Presentation detailing the basics of what social media is, what the basic fundamentals are to understanding how to use it effectively. & a brief introduction into what Social CRM is, and how your business should start implementing it.
Presentation detailing the basics of what social media is, what the basic fundamentals are to understanding how to use it effectively. & a brief introduction into what Social CRM is, and how your business should start implementing it.
BlogWell San Francisco Social Media Case Study: Kaiser Permanente, presented ...SocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "Harvesting the Low-Hanging Fruit of Internal Social Media Channels," Director, Internet Marketing Services Hilary Weber describes how Kaiser Permanente applies internal social media in a big-brand setting.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
Taking Leadership Online: Developing Your Personal Social Media Voice4Good.org
How should you navigate the personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency,” translate into “leadership?” In this webinar, we will consider how nonprofit executive directors and other staff use social media personally to further the mission of their organization and translate their leadership online.
SOCIAL MEDIA ATTITUDE ADJUSTMENT: We'll take you through the world of social media through the artist's lens so that with the practical skills under your belt, you can confidently listen, participate and engage in positive conversations on the social web.
LinkedIn Communications for Nonprofit LeadersJoe Kovacs APR
I presented on how nonprofit leaders can use LinkedIn for networking, public relations and job search purposes. The presentation also covered how to build relationships, appropriate LinkedIn etiquette and strategies to become a thought leader through participation in LinkedIn groups. The event was hosted by the Nonprofit Roundtable of Greater Washington.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Social Media for Business - Commercial Real Estate FocusedMike Gingerich
Attached are slides from a Social Media for Business presentation given to the CB Richard Ellis Bradley team in South Bend, IN. Includes overview slides on why social media is important, opportunities when using social media, and specific tips on Facebook, LinkedIn, Blogging, Twitter, and YouTube.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
BlogWell San Francisco Social Media Case Study: Kaiser Permanente, presented ...SocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "Harvesting the Low-Hanging Fruit of Internal Social Media Channels," Director, Internet Marketing Services Hilary Weber describes how Kaiser Permanente applies internal social media in a big-brand setting.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
Taking Leadership Online: Developing Your Personal Social Media Voice4Good.org
How should you navigate the personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency,” translate into “leadership?” In this webinar, we will consider how nonprofit executive directors and other staff use social media personally to further the mission of their organization and translate their leadership online.
SOCIAL MEDIA ATTITUDE ADJUSTMENT: We'll take you through the world of social media through the artist's lens so that with the practical skills under your belt, you can confidently listen, participate and engage in positive conversations on the social web.
LinkedIn Communications for Nonprofit LeadersJoe Kovacs APR
I presented on how nonprofit leaders can use LinkedIn for networking, public relations and job search purposes. The presentation also covered how to build relationships, appropriate LinkedIn etiquette and strategies to become a thought leader through participation in LinkedIn groups. The event was hosted by the Nonprofit Roundtable of Greater Washington.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Social Media for Business - Commercial Real Estate FocusedMike Gingerich
Attached are slides from a Social Media for Business presentation given to the CB Richard Ellis Bradley team in South Bend, IN. Includes overview slides on why social media is important, opportunities when using social media, and specific tips on Facebook, LinkedIn, Blogging, Twitter, and YouTube.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
Motivēti, zinoši darbinieki ir katra IT uzņēmuma lielākā vērtība. Lai uzlabotu programmatūras izstrādes projektu rezultātus, bieži izmēģina dažādus tehniskus risinājumus un projektu pārvaldības metodes, bet darbinieku motivāciju nereti atstāj novārtā, jo to ir grūti objektīvi izvērtēt un trūkst zināšanu kā to ietekmēt. Līva ir apzinājusi programmatūras izstrādātāju motivāciju ietekmējošos faktorus un piedāvā metodi darbinieku motivācijas izvērtēšanai, motivācijas vajadzību izzināšanai un dažādu darbu motivācijas potenciāla noteikšanai.
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
A presentation on November 3, 2011 at the Annual Conference of the National Association for the Education of Young Children in Orlando Florida by Fran Simon, Engagement Strategies
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
Social Media: How to use it to your advantage David Smith
STAR Training conference held on 9/27/12
Presented by David L. Smith & Marcus Pratt of Mediasmith
Learn how you can use Social Media to:
• Create lead generation and sales development
• Compliment traditional media campaigns
• Create a powerful online personal profile and brand
• Separate your professional life from your personal life
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
Social media maakt het professionals mogelijk om direct toegang te hebben tot reviews en meningen van peers. Dit beinvloedt en bepaalt bedrijfsbeslissingen. Bovendien is het nu voor marketeers mogelijk om online gesprekken en gedachten over hun merken te volgen.
Hoe kunnen marketeers hier gebruik van maken en klantenbehoeftes en attitudes beter begrijpen? om vervolgens bij de promotie van producten en diensten de kracht van aanbevelingen en netwerken beter in te zetten.
Building Effective Social Media Communities for BusinessJim Haughwout
10 Steps to build effective social media communities for business. Contact haughwout@oulixeus.com for details on how I can present this to your company as a speaking engagement or as a two-day instructional class in social media
Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program. #contentnow Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...etplastics
E-Commerce Manger Pam Aungst gave a presentation on January 19, 2012 to the Society of Plastics Engineers, detailing how B2B companies with long and complex sales cycles can use inbound marketing and social media to build leads.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
4. Social Media are media which allow and
encourage user interaction and user
generated content
...and for users to comment, share and
interact with each others content
5. “…infinite
monkeys
now
inpu1ng
away
on
the
Internet…”
Andrew
Keen,
The
Cult
of
the
Amateur
5
7. The original social media
“Power to the people”
websites
Allow comments and
discussions, polls, forums,
Some Blogs Are Actually
video, podcasts
Quite Good!
Still the most effective way
for most businesses and
individuals to win business via
the web
7
8. Six Types of Social Media: Social Bookmarking
Highlighting interesting
websites and content to
others
Can drive viral traffic to a
website - if topic is in right
field and is “promoted”
8
10. Six Types of Social Media: Media Sharing
Makes it easier for your
content to be found
Videos can go viral (but
rarely commercial ones)
Thought leadership in
document sharing sites
sometimes easier to find via
search engines
Links back to home site for
SEO
10
11. Six Types of Social Media: Wikis
Authoritative sources of
information
If you can pull it off - can
establish the originator as an
authority in their field
11
12. Six Types of Social Media: Embedded Social Media
Social media used to
enhance traditional sites
Votes, reviews, polls,
comments, etc.
12
14. Six Types of Social Media: Social Networking
500m users
130m users Others:
Bebo – 117m users ??
Orkut – 100m users
75m users AdultFriendFinder – 20m users
Ning – 300,000 active sites
75m users
Source, Wikipedia September 2010
14
16. Social Networking can be used in two distinct
phases of business development
Meeting new people Building relationships
(Lead generation) (Lead nurturing)
16
17. The Principles of Networking for Business
= x
Network Size Conversion
• Number of contacts • “Quality” and relevance of contacts
• Depth of relationship
17
18. Online Social Networks can Overcome some of
the Restrictions of Face-to-Face Networks
Online Networks:
Make connections visible
Allow you to find people you couldn’t otherwise find
Allow you to connect with people you couldn’t otherwise
connect with
Allow you to manage bigger networks
Sometimes deepen relationships
18
20. Can you get business value from Twitter?
My Twitter Experiment
• Joined Twitter in mid 2008 on urging of contacts
• Nothing happened...
• In 2009, decided to experiment with what it would
be like to have lots of followers...
• Figured out how to do it...
• Now have 78,000+ followers...
• And have identified two very different strategies for
getting clients via Twitter
22. Two very different strategies
Twitter is a Tool
There’s no “one best way” of using it.
Traffic Model Relationship Model
23. The Traffic Model
Logic:
Get lots of targeted followers
Tweet useful, interesting, valuable stuff
Mix in links to articles/blog posts on your site
Capture clicks onto email list
Build relationship with email list
Requires
Automated following
Automated backend to “monetize list”
24. The Relationship Model
Logic:
Laser target small number of potential clients/
referrers
Build “watercooler” relationship - combine value-
added informational tweets with relationship
building chat
Convert Twitter relationship to real world
relationship (e.g. offer to have coffee)
Requires
Relationship building (smalltalk) skills
Time and effort
25. Which model to choose?
The blindingly obvious: both models require a reasonable
number of your target clients/referrers to use Twitter.
The models are largely incompatible - almost impossible
to build deep relationships with 78,000 followers.
Traffic model is less work - if you have a backend already
set up. Relationship model quicker and easier to
implement for most professionals.
27. Linkedin Fundamentals:
Building a Powerful Profile
Who are you writing your profile for?
Clients?
Referrers?
Your next employer?
Your soul-mate?
No one in particular?
28. Linkedin Fundamentals:
Building a Powerful Profile
Your profile summary should be more like your introduction at a
networking event than your CV:
Which clients do you serve?
How do you help them?
What problems do you solve?
What results do they achieve?
Your backstory - what makes you credible/different?
It should also get across the essence of your personality - what you
would be like to work with.
29. Linkedin Fundamentals:
Connection Strategies
Linkedin is powered by connections
500+ highly
attractive to
connect to
Value obtained
from Linkedin 300+ “complete”
visibility + high
value suggestions
100+ significantly
increased search
visibility
Number of connections
30. Linkedin Fundamentals:
Connection Strategies
Two contrasting approaches
Open Selective
Networkers Connector
“Fred 6000+ LION Smith”
Connect only to those
Actively build as many Happy they already know or are
referred to
connections as possible
Medium?
“Hands out business “Only talks to his
cards to everyone” friends”
33. That’s all we have time for...
If you’d like a copy of the slides, and some more pointers on using
social media for business: drop me your business card
And if you’d like to ask any more questions I’ll be hanging around
for a while...
