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Equine Vet Social Media Strategy for Facebook & Twitter

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McKee-Pownall Equine Services
McKee-Pownall Equine Services

The document discusses using social media, specifically Facebook and Twitter, for an equine veterinary practice. It outlines why social media is important, how to develop a strategy and use different platforms like Facebook pages and Twitter. Key points are that social media allows for conversations and engagement with clients, but the goal should be educating and entertaining clients rather than just self-promotion. Success is measured by interactions like retweets and new followers gained through interesting content and participation.

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Facebook & Twitter for the Equine Vet Practice Mike Pownall, DVM www.mpequine.com www.slideshare.net/mpownall
Facebook & Twitter • Why? • How to use it? • How to measure it?
Social Media Why is it Different? • Conversational • Collaborative • Selective • Immediate • Transparent
Social Media Why is it the Same? Strategy
Strategy • What is our goal? • How are we going to do this? • How do we know we are successful?
Strategy • Facebook is not strategy • Facebook is a tool. • Herd health is a strategy to minimize the spread of a virus • A vaccine is a tool
Why Do I Need Social Media? Challenges in equine practice • Economy • Competition • Internet
Social Media Failure • Boring • Inconsistent • Preach • Don’t engage • Don’t measure
4Es of Social Media • Educate • Entertain • Engage • Evangelists
Ease of Use • iPhones • Droids • Apps
Facebook Pages Don’t want personal page • Fan pages are indexed by search engines while profiles are not. • Fan pages provide “Insights” or analytics while profiles do not. • Fan Pages offer the ability to use Facebook ad
Vanity Urls www.facebook.comMcKeePownallEquineS ervices www.facebook.com/pages/Wisconsin- Equine-Clinic-Hospital/220128931006
Twitter • 140 characters • Unique language • Immediate updates • Share links, photos, videos • Twitter now has >200,000,000 users • 8% of Americans • Fastest growing platform
• # = Hashtag Searching • Ogrdy.ca/vjVduB = short URL • http://mobihealthnews.com/1 4703/half-of-doctors-to-use- medical-apps-by-2012/
Twitter Success • The more we tweet the more followers we get • The more interesting we are the more followers we get • The more we follow others the more followers we get
Twitter • Retweets • Interactions • New Users • Searches • Mentions
Thank You
Keep in Touch • mike@mpequine.com • www.equinevetbusiness.com • www.slideshare.net/mpownall

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Equine Vet Social Media Strategy for Facebook & Twitter

Editor's Notes

  1. Once you have a tool how are you going to use it?
  2. KeyNeedexcelellent content
  3. Screen shot of facebook and twitter
  4. More and more click through to twitter from newslettersFind deb hazlewood tweets