I presentation I gave to a group of University fundraisers

1. jason@thinkcs.org jason.sean.potts JasonSeanPotts
Crowdfunding live!
Jason Potts, THINK, jason@thinkcs.org

2. “Geek-free workshop”
Please ask if it doesn’t
make sense!
But only in Clingon 

3. Why is it important?
Different shapes & sizes?
Key ingredients?

4. An experiment

5. http://www.kiva.org/lend/?

6. 1
2
I’m helping X from X
reach his target of
$X by the end of
today to fund X
http://www.kiva.org
/lend/?
pls join in :)
http://www.kiva.org/lend/?

7. What is Crowdfunding?

8. http://tinyurl.com/d4vlnqa - infographic

9. 1997 - US fans of Marillion underwrite US tour to the tune of $60,000.
2001 - The most universal example of Crowdsourcing – Wikipedia was
launched, I billion edits and counting and not one editor on the payroll.
End 2001 – 2.6 m people use JustGiving to raise money.
2004 - Kiva.org was launched, over $300 million in loans and counting.
2008 - Cancer Research UK, MyProjects, raises £1 million whilst still in beta.
2012 - Amanda Palmer, cult US musician, raises $1 million on Kickstarter from
25,000 fans in a month to fund her new record!

10. ORG

11. .ORG

12. (Thanks to Amy Ward -www.amysampleward.org)

13. 1. People coming together to jointly fund a
specific project(s) or initiative(s)
2. Can be focused around important dates (like
someone's birthday or sponsor a day)
3. Accountable & transparent (specific amount
needed for a specific purpose and can see the
target and how many other people have
helped so far)
4. Usually spread through online social
interactions, people don't have to know each
other to do this (viral growth through friends
of friends)
5. Time limited in the main or at least structured
to a deadline/inbuilt conclusion of some kind

14. Why is it important?

15. 9
$1.6 $6.2
Billion Billion
2009 2013
http://tinyurl.com/cff56nz - eConsultancy report

16. Amanda Palmer, cult
US musician, raised a
million dollars from
25,000 fans on
in a month to fund her
new record!

17. Raised a
million whilst
in Beta
Roughly 2/3rds
of people who
donated are
new to the
charity

18. It comes in many shapes and sizes?

20. 1. MICROFINANCE LENDING - http://vimeo.com/28413747

21. 2. BUY THE PARTS TO BUILD THE WHOLE

22. 3. CHOOSE A DAY

23. 4. BRINGING REAL PROJECTS TO LIFE

24. Case Study
5. CROWDFUNDING LIVE & EXCLUSIVE

25. 6. INSPIRED BY AN INDIVIDUAL

26. 7. THE CROWD IS THE POINT

27. 8. DON’T HIT TARGET, DON’T GET THE MONEY

28. • 780 people entered
• 22,847 votes were cast
by 3,471 people
• Averaged 3,200 votes
per week during the
campaign
9. CAN ALL HAPPEN IN A SOCIAL SPACE

29. 10. INVOLVING THE CROWD (NOT JUST MONEY)

30. Key ingredients?

31. Start with...
A QUIZ OR A VIDEO
How can you be
more
transparent?

32. Yay 
Boo 

33. How can you
give donors
more choice?

35. Start with...
How canOR A VIDEO make
A QUIZ you
your online donation
experience more
social?

37. How can you use
gamification?

39. IDEA: HOW:
What’s FEASIBILITY: Platform,
your version Project(s), self build or
of Crowds content, integrated
reporting
PROMO: MECHANICS:
ONGOING: Influencers, viral Timings, target,
Running the spread success!
campaign

40. The results

41. THANK YOU
& QUESTIONS
jason@thinkcs.org jason.sean.potts JasonSeanPotts