cosmetics research

1. Research Methodology
Cosmetic Industry
Presented By –
Akshay Gaikwad (20165003)
Aquesha Tirmizi (20165005)
Puja Tripathi (20165028)
Radhika Sarda (20165029)

2. Problem Statement
• A study of relationship between the consumer behavior and the
marketing strategies used in cosmetic industry
Research Objective
• Primary – To understand the relationship between marketing
strategies or current marketing trends in cosmetic industry and
consumer behavior.
• Secondary – To study the consumer buying behavior towards
cosmetic products.

3. Research Questions
• What are the various factors influencing the buying decision of
consumer towards cosmetic products?
• What are the current marketing strategies used by various cosmetic
companies?
• What is the market gap in cosmetics industry?
Research Design
• Research Design - Exploratory Design
• Source of Data - Secondary data
• Research Tool – Case studies

4. Outcome
• To unfold the behavioral pattern of consumers towards the different
categories and varieties of cosmetic products
• Understanding the ways adopted by cosmetic companies to regulate
the purchase of the consumers
• Understanding how the companies change their strategies in
accordance to the changing taste and preference of consumers