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Crowdfunding 101


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As a co-founder and CMO of Classmunity, a fundraising management system for K-12 schools, I am frequently getting asked for some basic insights into crowdfunding. I recently whipped together a presentation for Classmunity and had some intro slides on crowdfunding. Hope this helps you out.

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Crowdfunding 101

  1. 1. 2016 Copyright - Classmunity LLC Crowdfunding Insights Dave Gee
  2. 2. Agenda ➢What is Crowdfunding ➢Different Types of Crowdfunding ➢Crowdfunding Market Size ➢What is Classmunity ➢How Does Classmunity Work ➢Elkhorn Area School District Classmunity Pilot
  3. 3. What is Crowdfunding?
  4. 4. Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, today often performed via the Internet - Wikipedia
  5. 5. What are the different types of crowdfunding? Equity Crowdfunding Reward Crowdfunding Donation Crowdfunding Lending Crowdfunding
  6. 6. Keys to an Effective Crowdfunding Campaign: 1. Set an achievable goal 2. Engaging headline 3. Incorporate a compelling video 4. Create rewards people desire 5. Pre-marketing the campaign (friends, family, network) 6. Marketing of the campaign a. Social b. Email marketing (highest conversion rates) c. Presentations d. Phone calls/Texts
  7. 7. How Big is Crowdfunding?
  8. 8. Confidential & Proprietary - Classmunity LLC
  9. 9. How does Classmunity Work?
  10. 10. Feature Campaign - Elkhorn DECA
  11. 11. | | Website: Contact: | 855-698-3839