This document outlines a proposed digital marketing plan for Pikopi instant coffee in Indonesia. The campaign, called #JadiJago, will have three phases - pre-launch, launch, and sustain. In the pre-launch phase, Pikopi will build awareness of the #JadiJago message on Instagram and work with influencers to encourage audiences to pursue their passions. The launch phase will introduce the campaign pillars and content across platforms. The sustain phase focuses on ongoing engagement through seasonal posts, Instagram stories, weekly competitions, and YouTube series featuring people who exemplify being "#JadiJago in their own way." The overall goal is to increase Pikopi's digital exposure and build their brand as encouraging Indonesians
Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible..
Satisfaction is something where i'm trying to get sales boost during covid, especially in the scape of retail brands.
This document outlines a proposed social media campaign for Loctite to increase brand awareness, engagement, and product purchases. The campaign will use content on platforms like Instagram, Facebook, TikTok and affiliates marketing. Content will educate and entertain audiences about DIY and Loctite products. Objectives include raising awareness of Loctite as the top brand and driving traffic to purchase products. The campaign will measure success based on engagement and sales metrics.
This document provides a digital marketing strategy and campaign plan for Lakon Store. It includes competitive reviews of similar brands like Zara, Uniqlo, and Pendopo. The target digital audience is identified as female, ages 25-40, middle-upper SES, urban, nationwide in Indonesia. The campaign's objectives are to raise awareness, drive engagement, and induce purchases. A 4-phase campaign is outlined from May-April with content pillars focusing on company, lifestyle, collections, and fashion. Guidelines are provided for tones/manners, visuals, talent, and product images to maintain Lakon's brand image.
Slides presented by Brian Stokoe from Catepillar Inc. at Social Media Breakfast Madison - October 17th 2012.
Below is the Prezi presentation by Tony Rodriguez that preceded these slides. http://prezi.com/slrht4xlwmmy/social-media-breakfast-madison-caterpillar-and-social-media/
Integrated Digital Campaign Planning for L'OréalRonak Soni
1) The document discusses L'Oreal's #DontBeShy campaign aimed at encouraging Indian women to feel confident experimenting with makeup and different looks instead of being shy.
2) It outlines the campaign strategy which includes launching a microsite called Lorealista, sharing real women's #DontBeShy stories, hosting influencer events, creating lookbooks, installing reflective surfaces in public with campaign messages, and following brand ambassadors in Cannes.
3) Key performance indicators include positive blogging responses, salon and outlet sales, conversations and buzz generated on social and traditional media. The campaign aims to position L'Oreal as a brand that empowers women rather than making
Objective: Getting more connected with the audience, be their top of mind and give them every reason to wear our watch.
Task: Create tactical campaign on our digital assets and maintenance our digital assets to increase awareness and engagement.
Webinar: Disrupting Social Media One TikTok at a TimeFalcon.io
Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Hear the secrets of what’s behind bold campaigns and how you can increase awareness, build brand loyalty and drive revenue growth for your business. So, in a culture saturated with 15-second dance challenges and esoteric comedy, how can brands find their footing and make their presence in the space move the needle? Should they even?
In this webinar we focused on:
- Updates and future of TikTok given current events
- Strategies and content formats to unlock creative potential on TikTok
- Examples of effective posts, ads, campaigns, budgets and why they worked
Watch on-demand: https://www.falcon.io/webinars/tiktok/
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible..
Satisfaction is something where i'm trying to get sales boost during covid, especially in the scape of retail brands.
This document outlines a proposed social media campaign for Loctite to increase brand awareness, engagement, and product purchases. The campaign will use content on platforms like Instagram, Facebook, TikTok and affiliates marketing. Content will educate and entertain audiences about DIY and Loctite products. Objectives include raising awareness of Loctite as the top brand and driving traffic to purchase products. The campaign will measure success based on engagement and sales metrics.
This document provides a digital marketing strategy and campaign plan for Lakon Store. It includes competitive reviews of similar brands like Zara, Uniqlo, and Pendopo. The target digital audience is identified as female, ages 25-40, middle-upper SES, urban, nationwide in Indonesia. The campaign's objectives are to raise awareness, drive engagement, and induce purchases. A 4-phase campaign is outlined from May-April with content pillars focusing on company, lifestyle, collections, and fashion. Guidelines are provided for tones/manners, visuals, talent, and product images to maintain Lakon's brand image.
Slides presented by Brian Stokoe from Catepillar Inc. at Social Media Breakfast Madison - October 17th 2012.
Below is the Prezi presentation by Tony Rodriguez that preceded these slides. http://prezi.com/slrht4xlwmmy/social-media-breakfast-madison-caterpillar-and-social-media/
Integrated Digital Campaign Planning for L'OréalRonak Soni
1) The document discusses L'Oreal's #DontBeShy campaign aimed at encouraging Indian women to feel confident experimenting with makeup and different looks instead of being shy.
2) It outlines the campaign strategy which includes launching a microsite called Lorealista, sharing real women's #DontBeShy stories, hosting influencer events, creating lookbooks, installing reflective surfaces in public with campaign messages, and following brand ambassadors in Cannes.
3) Key performance indicators include positive blogging responses, salon and outlet sales, conversations and buzz generated on social and traditional media. The campaign aims to position L'Oreal as a brand that empowers women rather than making
Objective: Getting more connected with the audience, be their top of mind and give them every reason to wear our watch.
Task: Create tactical campaign on our digital assets and maintenance our digital assets to increase awareness and engagement.
Webinar: Disrupting Social Media One TikTok at a TimeFalcon.io
Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Hear the secrets of what’s behind bold campaigns and how you can increase awareness, build brand loyalty and drive revenue growth for your business. So, in a culture saturated with 15-second dance challenges and esoteric comedy, how can brands find their footing and make their presence in the space move the needle? Should they even?
In this webinar we focused on:
- Updates and future of TikTok given current events
- Strategies and content formats to unlock creative potential on TikTok
- Examples of effective posts, ads, campaigns, budgets and why they worked
Watch on-demand: https://www.falcon.io/webinars/tiktok/
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
The document provides a digital marketing strategy for L'Oreal that focuses on advertising, public relations, and media planning. The strategy aims to increase consumer engagement with L'Oreal's brand portfolio through a company web portal and mobile apps. Key elements of the strategy include launching a brand book, social media contests, a mobile carpooling app to help women travel safely, and installing reflective surfaces in women's restrooms to provide virtual makeovers. The goal is to communicate L'Oreal's products, create recall of the brand and products, and encourage conversation around the brand.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.
Digital Marketing Strategy for Ikea India Salaath Shaikh
The document provides details on IKEA's digital marketing strategy in India. It begins with an introduction to IKEA as a company and provides an overview of its brand mission and vision. It then outlines IKEA's 360 degree marketing strategy, including its social media presence and best campaigns. It analyzes IKEA's competitors in India and provides insights. The document proposes a three stage digital marketing campaign for IKEA in India, outlining target audiences, content plans, and how the campaign would be executed across pre-launch, awareness and interest, desire, and action stages using various digital marketing channels.
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
The document proposes ideas for launching the Mini Countryman in Indonesia, including staging a "Roda Gila" stunt showcasing the Countryman's ability to navigate diverse landscapes, projected onto the car. It also suggests creating an interactive product display using automatic tinting glass technology, and buzz-building activities on social media. The document then outlines plans for maximizing Mini's presence at the IIMS exhibition, including confronting competitors and creative ad placements, and establishing a distinctive Mini store booth to inspire aspiration for the brand.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
UNIQLO was fixated on pushing their products through POS without understanding the nuances of picky Londoners.
We needed to go beyond product features, to resonate with our audience on an emotional level.
After researching Londoner millennials extensively, we produced a series of ideas, from quick executions to long-tail initiatives, to engage them in their daily ecosystems.
About IIDE - The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
About Nykaa - Nykaa has emerged as the largest beauty destination in India with half a million happy customers depending on us not just for their favorite brands but also for advice, updates, expert tips and videos on how to look and feel gorgeous always! With almost 400 curated, well priced and 100% genuine brands and 35,000 products, Nykaa prides itself for offering a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men. We aim to please, going to the farthest corners of the country to reach you! Today Nykaa ships across the length and breadth of the country to almost every zip code using the services of leading and reliable courier companies.
This document discusses hashtag challenges on TikTok as a marketing tool. It provides examples of successful hashtag challenges run by brands like Guess (#InMyDenim), Uniqlo (#UTPlayYourWorld), and Samsung (#GalaxyA). Hashtag challenges allow brands to engage users creatively and go viral, gaining exposure and awareness. They are well-suited to TikTok's young user base and can reach millions without huge budgets.
The Furniture market is huge and with the millions of people living in urban areas, there are millions of tastes, needs and wants to be addressed. Discover Marketing technics to Launch and promote a Furniture Brand in China
More information : https://www.marketingtochina.com/furniture-market-china/
https://www.marketingtochina.com/guide-sell-furnitures-china/
http://seoagencychina.com/the-furniture-industry-goes-online-in-china/
Agency Website : http://agency.marketingtochina.com/
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
This document outlines Starbucks' 2016 social media strategy. The primary goal is to expand their online following and build stronger customer relationships to meet revenue goals. Two key strategies are increasing published content volume and encouraging community conversations. The strategy includes social media audits, objectives, brand voice guidelines, competitor analyses, response plans, and metrics for measuring success.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
This document outlines a marketing campaign for Coke Zero called "The Revolution Within." The campaign aims to target semi-athletic males aged 25+ who want to make positive changes. It will feature user-generated videos on YouTube showing people enacting small revolutionary acts. These videos will be promoted on Facebook, Twitter, and through mobile campaigns to engage users. The goal is to highlight individuals who inspire change and make them unofficial brand ambassadors. Users can upload videos to compete for prizes in supporting the theme of starting revolutions from within oneself.
Starbucks aims to increase engagement of their target Generation Y audience through a digital media campaign utilizing social media contests and promotions, a mobile app rewards program, and consistent branded content across platforms to drive traffic and positive word-of-mouth advertising. Key performance indicators include growth in social media followers and engagement as well as website and mobile app usage. The campaign budget allocates $8.5 million, or 9% of the total advertising budget, towards these digital initiatives.
Everything you should know about TikTok AdsRight Service
This document provides an overview of TikTok ads and how to use TikTok for business purposes. It discusses that TikTok is a video sharing app with 500 million active users worldwide. It then explains how to create an account, make videos, and share content. It also outlines how businesses can promote through creating viral hashtag challenges, working with influencers, and using various ad types like infeed native content. The document recommends choosing bidding methods on TikTok ads like CPC, CPM, and provides tips on setting daily or total budgets.
Day 1 - Advice for new planners from old plannerJulian Cole
This document provides advice for new planners from experienced planners. It encourages embracing ignorance, asking questions to define problems, reading widely to build an interesting library, practicing presenting skills, and practicing the craft of planning through real work experiences. The overall message is that new planners should seek knowledge through questioning, reading, and hands-on experience to develop their planning skills.
7 nonprofits on instagram who are getting it rightDonorbox
83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers.
To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
The document provides a digital marketing strategy for L'Oreal that focuses on advertising, public relations, and media planning. The strategy aims to increase consumer engagement with L'Oreal's brand portfolio through a company web portal and mobile apps. Key elements of the strategy include launching a brand book, social media contests, a mobile carpooling app to help women travel safely, and installing reflective surfaces in women's restrooms to provide virtual makeovers. The goal is to communicate L'Oreal's products, create recall of the brand and products, and encourage conversation around the brand.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.
Digital Marketing Strategy for Ikea India Salaath Shaikh
The document provides details on IKEA's digital marketing strategy in India. It begins with an introduction to IKEA as a company and provides an overview of its brand mission and vision. It then outlines IKEA's 360 degree marketing strategy, including its social media presence and best campaigns. It analyzes IKEA's competitors in India and provides insights. The document proposes a three stage digital marketing campaign for IKEA in India, outlining target audiences, content plans, and how the campaign would be executed across pre-launch, awareness and interest, desire, and action stages using various digital marketing channels.
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
The document proposes ideas for launching the Mini Countryman in Indonesia, including staging a "Roda Gila" stunt showcasing the Countryman's ability to navigate diverse landscapes, projected onto the car. It also suggests creating an interactive product display using automatic tinting glass technology, and buzz-building activities on social media. The document then outlines plans for maximizing Mini's presence at the IIMS exhibition, including confronting competitors and creative ad placements, and establishing a distinctive Mini store booth to inspire aspiration for the brand.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
UNIQLO was fixated on pushing their products through POS without understanding the nuances of picky Londoners.
We needed to go beyond product features, to resonate with our audience on an emotional level.
After researching Londoner millennials extensively, we produced a series of ideas, from quick executions to long-tail initiatives, to engage them in their daily ecosystems.
About IIDE - The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
About Nykaa - Nykaa has emerged as the largest beauty destination in India with half a million happy customers depending on us not just for their favorite brands but also for advice, updates, expert tips and videos on how to look and feel gorgeous always! With almost 400 curated, well priced and 100% genuine brands and 35,000 products, Nykaa prides itself for offering a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men. We aim to please, going to the farthest corners of the country to reach you! Today Nykaa ships across the length and breadth of the country to almost every zip code using the services of leading and reliable courier companies.
This document discusses hashtag challenges on TikTok as a marketing tool. It provides examples of successful hashtag challenges run by brands like Guess (#InMyDenim), Uniqlo (#UTPlayYourWorld), and Samsung (#GalaxyA). Hashtag challenges allow brands to engage users creatively and go viral, gaining exposure and awareness. They are well-suited to TikTok's young user base and can reach millions without huge budgets.
The Furniture market is huge and with the millions of people living in urban areas, there are millions of tastes, needs and wants to be addressed. Discover Marketing technics to Launch and promote a Furniture Brand in China
More information : https://www.marketingtochina.com/furniture-market-china/
https://www.marketingtochina.com/guide-sell-furnitures-china/
http://seoagencychina.com/the-furniture-industry-goes-online-in-china/
Agency Website : http://agency.marketingtochina.com/
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
This document outlines Starbucks' 2016 social media strategy. The primary goal is to expand their online following and build stronger customer relationships to meet revenue goals. Two key strategies are increasing published content volume and encouraging community conversations. The strategy includes social media audits, objectives, brand voice guidelines, competitor analyses, response plans, and metrics for measuring success.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
This document outlines a marketing campaign for Coke Zero called "The Revolution Within." The campaign aims to target semi-athletic males aged 25+ who want to make positive changes. It will feature user-generated videos on YouTube showing people enacting small revolutionary acts. These videos will be promoted on Facebook, Twitter, and through mobile campaigns to engage users. The goal is to highlight individuals who inspire change and make them unofficial brand ambassadors. Users can upload videos to compete for prizes in supporting the theme of starting revolutions from within oneself.
Starbucks aims to increase engagement of their target Generation Y audience through a digital media campaign utilizing social media contests and promotions, a mobile app rewards program, and consistent branded content across platforms to drive traffic and positive word-of-mouth advertising. Key performance indicators include growth in social media followers and engagement as well as website and mobile app usage. The campaign budget allocates $8.5 million, or 9% of the total advertising budget, towards these digital initiatives.
Everything you should know about TikTok AdsRight Service
This document provides an overview of TikTok ads and how to use TikTok for business purposes. It discusses that TikTok is a video sharing app with 500 million active users worldwide. It then explains how to create an account, make videos, and share content. It also outlines how businesses can promote through creating viral hashtag challenges, working with influencers, and using various ad types like infeed native content. The document recommends choosing bidding methods on TikTok ads like CPC, CPM, and provides tips on setting daily or total budgets.
Day 1 - Advice for new planners from old plannerJulian Cole
This document provides advice for new planners from experienced planners. It encourages embracing ignorance, asking questions to define problems, reading widely to build an interesting library, practicing presenting skills, and practicing the craft of planning through real work experiences. The overall message is that new planners should seek knowledge through questioning, reading, and hands-on experience to develop their planning skills.
7 nonprofits on instagram who are getting it rightDonorbox
83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers.
To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.
What are the new trends on Instagram in 2019?
Discover why IG is the center of your communication strategy, case studies, and 5 tips + BONUS to learn more about Instagram.
71st Round of National Sample Survey Organization has found 85.9% of rural households and 82% of urban households have no access to healthcare. To overcome this, stayhappi Pharmacy have been set up to provide generic drugs, which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs.
To spread the awareness and help the people get the right support we have started a wave of pledge to aware people about benefits of generic meds and make the switch to the same,
IpledgeGenerics was the campaign which was designed and initiated to create differentiation in the market by creating Trust, recall of the customer loyalty and build conversation around the Brand. The campaign was primarily a social campaign with Influencer marketing in building brand awareness and affinity in target geos.
The document discusses the importance of storytelling in the digital era and how to craft compelling stories to distinguish brands. It provides examples of social media influencers like Andra Alodita, Clara Devi, and Jenahara Nasution and their popularity. The key aspects of a good story highlighted are being human, having a sense of humor, sharing simple and inspiring content. Stories should feature a human struggle and triumph to engage audiences at an emotional level. Crafting stories requires understanding positioning and audiences' perspectives to share meaningful stories through the right medium.
1. The document provides a monthly digital review and trends report, including details on eating disorder awareness campaigns in Canada, Valentine's Day search trends, and Snapchat user sentiments.
2. It highlights the Lego Life app for kids to share photos and get inspired by Lego projects in a safe and moderated environment, as well as the Summary Scanner app to automatically summarize documents from photos.
3. Campaign spotlights include Netflix's graphic ads for Santa Clarita Diet, a campaign to name more US landmarks after women, and inspirational campaigns by Nike promoting equality and New Balance encouraging letter-writing to future selves.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
The document discusses Instagram trends and strategies for 2020. It provides tips for businesses and influencers on how to grow their Instagram presence. Key points include focusing content on a specific topic and audience, creating a consistent style and format for posts, using hashtags and location tags, engaging with followers, using Instagram stories and IGTV in addition to the main feed, collaborating with other influencers, maintaining an authentic voice, monitoring analytics, and using shopping tags for e-commerce. Regular posting, scheduling, and advertising are also recommended to build engagement.
You've heard about Insta Stories, but do you really know how to use the feature in an easy and effective way? Here are some of our insider tips to make Insta Stories work for YOU!
The document outlines Jabra's marketing campaign for the launch of their new Pulse product in September. The campaign theme is "Beat Your Impossible" and will include a Central Park run product launch event, a social media campaign using the #CheckYourPulse hashtag, an influencer program with runners sharing running routes/scenery, a contest for stories about overcoming challenges, ads in Runner's World, a webinar with an ambassador, and a YouTube video highlighting inspiring stories. The goal is to motivate audiences and build on Jabra's message of empowering people to be their best through various experiential strategies.
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
Digital Creative Fundraising Campaign through KOL.
So, the client use charity campaign but with different execution from usual campaigns.
asWith so many great people wanting to do charity live streams and so many fantastic causes to fund raise for, there’s always the question, “How do I run a successful charity live stream?”
At it’s face value it seems simple: pick a charity, play games, and encourage people to donate. While this is true, for a live stream to be successful there are several other factors that need to be taken into consideration, especially if you are a small to medium sized channel without the natural outreach of hundreds of thousands, if not millions of fans. This is especially true if we plan on doing a group stream where multiple things need to be kept track of.
Likewise, if you’re a representative of any companies or groups listed and are interested in helping broadcasters help charity, either by financially helping this site, providing information/tutorial materials specific to broadcasting charity streams, cross promotion, or any other methods for CLS growth and operation.
The document provides guidance on running a social media campaign, outlining key steps such as setting objectives, defining strategy, crafting content, and measuring results. It recommends establishing SMART goals focused on a specific audience and timeline. Content should be innovative, differentiate the brand, and use empathy to tell stories. The campaign should utilize multiple social platforms, incentivize engagement, and promote across channels. Metrics like reach, engagement, and conversions should be tracked to evaluate performance.
The document summarizes a business plan to provide books and online courses to consumers at low prices through renting and buying. The plan aims to promote reading and education in India through initiatives like collecting old books at low prices and recycling them for renting. The marketing strategy involves attracting customers through ads printed on other materials like receipts, collaborating with online retailers, and promoting reading as a social cause. The target consumers are students and literacy centers in southern India as well as cities like Delhi and Kota known for education.
This document provides information about Instagram, Snapchat, and social media influencer marketing campaigns.
It summarizes key stats about Instagram and Snapchat user bases and behaviors. It then outlines case studies of social media influencer campaigns run by The Social Standard for brands like L'Oreal, Motorola, Disney and Acura. These campaigns leveraged influencers on Instagram and Snapchat to promote new products launches and events. The document evaluates what made these influencer campaigns successful for each brand.
Final 2c -building a bloody good content calendar-rachel grocottCharityComms
Rachel Grocott, social media consultant, Happy Social
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document introduces Jungie Gumiran, who is interested in environmental protection and travel. She studied mass communication and now works in marketing. Her passion project is the Bantay Pawikan Bloggers Campaign, which would unite bloggers to create an online sanctuary promoting conservation of marine turtles. The campaign would document an annual turtle festival and raise funds to support the rehabilitation center. Taking the CBSME program would help Gumiran develop blogging and social media strategies to effectively promote the campaign and potentially support herself through digital entrepreneurship.
Project rangamaati is a social enterprise that aims to empower artisans in Bengal and help them break the cycle of poverty through sustainable handicraft and handloom sales. It facilitates market access for rural artisans by selling their products online. Most artisans, especially women, live in extreme poverty with only one meal a day and lack of basic amenities. The organization was founded in 2013 with the goal of enabling artisans' financial independence. It strives to create positive impact across Bengal by connecting patrons with artisans' stories and products, providing artisans with better incomes and recognition for their work.
Mission:
- Be the Top of mind educational institution when it comes to high
quality private education
- Connect personally with our existing and new audience on Facebook and Instagram
- Heighten brand awareness of Sampoerna Schools System and generate interest and inquiries
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
3. BRIEF TASKS
Create #jadiJago as campaign message through digital activation.
Build awareness, growth, and leads toward pikopi social media.
Build Fun activity through Digital campaign.
Get the conversations value from target audience.
The Campaign will be run in 3 platform : Instagram, Website, And Youtube.
13. ● Increase digital exposure .
● Create integrated communication strategy
through one umbrella idea expression. “ Semua
bisa jadi jago bareng pikopi.
● Establish top-of-mind mindset for our audience to
associate with campaign platform, when it comes
to instan coffee.
CAMPAIGN
OBJECTIVE
THE CAMPAIGN
14. Instants coffee market are quite tight,
Kapal Api considered as major player.
No social media campaign from pikopi
ever executed before.
Lack Of Digital Exposure.
WHERE ARE
WE NOW
THE CAMPAIGN
15. Coffee lovers prefer to buy in coffee shop instead of instant cofee when it comes to me time.
How to gain their trust to switch into our instans coffee rom their habit?
People concern about original coffee taste of instant coffee , especially in ready to drink coffee.
( the market pretty segmented)
CREATIVE
COMMUNICATION
STRATEGY
CHALLENGE
16. ● Direct engagement
● Reach new market
● Strengthen the presence
● Own positioning In The Market
● Create personal touch
THE
OPPORTUNITIES
THE CAMPAIGN
18. To address the challenges and create the opportunities,
what if we make emotional connection and
stay relevant as a way to raise awareness while we
exposure our Product to the target audiences
CREATIVE
COMMUNICATION
STRATEGY
19. Indonesian, especially urban audience are progressing
and powering the economy.
They are now dreamer than ever
generations.
Most of them prefer being a doer than a watcher.
CREATIVE
COMMUNICATION
STRATEGY
AUDIENCE
INSIGHT
20. A mother is an office worker, freelancer, and master of a house within a day.
Jadi jago versi gue, bisa bekerja multiple scope. And Let my life
going LIVE.
CREATIVE
COMMUNICATION
STRATEGY
21. With these situations, they ‘re create
JadiJago By their own versions.
CREATIVE
COMMUNICATION
STRATEGY
22. Did the other have their OWN Jadi Jago Versions ?
By their own Value ?
By their own reason ?
By their own purpose ?
CREATIVE
COMMUNICATION
STRATEGY
23. A communication strategy to encourage Indonesians to become their jadI jago
by their own versions.
Pikopi PRESENT
25. PRE-LAUNCH
OBJECTIVE:
➔ TO OWN #JADIJAGO AS ONE UMBRELLA COMMUNICATION
➔ TO MAKE THE MESSAGE RELEVANT FOR THE AUDIENCE
#JADIJAGO
26. #JADIJAGO
We will kickstart the campaign by posting
Instagram multi-grid series,
communicating our key message
“ JADI JAGO VERSI LO "
metaphorically as daily context based on
our audience behavior.
The narrative will sound like a social
campaign rather than it's all about selling
product.
PRE-LAUNCH
PHASE
27. #JADIJAGO
PRE-LAUNCH
PHASE
What we will communicate is keep dream and
passions and any aspect in life to be piled up that is
relevant to our audience. For instance, keep low cost
to saving money.
It works as a metaphor that linked back to Jadi Jago as
campaign message.
Caption :
Menyisihkan Uang memang bukan perkara
mudah. Bahkan tak sedikit orang yang
mengaku bahwa menyisihkan uang itu sulit
dilakukan. Tapi
Banyak cara biar jadi jago nabung,,
Swipe Right yuk, buat pengetahuan !
28. After our asset start the campaign, we
will have KOL orchestration that
narrates "JADI JAGO VERSI LO " is a
movement that encourage you keep
dreams in you.
They will post a picture of before and
after (when they kept their “ Jadi Jago
passions) and ask their audience to join
the movement and the activation.
strasysty
strasysty Aku ngga suka banget makan
sembarangan, makan junk food, yg bikin
metabolisme badan rusak. Akhirnya niat belajar
hidup sehat Rutin bangun pagi, banyak air putih,
jogging, gym dan lain sebagainya. Akhirnya
sekarang jadi jago hidup sehat setelah berusaha
keras .
strasysty
Strasysty : Aku ngga suka banget makan
sembarangan, makan junk food, yg bikin
metabolisme badan rusak. Akhirnya niat belajar
hidup sehat Rutin bangun pagi, banyak air putih,
jogging, gym dan lain sebagainya. Akhirnya
sekarang jadi jago hidup sehat setelah berusaha
keras .
PRE-LAUNCH
PHASE
29. ekaaannash Setrikaan numpuk emang bikin
ngga enak banget diliatnya. Karena gue tipe
orang yang gasuka numpukin sesuatu, gue
cicil dikit2 biar cepet kelar, jadi baju pun
rapih dan enak diliat dengan
#JanganBiarinNumpuk!
PRE-LAUNCH
PHASE
We will invite the audience to join our
movement in the form of social media
activity.
We will ask them to upload a post
showcasing their story about their
jadijago on their own versions.
Scheme :
Download frame from website pikopi,
Put their picture with their achievement
#JadiJago In their Versions,and upload to
insta story highlight.
We will reward them with MAP voucher,
travel related stuff, and other interesting
prizes.
ekaaannash Setrikaan numpuk emang bikin
ngga enak banget diliatnya. Karena gue tipe
orang yang gasuka numpukin sesuatu, gue
cicil dikit2 biar cepet kelar, jadi baju pun
rapih dan enak diliat dengan
#JanganBiarinNumpuk!
TEMPLATE BY : @PIKOPI TEMPLATE BY : @PIKOPI
31. We will launch our campaign by posting
Instagram grid communicating that we are
now ready to roll to empowering the audience
about the product, & variant applying
#JadiJago as campaign’s anchor.
LAUNCH
PHASE
33. #JADIJAGO
VERSI LO
This content will talk about our daily life that has the context
about #Jadi JagoVersiLo which we will encourage our
audience to kept relevance with our campaign messages.
CONTENT
PILLAR
34. This content will talk about the daily lifestyle that can help our
audience what will get if they consume coffee..or secret recipe
that they can get by brought pikopi products.
CONTENT
PILLAR
TIPS
35. This content will serve as a myth buster that
Indonesians have been wonderingng for a long time
about coffee history and that gives us the
opportunity to educate the audience about coffee.
CONTENT
PILLAR
MYTH
BUSTER
36. This content will work as engagement tools which we will
implement the quiz with constipation topic related weekly.
CONTENT
PILLAR
QUIZ
37. YOUTUBE SERIES
We will make youtube series that show people
with different background ie : muisician,
youtuber, barista, illustrator, etc.
The story telling will show how they describe
JADIJAGO in their own versions.
And also to encourage target audience to keep
their passion and become JADIJAGO in their own
versions.
LAUNCH
PHASE
38. We will utilize Instagram
as our main campaign
channel, while partially we
will
extend our digital
presence to website and
youtube.
39. As community & article
based content,
Facebook will lead the
audience to pikopi.co.id.
FACEBOOK
POST
40. Website button pop
up.
At the website, we will
have native banner to
direct audience to
purchase on official
online store.
42. Seasonal
In order to keep our audience engaged, we’re going to
make seasonal posts. Example:
Lebaran./Christmas/New year,etc.
Visualizing christmas vibe with family time where
coffee product is needed to connect with #JadiJago
versi lo idea.
SEASONAL
GREETINGS
Kopi kental
Di malam natal
43. Instagram
Story
Engagement
Furthermore, we are also going to
utilize the Instagram Story where
people can engaged with us in a
fun way.
Therefore, we created Instagram
Story template where people can
participate by answering and
reposting it to their own
Instagram.
INSTAGRAM STORY
ENGAGEMENT
44. Instagram
Story
Engagement
Furthermore, we are also
going to utilize the Instagram
Story where people can
engaged with us in a fun way.
Therefore, we created
Instagram Story template
where people can participate
by answering and reposting it
to their own Instagram.
INSTAGRAM STORY
ENGAGEMENT
45. Instagram
Story
Engagement
Furthermore, we are also
going to utilize the Instagram
Story where people can
engaged with us in a fun way.
Therefore, we created
Instagram Story template
where people can participate
by answering and reposting it
to their own Instagram.
INSTAGRAM STORY
ENGAGEMENT
Branded instagram sticker.
46. ekaaannash Setrikaan numpuk emang bikin
ngga enak banget diliatnya. Karena gue tipe
orang yang gasuka numpukin sesuatu, gue
cicil dikit2 biar cepet kelar, jadi baju pun
rapih dan enak diliat dengan
#JanganBiarinNumpuk!
Weekly Competition
Not just creating seasonal posts and
Instagram Story engagement, we also want
to create weekly competition that leads to a
two way communication.
The weekly competition will rely on a
template where people answer the questions
from our template and repost it to their
Instagram.
Those with best and creative answers will get
MAP Vouchers (e.g: 250K for 5 winners)
INSTAGRAM STORY
ENGAGEMENT
The winner is :
TEMPLATE BY : @PIKOPI
48. YOUTUBE SERIES
Mikael Fransiskus
Coffee art winner
Baskara Putra
Musician
Darbotz
Illustrator
Azizah Hanum
News Anchor
Focused exclusively on YouTube series stats for a few reasons. Most importantly, the data is public and
easily accessible. The featured brands also typically embedded their YouTube videos on microsites and
social media campaigns, making YouTube the primary source.
Talent will describe and give a tips what jadi jago in their versions, and also for methaphor #JadiJago as
campaign’s anchor.
49. KOL ORCHESTRATION
Yulia Baltschun
@yuliabaltschun
480K Followers
A mom, lifestyle, fitness,
and diet influencer. She
was Top 3 of Masterchef
Indonesia 4.
Muhamad Putra Setia
@mputrasetia
150K Followers
A Dad and a lifestyle
influencer.
51. Summary
PRE-LAUNCH LAUNCH SUSTAIN
OBJECTIVE:
➔ INTRODUCING THE CAMAPIGN
➔ ESTABLISH CONTENT PILLARS
➔ ENGAGE WITH THE AUDIENCE
OBJECTIVE:
➔ TO OWN JADI JAGO
➔ TO BUILD MESSAGE JADI JAGO AS MESSAGE CONTEXT
➔ TO MAKE MESSAGE CONTEXT RELEVANCE TO AUDIENCE
OBJECTIVE:
➔ STRENGTHEN OUR PRESENCE
➔ KEEP ENGAGE WITH THE AUDIENCE
CONTENTS :
IInstagram multi-grid series
Instagram Activity
KOL Activation
CONTENTS :
Instagram multi-grid series
Activate the Content Pillar
Weekly quiz
Boost ads
Youtube Series
CONTENTS :
Seasonal greetings
Instagram competition
Weekly Competition
KOL Activations
Youtube Series
“JADI JAGO”