Behavior modification techniques aim to motivate behavior through environmental factors that can be observed and measured, rather than internal drives. These motivating operations include establishing operations that increase the effectiveness of reinforcers, abolishing operations that decrease effectiveness, and motivating operations that affect consequences. Motivating operations can be unconditioned and innate like food deprivation, or conditioned through prior learning like imaginary pressure. Motivating operations differ from stimulus-discriminative stimuli in that they temporarily alter the value of consequences rather than elicit a specific response.