Max Green researched how to define and profile their target audience for a film production. They investigated how brands like Bauer Media segmented audiences and found that using conventional factors like age and gender (as Mojo did) provided an easy template. Green created a questionnaire to gather audience data and used this to develop an audience profile focused on 15-45 year olds interested in thriller genres. For marketing, Green outlined strategies like using social media platforms and developing a poster that fits the film's genre. Distribution would involve identifying the audience, selecting a release date, and using film influencers for free publicity.
How my film was distributed and engaged My audience CharlieSlorick
An overview of what research was done, in order for our production company to have a successful distribution plan. And the methods we took to engage our target audience.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. How I researched my target audience
All media products should be able to define their target
audience in order to know how to attract and address
them. I needed to plan how to reach my target
audience.Therefore, I needed to know who they are.
Like the big brands, relevant factors that I need to take
into consideration may include age, gender, ethnicity,
social class, psychographics, what their media needs are
(so that I could produce a product that they will want)
and how to reach them (to market my film). I will show
how my research has influenced my planning.
I started by investigating how other brands define
audiences in preparation for creating my own audience
profile for my AS Foundation Production.
3. How brands define audiences
I saw how Bauer Media, NME and Sky defined
audiences.This helped me profile my audience.
Mojo identified their target audience in a
concise, accurate way using traditional
methods like their age and gender.Whereas
Radio 1 used unconventional more ‘lifestyle’
psychographic profiling definitions such as
defining their audience with personality types
or interests.
Personally, I found that a more conventional
approach like Mojo’s and Sky Media were easier
to understand and allowed me to learn a good
template for my own target audience research.
4. AudienceTheory
There is a huge body of research to be taken into
account relating to audiences and it has evolved
over time as more complex and subtle attitudes
to audiences have developed, for instance, the
shift from media effects models to positioning
audiences as active consumers who use media to
gratify their needs (Blumler & Katz).
Equally, the debates surrounding how audiences
receive texts has moved from the concept that
there are specific meanings for an audience to
decode(Barthes) to the realization that audiences
‘receive’ meanings in different ways (Stuart Hall).
I have researched in detail how audiences are
defined and segmented, what audiences aspire to
and how they use media to gratify their needs. I
have considered how the notion of audience is
linked to theories about how audiences interpret
texts, such as reception theory. I have also looked
at current ideas about the notion of audience,
such as participatory culture.
https://mg1629.blogspot.com/2018/12/research-
media-audiences.html
5. My Audience questionnaire
Similarly, I devised an audience questionnaire and analyzed the results.
Google forms is a flexible and sophisticated tool that I used to create an interactive questionnaire. It
allowed me to conduct audience research that included film trailers, film posters and a variety of question
types that would yield both quantitative and qualitative data, with options for flexible answers with more
than one choice. It also enabled me to analyze my data bar charts and pie charts:
https://forms.gle/wKCXi9LNdo7kRQg6A
6. My Audience Profile
I analyzed my questionnaire data and I
created an audience profile similar to those
produced by brands like NME.
My primary target audience would be
British, male and female 15-45+ who love
thriller films,TV crime drama and
psychological thrillers.They would watch
my film at the cinema as a social event,
ideally at an Everyman cinema. Similarly,
they would have found out about the film
through social medias such as Snapchat,
Instagram and Facebook. My target
audience would trust big mainstream
brands like Costa, Nike andTesco. In
keeping with current trends, they are as
lightly to stream their media as to opt for
theatrical exhibition.
7. Our Film’s USP
■ In addition to profiling my audience, I worked out why they would enjoy our film.
Why would they want to watch my film?
■ My audience research told me that my target audience was interested in the thriller genre, a
mainstream genre. However, we knew that audiences like both the familiarity of a favorite genre and
the excitement of watching something innovative and topical.
■ What makes my film different from competing films ?
■ Currently, there is deep distrust in all political parties because of ‘Brexit’. Films that play on
fears about the Government should play well in theatres. Equally, the public turn to their political
leaders in the expectation that they will provide them with the latest information on healthcare.Their
worst nightmare would be the discovery that the government had a secret agenda that protected not
individuals but government stability.Our film goes into this nightmare territory when the Prime
Minister draws up plans to thwart a medical cure for a deadly disease because she intends to use the
disease as an underhand method of population control. Added to this is the current concern about
diseases like measles which first-world countries believed they had eradicated, only to find that anti-
vaccination campaigners were undoing all out herd immunity.
■ Our film not only shows what the Government has already planned, it has also hints to the audience
that there are more secret schemes that the Government is developing.
8. Our film’s USP
■ How will my film appeal to viewing needs of my target audience?
■ According to Blumler and Katz’s model of audience needs and gratifications, audiences enjoy
being entertained, diverted and escaping from reality. Our film opening offers nail-biting tension and
an authentic sense of real science behind the scenes at the highest government levels. Our Prime
Minister and her cabinet team generate convincing ruthlessness and strike fear; audiences like to be
frightened in safety.The production also taps into audience’s needs for surveillance: they need to feel
informed about how things work, such as Government and Big Pharma.Our film offers realistic
representations of these groups.
■ We have an eye-catching company ident which has shown the audience that our film is going to be
based on scientific and the ‘hero’ didn’t appear in our film opening sequence, this make the
audience curiour on the ‘hero’ (i.e. what does he look like and how it he going to help)
■ Why should my audience watch my film? For example: Total Film / Empire / Cinema Scope / Slant / Sight
and Sound says: Most
9. Our Marketing and Distribution
strategies:
■ For my critical evaluation for my own film
production I needed to consider how I would
distribute my film and what distribution company I
would use.
■ In order to gain a full understanding of what a
'successful screening' is I watched a 'brief overview
of the UK's theatrical film sector‘ delivered by Co-
head of Lionsgate UK, Matt Smith.
■ Matt Smith began by identifying the three key
elements to a successful screening.These are the
venue, film and audience. He also simplified the
idea that film distribution is best thought about as
a screening but on a much larger scale.
10. Our Marketing and Distribution
strategies:
As part of distributing my film, I have devised marketing
strategies, such as reaching out to my target audiences through
a film website, Facebook page,Twitter page, Instagram and P&A
(a film poster).
Instagram: We chose Instagram as our first marketing strategy
due to our familiarity with the social platform. Once we
developed an account name, we moved onto our biography
content “Britain is gripped by an epidemic that threatens the
population. An effective antidote has been developed, but the
government has its own agenda”. Here we explained our film in a
topline like fashion in the hope of drawing our target audience in.
Once we attracted an audience we were able to maintain them
as followers, allowing us to remain in contact through our
feed/profile; keeping them informed.
I personally created theTwitter page and posted material that
related to our movie genre and our target markets interests.This
involved trailers from thriller films, re-tweets from well known
thriller directors and tweets that I wrote which give an insight
into our film’s plot.
12. Our Marketing and Distribution
strategies:
■ The first step in distribution is to publicize the film to the correct audience (and
consequently finding out how to reach them). Another essential element is deciding a correct
release date. For a family film, this would be targeted at a holiday in order to maximize their
box office.
■ Matt Smith informed us that Lionsgate has their own productions and get involved with it from
a very early stage unlike most independent productions.This makes their job of distribution
much easier as they have a say from the start about key elements such as the script and the
actors hired.
■ Lionsgate screens the film to audiences such as influencers (vloggers, celebs etc), critics and
listens to what they have to say about it such as where and when they should screen it for how
much money.This research is invaluable and allows the film to achieve a high level of appeal to
their target audience.
13. Our Marketing and Distribution
strategies:
■ In order to establish a release date, distribution companies must talk with exhibitors which has
to tie in the marketing and promotion for the film.There may be other reasons for selecting
release dates like festivals and talent (actors).A prime example of this is Disney's Captin
Marvel which was released on international women’s day.
■ Identifying the audience is one of the first steps of marketing. I personally designed my own
questionnaire to which I had 'xxx' replies.The second step is to decide what kind of film it is and
display that in one or two images on the posters. Similarly, I created my own poster which fits
the genre of my film.
■ Matt Smith defines the difference between marketing and publicity as being marketing you pay
for, publicity you don't. For example, film influencers that have direct contact with consumers
are a key element to publicity for the film.The value of film influencers is that they provide third
party endorsement which is more valuable than adverts and marketing because vloggers are
trusted by their audiences- their opinions matter. Similarly, this is mostly free!They introduce
them at an early stage with things like set visits which encourages an early buzz and creates
awareness of the film.
14. Our Marketing and Distribution
strategies:
■ Matt smith asserts that the spend on digital has
increased enormously.This kind of marketing is now a
large chunk of the marketing budget and efforts. A
example of this is the research gone into certain clips
and trailers that are designed to be watched portrait
on a phone.A film is landscape, so they recut for
smaller digital devises.They also cut down trailers to
shorter lengths to keep the target market's attention.
Before the trailer is released there is an info panel on
the pop-up for a 5 second attention span until the skip
button comes into use, stating that a good trailer is
about to load, thereby preventing the target audience
skipping..
■ Matt Smith's over arching message that deeply
involves the distribution media is that 'the whole
world is moving online.'