SlideShare a Scribd company logo
Inside story and
information about
BY:-
1. SHIVANI SHAH
2. HETVI BAROT
3. DHRUV GHADIALI
 About Flipkart
 Foundation
 Intro
 Challenges faced while launching
 Initial challenges
 Software working
 The range of items available
 Cont..
 Funding
 Popularity
 Growth Story
 Evolution of logos
 Flipkart is an
Indian e-
commerce
company
amongst the
popular sites for
online marketing
business.
 Flipkart.com was
founded on 5th Sept
2007. The website
was launched on 15th
Oct 2007.
 Sachin Bansal (right)
and Binny Bansal
(left) started
flipkart.com. Both of
them are computer
science graduates
from IIT-Delhi from the
2005 batch.
 Headquarters are in
Bangalore, Karnataka.
There were two major challenges faced by
them:
1. To get tie up with major book vendors.
2. To get the approval for credit-card payment
gateway.
 Flipkart runs all its software on Linux - Debian. The
website is primarily built on PHP. There are a lot of
behind the scene services and systems, apart from
the Website. Most of them run on the JVM but are
not necessarily built on Java, though Java is very
popular.
 For storage, MySQL is the most popular choice.
Memcached is the primary cache layer. All the top
NoSQL datastores have been evaluated at Flipkart
and some are used in production.
.
 Months after
launching the
website, the
company sold its
first book on
flipkart.com
—John Woods' A few
Leaving Microsoft
to Change the
World.
.
Flipkart's product range includes the
following:
Books
Pens & Stationery
underwears
Mobile Phones, Tablets & Accessories
Computers, Laptops and Accessories
Clothing
Watches, Bags and Wallets
Footwear
Beauty & Personal Care
Cameras and Accessories
Sports and Fitness
Software
Home & Kitchen
Gaming
Music, Movies & Posters
Baby Care and Toys
Audio Players
and a lot more range of products
 Flip kart has added a prepaid wallet feature
to its e-commerce platform that allows
shoppers t store money on the site and use it
to purchase items , without having to reach
for their credit card for each transaction,
according to a media nama report.
 Also it had experienced 2 million unit sales
and 4 million unique visitors per month with
sales growing at 25% per month, eyeing a
$50million run rate as reported by Tech
crunch.
 There has been large news papers ads ,TVCs
and a lot of web ads.
Initially funded by the bansals
themselves with 4lakh(INR).
Flip kart has since then raised two
rounds of funding from venture
capital funds accel india(2009) and
tiger global management.
 Initially, they used word of mouth marketing
to popularise their company.
 Today, as per Alexa traffic rankings, Flipkart
is amongst the top 20 Indian Web sites and
has been credited with being India's largest
online bookseller with over 11 million titles on
offer.
Flipkart 2.1
Flipkart 2.1

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Flipkart 2.1

  • 1. Inside story and information about BY:- 1. SHIVANI SHAH 2. HETVI BAROT 3. DHRUV GHADIALI
  • 2.  About Flipkart  Foundation  Intro  Challenges faced while launching  Initial challenges  Software working  The range of items available  Cont..  Funding  Popularity  Growth Story  Evolution of logos
  • 3.  Flipkart is an Indian e- commerce company amongst the popular sites for online marketing business.
  • 4.  Flipkart.com was founded on 5th Sept 2007. The website was launched on 15th Oct 2007.  Sachin Bansal (right) and Binny Bansal (left) started flipkart.com. Both of them are computer science graduates from IIT-Delhi from the 2005 batch.  Headquarters are in Bangalore, Karnataka.
  • 5. There were two major challenges faced by them: 1. To get tie up with major book vendors. 2. To get the approval for credit-card payment gateway.
  • 6.
  • 7.  Flipkart runs all its software on Linux - Debian. The website is primarily built on PHP. There are a lot of behind the scene services and systems, apart from the Website. Most of them run on the JVM but are not necessarily built on Java, though Java is very popular.  For storage, MySQL is the most popular choice. Memcached is the primary cache layer. All the top NoSQL datastores have been evaluated at Flipkart and some are used in production. .
  • 8.  Months after launching the website, the company sold its first book on flipkart.com —John Woods' A few Leaving Microsoft to Change the World. .
  • 9. Flipkart's product range includes the following: Books Pens & Stationery underwears Mobile Phones, Tablets & Accessories Computers, Laptops and Accessories Clothing Watches, Bags and Wallets Footwear Beauty & Personal Care Cameras and Accessories Sports and Fitness Software Home & Kitchen Gaming Music, Movies & Posters Baby Care and Toys Audio Players and a lot more range of products
  • 10.  Flip kart has added a prepaid wallet feature to its e-commerce platform that allows shoppers t store money on the site and use it to purchase items , without having to reach for their credit card for each transaction, according to a media nama report.
  • 11.
  • 12.  Also it had experienced 2 million unit sales and 4 million unique visitors per month with sales growing at 25% per month, eyeing a $50million run rate as reported by Tech crunch.  There has been large news papers ads ,TVCs and a lot of web ads.
  • 13. Initially funded by the bansals themselves with 4lakh(INR). Flip kart has since then raised two rounds of funding from venture capital funds accel india(2009) and tiger global management.
  • 14.  Initially, they used word of mouth marketing to popularise their company.  Today, as per Alexa traffic rankings, Flipkart is amongst the top 20 Indian Web sites and has been credited with being India's largest online bookseller with over 11 million titles on offer.