1. IT’S READY, ARE YOU?
Presented by the Talent Department

2. WHAT WE’LL COVER TO HELP GET YOU
READY!
¢ Create the ultimate resume
¢ Networking it
¢ Finding the right job (job searching)
¢ How to get the right job (interviewing)
¢ The excitement of an offer
¢ Don’t just take our word for it…Video
presentation

3. GET YOUR RESUME READY
¢ Who are you?
¢ Proofread, Proofread, Proofread!
¢ One page is standard
¢ Make it memorable
¢ Send in PDF format

4. TALK…TALK…TALK
¢ To everyone you meet, ask them to
introduce you to others
¢ Have at least 3 good questions prepared
¢ Find out what there is to do in the world –
what interests you most in advertising
¢ Start now! Don’t wait until you graduate!

5. SCHMOOZE
¢ Network…Network…Network
— Alumni and Professors
— Friends of parents, friends of
friends
— Mentors, co-interns
— Ad Club Events
— Social Networking Sites
(LinkedIn, Facebook, etc).

6. 4 MISCONCEPTIONS ABOUT SOCIAL
NETWORKING
¢ Having a profile of any kind and connecting will
lots of people will get me a job
¢ Just listing job title and company is enough
¢ When a connection is made/accepted, that means
they want to hire me or find me a job
¢ The more updates/posts I make, the better
— Quality OVER Quantity

7. THE WORLD IS YOUR OYSTER
— Research companies you want to work for
— Are there certain industries that you are
passionate about? Automotive, Consumer
Goods, Fashion?
— Look at your Lovemarks and figure out
whose doing the advertising
— Start with your neighborhood – you live in
LA!

8. Lovemarks In The Age Of NOW
• A lovemark is a product, service
or entity that inspires LOYALTY
beyond Reason
• Participation, sharing is the new
emotional genre.
• Lovemarks leads us to experiences
not just ads.
• Involvement is the new ROI to
measure.
• Ideas and creativity run on all
screens…onscreen, online, in-
store.
• Our business is creating lovemarks
for clients through the ideas we
generate

9. SEARCH THE JOB SITES
— Indeed — LinkedIn
— SimplyHired — CraigsList
— Krop — Talent Zoo
— Monster — Imediaconnection
— Hot Jobs — Media Post
— Career builder — Media Bistro
— Ad Week — Creative Hotlist
— Ad Age — Company websites
— NewsToday

10. ….AND GET THE DIRT!
— Gossip
¢ http://www.mediabistro.com/agencyspy/
— Search Blogs
¢ Technorati.com
¢ Icerocket.com
— Office space
¢ www.AintNoDisco.com
— YouTube
¢ Check out executive interviews, work, etc.

11. GET READY TO BE CONTACTED
¢ Keep a list of companies you’ve sent resumes to, and
what jobs you’ve applied to
¢ Keep track of who you have contacted, when and about
what
¢ ATS systems
¢ How do you answer the phone?
¢ What does your voice mail say about you?
¢ Make sure that anything online (aka MySpace,
Facebook) is clean and presentable.

12. WAYS TO PREPARE
¢ Interview Resource – “What color is your
parachute?” by Richard N. Boles
¢ Mock Interviews:
— How did you choose your school? Would
you make the same choice today?
— Tell me about the courses you selected and
why?
— Which courses did you find most
interesting? Challenging?
— Why did you choose to apply at our
agency?
— Tell me about your career objectives?
— What are you looking for in a job? If you
could write your ideal job description what
would it be?

13. THE INTERVIEW – TO BE………
— Be on time, even early!
— Be appropriately dressed
— Be as knowledgeable about the company as
you can
— Be prepared share your story to the
interviewer
— Be able to ask good questions
— End the interview with a gracious note and
make sure to follow-up afterwards with a
brief thank you.

14. OR NOT TO BE…….
— Donot interrupt or use inappropriate
language
— Do not seem disinterested in the position
— Do not be a passive candidate
— Donot come unprepared to speak about
yourself, your experience and all you have
to offer.

15. FOLLOW UP
— Persistent but not annoying
— Let it go if it’s not happening
— Don’t get discouraged, it’ll happen!

16. REFERENCE CHECKS
¢ Inform your references that they might be
contacted
¢ Don’t put anyone down that you’re not 100%
sure about
¢ Use intern supervisors or professors

17. THE JOB OFFER
— Don’t say “YES!” instantly – unless it
feels right
— Benefits
— Don’t accept it unless it feels right
— Be realistic…
— Get the offer in writing
— Get counsel

18. YOUR FIRST DAY
— Be enthusiastic
— Be a sponge- Ask questions!! Be
prepared to pay your dues
— Be proactive