Jennifer Kelly has over 15 years of experience in production management, marketing, sales, and office administration. She has worked for production companies creating television shows, coordinated travel for crews of 30-35 people, and managed office operations. Kelly excels at marketing strategy, social media management, and developing creative advertising campaigns. She has held leadership roles developing HR programs and managing teams of up to 25 employees. Kelly is proficient in various software programs and seeks a new opportunity where she can apply her skills in project coordination, client relations, and marketing.

1. Jennifer Kelly
1822 Winton Avenue jenniferannakelly@gmail.com Cell: 610-283-4356
Havertown, PA 19083 linkedin.com/in/jennykenneykelly
Areas of Expertise
Production Management
Social Media Marketing
Human Resources
Media Buying
Event Planning
Sales & Promotion
Office Management
Contract Negotiation
Ad Campaign Management
Professional Experience
ALKEMY X – The Food Network’s “Restaurant Impossible” — Philadelphia, PA 7/14 to 5/16
Production Coordinator, 1/15 to 5/16
Production Manager, 10/14 to 1/15
Production Assistant, 7/14 to 10/14
 In office and on set coordination of travel for scouts, executives, talent, and production crew of 35. Booked hotels,
flights, car rentals, car services and provided 24 hour on-call travel support. Negotiated vendor contracts to come in
under budget and ensure production needs were met. Strategized and scheduled location/design scouts, assisted
production team, prepared travel documents, and coordinated ground transport to and from set.
 Responsible for office management, payroll, monthly advances, closing budgets, Visa coding/categorization, petty cash
requests/reports, reimbursements, per diem/location money, deliverables management, and intern recruitment.
 Submitted all network deliverables (Music cues, releases, restrictions, images, caption logs, recipes, diversity reports).
ALL BATH CONCEPTS LLC / RE-BATH OF PENNSYLVANIA — Havertown, PA 12/01 to 7/14
Marketing Manager/Office Manager, 1/05 to 7/14
Call Center Manager/Human Resources, 9/03 to 1/05
Customer Service Representative, 12/01 to 9/03
 Directed 25 employees and managed operations to ensure a high level of customer satisfaction and retention.
 Won “Innovator of the Year” award for rebranding the company following a manufacturer transition. Developed new
company name, logo, website, iPad presentation, pitch book, closing tools, and collateral materials to drive sales and
increase brand awareness in the Philadelphia market.
 Responsible for the design and advertising copy of all company marketing including television/radio commercials,
magazines, newspapers, direct mail, newsletters, email campaigns, project photo collages, and marketing letters.
 Created original content and advertisements for social media channels Facebook, Twitter, YouTube etc. Coordinated
Search Engine Optimization(SEO), pay per click(PPC), and managed online reputation.
 Planned yearly ad budgets for cost effective, high impact media buying. Tracked, analyzed and reported on campaigns to
provide decision making data and increase ROI. Monitored strategies of competing companies and industry trends.
 Led the roll out and marketing for the Home Depot At-Home Services Bath program in 25 Home Depot stores in the
region. Organized and staffed open houses, home shows, and festivals. Designed displays, marketing materials,
scripting, and trained a team of salespeople, canvassers, and telemarketers on how to present the brand.
 Managed design showrooms, created promotions to increase foot traffic, conducted sales presentations, assisted clients
in design selection, reviewed contracts, closed sales, maintained inventory control, and franchise product ordering.
 Designed and maintained company websites, CRM software, computer network, client database and email accounts.
Performed trouble shooting, trained personnel, implemented data accuracy checks, and produced reports.
 Turned around an under-performing call center by developing scripting, lead follow up, and incentive programs. Trained
telemarketers on phone etiquette, customer service, product knowledge, and crisis management. Instituted customer
satisfaction incentives and referral bonus programs.
 Developed Human Resources department, instituted an employee handbook, and human resource policies. Tracked
attendance, conducted performance reviews, recruited new employees, and coordinated employee functions.
 Created legal contracts, processed financing, calculated payroll, and commissions. Prepared estimates, scheduled
appointments, processed files, ran payments, entered detailed installation guidelines and managed client requests.

2. LUXURY BATH SYSTEMS INC. — Chicago, IL / Havertown, PA 1/09 to 12/11
Franchise Sales & Brand Promoter, 1/10 to 12/10
Marketing Council Board Member, 1/09 to 12/11
 Strategized marketing and sales initiatives with marketing board members and executives. Presented national marketing
webinars to introduce board recommendations to franchisee network.
 Represented manufacturer to promote franchise sales at the Kitchen & Bath Industry Show in Chicago. Greeted potential
franchisees, distributed information and professionally presented the brand.
 Educated visitors and compared manufacturer’s products in a competitive atmosphere. Researched current industry
trends, networked with vendors, and met with existing franchisees.
 Increased franchise sales by effectively engaging visitors, cultivating relationships, and capturing information.
NFL Films — Mt. Laurel, NJ 11/01 to 12/01
Production Assistant, 11/01 to 12/01
 On set production assistant for a supermarket commercial shoot.
 Assisted wardrobe department in purchasing clothing items for on set talent.
BANYAN PRODUCTIONS — Discovery Health’s “Birth Day” — Philadelphia, PA 5/00 to 9/01
Production Assistant & Researcher, 5/01 to 9/01
Intern, 5/00 to 8/00
 Assisted producers on medical research for program and a prime time special. Coordinated interviews and acted as a
show liaison for on-air participants, hospital personnel, and public relations departments.
 Developed a tape organization system, submitted network deliverables, coordinated talent releases with acquired
footage, logged field tapes, attended edit sessions, and performed general office duties.
UNIVERSITY OF DELAWARE — COMMUNICATIONS DEPARTMENT — Newark, DE 9/00 to 12/00
Field Television Production Teaching Assistant, 9/00 to 12/00
 Aided students in mastering cameras and editing machines.
 Provided advice on project techniques and course requirements.
Education and Training
UNIVERSITY OF DELAWARE — Newark, DE 9/98 to 5/01
B.A. in Mass Communication
Course Concentration: Television, Film, Photography, Public Relations, and Media Analysis.
Foreign Language Skills: Italian language and culture studies. (1992-1998)
Computer Skills: Proficient with Microsoft Windows, Word, Excel, Outlook, Adobe, Power Point, Scripps Network, Market
Sharp(CRM), Constant Contact, Mail Chimp, Hootsuite, GoToMeeting, GoToMyPC, and the Home Depot Siebel System.
Interests: Travel, Photography, Charitable Fundraising, and Event Planning.
Organizations
Susan G. Komen 3Day Walk for The Cure- Participant and Fundraiser (2010-2012)
Luxury Bath Marketing Council - Board Member, Webinar Presenter (2009-2011)
PAPHCC - Attended local plumbing association meetings to increase knowledge of plumbing industry (2009-2013)
North Eastern Re-Bath Dealers Association - Secretary (2006-2008)
Re-Bath LLC –Completed numerous seminars in sales and telemarketing (2005-2009)
Delta Gamma Fraternity, Zeta Chi Chapter- University of Delaware –Member, Leadership & Fundraising Roles (1999-Present)
Available for Employment Immediately– References Available upon Request