"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
How to recruit great talent using twitter final
1. How to Recruit Great Talent
using Twitter
Laura-Jane Sarkodee
@recruiting_edge
13th November 2013
2. Social Recruiting Frustrations
• I don’t get any engagement when I tweet – it feels like I am
talking to myself!
• Social recruiting doesn’t work! I have never had any
responses from posting jobs…
• I don’t have TIME to mess about with tweeting! Arghhhh!
• Hiring Managers need to fill roles quickly and social media
engagement is too SLOW!
• I don’t get the hype – what I have always done works fine.
• We don’t have enough followers / fans – it’s pointless
sharing our jobs
• I don’t get support from the top to implement social
recruiting – they’re scared of the implications
3. Job Search – The Changing Landscape
50% of Britons use Social Media to find Work!
43% would rather
leverage Facebook,
compared to 22% on
Linkedin
Brits have access to
300 live vacancies
through 1st & 2nd
Degree Connections
1 in 8 worry about
privacy implications
Design, IT & Retail
Professions are most
active
UK Leads the World in
Mobile Internet Use
4. Why Engage?
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74% of Employees are Actively Searching for Work or are
open to Hearing about New Opportunities!
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69% of Employees say looking at New Opportunities is
part of their Regular Routine!
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Reduce competition for top talent.
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61% of individuals expect Companies have a Social Media
Presence
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Mindsets are changing – Individuals EXPECT to be found!
5. Candidate Perception
• I don’t have TIME to look for a new job!
• I never get feedback when I apply for jobs
• I wish I could find out what it’s really like to work at a
company before joining
• There are too many jobs advertised – how do I know
which ones to apply for?
6. Twitter Demographics
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555m Twitter Users
182m Visitors / Month
54% users accessing Twitter via Mobile
Users spend average 11 minutes / visit
59% Female / 41% Male
38% earn between £25k - £50k
30% are 26 - 34 age bracket
27% - 35 – 44 age bracket
79% have college qualification or higher
7. Twitter – The Basics
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What is a twitter handle ‘@’?
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What does a hashtag ‘#’ do?
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Number of characters permitted per tweet?
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What is a Retweet / RT?
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What is a DM?
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What are ‘Followers’?
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What is a Twitter Bio?
8. Dedicated Recruiting Account
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Use a personal profile picture
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Be specific in your ‘Bio’
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Choose a memorable handle
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Add a location
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Include a link to your Career Site / Page
9. What to share
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Link back to your website / career site
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Jobs
Employee testimonials / success stories
Quotes from staff
Events / charity involvement
Action pictures
Videos
Competitions
Questions / quotes
Humour
Industry information
12. How can I find candidates
on Twitter?
1. Followerwonk
2. SocialBro
3. 12 Mass
13. Twitter Re-cap
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Create a Recruiting Account
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Share Great Content and be Authentic!
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Search Bios – Follow & Engage
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Search Tweets – Follow & Engage
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Respond to DMs & @Mentions promptly
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Engage your workforce / candidates on social
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Always offer a method of contact
14. •
Focus on Quality rather than Quantity.
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Get passionate about your company and opportunities!
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Find your cyber voice - be authentic to you and your employer
brand!
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Become a marketeer and have fun getting creative
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Don’t oversell opportunities!
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Turn Fans / Followers into Subscribers on your career site
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It a not a blue pill!