
✓ Travel abroad
✓ Villas
✓ Compounds
✓ Jewelry
✓ Cars : BMW – Mercedes – Jaguar - Honda
✓ Shopping
Buyer Persona
3. Strategy S

36. Persona: Professional Tone: Direct & Honest
Language: Formal Proposal: Engage
Social Media
Brand Voice
Tone of Voice
3. Strategy S

37. Plan
Reach
Act
Convert
Engage
3. Strategy S PRACE ___Model
• Build awareness about each product
• Build awareness about quality of product
• Engage audience with brand through
social media
• Achieve conversion to marketing goal
• Build customer and fan relationship
through time to achieve retention goal.

38. 4. Tactics T
1. Create Content Direction for social media channel
•70 % from content (branding &Add value)
•20 % Share
•10 % Promotional & Selling
2. Set Content Schedule per week
3. Increase Engagement
4. Built Customer loyalty
5. Create Social Media ads to develop the relationship with customer
6. Create and monitor Display ads on Youm7 and El Masry Elyoum
7. Response time to customer on social media within 10 minutes

39. ActionA
1. Type of Content
2. Tone of Voice
3. Content Calendar
4. Content in depth
5. Online Campaigns ads

40. 5. Action A
___TYPE OF CONTENT___
• Products
• New Branches (Branding)
• About Sedar (Branding)
• Why Sedar(Branding)
• Offers (Eng)
• Tips

41. 5. Action
___ToneofVoice___
A
As a A/B Testing we prefer to speak Arabic to our Audience
English Sample Arabic Sample
VERSACE
Created in 1992 initially as a
textile collection.
Complete home collection
able to express Versace life
style.
‫سيدار‬
‫الجدران‬ ‫ورق‬ ‫من‬ ‫جديدة‬ ‫مجموعة‬ ‫تطلق‬(‫فوجي‬
‫كاوا‬)‫من‬ ‫السيئة‬ ‫الروائح‬ ‫يوقف‬ ‫و‬ ‫للغبار‬ ‫مقاوم‬
‫للجميع‬ ‫وهواألفضل‬ ‫به‬ ‫اإللتصاق‬.‫من‬ ‫خالي‬
‫في‬ ‫بما‬ ‫المواقع‬ ‫لجميع‬ ‫مناسب‬ ‫و‬ ‫سي‬ ‫في‬ ‫البي‬
‫األطفال‬ ‫وغرف‬ ‫المستشفيات‬ ‫ذلك‬.

42. 5. Action
__Content Colander__
A
Sun Mon Tue Wed Thu Fri Sat
Branding Product Engagement Tips Branding

43. 5. Action A
___Content in Depth___
‫سيدار‬
‫الجدران‬ ‫ورق‬ ‫من‬ ‫جديدة‬ ‫مجموعة‬ ‫تطلق‬(‫فوجي‬
‫كاوا‬)‫من‬ ‫السيئة‬ ‫الروائح‬ ‫يوقف‬ ‫و‬ ‫للغبار‬ ‫مقاوم‬
‫للجميع‬ ‫وهواألفضل‬ ‫به‬ ‫اإللتصاق‬.‫من‬ ‫خالي‬
‫في‬ ‫بما‬ ‫المواقع‬ ‫لجميع‬ ‫مناسب‬ ‫و‬ ‫سي‬ ‫في‬ ‫البي‬
‫األطفال‬ ‫وغرف‬ ‫المستشفيات‬ ‫ذلك‬.

44. 5. Action A
__Online Campaigns ads__
Serial Channel Item Quantity
1 Social Media ads YouTube/Views 200,000 View
2 Social Media ads Facebook/Engagement 1000,000 Click
3 Display ads Youm7 / El Masry Elyoum 1000,000 Imp

45. 6. Control C
1. Moderation
• Response rate will be 100%
• Response time 10 minutes
2. Content
• 20 Post per month:
• 8 branding posts
• 4 product posts
• 4 Tips posts
• 4 Engagement post
3. Campaigns ads
• Reach to 1000,000 Imp on
Display ads within month
• Reach 200,000 View on YouTube
with 2 month
• Reach 1000.000 Click on
Facebook within 3 months
4. Report
• Monthly report about:
• Campaigns ads
• Top post
• Social Media Overall
Situation
__Control__

46. __Thanks__