Powerpoint in its most common form is boring and bullets suck.
Learn to use visuals, storytelling technique and imagery to communicate big ideas in moments.
Lots of useful ideas in this presentation.
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give OneSlide Studio
Some months ago, we shared a blog post with 10 killer tips on how to prepare yourself for an amazing PowerPoint presentation. Now we've created a SlideShare that gives you these presentation tips in a visual and engaging way.
About Slide Studio: We are a group of presentation designers that can help you make your PowerPoint presentation more engaging. Drop us a link if you want more info.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give OneSlide Studio
Some months ago, we shared a blog post with 10 killer tips on how to prepare yourself for an amazing PowerPoint presentation. Now we've created a SlideShare that gives you these presentation tips in a visual and engaging way.
About Slide Studio: We are a group of presentation designers that can help you make your PowerPoint presentation more engaging. Drop us a link if you want more info.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
12 Secrets of Making Every Presentation Fun, Engaging and EnjoyableSketchBubble
Whether you’re going to present at a large conference or in front of a small audience, knowing how to make your presentation fun, engaging and enjoyable; is going to give you a big leg up on your competition.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Find out about our professional presentation design services.
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
Slide deck from recent presentation in my grad school class, Delivering Training. Teaching fellow trainers-in-training how to give better presentations.
Watch video from April 13 training session recorded on April 15, 2009 at http://mediasite.nmu.edu/NMUMediasite/Viewer/?peid=b4d26217a51d4084882eca5dcbd0f1b6
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Power Point Karaoke Slides - Love Relationshipspampf
The Love & Relationships deck from PowerPoint karaoke, sponsored by iMation. Makes watching me deliver these slides without any preparation funnier. Vote for me (Pam) at http://powerpointkaraoke2009.com/bracket
This short PowerPoint presentation shows five great ways to get the attention of your audience during your speech or sales pitch.
Try them out in your next speech and you will see how you can engage your audience with these simple tips.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
This session was an introduction into the art and science behind storytelling, covering a range of simple story mechanics to tricks of the trade. Exemplified via a live action demonstration of different techniques to fabricate different emotions, in particular surprise and in contrast suspense, to help our audience become self-conscious storytellers.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
15 Quotes To Nurture Your Creative Soul!DesignMantic
Every now and then, we all crave inspiration to get started. but often times, inspiration is hardest is to find when it is needed the most. but powerful words almost always do the trick. They have power that is undeniable. So for all the creative souls out there, here we share some remarkable sayings from legends to feed your mind and strengthen your design game ...
Remember, sharing is caring! :)
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
12 Secrets of Making Every Presentation Fun, Engaging and EnjoyableSketchBubble
Whether you’re going to present at a large conference or in front of a small audience, knowing how to make your presentation fun, engaging and enjoyable; is going to give you a big leg up on your competition.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Find out about our professional presentation design services.
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
Slide deck from recent presentation in my grad school class, Delivering Training. Teaching fellow trainers-in-training how to give better presentations.
Watch video from April 13 training session recorded on April 15, 2009 at http://mediasite.nmu.edu/NMUMediasite/Viewer/?peid=b4d26217a51d4084882eca5dcbd0f1b6
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Power Point Karaoke Slides - Love Relationshipspampf
The Love & Relationships deck from PowerPoint karaoke, sponsored by iMation. Makes watching me deliver these slides without any preparation funnier. Vote for me (Pam) at http://powerpointkaraoke2009.com/bracket
This short PowerPoint presentation shows five great ways to get the attention of your audience during your speech or sales pitch.
Try them out in your next speech and you will see how you can engage your audience with these simple tips.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
This session was an introduction into the art and science behind storytelling, covering a range of simple story mechanics to tricks of the trade. Exemplified via a live action demonstration of different techniques to fabricate different emotions, in particular surprise and in contrast suspense, to help our audience become self-conscious storytellers.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
15 Quotes To Nurture Your Creative Soul!DesignMantic
Every now and then, we all crave inspiration to get started. but often times, inspiration is hardest is to find when it is needed the most. but powerful words almost always do the trick. They have power that is undeniable. So for all the creative souls out there, here we share some remarkable sayings from legends to feed your mind and strengthen your design game ...
Remember, sharing is caring! :)
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.
Planning to host an event this year? Whether it’s a seminar, a small meeting, or a large conference, social media are powerful tools to help you promote any event. Click through to learn about how you can leverage the power of social media to create buzz around your next event.
Cartoons and visual communications are a great way to make an event awesome - before, during and after the event. For more info contact events@gapingvoid.com.
How Hotels Can Use Social Media to Attract Event PlannersJulius Solaris
A presentation from a popular post I made on www.eventmanagererblog.com - you can access full notes here -> http://www.eventmanagerblog.com/marketing/hotels-social-media-meeting-planners
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
Boom! 5 Ed Disruptors For Your ConferencesJeff Hurt
Brain science is not a fad and neither is online learning. The more we learn about how we learn, the more opportunities we have to provide more meaningful and lasting learning experiences for attendees at our meetings and events. Explore a few top education innovations happening in all walks (including K-12, universities, the digital space, library science, adult education and on-the-job-learning) extract their core nuggets of wisdom and “translate” them for application to our world of conference and professional learning.
It's the power of story. Discover how to transform your event into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages. A recent report showed that 9 out of 10 organizations market with content regardless of their size or industry. 62 percent of those B2B marketers use events as an important tactic in their marketing strategy. In fact, face-to-face events is the third most popular form of content marketing behind social media and articles. Discover how to position your event as a memorable content marketing experience.
Great Fundraising Events - AFP ICON 2017Bloomerang
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
**The 2017 version of the Slideshare hit success 10 Event Trends.***
Download the report: http://eventmb.com/10Et2017
2016 Edition can be found here:
https://www.slideshare.net/tojulius/10-event-trends-2016
2015 Edition can be found here:
http://www.slideshare.net/tojulius/10-event-trends-for-2015
2014 Edition can be found here:
http://www.slideshare.net/tojulius/10-event-trends-for-2014
2013 Edition can be found here:
http://www.slideshare.net/tojulius/10-event-trends-for-2013-15687060
2012 Edition can be found here:
https://www.slideshare.net/tojulius/10-event-trends-for-2012
2011 Edition can be found here:
http://www.slideshare.net/tojulius/10-event-trends-for-2011
Find Event Manager Blog on Twitter @EventMB
or Facebook.com/EventManagerBlog
Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.
Take inspiration from some of history’s greatest minds: from Henry Ford and Maya Angelou, to Charles Darwin and Leonardo Da Vinci (we’ve even thrown in some Steve Jobs and Confucius to make sure the list is well rounded). The quotes will inspire you to plan and host great events.
Here you can find 21 ways to boost your event or conference. Cyriel has a lot of experience as Master of Interaction and loves to share his knowledge and experience in some very practical ways to inspire, engage and wake up your audience. Enjoy!
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
You’re not the expert. Your customers are, and who your customer is, is changing rapidly. Learn more about the digital consumer, how to bring new life to your customer experience, and inspire your team with workshop activities. Take a deeper look into the key drivers of your business, reinvigorate your customer experience, and gain insight from one of the newest inspiring entrepreneurs, who built his business around an out-of-the-ordinary customer experience. Why not create an experience that will leave your customers talking and sharing your brand with everyone? These musings were gathered after attending the Next Generation Customer Experience Conference in San Diego, March 2015.
What REALLY Differentiates The Best Content Marketers From The RestRoss Simmonds
I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content marketers in the world. Some of these marketers have their faces plastered in magazines while others keep it low key and aren’t anything close to household names.
When I first started my career, I made it my mission to learn from the best. I studied and read books from the advertising greats and consumed every blog post I could fine from the top modern day marketers I could fine. Through discussions, research and studying the craft, I’ve been able to identify and uncover a few common traits that are found in the best content marketers today. If you want to be a great content marketer, you need to know what it takes to be considered such. Here’s a few traits that differentiate the best content marketers from the rest.
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.
Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.
WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/
DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/
EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org
MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8
BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/
LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/
Doing customer development (and stop wasting your time)Hans van Gent
Why would you bother to talking to people while you actually could be building your product? Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track.
Get Your Customers To Do The InnovatingScott Bales
One of the secrets of Silicon Valley is the ability to extract from the market deep market insights that shape the innovation process. Learn how to work with your customers to build impactful products & services
Uxhk 2015art of start workshop share.keyTed Kilian
Workshop delivered at UXHK 2015
How can you create the “space” where great design can flourish? We zoom in on that moment at the beginning of a project when direction is established and the tone is set to learn and practice skills and concepts to create a nourishing context for design.
Getting things kicked off right can make all the difference to project success and keeping things on track. Whether the start is a major project start, a sprint kickoff or just a fresh start tomorrow, this workshop will give you practical steps to make it better.
'Video for Business': Webvideos seminar at The Business Show 2013 - LondonWeb Videos
In this seminar we will run through the options available for businesses wanting to use video as part of their Internet marketing approach.
We look at the different places consumers might encounter and welcome video as part of their web research when buying products and services and provide insights into what is the right type of video for your business.
We look at:
-Why Video?'.
-Why you should be taking analytics seriously.
-Introducing our video lifecycle model that is about the context in which a video is seen
-Video types – industry jargon buster.
-How long does a video need to be, to be effective?
-The Pro's and Cons of Doing it yourself ,or commissioning a video.
-And of course how much to pay!
The video of the seminar and its transcript are also available here: http://www.webvideos.co.uk/latest-articles/339-video-for-business-seminar-at-the-business-show-2013.html
Ecommerce In Sri Lanka: Building An Experience That Customers Will LoveAdnan Issadeen
Slides for talk given at Colombo UX Conference 2015.
This talk centered around how we in Sri Lanka should approach ecommerce and what we should and shouldn't be doing.
Think differently about security. Perimeter defenses are failing to protect customers. Hackers are getting smarter, more persistent and better organized. So must you.
True commercial insight is hard to create. It requires an intensive study of your ideal customer. Once it is created, salespeople must learn how to sell differently (consultatively) and sales managers have a role to play in changing behavior.
This presentation uses ideas from "The Challenger Customer" to illustrate why true commercial insight is so important. It discusses a way to capture commercial insight and convert that into a visual story or whiteboard to enable salespeople to challenge status-quo thinking and create new opportunities through story and conversation - not presentation.
The B2B Buyers Journey Sales Guide eBookMark Gibson
New eBook on The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.
Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
Sales and Marketing Alignment eBook 2014Mark Gibson
Sales and Marketing Alignment. Easy to say, hard to do.
WittyParrot is a platform that enables the physical process of aligning sales and marketing messaging and content creation.
Sales and Marketing Alignment, Content Reuse with WittyParrot webinar present...Mark Gibson
Part 1 of a 2 part webinar, Sales and Marketing Alignment, Content Capture and Reuse using WittyParrot.
Will be of interest to marketers, sales enablement professionals and sales leaders.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
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4. Typical PowerPoint Slide
• If you stay awake through it, you get a medal
– Hierarchical bullets for sure
• But not too small so you can’t read them
• Then there’s the build!
• A product image perhaps ->
• Features and Benefits
• The pub is looking good!
• Don’t leave white space
9. Memory Experiment 1.
2500 Images
Recall
90% after 3 days
63% after 1 Year
Pictorial Superiority Effect (PSE)
10 seconds
10. Memory Experiment 2
Oral = 10% after 3 days
Oral + = 65% after 3 days
Recall
11. Presentation Rules
1. Words + >
Words alone
2. Words + Simultaneously
4.
No extraneous material
5.
Animation
+
Narration
>
Animation
+
On screen text
3.
Words + pictures
in proximity >
Words
12. How Pictures Transfer Meaning
Color is important
Stop/Danger/Problems/Pain
Caution/Warning/Pay Attention
Go/Safety/As it could be/Solution
Sky/Proof-points/Next-Steps
Status-quo/As is
13. Attention - Brain is easily Bored
10 Minutes
Emotional
Hook
-10 minute Chunks
- Tell a Story
- Trigger Emotions
- Create Contrast
21. Presentation Form
Beginning Middle End
As it could be
Call to
Adventur
e
Future-Transformed
Call to
Action
Solution
Contrast
Pain Tension
Sparkline
Status Quo -As is
36. Visual Story Telling
Start with the buyer
Role & Goals
Barriers
Implications
Competition
Constraints
Online Behaviour
Industry Issues
Customers
Buyer Needs
37. Visual Story Telling
Story Thesis
Who is Audience?
What are their issues?
Why is it important to them?
What alternatives exist?
How can you help - how can they use it?
Why should they care – what will they get?
Why should they buy from you?
38. Visual Storytelling Sequence
Engagement - Rapport
Big Idea
Status Quo - black
Call to Adventure - As it Could Be - green
Complications -pain in red
Body - Contrast
Resolution - Value - Proof Points
Call to Action - Next Steps
Beginning
Middle
End
39. Visual Story Telling
Engagement – can I share a story?
Rapport
I like this guy I like this guy
Want to
hear
a story?
Electrolux
Sure
45. Visual Story Telling
Call to Action
http://www.admarco.net/contact-advanced-marketing-
http://www.admarco.net/contact-advanced-marketing-
concepts
concepts
mark .gibson@admarco.net
+1 650-333-0703
Hello and welcome, thanks for joining us for this Webinar, “Your PowerPoint Sucks” – and what you can do about it.
I’m Mark Gibson
The Webinar is split into three 10 minute chunks.
Firstly to cover some of the basics in visual perception
Secondly to introduce storytelling concepts
And to use these in basic visual storytelling.
Today buyers don’t want or need your product or corporate presentations, they can get all of this and more in a couple of mouse clicks.
They are vitally interested in the insights you can bring about their business, how they are doing vs their competition, and how others have used your products and services to achieve similar business goals and objectives.
The average PowerPoint slide has 40 words.
If you stay awake though it you get a medal,
Bullet hierarchy for sure,
But not too small.
Then there’s the dreaded build.
A product image perhaps.
Features and benefits of course
And if you happen to be sitting in this presentation, at this point the pub is looking good and Oh, don’t leave any white space.
It looks awfully familiar, even though it’s a spoof.
Have a guess how much of this will be remembered 3 days from now?
But it doesn't have to be this way. I want to introduce you to a new way of presenting, using story
Why do we present?
Get some-one to Change – that’s my goal today.
To have the audience interact with Presenter and the content
What alternatives to a presentation?
Conversation
Demonstration
Big picture discussion- visual confection
Give a hand-out and lead a conversation referring to it
I encourage you to think of an LCD as an image projector only.
You tell the story
You are the presentation
Its you they came to see.
In the visual, you are the mahout, the leader, but you have to get the rest of the organization to change (the elephant).
Lets explore how
I want to introduce a few ideas on visual perception that could change how you present information.
But first I want to share a story with you. When I was a young salesman, I had been allocated a target account. I made a walk-in cold call and was introduced after a few minutes to the Managing Director. He was a crusty old boy, but a wily business man.
After some persuasion, he agreed to come to our office for an hour and to have lunch and to sit through our presentation.The presentation went something like this - it was on 35mm slides and the curtains were closed and the lights dimmed.Slide 1 Agenda
Slide 2 Bullets about us
Slide 3 Map of the World
Slide 4 customers,
Slide 6 Introducing our wonderful minicomputer products - he was fading, head dipping down
Slide 10 - he was gone - snoring, I stopped the presentation and he woke up and I apologized for boring him and putting him to sleep.
He then thanked me for lunch, gave me 5 minutes on their business issues and discussed what they really needed - a better ledger system, this was 30 years ago and basic accounting software was still years away in his mind.
My presentation sucked, It was all about me…and your’s does too if it follows the above format.
A conversation is a better place to start a buyer-seller dialogue. And telling a story that relates to the buyer’s needs or issues is the best way to engage.
A picture is worth a thousand words.
Americans viewing this Webinar will probably be feeling either a positive or negative emotion right now.
You see pictures can tell stories without a voiceover and can invoke strong emotions.
This picture tells the story of the outcome of the recent US presidential election.
From brain science, we know that when experiences occur, the memory of the event is encoded, based on the sensory stimulus applied at the time.
The more stimulus, the stronger the memory. This election galvanized tremendous emotional engagement…that’s why you might be feeling emotional right now.
This webinar is about using pictures to tell stories. Why? Because our visual system is the strongest of the senses - over 50% of our brain is dedicated to processing visual information.
Lets look at some scientific research to back this up
Researchers have know about the superiority of pictures over text for more than 100 years in fact there is a name for it PSE
Simply put, the more visual an input becomes, the more likely it will be recognized and recalled.
In one experiment subjects were exposed for 10 seconds to 2,500 images.
They could recall 90% of the images after 3 days and after 1 year were able to recall an astonishing 63% of the images.
Question: Have a guess how much text or oral information is remembered after 3 days?
Text + Oral presentations are way less efficient than pictures for retaining certain types of information.
If information is presented orally, people remember about 10% after 3 days.
Add a picture and that figure goes up to 65%.
So how can we use this information to improve our interaction with prospects and customers…that is how can we create interactions with clients and colleagues that stick and will be remembered.?
Richard Mayer, Cognitive Psychologist, explored the link between multi-media exposure and learning.
The principle is called Supra additive integration, the benefits of multisensory learning are greater than the sum of the parts.
Multi-sensory presentations are the way to go.
We Learn better from words and pictures than words alone
We Learn better when corresponding words and pictures are presented simultaneously
Learn better when corresponding words and pictures are close together vs far apart on page
Learn better when extraneous material excluded
Learn better from animation and narration than animation and on-screen txt
This last point is interesting and points to the rise in popularity of hand-scribed video
How else is memory affected by visual stimulus….well there are many and we don’t have time for all of them, but lets explore color.
The traffic light is a universal metaphor.
We want to use these colors in our visual communication to convey universal meaning.
If you look at any Whiteboard output from WhiteboardSelling and they have done more than 400 whiteboards for tech companies they use just 4 colors….they omit orange.
I encourage you to use these colors to convey meaning
This is slightly off the visual topic, but there’s no where else to put these next couple of points, but they are highly relevant to our argument and come again from the book Brain Rules by John Medina.
Presentations need to be carefully sequenced. We know that the attention span of the brain is about 10 minutes.
To get someone to pay attention for 10 minutes you need a hook.
You have about 30 seconds at the start of your meeting to hook the other person to pay attention for 10 minutes. After 10 minutes, you need another 30 second hook to keep them to engaged for another 10 minutes.
A hook is a story, preferably a story that is relevant to the conversation and that triggers emotions in the buyer.
Finally for those analysts and product managers in the audience who love to quote facts.
An ounce of emotion outweighs a ton of facts
People evaluate information analytical and make decisions emotionally.
Emotions incite action, if you want people to change, you need to get them emotionally involved.
One final point on the brain
Start your communication off with the big idea or gist of the conversation.
The brain processes meaning before detail, so its better to establish why something is important in the mind of the listener before you deliver the what and the what before the how.
With that primer on the brain, lets apply some of these ideas and explore storytelling.
Why story?
We love listening to stories. Humans have been telling stories and have been enthralled by the power of stories since civilization began.
Stories are the most powerful way of delivering information.
The greatest stories of all time have been packaged and repeated through hundreds of illiterate generations.
Telling a personal story at the outset of a meeting can be extremely effective in creating rapport and trust.…but who in our audience today starts a meeting with a personal story, could I take a quick poll please, just reply yes or no in the chat box.
Thousands of years of myth and legend have followed a similar form
Its called the mono-myth, because across cultures and civilizations, people have used the same structure to frame and tell stories.
The Hero with a Thousand faces is a serious literary work by Joseph Campbell and more suited for a classic scholar than an afternoon read for a salesperson wanting to learn more. Fortunately there is a ton of stuff on the Internet that has been derived from this original work.
Do you know the form?
Its called The Hero’s Journey and it follows a fixed form, although not every story will follow the exact steps.
The hero’s journey is also the story of personal growth, of conquest over our inner fears and the journey we as humans take to personal enlightenment and reaching our human potential.
When someone tells a hero’s journey story, we become the hero, we make the journey with the hero, which is why this structure is so inspirational for audiences and appealing for directors.
Hollywood has used the Hero’s Journey story structure for many years and there are multiple adaptions from the original Here with a Thousand Faces for screenwriters.
One movie that nearly everyone knows sticks to the letter of the formula…do you what that is?
It’s Star Wars
George Lucas was strongly influenced by Campbell’s ideas in creating Star Wars and they met and discussed the plot at length.
It’s the story of Luke Skywaker, a spirited farm boy who answers the call for help, joins rebel forces to save Princess Lea from the evil Darth Vader and the galaxy from the evil death star.
What inspires us about star wars and all movies that use this structure?
Stories link one persons heart with another. Values, beliefs and norms become intertwined.
Tell a story and people will be more receptive to your ideas.
Just a word on the hero’s journey
The place to start your journey is with the buyer, not the product or service.
The buyer is the hero in all sales stories, not the product, company or salesperson.…check your ego at the door if you want to tell stories and you have to go first
Only by tuning into the buyers WIIFM antenna will your stories resonate with the buyer
So lets use this presentation form to introduce basic storytelling.
Lets start by analyzing presentation form.
We will use a sparkline to show the transition in our storytelling from the World as it is – the status-quo to the world as it could be.
Every presentation and every story has a beginning, middle and an end.
The story starts with the status quo. The first transition in the story is the call to adventure – how things could be.
The story or presentation will then then transition between the two possibilities, to create tension and contrast and engage the emotions.
During these transitions we will engage the buyer in conversation around their issues to discover their priorities and pain points and to outline our solution.
The final transition is the call to action and the desired future state is attained.
Most stories follow the same basic form and I encourage to to use this one.
Remember our opening slide/?
This is the status quo – your presentation sucks, it’s how things are most places. It’s the World As Is.
Notice that its also in B&W.
We used a few slides and stories to set up the opening, get you emotionally engaged, BTW, the introduction to your presentation should not exceed 10% of the total time allotted.
The first turning point in the story is the Call to Adventure.
Notice also that we switched from the old text heavy form of PowerPoint into a simple powerful visual image, metaphor and stories to make our points and its green, because green is goodness, it’s a go and the solution.
In the middle of the presentation we need to present contrasting information.
The World as it is and the World as it could be.
Emotions + contrast get engagement and they create bias for action.
There can be many steps in the middle, but contrast is important to juxtapose the AS IS against the AS IT COULD BE.
We can create contrast by telling stories and using powerful word pictures to create emotional impact.
We can create contrasting content using big pictures and simple images that convey meaning
and we can contrast our delivery using our physiology or if we are on the phone, our volume, tonality and pace as well as the words we use.
The second turning point in the story is a Call to Action.
This one is fairly self explanatory and it explains in a few words and pictures how we can help get you there.
The first step is to create clarity in your value message, by aligning marketing messaging and sales conversations with buyer needs.
We can then use the messaging in thought leading content on our Website to drive inbound lead generation, and of course in visual storytelling to engage buyers in story around their issues.
Finally we need to end the presentation by sharing results that others have achieved.
Proof points are important
Finally, we cross the threshold and our idea is adopted through the organization. We encourage using next steps, starting with a meeting summary to capture the essence of your meeting, along with the completed visual confection to share your ideas and engage stakeholder; to move the buying group from concept to a proposal or statement of work and then to provide references prior to contract execution and finally to kick off a project with a new customer.
Let me tell you a story.
Once upon a time in a village far away there were two beautiful sisters, Truth and Story.
One day they decided to have a contest to see who was the most popular of the two sisters.
Truth went first and walked though the village, but not many people liked what they saw, most of the people went inside and shuttered their doors….only a few looked
Truth was very upset by this and she decided to take all of her clothes off and walk back through the town.
This time all the doors closed tight and the windows were shuttered…nobody came to see her.
She was terribly distraught when she returned to her sister and was sobbing with shame.
Her sister story told here to cheer up and try on her magnificent cape
So Truth walked back through the town wearing the beautiful cape of story and everyone came out to see her.
She was so happy when she got back to her sister she wept with joy.
Story then explained to her, that nobody like the truth, particularly the naked truth.
But when you cloak truth in story you will always be popular.
Can you recognize these hand drawn images….what animal are they?
The brain instantly knows they are lions, because the image of the lion is stored in our brain as complete object, no construction or interpretation is required.
These images are between 30-40,000 yeas old, the earliest evidence of the culture of ice-age man and come from the Chauvet Cave in the South of France.
Man has been using pictures to tell stories for a very long time and I would not be surprised if older images were found in future.
In isolation they are recognized instantly
When given context they tell a story.
There is no narrative to accompany the cave-art, but what do you think the story is that the artist is trying to tell?
I suggest that it’s a lion hunt. Ice-age man is documenting the struggle for survival, competing with dangerous animals for survival in food chain.
On the left you can see Bison and some sort of antelope.
Can you see the Rhinocerous.
So these are our earliest attempts at visual storytelling, but somewhere in the last 40,000 years we forgot how to do it and relied on machines to tell our stories!
So where do we start?
Visual storytelling starts with the buyer.
The goal is to engage the buyer in conversation around their issues and have your stuff – your capabilities and the value that using them creates in the buyers context – unfold naturally in conversation.
So how to construct a story?
The starting point for my visual stories is with the buyer.
Start by asking who the audience is for your story.
What are their issues, what’s happening in their industry, with competition, in their company, anything you can find out about the audience that could be relevant and important to the buyer.
Figure out why its important and what is important and their priorities.
Understand what alternatives exist – what if they do nothing? How will that impact them? Remember doing nothing is where 70% of deals end up today, no decision.
How can you help, specifically – how can they use your stuff.
Why should they care?
And finally why should they buy from you.
If you brainstorm all of these questions out, you will have the basis for a story.
But before you get to tell your visual story, yo have to engage the buyer.
We tell visual stories in the same way we tell stories in general.
Starting with rapport and engagement, introducing the big idea, the GIST
Then establishing the status quo and how things could be.
The body follows the same presentation form as our sparkline drawing introducing the buyers issues and creating contrast, except this one is laid out vertically.
Finally our resolution, proof points, call to action and next steps
Lets put it into action.
Style is more important than substance when you first meet someone and mirroring is useful, but what do you say after you say hello?
Empathy is a natural human emotion, but in our desensitized World of TV violence and life’s circumstance, it often eludes salespeople until they have been made aware of it..
It took me a very long time to figure this out and held back my selling career.
The fastest way to develop trust is by sharing a story. A personal story about you and exposing your human self…not the master or mistress of the universe, super salesperson.
Mie Bosworth, the famous sales trainer and author of Solution Selling and Customer Centric Selling, has quit both of those businesses because he believes so strongly that without storytelling and story-tending, there is no trust and without trust, there is no engagement and this is a major problem In selling today.
His company is called Story Leaders btw and his new book is called “What Great Salespeople Do”
What great salespeople do naturally is to tell stories and to tend stories with prospects and customers.
After establishing rapport and engagement we want to establish the status quo in the customers world.
In our case, your presentations suck.
Its important for the buyer to acknowledge this is the case and to get them engaged in conversation around whats holding them back
Next we want to introduce the World as it Could Be, - not specifically your products or solutions, but challenge the buyer with concepts and ideas they may not have thought about, around which you can build your case.
When we have outlined the World as it could be, we need to introduce the complications and engage the buyer in conversation about their problems, barriers to progress internal and external complications.
Its important to get this stuff from the buyer, drill down on it, write it down and qualify it….prioritize it.
During the middle of the conversation we need to contrast the AS IS juxtaposed to AS IT COULD BE as we present our case.
An important point I am making here is this.
No metaphorical or borrowed interest photography.
Buyers aren’t interested in esoterics or figuring out the hidden meaning in a plie of rocks, if you want to communicate clearly, use simple images that are easily recognized and the had drawn stuff is easy to draw and instantly recognized, it doesn’t have to be perfect.
Finally bring your story to a close with a resolution.
How you solved the problem and in the process, you have introduced your products and services (in green) and captured their issues in red and the next steps in blue.
By the way I used this exact whiteboard on a 3’* 2’ whiteboard at the recent HubSpot Inbound tradeshow in Boston and pitched people in the aisle as they came past.
Total cost for the exhibit, $60.00. Impact, priceless as I was able to convey in 1-2 minutes a complex set of services and engage the buyer around their issues.
Can you see how the combination of story and visual storytelling can help you connect more effectively with buyers?
Can you see how you can move from a boring product centric PowerPoint presentation all about you and your company to a buyer- centric conversation where the buyer is the hero of the story?
Can you see how by aligning sales and marketing messaging you can create clarity around the value of using your products and services?
And how clear and aligned messaging can help you tell your story and help in salespeople overcome the dependence on PowerPoint and drive your revenue in the right direction?
Then lets discuss next steps
Finally our visual storytelling concludes with a call to action.
We can help you translate your PowerPoint into a simple, yet powerful and compelling visual story and help everyone on your team tell it.
This concludes our presentation.
Reference material used in the presentation comes from:
Brain Rules by John Mediana,
Resonate and one day seminar by Nancy Duarte
The Edward Tufte one day seminar and book series
Thank you for your attention.