Iof panel microsoft final_clean

667 views

Published on

Speaker 1: Karen Carter - Microsoft

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
667
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Iof panel microsoft final_clean

  1. 1. Winning Hearts &MindsKaren Carter, Director of MarketingMicrosoft
  2. 2. Its Tough out There…
  3. 3. Its Tough out There…
  4. 4. Understand your Audience – Create Trends BRAND ME - Primal need for social recognition and celebration HERE COMES EVERYBODY – Need to be social and curiosity for authentic information IT’S A CONTEXTUAL WORLD – Convergence of functionalities in devices, mobile access to data, «want it now» culture QUALITY OF LIFE – Need for balance, do only things you are really passionate about Source: Trendency 2.0 2011
  5. 5. Maximize Digital Channels Get the most out of your Owned web propertiesGo beyond the “like” button, leverage influencers Earned Digital media mix – SEM, SEO, mobile, targeting Paid Generate demand, awareness and engagement based on end users needs, building relevant and consistent experiences integrating all communication touch points by maximizing Owned, stimulating Earned and innovating Paid channels
  6. 6. Generation 7
  7. 7. Final Thoughts• Don’t just follow trends, make trends!• Get the most out of digital channels!• Science with the art – understand your audience, then you can fly!
  8. 8. Kcarter@microsoft.comTHANK YOU!

×