Capability

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Table of contents
An Overview of our Capabilities
Research Solutions and Value Proposition
Digital Analytics Solutions
Our Clients
About Netscribes
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MARKET AND CONSUMER INSIGHTS

2. An Overview Of Our Capabilities
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MARKET AND CONSUMER INSIGHTS

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• Tailored research
– Customized research
• Sales intelligence
– Customer profiles
• Competitive intelligence
– Detailed understanding of the
competitors
• Sector/industry research reports
– Sector analysis
• Quantitative Research
– Brand monitring
– Consumer behavior
• Qualitative Research
– Concept and product testing
– Demand assessment
Data
Visualisation
and Analytics
Social Media
Insights
• Social media analysis combining Artificial and
Human Intelligence
- Customized web scraping tools
- NLP-based - text analyticstool
- Advanced social media listening tools including
Talkwalker and Unmetric.
• Business Intelligence Dashboards
– Business Intelligence Reporting
– Data Visualization
• Customer analytics and CRM
– Customer Insights
– Customer Segmentation, Clustering & Profiling
• Marketinganalytics
– Campaign governance
– Promotion/Campaign Effectiveness Measurement
• E-commerce analytics
– Web analytics
– User Review Analytics
Consumer
Insights
Market
Intelligence
We provide end-to-end business and market research solutions using a combination of
research techniques and cutting-edge technologies – to provide strategic as well as
tactical support to our CPG clients
Content
• Thought leadership and sales enablement content
- Newletters
- White papers
- Interactive assets
- Marketingcollateral
- Physical assets
- Event based collateral
Our solutions
| MARKET AND CONSUMER INSIGHTS 3

4. Research Solutions & Value Proposition
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MARKET AND CONSUMER INSIGHTS

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Our wide range of research solutions aim to help clients to formulate strategies to meet
their specific business objectives
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MARKET AND CONSUMER INSIGHTS
Our range
of
research
solutions
Consumer Purchase Journey
Ad Diagnostics
Brand Health Analysis
Usage & Attitude
Segmentation
Pricing Research
Product Or Service Testing
Key Solutions Type of Studies Client BU’s**
• Needs & triggers of purchase
• Information sources and influencers
• Brand perceptions
• Drivers of brand consideration
• Positioning gaps
• Surveys - Stimuli based/ Non stimuli
based
• Ad/campaign performance
measurement
• Concept evaluation
• Top of mind awareness study
• Consumption analysis
• Brand perception
• Consideration drivers
• Reasons for category consumption
• Category expectation and need gaps
• Attitude towards brands
• Reasons and purchase triggers
• Mapping of the purchase process
• Drivers for choice of store
• MOT and customer touchpoints
• Role of after sales
• Impact of past purchase
• Identification and creation of the value
proposition
• Pre-post evaluation of campaign
• Brand personality
• Brand equity drivers
• Net promoter score
• Reasons for switching/reduction in consumption
• Decision makers or influencers for buying
decisions
• Substitutes or compensating behavior analysis
• Need based segmentation
• Psychographic segmentation
• Demographic segmentation
• Geographic segmentation
• Price estimation for new products
• Calculating price elasticity
• Drivers for brand premium in consumer's mind
• Pricing mix for product lines
• Impact of introduction of new
category or brand variants
• Product mix or portfolio optimization
• Market assessment for first mover advantage
 Product marketing
 Content & social media marketing
 Sales team
 Content & social media marketing
 Campaign management
 Brand management
 CXO suite
 Product marketing
 Content & social media marketing
 Brand management
 CXO suite
 Product marketing
 R&D / Innovation
 CXO suite
 Product marketing
 Content & social media marketing
 R&D / Innovation
 CXO suite
 Product marketing
 R&D / Innovation
 Product marketing
 Brand management
 R&D / Innovation
 Product marketing
 Content & social media marketing
 Sales team
 Content & social media marketing
 Campaign management
 Brand management
 CXO suite
 Product marketing
 Content & social media marketing
 Brand management
 CXO suite
 Product marketing
 R&D / Innovation
 CXO suite
 Product marketing
 Content & social media marketing
 R&D / Innovation
 CXO suite
 Product marketing
 R&D / Innovation
**Note: The client BU’s have been mapped to our solutions based on our past engagements. However, please note that this list is not exhaustive in nature as there may be
other BU’s who will benefit from our range of solutions
Consumer Purchase Journey

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MARKET AND CONSUMER INSIGHTS
We add a layer of analytics tools and techniques on top of our research solutions to
provide a comprehensive solution basket
CONSUMER
PURCHASE
JOURNEY
ANALYSIS
USAGE &
ATTITUDE
STUDY
PRODUCT OR
SERVICE
TESTING
AD
DIAGNOSTICS
BRAND HEALTH
ANALYSIS
SEGMENTATION
PRICING
RESEARCH
OUR RESEARCH & CORRESPONDING ANALYTICS TECHNIQUES
• Time series analysis
and forecasting
• Econometric
modelling
• Factor analysis
• Buyer persona
creation
• Social media analytics
• Benefit structure
analysis
• Conjoint analysis
• Structural equation
modelling
• TOM analysis
• Brand pyramid
analysis
• A/B Analysis
• Marketing mix
modelling
• Market basket
analysis
• Logistic regression
• Unmet needs
analysis
• Focus groups
• Problem research
• Choice modelling
• GAP analysis
• Monadic and paired
tests
• K means clustering
• CHAID
• Latent class analysis
• RFM
• Multiple regression
analysis
• Price elasticity
• Direct and indirect
methods
• Trade off analysis

7. Digital Analytics Solutions
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MARKET AND CONSUMER INSIGHTS
Our digital analytics solutions help brands track, measure and improve digital performance
Understand your brand’s digital performance
See how your brand performs on various metrics for enhanced digital user
experience, marketing and sales
Automated insight reports
Get proactive push-intel based on pre-specified and pre-established scopes
Anytime, anywhere access
Our dashboards are hosted on the cloud, which means you can access all digital
performance metrics in one place anytime, anywhere
Customized dashboards
Quickly access information and view different aspects of your digital performance at a
glance

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MARKET AND CONSUMER INSIGHTS
A few examples of our digital analytics solutions (1/2)
Track product price and availability across marketplaces over time

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MARKET AND CONSUMER INSIGHTS
A few examples of our digital analytics solutions (2/2)
Monitor and analyze product reviews and ratings
Get data-driven insights into user generated content to identify opportunities for improving your customer experience
and marketing campaigns. Our digital shelf analytics solution lets you drill down into customer feedback to capture: