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Idea Management:
How to eliminate three chronic choke points
1.Open collaboration motivates stakeholders by
letting them participate on their own terms.
2.Better developed ideas keep key process role-
players engaged.
3.Proper routing accelerates idea progression
through your entire process .
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Build
communities that
are purposeful for
your innovation
goals.
Different users
can participate at
different levels,
internally and/or
externally.
Create excitement,
drive participation
and promote
your brands through
viral buzz
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Collect ideas in
response to a
challenge…
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
…or via voluntary
submission.
Vote, comment, invite
friends and add
attachments to
collaborate on ideas
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Management can set idea development rigor for any idea type through the
use of dynamic idea development tabs - that way the community can build the
idea around information that is actionable for the next level of the process
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Idea Champions can manage the “long
tail” by ascending only those comments
that add value and make them part of the
core idea moving forward
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Electricity Costs
•Energy Cost
•High-Tension Cabling
Energy Cost
Cost of one kilowatt/hour is
USD$1.27
Idea Champions can
estimate benefits by
accessing relevant
financial information
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Balanced scorecards enable you to get buy-in from key role
players before presenting the idea for evaluation
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Flexible and configurable
rating system enables one to
zero-in on those ideas with
the attributes that matter
most to you.
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
See multiple rating
dimensions from the
convenience of a single
screen – blended
scores combine market
demand and business
alignment
Once the criteria set by management has been met, individual managers
or evaluation committees can choose whether to accept the idea or not.
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Decide how you want to turn your idea into an innovation project; either through Idealink’s
proprietary process management or using your existing internal systems.
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Solicit approval, adjust feasibility and get buy-in from potential Project Owner
to ensure that the idea is fully developed.
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Getting the right resources around an idea before it starts its journey into the organization
for processing is critical to eliminating re-routing, inaction, and delay. This helps maintain
the ideas momentum and motivates downstream stakeholders to respond more rapidly.
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Post-implementation form
Sending-out a recap form
for a sunset review for
Implemented ideas is a key
best practice
Capture new learning
and record exceptions
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
Zero-in on any idea or groups at
any level of your Idea Pipeline
Confidential data – not for redistribution
© BrainBank Inc 2010 – All Rights Reserved
As the old saying goes “you can’t
improve what you can’t measure”

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BrainBank Inc Idealink Open

  • 1. Idea Management: How to eliminate three chronic choke points 1.Open collaboration motivates stakeholders by letting them participate on their own terms. 2.Better developed ideas keep key process role- players engaged. 3.Proper routing accelerates idea progression through your entire process .
  • 2. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved Build communities that are purposeful for your innovation goals. Different users can participate at different levels, internally and/or externally.
  • 3. Create excitement, drive participation and promote your brands through viral buzz Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 4. Collect ideas in response to a challenge… Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 5. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved …or via voluntary submission.
  • 6. Vote, comment, invite friends and add attachments to collaborate on ideas Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 7. Management can set idea development rigor for any idea type through the use of dynamic idea development tabs - that way the community can build the idea around information that is actionable for the next level of the process Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 8. Idea Champions can manage the “long tail” by ascending only those comments that add value and make them part of the core idea moving forward Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 9. Electricity Costs •Energy Cost •High-Tension Cabling Energy Cost Cost of one kilowatt/hour is USD$1.27 Idea Champions can estimate benefits by accessing relevant financial information Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 10. Balanced scorecards enable you to get buy-in from key role players before presenting the idea for evaluation Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 11. Flexible and configurable rating system enables one to zero-in on those ideas with the attributes that matter most to you. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved See multiple rating dimensions from the convenience of a single screen – blended scores combine market demand and business alignment
  • 12. Once the criteria set by management has been met, individual managers or evaluation committees can choose whether to accept the idea or not. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 13. Decide how you want to turn your idea into an innovation project; either through Idealink’s proprietary process management or using your existing internal systems. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 14. Solicit approval, adjust feasibility and get buy-in from potential Project Owner to ensure that the idea is fully developed. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 15. Getting the right resources around an idea before it starts its journey into the organization for processing is critical to eliminating re-routing, inaction, and delay. This helps maintain the ideas momentum and motivates downstream stakeholders to respond more rapidly. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 16. Post-implementation form Sending-out a recap form for a sunset review for Implemented ideas is a key best practice Capture new learning and record exceptions Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 17. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved Zero-in on any idea or groups at any level of your Idea Pipeline
  • 18. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved As the old saying goes “you can’t improve what you can’t measure”