2012 ai dallasintegrating social media into your effort[1]

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2012 ai dallasintegrating social media into your effort[1]

  1. 1. Integrating Social Media Into Your Effort Lynne M. Wester Director of Stewardship and Donor Recognition Yeshiva University @donorguru
  2. 2. ROAD MAP •Introduction to Social Media •Self Reflection and Exploration •Steps to create your Social Media plan •Social Media tools •Bringing it all together
  3. 3. Too much of this:
  4. 4. Social Media is Like a Cocktail Part Listen Then Respond” Photo Credit: The Dana
  5. 5. #12 #30
  6. 6. What does your social media look like? • We will pull up YOUR University’s accounts and check them out! • Insert break here for people to slide out of room before being #embarrased or #thrilled J
  7. 7. Buttons!
  8. 8. Define your strategy: 1. Who is your intended audience? 2. Where is your audience? 3. Engage your audience in 3-4 platforms and cross-promote. 4. Continue to build relationships and engage in conversation Strategic Planning
  9. 9. Internal Stumbling Blocks
  10. 10. Managing Identities
  11. 11. FACEBOOK Incorporating Twitter Showing and Sharing Video Starting a conversation Promoting Alumni
  12. 12. Integration into Campaign Media
  13. 13. Donor Badges
  14. 14. SHARING IS CARING
  15. 15. #Lynneiscool #BESTsessionever #cocktailtime #matchmydonation
  16. 16. Little Things Matter!
  17. 17. = Best thing since sliced bread!
  18. 18. •Great place for video marketing •FREE Live Streaming •Pre-interview keynote speakers for a conference, viral invitation from alumni, dean or University President or Official for reunion or homecoming celebration. •Overlay ads are an excellent way of redirecting users to your external website or to an online event registration website where visitors can buy tickets to your event. •YouTube videos can be easily shared on Facebook and other social media channels. #2 Search Engine in the WORLD!
  19. 19. FOURSQUARE • Point out traditions • Tell a donor story ie, the XYZ science building • Share little known facts • Share information about landmarks, buildings, and addresses • Address questions • Offer rewards and badges to encourage exploration of the campus • Share traditions of the school • Receive advice from alumni
  20. 20. CALENDARING
  21. 21. GOALS and METRICS •What does success look like? •Increase Revenue? •Engage alumni? •Peer to Peer? •Campaign Awareness? •Mentions across the sphere? •Spread Influence?
  22. 22. Staffing Models Full Time Social Media Professional Team/Staff Sharing Part time position within already developed department Outsourcing
  23. 23. QUESTIONS? COMMENTS? •Lynne Wester •wester@yu.edu •www.donorrelationsguru.com •Friend me on Facebook •Follow me on Twitter @donorguru

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