3. collaborate educate inform
collaborate educate inform
• Accessible Information (web browser /PDA/WiFi)
• Users Manage Information (waypoints /directions)
• Users Add Value (3D visual renderings)
• Easy to Use (no instructions typically required)
• Product refines with use
10. collaborate educate inform
collaborate educate inform
What You Need to Know
Online conversations happen with or without you &
your decision to participate or not is irrelevant.
Your customers have been empowered
to discussed YOUR brand.
Why not choose to be a part
of the conversation?
11. collaborate educate inform
collaborate educate inform
Web 2.0 has empowered us to
communicate differently – and forces us to
embrace the ‘public’ in Public Relations.
12. collaborate educate inform
collaborate educate inform
The Rules Have Changed
• Pervasive vs. Persuasive
• Internal Communications
“All hands on deck”
13. collaborate educate inform
collaborate educate inform
Technology As Problem Solvers
COMMUNICATE WIKI BLOG PODCAST SYNDICATE
SOCIAL
COLLABORATE TAGGING CROWDCASTING WORKSPACES
NETWORKS
BUSINESS
SUPPLY CHAIN
PERFORM PROCESS SIMULATION OPTIMIZATION
MANAGEMENT
AUTOMATION
18. collaborate educate inform
collaborate educate inform
LEARN what
people want
to
know/solved
Learn new LEARN how
LISTEN
insights that to improve
help you customer
Market
INNOVATE service
Experts/Innovators
Competitors
People (not your typical
markets)
LEARN the
LEARN their
Customer’s
language
Mood
19. collaborate educate inform
Improve
Customer Service
Develop New or
Improve Internal
Modify Existing
& External Products &
Communication
Services
INNOVATE
Modify Structure YOUR
and Process INNOVATION
23. collaborate educate inform
You can do this . . .
Videos – shot with webcams
or handheld video camera
Uploaded to YouTube and
cross-posted here
You can do this . . .
You can do this . . .
Saved Search
Saved Search
Published as an RSS
Published as an RSS
feed – automatically
feed – automatically
updates here
updates here
24. collaborate educate inform
How To Make Your ‘Ideas’ Energy Efficient?
25. collaborate educate inform
Who do Current or potential employees,
you want customers, peers, media
Do OUR audiences use it?
to reach
If so, how?
Will the technology support OUR
engagement strategy?
Choose
What are
your Social
Strategy your
Media
objectives
Technology
Spread messages
Query Audience Facilitate word-of-mouth marketing
Facilitate Discussions Brand Monitoring
How will
Build Communities Support customers
you engage
Crowdsource Ideas Idea mining
Mobilize Advocates Work more efficiently
Observe
27. collaborate educate inform
collaborate educate inform
We can help
• Social Media SWOT
• Immersion and Orientation for
Senior Managers
• Roadmap and Social Media
Plan
• Technical Assistance or
Guidelines to Implement
28. collaborate educate inform
collaborate educate inform
Our Coordinates
Norman Mendoza Tracy Annicchiarico
President Communications Manager &
nmendoza@redengine.com Online Research Specialist
tannicchiarico@redengine.com
www.redengine.com