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Staying Connected: Enrollment Management in the Digital Age


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Session presented at 2013 OACAC Conference, June 11, 2013, in Cleveland, OH. This session, aimed at both self-proclaimed technophobes as well as those looking to gain a recruiting edge, will discuss online resources for staying informed about important developments in our profession, leveraging social media in your career development and using online media in recruiting top students to your college or university.

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Staying Connected: Enrollment Management in the Digital Age

  1. 1. STAYING CONNECTEDEnrollment Management in the Digital AgeTuesday, June 11, 13
  2. 2. 6THINGS SOCIAL MEDIA ISRUINING• Our national parks• tagging in JoshuaTree and posting pics on Instagram• Our marriages• 80% increase in social media evidence in divorce cases• Our minds• avg attention span from 12 minutes down to 5 seconds over 10 years• Our writing skills• see spelling and grammar in this presentation• Our security• 11.6 million victims of security fraud in 2011• Our sexual health• Use your imagination@mylaurenhansen ofTheWeek.comTuesday, June 11, 13
  3. 3. TOPICSWE’RE ALL OVERTHE PLACE1. Six things social media is ruining2. Introduction3. Why social media is important to you professionally4. Using social media in recruiting5. Unsolicited advice6. Your toolbox7. Six ways social media made the world a better placeTuesday, June 11, 13
  4. 4. QUICKLY ABOUT ME• Jonathan Wehner• Director of Recruitment and Strategic Initiatives• 10 years at Case Western Reserve University• Responsibility for marketing/communications for Undergraduate Admission,Financial Aid, First-year Experience and Family Programs as well as "strategicinitiatives"• BA in English, 2006 : MBA, 2011•• @jonathanwehnerTuesday, June 11, 13
  5. 5. THERE’S A CONVERSATIONGOING ONand you’re missing it!Everyone over here on twitteryounotontwitterTuesday, June 11, 13
  6. 6. SOCIAL MEDIA IS IMPORTANTTOYOU PROFESSIONALLY•Be Interesting!•Rep-u-ta-tion Am-pli-fi-ca-tion•Social media = the new golf courseTuesday, June 11, 13
  7. 7. HOWTO GET STARTED• Sign up on twitter•• Create a *complete* LinkedIn profile• Include a picture! Use a recent headshot or get one professionally taken!• Connect with colleagues, aim for 100 to start, >500 for super user• Join relevant groups (higher ed, vendors, special interests, alumni)• Check out Lifehacker’s article: MakeYour LinkedIn Profile Kick A** (, June 11, 13
  8. 8. SOCIAL RECRUITINGTuesday, June 11, 13
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  10. 10. of 18-29Social Media Use 2012 from Pew Internet and American Life ProjectTwitter Tumblr Pinterest Instagram FacebookTuesday, June 11, 13
  11. 11. PICK 3•My recommendations?•Facebook•Instagram•TwitterTuesday, June 11, 13
  12. 12. HOWTO GET STARTED• Facebook: post 1/day (more often can reduce likes 47%)• Twitter: post 2/3 times a day, around transition times (arrival, lunch, end of the day)• Use images/video:An image can increase interaction on Facebook by 53%• Use hashtags: look for trending topics and add your voice to the mix• Tag individuals in posts, pictures - they will respond/interact and expose theirnetwork to your message• Ask questions to increase response rate• Correctly attribute content!stats from Hubspot:, June 11, 13
  13. 13. PERSONAL ORPROFESSIONALIf you wouldnt say it to JacquesSteinberg AND your mother, dontsay it online!and enable Find My iPhone while you are at it... the government is tracking you anyway.Tuesday, June 11, 13
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  18. 18. tweetbot for iphoneTuesday, June 11, 13
  19. 19. 6 WAYS SOCIAL MEDIA MADETHE WORLD A BETTER PLACEAlison Caporimo of Reader’s Digest• Revolution, Reinvented• Tea Party,Arab Spring, Occupy movement• Unfiltered news• everyone is a reporter• Instant emergency response• Hurricane Sandy, Boston Marathon• Expedited Healthcare• grassroots organ donation• Power of shared interest• US Army uses Pinterest to keep families informed,Anonymous• Art made easy• Everyone is an artist w/ InstagramTuesday, June 11, 13
  20. 20. QUESTIONS?•• @jonathanwehner•, June 11, 13