International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The Journal will bring together leading researchers, engineers and scientists in the domain of interest from around the world. Topics of interest for submission include, but are not limited to
Perceived Quality and Competitive Advantage in Beer Products In Kabale Distri...IJMCERJournal
ABSTRACT : Perceived quality is customer perception to the overall quality or superiority of a product or
service with the intent to expect respect. Perceived Quality ensures the organisation defines and delivers the
requisite levels of satisfaction desired by their various target customer segments. Competitive advantage has
been approached by looking at the external environment of the firm that is how the economic power of firms can
be used to create competitive position in an industry. This study focuses on Resource Based View a model that
provides a framework for identifying unique set of resources and this perspective shifts the approach of
assessing competitive advantage from the external to the internal environment that is the resource power. This
study, therefore, set out to determine the effect of perceived quality on competitive advantage in beer products in
Kabale district. The specific objective of the study was to (i) To determine the effect of perceived quality on
competitive advantage in alcoholic beer products in Kabale district. The study used a descriptive survey
research design. The target population was 1783 including wholesalers, retailers, customers and brand and
marketing managers of Nile Special Lager, Eagle Lager, Senator Extra Lager, club and Bell beer products in
the District of Kabale, South Western Ugand
Do Consumers Go by the Cover A Survey of Selected Bakeries in Kolhapurijtsrd
"“Packaging can be theater, it can create a story.†Said once Steve Jobs, legend in the concept of innovative and interactive design. The master who understood the pulse of the modern markets and created a history.Packaging is the first introduction of the product to the consumer. Packaging is also the first identity of the product. Packaging serves multiple purposes for the producer and also for the consumers. It is an important part of the middlemen’s handling comfort and transporters’ essential safety measure. In the competitive environment it is a tool of marketing in general and advertising in particular.A study conducted in selected bakeries of Kolhapur for understanding the Role of Packaging in determining, Consumer Buying Behavior of food products is presented in this paper. It is a general observation that the packaging for the products of frequent purchase are not given due importance by the manufacturer such as the products sold in the bakery. The general perception is that, consumers buy such products on daily basis and hence they are not likely to notice its packaging. The objective of this paper is to find out the effect of the packaging on consumers buying decisions in case of food products sold in bakeries. Is Packaging a factor affecting consumers choice of the food products sold in bakeries Consumers’ purchase decision is a hardly a spontaneous action, there is a series of psychological and behavioral elements affecting it, also the marketing and informational tactics are in the play. The final opportunity to influence consumer’s choice is through packaging. This important aspect is addressed in the paper. Dr. Vishakha Apte | Mr. Monish A. Motwani ""Do Consumers Go by the Cover? A Survey of Selected Bakeries in Kolhapur"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23077.pdf
Paper URL: https://www.ijtsrd.com/management/mis-and-retail-management/23077/do-consumers-go-by-the-cover-a-survey-of-selected-bakeries-in-kolhapur/dr-vishakha-apte"
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The Journal will bring together leading researchers, engineers and scientists in the domain of interest from around the world. Topics of interest for submission include, but are not limited to
Perceived Quality and Competitive Advantage in Beer Products In Kabale Distri...IJMCERJournal
ABSTRACT : Perceived quality is customer perception to the overall quality or superiority of a product or
service with the intent to expect respect. Perceived Quality ensures the organisation defines and delivers the
requisite levels of satisfaction desired by their various target customer segments. Competitive advantage has
been approached by looking at the external environment of the firm that is how the economic power of firms can
be used to create competitive position in an industry. This study focuses on Resource Based View a model that
provides a framework for identifying unique set of resources and this perspective shifts the approach of
assessing competitive advantage from the external to the internal environment that is the resource power. This
study, therefore, set out to determine the effect of perceived quality on competitive advantage in beer products in
Kabale district. The specific objective of the study was to (i) To determine the effect of perceived quality on
competitive advantage in alcoholic beer products in Kabale district. The study used a descriptive survey
research design. The target population was 1783 including wholesalers, retailers, customers and brand and
marketing managers of Nile Special Lager, Eagle Lager, Senator Extra Lager, club and Bell beer products in
the District of Kabale, South Western Ugand
Do Consumers Go by the Cover A Survey of Selected Bakeries in Kolhapurijtsrd
"“Packaging can be theater, it can create a story.†Said once Steve Jobs, legend in the concept of innovative and interactive design. The master who understood the pulse of the modern markets and created a history.Packaging is the first introduction of the product to the consumer. Packaging is also the first identity of the product. Packaging serves multiple purposes for the producer and also for the consumers. It is an important part of the middlemen’s handling comfort and transporters’ essential safety measure. In the competitive environment it is a tool of marketing in general and advertising in particular.A study conducted in selected bakeries of Kolhapur for understanding the Role of Packaging in determining, Consumer Buying Behavior of food products is presented in this paper. It is a general observation that the packaging for the products of frequent purchase are not given due importance by the manufacturer such as the products sold in the bakery. The general perception is that, consumers buy such products on daily basis and hence they are not likely to notice its packaging. The objective of this paper is to find out the effect of the packaging on consumers buying decisions in case of food products sold in bakeries. Is Packaging a factor affecting consumers choice of the food products sold in bakeries Consumers’ purchase decision is a hardly a spontaneous action, there is a series of psychological and behavioral elements affecting it, also the marketing and informational tactics are in the play. The final opportunity to influence consumer’s choice is through packaging. This important aspect is addressed in the paper. Dr. Vishakha Apte | Mr. Monish A. Motwani ""Do Consumers Go by the Cover? A Survey of Selected Bakeries in Kolhapur"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23077.pdf
Paper URL: https://www.ijtsrd.com/management/mis-and-retail-management/23077/do-consumers-go-by-the-cover-a-survey-of-selected-bakeries-in-kolhapur/dr-vishakha-apte"
ZALTMAN'IN TÜKETİCİ NASIL DÜŞÜNÜR KİTABINDAN UYARLANARAK HAZIRLANMIŞ VE PAZARLAMA AÇISINDAN GETİRMİŞ OLDUĞU GÜNCEL YAKLAŞIMLAR İLE ÖNEMLİ BİR KAYNAK NİTELİĞİ TAŞIMAKTADIR.
"Theory and Practice of Games Localisation: Academic Training vs Professional Reality in Spain and the United Kingdom"
My presentation, together with Jennifer Vela, at the I Media Across Borders Conference. Roehampton, London, June 2012
La localización y el control de calidad de videojuegos (ETIM2012)Curri Barceló-Ávila
«La localización y el control de calidad de videojuegos: visión general»
Mi presentación en el Encuentro de Traductores e Intérpretes de Málaga de 2012 sobre la localización y el control de calidad de videojuegos.
Rene Descartes was a French philosopher and mathematician who was one of the most influential thinkers of the Scientific Revolution. He is most famous for saying, "Cogito ergo sum" (I think, therefore I am). These slides were created to accompany a brief lecture introducing Descartes and his philosophy.
Check out the e-lecture on YouTube:
https://www.youtube.com/watch?v=l04HlEP-N60
Factors Affecting Mobile Phone Brand Preference Empirical Study on Sri LankaRiyath Ismail
Abstract
This study gives an insight into the mobile market industry in Sri Lanka. Mobile phone manufactures and marketers are facing hyper competition in Sri Lanka as well as in the world mobile market. Mobile phone marketers should have clear idea about the factors which are affecting the choice of the mobile phone to design, produce, set price, communicate and promote the mobile phone in such manner to get more market share and win whole hard of the potential consumers and stakeholders. This study aims to find out the factors which are affecting the choice of a particular mobile brand when make purchase decision with reference to Sri Lankan university students. The primary data collected through online-based questionnaire designed and then sent to randomly selected students to respond who are following any programme of study in universities island-wide. Descriptive statistics; mean and standard deviation are used to identify the factors those are affecting the mobile brand preference. Price, stylish appearances and perceived quality are found as very important factors on purchase decision when selecting a mobile phone brand.
ZALTMAN'IN TÜKETİCİ NASIL DÜŞÜNÜR KİTABINDAN UYARLANARAK HAZIRLANMIŞ VE PAZARLAMA AÇISINDAN GETİRMİŞ OLDUĞU GÜNCEL YAKLAŞIMLAR İLE ÖNEMLİ BİR KAYNAK NİTELİĞİ TAŞIMAKTADIR.
"Theory and Practice of Games Localisation: Academic Training vs Professional Reality in Spain and the United Kingdom"
My presentation, together with Jennifer Vela, at the I Media Across Borders Conference. Roehampton, London, June 2012
La localización y el control de calidad de videojuegos (ETIM2012)Curri Barceló-Ávila
«La localización y el control de calidad de videojuegos: visión general»
Mi presentación en el Encuentro de Traductores e Intérpretes de Málaga de 2012 sobre la localización y el control de calidad de videojuegos.
Rene Descartes was a French philosopher and mathematician who was one of the most influential thinkers of the Scientific Revolution. He is most famous for saying, "Cogito ergo sum" (I think, therefore I am). These slides were created to accompany a brief lecture introducing Descartes and his philosophy.
Check out the e-lecture on YouTube:
https://www.youtube.com/watch?v=l04HlEP-N60
Factors Affecting Mobile Phone Brand Preference Empirical Study on Sri LankaRiyath Ismail
Abstract
This study gives an insight into the mobile market industry in Sri Lanka. Mobile phone manufactures and marketers are facing hyper competition in Sri Lanka as well as in the world mobile market. Mobile phone marketers should have clear idea about the factors which are affecting the choice of the mobile phone to design, produce, set price, communicate and promote the mobile phone in such manner to get more market share and win whole hard of the potential consumers and stakeholders. This study aims to find out the factors which are affecting the choice of a particular mobile brand when make purchase decision with reference to Sri Lankan university students. The primary data collected through online-based questionnaire designed and then sent to randomly selected students to respond who are following any programme of study in universities island-wide. Descriptive statistics; mean and standard deviation are used to identify the factors those are affecting the mobile brand preference. Price, stylish appearances and perceived quality are found as very important factors on purchase decision when selecting a mobile phone brand.
This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and finally there is a positive significant relationship between the trademark logo and consumer behavior.
ISBN publication 5 A study on Green Marketing Strategies – A tool to achieve...Dr UMA K
DR UMA K “A study on Green Marketing Strategies – A tool to achieve sustainability”, in the Journal of “Emerging Perspectives on HR, Marketing & Finance”, in 1 day national seminar, Organized by Maharani’s women’s commerce and Management College, Paduvarahalli, Mysore. Published in ISBN: 978-93-5351-746-5, held on 16th March 2019, pp.159-164.
ISBN publication 5 A study on Green Marketing Strategies – A tool to achieve...
GT
1. JJH
JJH
Dr. Gülden TURHAN
CONTACT INFORMATION
e-mail : gturhan@marmara.edu.tr
Office
phone
: +90 216 336 5770 (1407)
Address : Marmara University
Faculty of Technical Education
Department of Textile
Göztepe Campus
34722 İstanbul, Turkey
EDUCATION
RESEARCH INTEREST
ACADEMIC EXPERIENCE
Bachelor of Textile Education
Marmara University, Istanbul, TURKEY
1997 - 2001
Master of Business Administration
Gebze Institute of Technology, Istanbul, TURKEY
2002 - 2005
Master Thesis: Factors Affecting Attitude Formation and
Transfer in Brand Extensions.
Ph.D. Business Administration
Gebze Institute of Technology, Istanbul, TURKEY
2005 - 2009
Ph.D. Thesis: The Role of Consumer Risk Perceptions in the
Context of Brand Extension Strategy
2006 - present • Lecturer
Marmara University
Department of Textile
My primary research interest is the study of the processes
which form consumer judgment and behavior,
with specific focus on evaluating smart products (i.e.
wearable intelligent products).
2. JJH
ADMINISTRATIVE EXPERIENCE
MEMBERSHIPS
AWARDS AND GRANTS
PROJECTS
2011 • International Publication
Marmara University, Scientific Research Projects Unit
2012 • International Publication
Marmara University, Scientific Research Projects Unit
2012 • The Best Paper Award
8th
International Strategic Management Conference
2013 • International Publication
Marmara University, Scientific Research Projects Unit
2014 • International Publication
Marmara University, Scientific Research Projects Unit
2015 • International Publication
The Scientific and Technological Research Council of
Turkey
2011 - 2012 • Project Manager
The role of perceived value in achieving brand commitment
2012 - 2013 • Project Manager
A search for consumer responses to the purchase of retail
brands via self-confidence, perceived risk and shopping
value
2012 - 2013 • Project Manager
Literature review on selection criteria of store location
based on performance measures
2013 - present • Project Manager
Getting an evaluation for store location selection via multi-
criteria decision-making methods & Sample applications
2011 - present • Erasmus Coordinator
Marmara University, Department of Textile
2011 - present • Mevlana Exchange Program Coordinator
Marmara University, Department of Textile
2010 - 2011
The Textile Institute, UK
3. JJH
INTERNATIONAL PUBLICATION
The articles published in international refereed journals
Turhan, G. and
Akalın, M.
2012 A search for consumer responses to the purchase of retail brands
via self-confidence, perceived risk and shopping value • Journal of
Global Strategic Management – Vol.11, No. 6(1), pg. 58-69.
Turhan, G. 2012 An assessment toward the acceptance of wearable technology to
consumers in Turkey: The application to smart bra and T-shirt
products • The Journal of the Textile Institute – Vol. 104, No. 4, pg.
1-21. DOI:10.1080/00405000.2012.736191. (SCI-Expanded).
Turhan, G. and
Özbek, A.
2013 Factors affecting consumers’ behavioural intention towards apparel
stores: A test of the mediating role of brand satisfaction • Fibres &
Textiles in Eastern Europe – Vol. 21, No.1 (97), pg. 7-13. (SCI-
Expanded).
Zehir, C.;
Akyuz, B.;
Eren, M.Ş. and
Turhan, G.
2013 The indirect effects of servant leadership behavior on organizational
citizenship behavior and job performance: Organizational justice as
a mediator • International Journal of Research in Business and Social
Science, Vol.2, No.3, pg.1-13.
Akalin, M.;
Turhan, G. and
Şahin, A.
2013 The application of AHP approach for evaluating location selection
elements for retail store: A case of clothing store • International
Journal of Research in Business and Social Science – Vol. 2, No.4,
pg.1-20.
Şahin, A.;
Turhan, G. and
Zehir, C.
2013 Building behavioural intentions in automotive industry: Brand
experience, satisfaction, trust, direct mail communication and
attitudes toward advertising • Business Management Dynamics –
Vol. 3, No.4, pg.45-61.
Turhan, G. 2014 Building store satisfaction centred on customer retention in clothing
retailing: Store design and ease of shopping • International Journal
of Research in Business and Social Science – Vol. 3, No.1, pg.89-105.
Turhan, G. 2014 Risk perceptions and brand extension success: just another
antecedent or one that shapes the effects of others? - Study of
examples in textiles and clothing • Fibres & Textiles in Eastern
Europe – Vol. 22, No.3 (105), pg. 23-30. (SCI-Expanded).
Turhan, G. 2014 Sport involvement and intent to purchase: Attitude towards
purchasing behavior as a mediator - Evidence from the smart t-shirt
product • International Journal of Business and Management
Studies – Vol. 3, No.3, pg. 309-316.
2014 - 2015 • Project Manager
Sport involvement and intent to purchase: Attitude
towards purchasing behavior as a mediator - Evidence
from the smart t-shirt product
2014 – 2015 • Project Manager
An examination of demographics, habits and buying
intentions for Turkish women: Smart bra as an innovative
product
4. Papers presented at international scientific meetings and published in the
proceedings:
Articles published in national journals:
Papers presented at national conferences and published in the proceedings:
Kabadayı, E. T.,
Aygün, İ., and
Turhan, G.
2005 Factors impacting on brand trust in strategic brand management •
Proceedings of International Strategic Management Conference – pg.
651-659, Çanakkale, TURKEY.
Turhan, G. 2010 An investigation into the mediating effect of risk probability in the
brand loyalty and purchase intention relationship • METU Dept. of
Business Administration 2010, Muhan Soysal Business Conference – pg.
218-238, Ankara, TURKEY.
Turhan, G. and
Yılmaz, C.
2007 Factors affecting attitude transfer in brand extensions (Marka yayma
stratejisinde tutum transferini etkileyen faktörler) • Marmara
University, Social Science Institute, Journal of Öneri – 28 (7), 35-4.
Turhan, G. 2009 The effects of brand loyalty and perceived fit on consumer attitude
formation toward brand extensions: The role of performance risk
perceptions (Marka yayılımına ilişkin tüketici tutumlarının
oluşumunda marka bağlılığı ve algılanan uyumun etkileri: Performans
risk algılarının rolü) • Kocaeli University, Journal of Social Sciences
Institute – 18 (2), 168-197.
Turhan, G. 2009 Factors affecting consumer attitude toward brand extensions and
their effect levels varied by product users (Marka yayılımına ilişkin
tüketici tutumları üzerinde etkili olan faktörlerin ve etki seviyelerinin
ürün kullanıcısına göre değişmesi) • Afyon Kocatepe University, Social
Science Institute, Journal of Social Sciences – 2 (XI), 183-210.
Turhan, G.
and Yılmaz, C.
2008 The determinants of attitudinal brand loyalty for Turkish consumers
(Türk tüketicileri için tutumsal marka bağlılığının belirleyicileri)
• Nigde Textile Symposium Proceedings – pg. 191-199, Nigde,
TURKEY.
Turhan, G. 2011 Role of perceived value in achieving brand commitment • The First
International Conference on Value Addition and Innovation in Textile
– pg. 72-85, Faisalabad, PAKISTAN.
Turhan, G.;
Akalın, M. and
Zehir, C.
2013 Literature review on selection criteria of store location based on
performance measures (Procedia Social and Behavioral Sciences) • 9th
International Strategic Management Conference – Vol. 99, pg. 391-402,
Riga, LATVIA.
Turhan, G. 2014 An examination of demographics, habits and buying intentions for
Turkish women: Smart bra as an innovative product • International
Academic Conference on Social Sciences and Humanities in PRAGUE
