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Using Twitter For Marketing And Outreach

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ALA Techsource Workshop presented on Thursday, August 8, 2:30pm Eastern

Published in: Education, Technology, Business
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Using Twitter For Marketing And Outreach

  1. 1. Andy Burkhardt @vonburkhardt
  2. 2. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” -Seth Godin
  3. 3. So I’ve got a Twitter account... now what
  4. 4. What this workshop will cover Measuring and sharing success 2 3 4 1 Why tweet? Social media dashboards! What and how to tweet
  5. 5. Detritus Hashtag - #utfmao Slideshare.net/vonburkhardt @vonburkhardt
  6. 6. 1 2 3 4
  7. 7. Helpful Questions Who is my community? What social media tools do they use? What are our goals?
  8. 8. Reflect: #utfmao
  9. 9. Communication
  10. 10. Respond to Positive and Negative Feedback
  11. 11. Marketing
  12. 12. Learn about users
  13. 13. Reflect: #utfmao
  14. 14. 1 2 3 4
  15. 15. Twitter = firehose
  16. 16. Dashboards Manage multiple social networks Allow scheduling of updates Build awareness of conversations Track streams that are important to you
  17. 17. Hootsuite
  18. 18. Multiple Social Networks
  19. 19. Create columns
  20. 20. Multiple streams of info
  21. 21. Location based searches!
  22. 22. Location based searches! http://thoughtfaucet.com/ search-twitter-by-location/
  23. 23. POSting
  24. 24. Post from multiple accounts
  25. 25. Schedule poSts!
  26. 26. Autoschedule
  27. 27. $ - Analytics & collaboration
  28. 28. Share: #utfmao
  29. 29. 1 2 3 4
  30. 30. how
  31. 31. ` Add value
  32. 32. Be social
  33. 33. “Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you." — Guy Kawasaki
  34. 34. BE… Unique, Fun, Playful
  35. 35. Tweet regularly
  36. 36. Be timely
  37. 37. tweriod
  38. 38. Share: #utfmao
  39. 39. what
  40. 40. News & Events
  41. 41. Updates & closings
  42. 42. ASK questions
  43. 43. Answer questions
  44. 44. Promote your Library and build awareness
  45. 45. images
  46. 46. Retweet, Share others’ content
  47. 47. Share: #utfmao
  48. 48. 1 2 3 4
  49. 49. Goals determine success • Regularly engage users • Increase awareness of library resources and services • Support users by paying attention to and fixing issues • Learn and improve twitter content over time Some samples
  50. 50. Twitter analytics! http://analytics.twitter.com
  51. 51. Tell stories
  52. 52. Storify
  53. 53. Marketing is no longer about the stuff you make, but the stories you tell. -Seth Godin
  54. 54. REflect: #utfmao
  55. 55. What this workshop covered Measuring and sharing success 2 3 4 1 Why tweet? Social media dashboards! What and how to tweet
  56. 56. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? -Seth Godin
  57. 57. • Best time to post to social media • Search Twitter by location • Maximizing your tweets infographic • champlib/favorites • Champlain College ACRL Excellence in Academic Libraries Award Application References & Resources
  58. 58. CREDITS • Flickr/busy mind/sarah G • Flickr/*twitter*/anokarina • Flickr/thumbs up/anthony kelly • Flickr/Buy Now/edkohler • Flickr/Superbokehtheorie/eriwst • Flickr/DSCF0678/KellyK • Flickr/db9_dash/Matthew Hine • Flickr/Contando Dinheiro/Jeff Belmonte • Flickr/ After the divorce, all I was left with was this pot to 'p' in/Matthew Powell • Flickr/Calendar*/Dafne Cholet • Flickr/time/János Balázs • Flickr/ // /romana klee • Flickr/Winston retrieves the news/carterse • Flickr/CLOSED/Ben Husmann • Flickr/HA1-000602/Highways Agency • Flickr/Frequently Asked Questions (Self-Portrait #41)/Taber Andrew Bain • Flickr/The Colorful Library of an Interaction Designer (Juhan Sonin)/See-ming Lee • Flickr/Slapsticks/FaceMePLS • Flickr/Picture Frames at Photo LA/Ricardo Diaz • Flickr/Fortune cookie says: To succeed, you must share/opensource.com • Flickr/Abacus/Sami • Flickr/Ruler/Scott Akerman • Flickr/Bag Piper…/Thomas Leuthard

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