1. Integrating Social Media
Into Your Effort
Lynne M. Wester
Director of Stewardship and Donor Recognition
Yeshiva University
@donorguru

3. ROAD MAP
•Introduction to Social Media
•Self Reflection and Exploration
•Steps to create your Social Media plan
•Social Media tools
•Bringing it all together

5. Too much of this:

6. Social Media is Like a Cocktail Part
Listen Then Respond”
Photo Credit:
The Dana

9. #12 #30

10. What does your social media look like?
• We will pull up YOUR University’s
accounts and check them out!
• Insert break here for people to slide
out of room before being
#embarrased or #thrilled J

14. Buttons!

18. Define your strategy:
1. Who is your intended audience?
2. Where is your audience?
3. Engage your audience in 3-4
platforms and cross-promote.
4. Continue to build relationships and
engage in conversation
Strategic Planning

19. Internal Stumbling Blocks

20. Managing Identities

22. FACEBOOK
Incorporating Twitter
Showing and Sharing Video
Starting a conversation
Promoting Alumni

24. Integration into Campaign Media

25. Donor Badges

26. SHARING IS CARING

27. #Lynneiscool
#BESTsessionever
#cocktailtime
#matchmydonation

28. Little Things Matter!

30. = Best thing since sliced bread!

32. •Great place for video marketing
•FREE Live Streaming
•Pre-interview keynote speakers for a conference,
viral invitation from alumni, dean or University
President or Official for reunion or homecoming
celebration.
•Overlay ads are an excellent way of redirecting
users to your external website or to an online
event registration website where visitors can
buy tickets to your event.
•YouTube videos can be easily shared on
Facebook and other social media channels.
#2 Search Engine in the WORLD!

34. FOURSQUARE
• Point out traditions
• Tell a donor story ie, the XYZ science building
• Share little known facts
• Share information about landmarks, buildings, and addresses
• Address questions
• Offer rewards and badges to encourage exploration of the
campus
• Share traditions of the school
• Receive advice from alumni

35. CALENDARING

36. GOALS and METRICS
•What does success look like?
•Increase Revenue?
•Engage alumni?
•Peer to Peer?
•Campaign Awareness?
•Mentions across the sphere?
•Spread Influence?

37. Staffing Models
Full Time Social
Media
Professional
Team/Staff
Sharing
Part time position
within already
developed
department
Outsourcing

40. QUESTIONS?
COMMENTS?
•Lynne Wester
•wester@yu.edu
•www.donorrelationsguru.com
•Friend me on Facebook
•Follow me on Twitter @donorguru