Unit.3.1.surveys
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Market surveys are conducted to gather information about target markets and customers. The purpose is to provide business managers with insight about customer spending habits, interests in new products, and use of competing products. A market survey defines the parameters of a business by studying customer demographics, purchasing power, and buying potential within the business's geographic area. Objectives of market surveys include creating brand awareness, gauging purchase behavior and brand perception, and testing customer satisfaction. Conducting market surveys helps businesses develop better strategies, identify opportunities, understand customer needs, gain competitor insights, reduce risks, and test products before launch.
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Unit.2.3.report writing
The document summarizes a "Miss SMRK Personality Contest 2019-20" event held at a college. Sixty participants underwent seven screening rounds to select twelve finalists. The finalists participated in three contest rounds - a talent/introduction round to select six for subsequent rounds involving situational questions and judges' questions. Ms. Saisha Ayachit was declared the winner, with Ms. Siddhi Date as first runner up and Ms. Gargi Deodhar as second runner up. The event aimed to find the most well-rounded personality and was presided over by officials from the organizing education society.
Unit.4.1.enquiry letters and replies to enquiry
1. The document provides guidance on writing enquiry letters and replies to enquiries for business purposes. Enquiry letters should clearly indicate what goods or services are required, the purpose, delivery date, and ask for samples, prices, or catalogues. Replies should be prompt, include relevant literature, provide information on availability, terms, and discounts, and invite further business.
2. Examples are given of an enquiry letter requesting price quotes for office furniture and a reply providing the requested information along with additional offers and an invitation to place an order.
3. Sources for the content and examples are listed as business communication textbooks.
Unit.3.2.layout of business letters
The document discusses the different parts and styles of layout for business letters. It describes the standard parts of a business letter including the date, inside address, salutation, body, complimentary close and signature. It then explains 4 common styles of layout - full block form, semi-block form, modified block form, and hanging indentation form. Each style is defined in terms of how address, date, paragraphs and other parts are arranged on the page. The full block form saves time by having no indentations but looks unbalanced, while the hanging indentation form is unusual but distracting. The modified block form and semi-block form provide more attractive appearances while still being efficient.
Unit.2.4.f.y.empowerment english.4
The document discusses the qualities needed for effective business letter writing. It identifies the key Cs of Communication that are important - Correctness, Clarity, Conciseness, and Courtesy. It explains each C in detail and how to apply them. For example, for Correctness, letters should have proper spelling, grammar, layout and accurate information. For Clarity, the message should be easily understood. For Conciseness, expressing much with few words. For Courtesy, the style and words should be considerate of the reader. The document also discusses using simple language without jargon in modern business writing to be clear and friendly.
Unit.2.3.f.y.empowerment english.3
The document discusses the issue of female feticide. It defines feticide as the destruction or abortion of a fetus. The source of the lesson text is from the book Empowerment English by Lalitha Krishnaswami et al.
Unit.2.2 f.y.empowerment english.2
This document provides information about an English language course titled "Empowerment English" being taught at Gokhale Education Society’s S.M.R.K. B.K. A.K Mahila Mahavidyalaya, a women's college in Nasik, India. The lesson text is from a 2004 reprint of the book "Empowerment English" by Lalitha Krishnaswami et al, published by Macmillan India Limited. The course is part of the F.Y.B.Com (First Year Bachelor of Commerce) semester 1 program and is being taught by Assistant Professor Geetanjali Gitay of the English Department.
Unit.2.1.f.y.empowerment english 1
This textbook aims to empower women in Indian society through lessons that improve English language skills and address problems women face. It is divided into two parts covering different stages of a woman's life. Part 1 covers birth through teenage years, and Part 2 covers womanhood, the home and world, women's resource development, and twilight years. The overall goal is to empower women through the lessons in addition to enhancing English skills.
Unit.2.5.f.y.empowerment english 5
This document provides information about an English coursebook titled "Empowerment English" published by Macmillan India Limited. It lists the title of the chapter "Only a Girl" from the coursebook, along with details about the educational institution where it is being taught, including the name of the college, department, semester, and instructor. The source and publication details of the coursebook are also mentioned.
Unit.4.7.story 7. in india, the worst of both worlds
The old man was brought to Sudha Murthy's office by a middle-aged man who claimed the old man had no family and needed shelter. Sudha Murthy arranged for the old man to stay at an old age home. When the old man fell sick, Sudha Murthy visited him in the hospital and was later contacted by the man who said he was the old man's son. It was revealed that the middle-aged man and old man were actually father and son, and they had lied about being destitute in order to get the father into an old age home without spending their own money. Upon the old man's death, Sudha Murthy discovered the old man had left his savings to his
Unit.4.6.story 6. an old man's ageless wisdom
Sudha Murthy travels to the remote Kalahandi district of Odisha to meet tribal communities and provide assistance. She encounters a 104-year-old man in a village who believes the British are still ruling India. The man is unaware of independence and does not understand the purpose of currency. He tells Sudha that people are disconnected from their land and ancestral ways due to money. The man expresses that nobody truly owns the land or natural resources as they are gifts from God. Sudha realizes the man possesses a deeper wisdom about life and ownership, despite his isolation from modern society. She questions whether those plugged into technology are truly more civilized than this wise elder.
Unit.4.5.story 5. when the mop count didn't tally
- The story describes an incident that occurred in a hospital in England where a young OT nurse counted the cotton mops before and after surgery and found a discrepancy of one mop.
- The surgeon searched the abdomen but could not find the missing mop and demanded the nurse hand over the needle, but she refused citing the protocol to have an accurate mop count.
- They were at an impasse until the surgeon noticed the missing mop lying on the floor, apologized to the nurse, and praised her for standing her ground due to the importance of following procedures precisely for patient safety.
- The story illustrates the lesson Sudha Murthy's father taught his students about being vigilant, as one mistake
Unit.4.4.story 4. death without grief
Sudha Murthy visits her neighbors to offer condolences after hearing that someone in their family had died, as is the local custom. However, when she arrives she finds the household full of people chatting and listening to music cheerfully. When she inquires about who passed away, the wife bitterly complains about her mother-in-law and says her death solved all their problems and freed the husband from suffering. This cold reaction from the neighbors about the death in their family leaves Sudha disturbed and wondering if people have become too busy in modern life to care about others.
Unit.4.2.story 2. on human foibles
1) Sudha Murthy had to cancel her weekend plans and travel for work to a small town for a project.
2) She met a well-mannered young man at the client's office who impressed her with his efficient work.
3) At his home, he boasted about his education accomplishments, claiming he graduated first in his class from Sudha Murthy's college and received a gold medal in 1972.
4) However, Sudha Murthy realized he was lying as she was actually the one who received the gold medal that year from the college. This highlighted the human foible of lying to create a false image.
Unit.4.1.story 1. honesty comes from the heart
- Sudha Murthy reads about a bright student named Hanumanthappa who secured eighth rank in his Secondary School exams despite coming from a poor tribal family with his father earning only Rs. 40 per day.
- Moved by his achievement, she contacts Hanumanthappa and offers to sponsor his education, saying he can pursue any course. He chooses to study in a Teachers' Training College closest to his village for Rs. 300 per month.
- Months later, when Murthy sends him more money, Hanumanthappa returns Rs. 300 as he was at home for two months due to holidays and strikes so did not need the full amount, showing his honesty despite coming from a poor background. This teaches Mur
Unit.3.3.taking and leaving messages. writing a note
This document provides information and examples about taking and leaving messages as well as writing notes. It discusses the differences between formal and informal notes and messages. For informal notes, it recommends including an opening that greets the recipient, a body stating the purpose and asking how the person is, concluding remarks, and an invitation to write back. The closing should summarize thoughts and say goodbye. The signature should fit the tone of the note and include the writer's name. Examples are provided of office messages, an informal message, and an informal thank you note.
Unit.3.2.claims and adjustments
1) The document discusses claims and adjustments, which are important aspects of customer service. When customers complain, companies have an opportunity to correct issues and regain customer satisfaction.
2) An adjustment letter aims to maintain good customer relations. It should express regret, explain what is being done to resolve the problem, and assure the customer that their inconvenience is being addressed, regardless of fault.
3) The letter should locate any errors, describe steps to correct them, and discuss errors respectfully without blaming other parties. It may grant a claim, refuse a claim, offer a compromise, or apologize while investigating further.
Unit.3.1.complaint letters
This document provides guidance on writing complaint letters. It discusses reasons a buyer may need to file a complaint, such as receiving damaged, unsatisfactory, or wrong goods. It emphasizes the importance of writing complaint letters that are correct, clear, concise, and courteous. A complaint letter should reference any relevant orders, clearly describe the problem and resulting inconvenience, and request an adjustment or investigation from the supplier. The document includes examples of complaint letters for damaged goods, unsatisfactory quality, wrong goods, and delivery delays.
Unit.4.1.paragraph writing
This document discusses the key elements of writing an effective paragraph. It defines a paragraph as a basic unit of organization in writing that develops a single central idea through a group of related sentences. An effective paragraph has unity, coherence, and adequate development. It also outlines the basic structure of an introductory topic sentence, body, and concluding sentence. Finally, it describes the main types of paragraphs including descriptive, narrative, and different types of expository paragraphs such as division/classification, illustration, cause/effect, comparison/contrast, and definition.
Unit.3.2.situational communication in english.2
This document discusses situational communication in English, including asking and sharing information, giving instructions, making inquiries, and responding to grievances. It provides examples of polite language for requesting information formally, neutrally, and informally. Examples are given for asking for and providing directions, as well as making and responding to inquiries at a railway lost luggage counter. The conclusion restates that the presentation covered asking and sharing information, directions, inquiries, and grievances.
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Unit.3.1.surveys
- 1. Market Survey (Theory) Gokhale Education Society’s S.M.R.K. B.K. A.K. Mahila Mahavidyalaya, Nasik-5. Ms. Geetanjali Gitay Assistant Professor Dept. of English CC English (HL) T.Y.B.Com. Sem V Unit 3
- 2. Introduction • Surveys are conducted for the purpose of data collection. • This method involves a systematic and comprehensive study of a particular community, organisation, group etc. with a view to analyse their opinion with regards to a specific issue. • In business , market surveys are conducted as a part of market research to investigate into the state of the market for a particular product or service, including an analysis of consumers' needs and preferences. • Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is a very important component of business strategy and a major factor in maintaining competitiveness. • The purpose of a market survey is to provide business managers with insight about their target customers, such as how much money they spend on certain types of products, whether they use competing products and their interest level for new products.
- 3. • The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business. • Market survey is the survey research and analysis of the market for a particular product or service which includes the investigation into customer inclinations. A study of various customer capabilities such as investment attributes and buying potential. Definition
- 4. • Objectives for a Market Survey should be defined for to each specific project. • Identifying demographic characteristics of a survey group is also very important. • Some of the objectives of Market Surveys are : 1. Creating brand awareness 2. Gauging Purchase Behaviour of Consumers 3. Gauging the brand image 4. Gauging consumer perception about a product or a service 5. Gauging consumer attitudes regarding a product or service 6. Testing buyer behavior 7. Testing customer satisfaction 8. Testing consumer experience (good and bad) 9. Intent to purchase behavior. Objectives of Market Survey
- 5. 1. Mailed Surveys – Advantages – efficient, inexpensive, easily standardized, easy to score, anonymous or confidential – Disadvantages – low response rate, inability to probe 2. E-mailed Surveys /Online Surveys – Advantages – quick, efficient, inexpensive, easily standardized, easy to score – Disadvantages – can only assure confidentiality, respondents might not have access to e-mail 3. Telephone Surveys – Advantages – high response rates, efficient – Disadvantages – requires lists of telephone numbers, requires training 4. Personal Administration – Advantages – efficient if respondents are in close proximity to the administrator, allows for probes – Disadvantages – time consuming, expensive, requires training 5. Personal Interviews – Advantages – rich complete responses – Disadvantages – little standardization, takes time to administer, expensive Methods of Conducting Survey
- 6. 1. Helps Develop Better Business Strategies 2. Helps Identify Potential Business Opportunities 3. Gives a Better Understanding of Consumer Preferences and Needs 4. Delivers Accurate Insights About Your Competitors and Their Marketing Approach 5. Lowers Business Risks and Reduces Losses 6. Helps Test Products Before Market Launch Importance of Market Survey