Problem Statement
• Astudy of relationship between the consumer behavior and the
marketing strategies used in cosmetic industry
Research Objective
• Primary – To understand the relationship between marketing
strategies or current marketing trends in cosmetic industry and
consumer behavior.
• Secondary – To study the consumer buying behavior towards
cosmetic products.
3.
Research Questions
• Whatare the various factors influencing the buying decision of
consumer towards cosmetic products?
• What are the current marketing strategies used by various cosmetic
companies?
• What is the market gap in cosmetics industry?
Research Design
• Research Design - Exploratory Design
• Source of Data - Secondary data
• Research Tool – Case studies
4.
Outcome
• To unfoldthe behavioral pattern of consumers towards the different
categories and varieties of cosmetic products
• Understanding the ways adopted by cosmetic companies to regulate
the purchase of the consumers
• Understanding how the companies change their strategies in
accordance to the changing taste and preference of consumers
