Flipkart was founded in 2007 by Sachin and Binny Bansal as an e-commerce site focusing on books. It faced challenges in partnering with book vendors and setting up payment systems. Based in Bangalore, Flipkart now sells a wide range of products and has grown significantly, reaching millions of users and daily sales in the hundreds of thousands. It has raised funding rounds and evolved its logo over time to become one of India's most popular online shopping sites.