SlideShare a Scribd company logo
Using Consumer behaviour
knowledge
Livon
1. Every woman wanted great looking hair.
2. All women feared hair loss, and most
believed it to be a genetic problem, an act of
God, or the result of stress and pollution.
3. They also recognized that the forceful
combing of tangled hair was the main cause
of hair breakage that then lead to hair loss.
Moov
• Iodex was India's first choice for aches and
pains since 1919
• The largest group of users were women
suffering from backaches.
• While strains and sprains were occasional
occurrences from accidents, backaches were
everyday problems caused by routine
activities.
Perception
External factors
• Intensity – RIL, KF airlines intro ads
• Position – Google onebox
• Contrast – Scorpio
• Novelty – Frooti tetrapak
• Repetition
• Movement
Customer Loyalty
• Brand champion
• The committed buyer
• Satisfied Buyer
• User
• Brand aware

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Using consumer behaviour knowledge

  • 2. Livon 1. Every woman wanted great looking hair. 2. All women feared hair loss, and most believed it to be a genetic problem, an act of God, or the result of stress and pollution. 3. They also recognized that the forceful combing of tangled hair was the main cause of hair breakage that then lead to hair loss.
  • 3. Moov • Iodex was India's first choice for aches and pains since 1919 • The largest group of users were women suffering from backaches. • While strains and sprains were occasional occurrences from accidents, backaches were everyday problems caused by routine activities.
  • 5. External factors • Intensity – RIL, KF airlines intro ads • Position – Google onebox • Contrast – Scorpio • Novelty – Frooti tetrapak • Repetition • Movement
  • 6. Customer Loyalty • Brand champion • The committed buyer • Satisfied Buyer • User • Brand aware