2. WHO ARE YOUR TARGET
AUDIENCE?
■ AGE: 15-35
■ GENDER: MALE AND FEMALE
■ SOCIO-ECONOMUC GROUPS: B-E
3. WHY DID YOU CHOOSE THIS
AUDIENCE?
■ In order to choose and audience that was the most appropriate for our short film
‘Bad Faith’, we conducted out research beforehand. We conducted a pre-
questionnaire to see what kind of people would be interested in our film. The
pre-questionnaire involved questions such as: What is your favourite genre?.
After analysing the data collected from our research, it was firstly evident that
both genders, male and female, enjoyed the drama genre – which our film was.
Whilst the data for the age of people who enjoy the drama genre was very
similar, it was more evident that drama was a popular genre within the age
range 15-25. we decided to choose this age range as our mass target audience,
however we expanded it slightly (15-35), due to the fact that the age range still
enjoy films of the drama genre and the issue our film covers was most suitable
for this target audience.
■ We carried out a psychographics questionnaire, after the pre-questionnaire had
been conducted. We did this in order to see if their were any elements of the film
we could change, using critical theory, in order to see if we could make the film
appeal slightly more to our chosen target audience.
4. HOW DID FEEDBACK INFLUENCE
OUR PRODUCTION?
■ The feedback we received before creating our film influenced it in a few ways.
We made slight alters and changes to the original idea, in order to make it
appeal to our target audience more. After finding out that our target audience
was extremely interested in the drama genre, we decided to add a stringer
sense of drama to our film. To do this, we decided that we would exaggerate the
abusive scenes between the protagonist and antagonist in our film. This would
make the film appeal to our target audience more, whilst being informative. We
also adjusted the locations in the film. We changed the protagonist and
antagonist meeting at a fair, to them meeting in the park. This is because or data
told us that our target audience preferred a sense of realism, so that they could
relate as much as possible. Meeting in a fair was slightly unrealistic for most of
our target audience, and so we changed the location to a park.
5. WHAT DID YOU DO TO ATTRACT
YOUR TAREGT AUDIENCE?
■ The primary way in which we reached out to our target audience was through
the use of social media. We chose to used social media platforms to reach out
to our target audience, due to the fact that 100% of our target audience has at
least one platform of social media e.g. Facebook. We used more than one social
media platform to promote our film. The platforms we used were Facebook and
Twitter, following with YouTube as the platform we posted out film on. When
using Facebook to reach out to our target audience, we created our own page.
On this page we posted behind the scene pictures, as well as teasers for our
short film. Due to the fact that Facebook is very popular among our target
audience, there was a very high possibility that members of our target audience
would come across our page. When using Twitter to reach out to our target
audience, we did the exact same thing as we did for Facebook, however we
created the Twitter page as not all of our target audience used Facebook
regularly. Having a Twitter account allowed us to interact with our target
audience.
7. WHAT DID YOU DO TO ATTRACT
YOUR TAREGT AUDIENCE?
■ Another way in which we attracted our target audience was through the use of a
film poster. We created a film poster, using imagery from our film. We put the
film poster in places that were popular within our target audience. For example,
we put a poster outside McDonalds, as it was a place that our target audience
went to often. Doing this would allow us to get our target audiences attention.
9. RESEACRH AND PLANNING
■ In order to ensure that our film would appeal to our target audience, we carried
out a wide range of research and planning. We conducted research that was
primarily suited to our target audience. We did this to make sure that we
included all of the elements that made our target audience enjoy films. We also
conducted pieces of research on other elements of our film. We researched
about the genre and short films in general – ensuring that we were following the
correct codes and conventions. Whilst we were collecting our research, we
organised the information we had found into documents so that we were able to
refer back to it. We organised the documents on a website we had created, so
that they were easy to access.
■ After we had carried out all of the necessary research, we began to plan all
elements of our film. We began with creating brainstorms that related to the
production of our film. We created a production schedule to follow to ensure that
we were organised. We also began to create a storyboard to follow. This was
also posted on our website, so that we could refer back to it.
10. RESEACRH AND PLANNING
■ After receiving feedback from our target audience, the research and planning
was influenced. During the research process, we began to research more
specifically about what appealed to our target audience. For example, we
researched codes and conventions of popular drama films within our target
audience, so that we could use the same ones. Feedback from our target
audience also influenced our planning. When we were planning, we were
constantly relating it to the feedback that we received from our target audience,
so that our film would appeal to them more. For example, when writing our
script, we made sure to include scenes that our target audience would enjoy
seeing.
11. RESEARCH AND PLANNING
■ Here is a picture of a member in our production team watching drama films that
are popular within our target audience.
12. RESEARCH AND PLANNING
- Here is a picture of the production schedule we were following during
the planning and research stage, to ensure that we completed all of the
necessary planning and research.
13. STRENGTHS AND WEAKNESSES IN
RELATION TO PLANNING AND
RESEARCHSTRENGTHS:
■ I ensured that all of the research I carried out was completed in as much detail
as possible.
■ I ensured that each piece of planning and research I carried out was in relation
to the feedback I received from the target audience.
WEAKNESSES:
■ I often left parts of planning and research quite last minute, which made the
process longer than it needed to be.
■ I didn’t communicate as often as I should’ve with my group, to feedback our
findings.
14. DURING PRODUCTION
■ Before creating our production, we researched films of the same genre that was
based on a similar topic to our film. The film that was most influential on our
production was ‘Murdered By My Boyfriend’. This film was the most influential
on our production, as it was the most similar. To covered the same issue, which
was domestic abuse against a woman. ‘Murdered By My Boyfriend’ was an
extremely successful film within the UK, so we researched more about us to
assist us with choosing an appropriate target audience. The target audience for
‘Murdered By My Boyfriend’ was extremely similar to ours, as it was targeted at
both genders, aged 15-45. our chosen target audience was originally 15-30,
however we expanded it to 15-35, as it was evident that this target audience
enjoy the drama genre. We didn’t change the target audience to 15-45, due to
the fact that the actors are young teenagers, an older audience wouldn’t be able
to relate as well.
15. HOW DID AUDIENCE FEEDBACK
HELP?■ One way in which in our target audience helped us during production was by
ensuring that we were meeting their interests and desires. By carrying out a pre-
questionnaire, we were able to obtain results that would allow us to shape our
production to meet the interest and desires of our target audience. For example,
the data from our questionnaire showed that our target audience enjoys a
narrative with a lot of enigma. Due to this, we ensured to incorporate enigma in
our production. We did this by cross-cutting between intense scenes.
■ In response to our feedback, we changed the content slightly. We changed a
scene a scene where the protagonist and antagonist were drinking alcohol, to
them hanging out together, as the feedback told us that the target audience
enjoyed being able to relate. As our target audience starts from age 15, not all of
our target audience can consume alcohol.
■ Our feedback revealed that Facebook and Twitter were the most popular social
media platforms within our target audience. This influenced our marketing
decisions, as we were originally going to promote our film on Instagram.
However, after collecting this data, we used Facebook and Twitter to promote
our film.
16. AUDIENCE FEEDBACK
■ We were sure that our data was reliable, due to the fact that we handed out the
questionnaire to a large amount of people in different age ranges – however, still
in our target audience. Due to the fact that our pre-questionnaire was completed
by a range of people, the data wouldn’t have been not useful, as it provided us
with a varied amount of data.
17. POST-PRODUCTION FEEDBACK
■ One way in which we collected post-production feedback was by creating a
post-questionnaire. The post-questionnaire included questions that asked our
target audience about what elements they enjoyed about our film, as well as
what the didn’t like about our film. The post-questionnaire was given to each
individual in our target audience, who viewed our film. The feedback we
received from our target audience was generalised and we found that the most
common feedback from our film was that their could be more drama throughout
the film. A positive element of feedback was the fact that our film had an
extreme sense of realism, so our target audience could easily relate to our film.
18. POST-PRODUCTION FEEDBACK
■ Another way in which we collected more in depth feedback was through creating
small interviews with members of our target audience. This ensured that we
were able to collect more feedback that the target audience can expand on so
that we were able to have a range of feedback.
