This document provides an overview of a Consumer Behaviour course. The objectives are to understand consumer behaviour frameworks and use insights to drive marketing decisions. The pedagogy includes cases, simulations, guest lectures, and theory. Modules cover segmentation, buyer characteristics, neuro-marketing, pricing, and presentations. Evaluation is based on class participation, in-class work, individual assignments, and an end term project. The significance of learning consumer behaviour and what students want to learn from the course are discussed.