Effective
April 1, 2009
Sarah Milstein (@SarahM)
Why Sarah Milstein?
Hashtag

#w2e
Today
• Twitter strategies
• Listening techniques and tools
• Effective posting
• Finding followers
• Smart integration
• ...
Twitter strategies

?
What will be different in
three months, six months or a
year because we've engaged
on Twitter?
Photo: Sreejith_K, Flickr

...
With whom do we want to connect?
Photos: Judith Wolfe
What kind of information is
interesting to these people?
What kind of information is
interesting to these people?
What kind of information is
interesting to these people?
What kinds of problems
might a Twitter account raise?
Today
• Twitter strategies
• Listening techniques and tools
• Effective posting
• Finding followers
• Smart integration
• ...
Search.twitter.com
Tweetbeep.com
Monitter.com
Twist.flaptor.com
Today
• Twitter strategies
• Listening techniques and tools
• Effective posting
• Finding followers
• Smart integration
• ...
Who?

Photo: Thomas_Hawk, Flickr
Multiple posters
What?
Hold conversations
Share links
Link to your sites
Amplify
Acknowledge problems
Hold
promotions and contests
Effective posting
Promotions and contests
Reveal yourself
When?
Today
• Twitter strategies
• Listening techniques and tools
• Effective posting
• Finding followers
• Smart integration
• ...
Content, then search
Today
• Twitter strategies
• Listening techniques and tools
• Effective posting
• Finding followers
• Smart integration
• ...
“Salesforce.com…has legitimized the
tweet as a cry for help by incorporating
Twitter into its system.” – The New York Time...
Today
• Twitter strategies
• Listening techniques and tools
• Effective posting
• Finding followers
• Smart integration
• ...
Contact me
Sarah Milstein
@SarahM
@TweetReport
sarah.milstein@gmail.com
www.20slides.com
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Effective twitter for communication   product integration presentation
Upcoming SlideShare
Loading in …5
×

Effective twitter for communication product integration presentation

296 views

Published on

Published in: Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
296
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • For local, search by location
  • Effective twitter for communication product integration presentation

    1. 1. Effective April 1, 2009 Sarah Milstein (@SarahM)
    2. 2. Why Sarah Milstein?
    3. 3. Hashtag #w2e
    4. 4. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
    5. 5. Twitter strategies ?
    6. 6. What will be different in three months, six months or a year because we've engaged on Twitter? Photo: Sreejith_K, Flickr $ Photo: lemoncat1, Flickr
    7. 7. With whom do we want to connect? Photos: Judith Wolfe
    8. 8. What kind of information is interesting to these people?
    9. 9. What kind of information is interesting to these people?
    10. 10. What kind of information is interesting to these people?
    11. 11. What kinds of problems might a Twitter account raise?
    12. 12. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
    13. 13. Search.twitter.com
    14. 14. Tweetbeep.com
    15. 15. Monitter.com
    16. 16. Twist.flaptor.com
    17. 17. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
    18. 18. Who? Photo: Thomas_Hawk, Flickr
    19. 19. Multiple posters
    20. 20. What?
    21. 21. Hold conversations
    22. 22. Share links
    23. 23. Link to your sites
    24. 24. Amplify
    25. 25. Acknowledge problems
    26. 26. Hold promotions and contests
    27. 27. Effective posting Promotions and contests
    28. 28. Reveal yourself
    29. 29. When?
    30. 30. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
    31. 31. Content, then search
    32. 32. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
    33. 33. “Salesforce.com…has legitimized the tweet as a cry for help by incorporating Twitter into its system.” – The New York Times “When you have a problem, your first instinct is not to call customer service because it’s going to be painful. People are sharing their problems on Twitter before contacting the call center.” –Alex Dayon, Salesforce SVP
    34. 34. Today • Twitter strategies • Listening techniques and tools • Effective posting • Finding followers • Smart integration • Q&A
    35. 35. Contact me Sarah Milstein @SarahM @TweetReport sarah.milstein@gmail.com www.20slides.com

    ×