#swy24	24th Ship for World Youth ProgramInformation & Media course session“How social media has been    accelerating socia...
About myself : Hiroyasu Ichikawa (ichi)ex-PY of 6th and NL of 16th       http://jp.linkedin.com/in/hiroyasuichikawa
■weekly column: “Social Business Frontline”
!About myself : passion for “social entrepreneurship”internship experience at innovative non-profitorganization “Common Gr...
About myself : passion for “media and community”my “bible” magazine since 1995- present
“How social media has been accelerating  social movement”	【1】 Overview-Growing impact of social media(data & fact)【2】 Fram...
【1】 Overview-Growing impact of socialmedia (data & fact)
What is Social Media?“Any technology or practice that letsus share (content, opinions, insights,experiences, media) and Ha...
【1】 Overview-Growing impact of social media (data&fact)
【1】 Overview-Growing impact of social media (data&fact)	■More than 800 million active users (350 million mobile access )■M...
【1】 Overview-Growing impact of social media (data&fact)
【1】 Overview-Growing impact of social media (data&fact)	■200 million account globally (about 50 million login daily)■Avera...
【2】 Framing “Social Media for Social Change”movement with 7 points,Reflecting Tunisia, Egypt, London, Japan….
【2】 Framing “Social Media for Social Change” movement with 7 points Disaster / EarthquakeDemocratic movement/riot / protes...
【2】 Framing “Social Media for Social Change” movement with 7 points①   Viral movie & picture using YouTube, facebook②   Us...
【2】 Framing “Social Media for Social Change” movement with 7 points        ① Viral movie & picture using YouTube, facebook...
【2】 Framing “Social Media for Social Change” movement with 7 points① Viral movie & picture using YouTube, facebook
【2】 Framing “Social Media for Social Change” movement with 7 points② Use of Twitter hastag - “#”
【2】 Framing “Social Media for Social Change” movement with 7 points           ② Use of Twitter hastag - “#”The very first t...
【2】 Framing “Social Media for Social Change” movement with 7 points② Use of Twitter hastag - “#”
【2】 Framing “Social Media for Social Change” movement with 7 points③ Crisis Mapping (Ushahidi)
【2】 Framing “Social Media for Social Change” movement with 7 points③ Crisis Mapping (Ushahidi)                         Ush...
【2】 Framing “Social Media for Social Change” movement with 7 points            ④ Realtime curation (Storify, Togetter, Sco...
【2】 Framing “Social Media for Social Change” movement with 7 points⑤ Power of Global mainstream media and influential blog...
【2】 Framing “Social Media for Social Change” movement with 7 points       ⑥ Leaderless leadership, facilitationWael Ghonim...
【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media   *missing people...
【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media   *missing people...
【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media   *missing people...
【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media   *missing people...
【2】 Framing “Social Media for Social Change” movement with 7                     points                     ⑦ matching ser...
【2】 Framing “Social Media for Social Change” movement with 7       points - What’s behind?                   Economic Rece...
【3】 6 categories of Big “Social Good” trends
【3】 6 categories of Big “Social Good” trends                       【2】Social Risk                       management 【1】Acti...
【1】ActivismArab Spring, Occupy Wall Street movement….What is a new way of solving problems, fixing systems
【2】Social Risk ManagementEarthquake, and several disasters made us think“risk-management”, which lead to create various se...
【3】MediaAnyone could create media contents easily these days.We are figuring out how to cope with mass of information, and...
【3】Media: things to be considered : “Filter Bubble”   privacy, digital / literacy divide, etc…
【4】Social FinanceThanks to Social Media and Micro-funding mechanism,the idea of donation and investment have changeddramat...
【5】Open BusinessBusiness activities are required open-ness and transparency,and often business with “cause” bring many sym...
【6】Indivisual>Company / OrganizationEmpowered with social media and mobile devices,new life and work style have emerged, s...
■Practical tips for action  	Idea!  Curation  &  Blog  -‐‑‒-‐‑‒-‐‑‒-‐‑‒-‐‑‒Your  Own  Media   Build  &  Manage  your  Onl...
NetSquared TokyoGlobal  Network  of  communities  to  meetup  to  discuss  how  social  media  could  be  utilized  to  em...
Thank you!Hiroaysu IchikawaSocialComapny, Inc.www.socialcompany.orgTwitter: @soialcompanyFacebook: /hiroyasu.ichikawa
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social media and social movement

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This presentation slide was used for Information and Media Course for the 24th Ship for World Youth Program (http://www.shipforworldyouth.org/), taken place at Yoyogi, Olympic Center, Japan | Jan. 26, 2012

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social media and social movement

  1. 1. #swy24 24th Ship for World Youth ProgramInformation & Media course session“How social media has been accelerating social movement” Jan. 26th, 2012 Hiroyasu Ichikawa SocialCompany, Inc. @socialcompany
  2. 2. About myself : Hiroyasu Ichikawa (ichi)ex-PY of 6th and NL of 16th http://jp.linkedin.com/in/hiroyasuichikawa
  3. 3. ■weekly column: “Social Business Frontline”
  4. 4. !About myself : passion for “social entrepreneurship”internship experience at innovative non-profitorganization “Common Ground” in 1995
  5. 5. About myself : passion for “media and community”my “bible” magazine since 1995- present
  6. 6. “How social media has been accelerating social movement” 【1】 Overview-Growing impact of social media(data & fact)【2】 Framing “Social Media for Social Change”movement with 7 points【3】 6 categories of Big “Social Good” trends【4】
  7. 7. 【1】 Overview-Growing impact of socialmedia (data & fact)
  8. 8. What is Social Media?“Any technology or practice that letsus share (content, opinions, insights,experiences, media) and Have aconversation about the ideas we careabout.” Source: Socialbrite http://www.socialbrite.org/glossary
  9. 9. 【1】 Overview-Growing impact of social media (data&fact)
  10. 10. 【1】 Overview-Growing impact of social media (data&fact) ■More than 800 million active users (350 million mobile access )■More than 50% (-500million) users log on to Facebook in any given day■Adding 20 million users every month…, expected to reach 1 billion in 2012
  11. 11. 【1】 Overview-Growing impact of social media (data&fact)
  12. 12. 【1】 Overview-Growing impact of social media (data&fact) ■200 million account globally (about 50 million login daily)■Average numbers of tweet /day =250 million(20 % of them coming from Japan)
  13. 13. 【2】 Framing “Social Media for Social Change”movement with 7 points,Reflecting Tunisia, Egypt, London, Japan….
  14. 14. 【2】 Framing “Social Media for Social Change” movement with 7 points Disaster / EarthquakeDemocratic movement/riot / protester
  15. 15. 【2】 Framing “Social Media for Social Change” movement with 7 points① Viral movie & picture using YouTube, facebook② Use of Twitter hastag - “#”③ Crisis Mapping (Ushahidi)④ Realtime curation (Storify, Togetter, Scoop.it, Wiki, etc…)⑤ Power of Global mainstream media and influential blog sites⑥ Leaderless leadership, facilitation⑦ matching service using social media *missing people’s info, aid stuff, donation, idea…
  16. 16. 【2】 Framing “Social Media for Social Change” movement with 7 points ① Viral movie & picture using YouTube, facebookMohamed Bouazizi (Tunisia) Tahrir Square(Egypt) 2/11/2011Wael Ghonim (Egypt) Tahrir Square(Egypt) 1/25/2012
  17. 17. 【2】 Framing “Social Media for Social Change” movement with 7 points① Viral movie & picture using YouTube, facebook
  18. 18. 【2】 Framing “Social Media for Social Change” movement with 7 points② Use of Twitter hastag - “#”
  19. 19. 【2】 Framing “Social Media for Social Change” movement with 7 points ② Use of Twitter hastag - “#”The very first tweet with #jan25 Tweets including #jan25 on 2/11
  20. 20. 【2】 Framing “Social Media for Social Change” movement with 7 points② Use of Twitter hastag - “#”
  21. 21. 【2】 Framing “Social Media for Social Change” movement with 7 points③ Crisis Mapping (Ushahidi)
  22. 22. 【2】 Framing “Social Media for Social Change” movement with 7 points③ Crisis Mapping (Ushahidi) Ushahidi  has  been  deployed  over  130  countries
  23. 23. 【2】 Framing “Social Media for Social Change” movement with 7 points ④ Realtime curation (Storify, Togetter, Scoop.it, Wiki, etc…)*jounalist Andy Carvin tweeted more than 400times / day right after democratic movementstarted in Tunisia and Egypt
  24. 24. 【2】 Framing “Social Media for Social Change” movement with 7 points⑤ Power of Global mainstream media and influential blog sites
  25. 25. 【2】 Framing “Social Media for Social Change” movement with 7 points ⑥ Leaderless leadership, facilitationWael Ghonim“No one is hero.Power of People is much stronger than People in Power.”
  26. 26. 【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media *missing people’s info, aid stuff, donation, idea…
  27. 27. 【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media *missing people’s info, aid stuff, donation, idea…
  28. 28. 【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media *missing people’s info, aid stuff, donation, idea… 「Keep  Aaron  Cutting」collected  35,000   pond  in  2  days  after  tweeted  9,000  times
  29. 29. 【2】 Framing “Social Media for Social Change” movement with 7 points⑦ matching service using social media *missing people’s info, aid stuff, donation, idea…
  30. 30. 【2】 Framing “Social Media for Social Change” movement with 7 points ⑦ matching service using social media *missing people’s info, aid stuff, donation, idea… Open brain storming to discuss possible solution  「Operation Cup of Tea」gathered330000 pictures on Facebook as a protest of for the future of Egyptright after revolutionviolence in London riot. 50,000 ideas were submitted in a week)
  31. 31. 【2】 Framing “Social Media for Social Change” movement with 7 points - What’s behind? Economic Recession, disaster has affected consumption style, mind-set, bringing share economyRapid evolution of web Participating in socialtechnology & mobile devices Problem-solving andhas changed charity, volunteer activitiescommunication style have been widely accepted
  32. 32. 【3】 6 categories of Big “Social Good” trends
  33. 33. 【3】 6 categories of Big “Social Good” trends 【2】Social Risk management 【1】Activism 【3】Media 【6】Individual【4】Social Finance 【5】Open Business > company, organization
  34. 34. 【1】ActivismArab Spring, Occupy Wall Street movement….What is a new way of solving problems, fixing systems
  35. 35. 【2】Social Risk ManagementEarthquake, and several disasters made us think“risk-management”, which lead to create various services…
  36. 36. 【3】MediaAnyone could create media contents easily these days.We are figuring out how to cope with mass of information, andtraditional media organization are forced to adjust, and find a newway to survive.What are the media literacy we need to have, and what are thetool to tackle with?
  37. 37. 【3】Media: things to be considered : “Filter Bubble” privacy, digital / literacy divide, etc…
  38. 38. 【4】Social FinanceThanks to Social Media and Micro-funding mechanism,the idea of donation and investment have changeddramatically. What are the cutting edge trend of themovement?
  39. 39. 【5】Open BusinessBusiness activities are required open-ness and transparency,and often business with “cause” bring many sympathy as aform of “RT” and “like” from customers.
  40. 40. 【6】Indivisual>Company / OrganizationEmpowered with social media and mobile devices,new life and work style have emerged, such asnomad workering, co-working space, share economy…
  41. 41. ■Practical tips for action  Idea! Curation  &  Blog  -‐‑‒-‐‑‒-‐‑‒-‐‑‒-‐‑‒Your  Own  Media Build  &  Manage  your  Online  Community Meetup!  Online  to  Offline Learning  community  (on  &  off) Start  Company,  NPO,  Conference Movement  begins
  42. 42. NetSquared TokyoGlobal  Network  of  communities  to  meetup  to  discuss  how  social  media  could  be  utilized  to  empower  NPO,  social  beneficial  organizationsmore  than  80  cities  around  the  worldwww.netsquared.org  
  43. 43. Thank you!Hiroaysu IchikawaSocialComapny, Inc.www.socialcompany.orgTwitter: @soialcompanyFacebook: /hiroyasu.ichikawa

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