Cathy L. Baker is an energetic marketing professional with over 20 years of experience implementing marketing strategies and managing projects. She has a BA in Marketing, Finance, and Business Administration from Marian University. Her experience includes positions as Marketing Director, Executive Coordinator, Executive Assistant, and Marketing Assistant where she developed social media branding, directed marketing teams, planned events, and managed budgets over $1 million. She has strong computer skills including Microsoft Office, QuickBooks, and CRM systems.

1. Cathy L. Baker
8871 Bradwell Place
Fishers, IN 46037
317.701.4847
cathylynnbaker@gmail.com
Summary
 Energetic, results-oriented professional with experience in marketing, finance and management.
Proven ability in implementing marketing strategies, project management and corporate event
planning. Creative social media specialist with high-level computer skills and ability to manage
multiple projects and execute strategies into end results. Possess excellent written, verbal and
presentation skills. Experienced working across departments and with all levels of personnel.
Education
 Marian University, Indianapolis, IN
BA – Marketing, Finance & Business Administration
Honors Graduate
ADVOCATE MERCHANT SOLUTIONS, INC. Fishers, IN
11/11 – 2/12
Marketing Director/Business Development
 Implemented social media branding and cross-marketing campaign which resulted in a 15%
higher brand recognition.
 Directed design of new recruiting website to attract sales representatives which resulted in a 40%
higher candidate application rate over previous media advertising.
 Coordinated design, production, and completion of marketing materials, including nationwide
brochure used for attracting merchants for processing services and additional services.
 Directed marketing team on product management, marketing communication, public relations, event-
planning and sales production.
VAN AUSDALL & FARRAR, INC. Indianapolis, IN
9/08 – 11/11
Executive Coordinator
 Provided administrative support to President, CFO and Controller.
 Supervised and scheduled company’s five-member executive team to assure coverage for
projects and switchboard coverage. Managed confidential documents, such as financial filings
and personnel information.
 Created social media branding on Facebook, Twitter; linked business blog on WordPress to company
website.
 Coordinated vendors for company promos, conventions, marketing projects and CRM.
 Managed multiple simultaneous projects across such diverse areas as marketing, accounting,
leasing and sales.
CONSECO Carmel, IN
7/06 – 9/07
Executive Assistant

2.  Provided administrative and business support to Vice President, Sales Development and Business
Development Managers for nationwide insurance sales force.
 Created recruiting lists via Dun & Bradstreet and various internet sources and coordinated direct
mail efforts with other internal departments.
 Utilized Salesforce.com extensively for tracking, reporting and analyzing external Independent
Marketing Organizations (IMO) selling Conseco insurance products.
 Managed IMO conferences which required coordinating travel, presentations, reservations,
preparation, meals and promos.
ROCHE DIAGNOSTICS CORPORATION Indianapolis, IN
8/04 – 7/06
Marketing Assistant
 Developed and maintained department-wide calendar of events.
 Coordinated meetings with numerous inside and outside vendors to collaborate on creation of
marketing and packaging materials for blood meters manufactured by Roche.
 Managed marketing campaigns and budgets totaling over $1 million dollars.
 Used SAP for budgets, vendor management, HR and invoicing.
 Received Special Recognition Award for Roche Outstanding Contribution in 2004 for the
coordination of national sales meeting in New Orleans entirely from Indianapolis office.
CORPORATE EXPRESS Indianapolis, IN
05/00 - 11/02
Marketing Assistant
 Analyzed incoming Requests for Purchases (RFP's) and created proposals to national and
international companies.
 Coordinated training seminars for national corporate division, with approximately 10 trainees
attending per month.
 Generated reports tracking and analyzing individual and division-wide sales goals and
achievements.
SAND RIDGE BANK Highland, IN
11/91 - 01/00
Executive Marketing Assistant
 Managed a database of over 30,000 potential customers for promotional mailings; created and
tracked success of advertising campaigns to those customers.
 Developed marketing and advertising materials for President, Board of Directors and executives
to introduce new free checking product and debit cards for consumers.
 Implemented incentive-based sales programs to enhance cross-selling of bank products with a
30% increase over previous programs.
 Hired and managed vendors to conduct marketing programs for introduction of new consumer
products to potential and current customers.
SOFTWARE EXPERTISE
 Microsoft Office Suite – Outlook, Excel, Word, PowerPoint, Access, Visio and Publisher

3.  QuickBooks/Adobe Professional Suite/PeopleSoft/SAP/EDT