Ifc 2010 workshop david and goliath

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Ifc 2010 workshop david and goliath

  1. 1. David & Goliath – How agility online can help you raise more! Philip King Jason Potts thinkcs.org jason@thinkcs.org #leneva
  2. 2. • Geek-free workshop Please ask if it doesn’t make sense! But only in Vulcan 
  3. 3. 1. How long would it take you to watch all the videos on ? a. 6 weeks b. 23 years c. 600 years
  4. 4. c. 600 years • 300,000 million accounts • 200,000 videos uploaded per day • 35%: United States 7%: United Kingdom 4%: Philippines 3%: Australia, Brazil, Canada, France, Germany, Mexico, Spain, Turkey Source:
  5. 5. 2. For what percentage of people around the World is digital now there primary form of media consumption? a. 5% b. 61% c. 82%
  6. 6. b. 61% www.discovereddigitallife.com
  7. 7. 3. What’s the most friendly country in the World, as far as Social Networking is concerned at least? a. US b. Sweden c. Malaysia
  8. 8. c. Malaysia • Malaysia: 233 • US: 178 • Brazil: 231 • UK: 164 • Norway: 216 • Italy: 159 • Turkey: 189 • Australia: 143 • Argentina: 184 • HK: 119 • Israel: 184 • Holland: 115 www.discovereddigtiallife.com
  9. 9. www.discovereddigtiallife.com
  10. 10. 4. How many people around the World are on Skype at any given moment? a. 600,000 b. 2 million c. 23 million
  11. 11. c. Malaysia b. 23 million  By end of 2009 there were 4.6 billion mobile subscribers  MMA Research 2010 found that in many countries SMS was the second most popular way to donate to Haiti appeal (web was most popular!)  At peak times 23 million users online  6.4 billion minutes of calls in Q1 2010
  12. 12. 5. Which of the following didn’t exist just 5 years ago? a. US b. Sweden c. Malaysi
  13. 13. CASE STUDIES
  14. 14. CASE STUDIES FLEET OF FOOT
  15. 15. Fleet of foot = more cash A • Landing page B increased conversion rate from 3.07% to 8.77% – Cost per conversion fell from £6.25 to £3.07. • The overall conversion rate B increased from 0.26% to 2.46% – Cost per conversion fell from £69.71 to £8.65
  16. 16. CASE STUDIES EMPOWERING (SUPPORTERS)
  17. 17. STEP 1: Sizing the potential Organisation X = 300,000 readers p.a. Nature = 2,000 posts per month = 2 million readers p.a. Climate change = 1,000 posts per month = 1 million readers p.a. Source: blogpulse.com, total blogosphere = 148 million Universal McCann 2009
  18. 18. STEP 2: Finding the Super-bloggers (INTERNAL) • Sent to 10,000 • 1,150 responses • 212 bloggers • 56 super-bloggers (i.e. audience of 20,000+) • 5 now on Digital Advisory Board, founder TweetDeck, leading online expert grass-roots Community
  19. 19. STEP 3: Finding the Super-bloggers (EXTERNAL) • Blogpulse – 1,050 posts past 2 months • Checking blogs manually • Identifying 103 super-bloggers with an audience of over 40,000
  20. 20. STEP 4: Scale opportunity Internal super-bloggers Blogosphere Campaign Landing Page External super-bloggers
  21. 21. STEP 5: Engaging and letting them work for you ...
  22. 22. CASE STUDIES SIMPLICITY (CAUSE)
  23. 23. CASE STUDIES SIMPLICITY (STRUCTURE)
  24. 24. CASE STUDIES AGILE TECH
  25. 25. http://www.mollysfund.org.uk/campaign/balloons/
  26. 26. CASE STUDIES EMPOWERING
  27. 27. @ajleon @melissaleon
  28. 28. http://bit.ly/2FaN8s
  29. 29. QUESTIONS
  30. 30. 1. AGILE DECISION MAKING 2. EMPOWERING (SUPPORTERS) 3. SIMPLICITY (CAUSE) 4. SIMPLICITY (STRUCTURE) 5. AGILE TECHNOLOGY 6. EMPOWERING (BENEFICIARIES) SUMMARY
  31. 31. THANK 1. AGILE DECISION MAKING 2. EMPOWERING (SUPPORTERS) 3. SIMPLICITY 4. AGILE TECHNOLOGY 5. EMPOWERING (BENEFICIARIES) YOU thinkcs.org jason@thinkcs.org #leneva
  32. 32. APPENDIX
  33. 33. Sources and further reading Online global stuff of interest: • www.discovereddigitallife.com • http://philanthropy.com/article/11-Billion-Donated-for-Haiti/65479/ • http://mmaglobal.com/news/text-messaging-provides-us-consumers-convenient-secure- immediate-way-help-haitian-earthquake-vi • http://www.businessweek.com/news/2010-01-15/haiti-fundraising-speeds-up-with-twitter- facebook-update1-.html • http://mashable.com/2010/01/17/haiti-20- million/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+% 28Mashable%29 Websites: • Charity Water: charitywater.org • Show your bum: http://www.facebook.com/group.php?gid=2537011240 • Molly’s Fund: http://www.mollysfund.org.uk/campaign/balloons/ • Twitterkids: http://bit.ly/2FaN8s
  34. 34. Super-blogger research tools • Addictamatic.com (general buzz) • Technigy.com (brand buzz) • Blogpulse.com (super-blogger drill down) • Google.com/trends (super-blogger trends) • Alexa.com (super-blogs reach) • Digg.com (blogger popularity) • Surveymonkey.com (internal research, web and email)

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