2. Who am I?
Tyler Wentworth
@tylerross
• Wildcat from the class of 2008
• Education advocate, storyteller
• 6 years in college admission
• Senior Producer with #UNHSocial
– Alumni and most of the Admission
social accounts
– Share responsibility/backup for
main @UofNH channels
– Responsible for about 30 social
media profiles/networks
– Co-manage 6 student interns,
UNH Tales blogging site, Alumni
Tales (profiles)
@tylerross #UNHSocial
4. A Few Mind Blowing Social Stats
• Facebook:
– 1 in 5 website views in the US = Facebook
– 62% of ALL American adults.
• Instagram:
– Added 100 million users… in the last 10 months.
• Twitter:
– 198 million use Twitter on a mobile device.
• LinkedIn:
– “World’s largest professional network.” Wide age range.
– Entering the education market with University pages, decision boards.
• Snapchat:
– 8 billion video views a day
– That's almost the same number as Facebook, but with 100 million users.
@tylerross #UNHSocial
7. Strategize
@tylerross #UNHSocial
• Establish Goals.
• What are you trying to accomplish?
Get specific.
• Learn about your audience and how they
want to interact.
• Do some basic research.
• Ask students!
• Choose which social networks work best
for your goals.
• Where does your audience want to
hear from you?
• Develop a content strategy/content
calendar.
• Clarify who will be responsible for
posting/monitoring.
• Decide on and stick with consistent voice.
8. Launch
@tylerross #UNHSocial
• Whether already established or
starting a new profile, it is critical
that people KNOW you have a
presence on the networks!
• Include your social media
accounts/hashtags everywhere:
website, publications, email
signatures, posters, swag.
9. Engage & Monitor
@tylerross #UNHSocial
• Ask questions
• Play on nostalgia, the “aww” factor
• GIF’s, memes, FUN!
• Adhere to the 4-1-1 Rule
Image credit: Sales Benchmark Index
15. Know the role of each network.
#UNHSocial@tylerross
wronghands1.com
16. Networks (according to UNH Students)
• Facebook
– (Native) Video, Groups, Messenger, sharing bulk photos, events,
staying in touch with family, sharing causes you believe in.
• Twitter
– Quick info, humor, celebrities, news, customer service.
• Instagram
– Showcasing creativity, buildings, flowers, food, objects. Quality over
quantity.
• Snapchat
– Events, selfies, interviews, reporting, geofilters/location, more
personal.
• LinkedIn
– Crafting a professional image, connecting with people you want to
know, connecting/following companies you want to work for.
@tylerross #UNHSocial
17. How Often To Post
@tylerross #UNHSocial
Infographic by buffersocial
18. How Often To Post
(It depends, but…)
• Facebook: 1-2 posts per day
• Twitter: 3-5 original tweets per day, plus
retweets and replies as appropriate.
• Instagram: 1-2 photos per day.
• Snapchat: A snap story per day, but more
important for events (almost unlimited how
many snaps per story during events)
@tylerross #UNHSocial
20. Instagram Tips
• Instagram is not Twitter.
– Do not treat it the same way or you will lose
followers. (1-2 posts per day)
• Photos/Video
– Must be uploaded natively in the app.
– Not just square anymore. 1080 x 566, up to
1080 x 1350 pixels.
– NEW: Video view statistics.
• Quality content will lead to more engagement.
• Visual/Creative network.
– Not the same as a signpost or UNH-TV.
– Graphics don’t perform as well.
• Links are not clickable in caption
– But “Click link in bio” has become ubiquitous.
• Timing is everything.
– Think about when you scroll through your feed?
If you were 20, when would you?
• Great place to cross promote other accounts.
@tylerross #UNHSocial
22. Tools
• Social management program
– Hootsuite, Tweetdeck, Sprout Social, etc.
• Analytics
– Facebook Page Insights
– analytics.twitter.com
– Iconosquare.com
– SocialBro.com
• Design/Visuals
– Resourcespace.unh.edu
– Canva, Adobe suite,
– unh.edu/cpa.
• Alerts
– IFTTT, Google Alerts
• Link Shorteners
– Bitly.com, Hootsuite
@tylerross #UNHSocial
23. General Tips
• Tag @UNHStudents, @UofNH, @UNHAlums,
@UNHAdmissions
– Easiest way for #UNHSocial to see/RT/send students
to cover an event.
• Medium.com/@unhsocial
• Consistent, concise hashtags
• Proper image sizes for each network
• Horizontal video vs. vertical video
• Collect your content
– Storify, Tagboard
• Blogs/Websites to read
– SocialTimes, official blogs of Twitter, Instagram,
Facebook.
• Submit content on unh.edu/social
• Never say “Let’s make something go ‘viral’.”
– Quality content, timing, and luck make for viral
content.
@tylerross #UNHSocial
A little about me, and the only cat image used in my presentation.
Facebook remains the most popular social media site – 72% of online adults are Facebook users, amounting to 62% of all American adults. Growth on the site has largely plateaued. There has not been a significant change in the overall share of users since 2012. Those on Facebook remain highly engaged with 70% saying they log on daily, including 43% who do so several times a day.
Fully 59% of Instagram users, 27% of Pinterest users and 22% of LinkedIn users visit these platforms daily.
But now back to what we’re here for.
Develop a social media strategy overall, then for each network. Strategize. Think about messages, audiences, goals and a strategy for keeping your information organized. Some audiences may be on one social media network, but not another. Social media can be very time-consuming and maintaining more than one social network is difficult. Create a content calendar, or use Hootsuite, TweetDeck, or another social media management tool to organize posts so you always remember to post or schedule new content.
Ask questions, respond to comments, offer helpful info, diffuse anger/tension.
Ask questions, respond to comments, offer helpful info, diffuse anger/tension.
Ask questions, respond to comments, offer helpful info, diffuse anger/tension.